Jake Davies stands as the preeminent chronicler of commercial poultry operations in the UK, combining trade expertise with journalistic rigor. As founder of Dee Media Group and editor of Poultry.Network, he has redefined agricultural business reporting through:
Successful outreach to Davies should emphasize:
Notable career achievements include developing the industry-standard crisis communication framework during the 2022 avian influenza outbreak and receiving the 2023 Agribusiness Communicator Award for transformative trade journalism.
We begin our exploration of Jake Davies' career at the dawn of his agricultural journalism journey. After cutting his teeth at the Brighton and Hove Gazette, Davies found his true calling in 2019 when he established the Dee Media Group. This pivotal move coincided with his editorship of Poultry.Network, positioning him as a central figure in UK poultry industry reporting.
"The commercial poultry sector isn't just about chickens - it's about feeding nations while balancing economic and environmental realities."
This 2023 analysis piece mapped the industrialization of poultry farming across four continents. Davies employed a unique methodology combining USDA data with on-the-ground interviews from Brazil's export hubs to Vietnam's emerging markets. The article's impact was immediate - cited in three parliamentary briefings on food security and adapted into training materials for veterinary schools.
Davies' 2024 deep dive into alternative feed proteins revolutionized industry conversations about sustainable farming. By comparing insect-based feeds in the Netherlands with algae supplements in Canadian operations, he created a framework for evaluating nutritional innovations. The piece remains required reading for feed manufacturers adapting to climate change challenges.
This ongoing series exemplifies Davies' strength in policy analysis. Through interviews with 47 stakeholders across the supply chain, he revealed how small-scale farmers are implementing traceability tech to meet new export standards. The work has been credited with helping processors avoid £2.3m in potential compliance fines.
Davies prioritizes stories grounded in verifiable production metrics and market analyses. His recent piece on antibiotic use reduction (March 2025) successfully combined DEFRA statistics with case studies from progressive farms. Pitches should mirror this approach - lead with unique datasets before introducing narrative elements.
With 63% of his 2024 articles focusing on agtech, Davies seeks stories about practical technology adoption. Successful pitches detail implementation challenges and ROI timelines, like his coverage of automated grading systems in duck processing plants.
Davies maintains a specialized sub-beat tracking legislation affecting poultry operations. His nuanced approach to the Avian Influenza Protection Zones policy (2023) demonstrated how to make complex regulations accessible. Effective pitches in this area should identify specific regulatory pressure points with industry-wide implications.
While Davies occasionally touches on retail developments, his focus remains upstream. Pitches about supermarket pricing or consumer preferences without production-side angles typically get redirected to colleagues.
His work consistently positions UK developments within international contexts. The 2024 series comparing British and Thai biosecurity protocols set a template for cross-border analysis that pitches should emulate.
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Agriculture, here are some other real estate journalist profiles you may find relevant:
