Chris Kick

From Local Reporting to Agricultural Authority

We trace Chris Kick's journey from his early days at the Telegraph Herald to becoming a trusted voice in agricultural journalism. His career pivot to Farm Progress in 2015 marked a turning point, coinciding with increased national attention on sustainable farming practices during the Obama administration's climate initiatives.

"Prairie strips represent more than conservation – they're a bridge between traditional farming and ecological responsibility."

Landmark Reporting on Sustainable Practices

• Prairie Strips Practice Gains Momentum Across Iowa

Kick's 2022 investigation into Iowa State University's prairie strips program revealed how integrating native grasses into crop rotations reduced nitrogen runoff by 41% while maintaining 95% of field productivity. His analysis of 50 participating farms demonstrated the economic viability of this practice, particularly for mid-sized operations.

• Turning Corn Stover into Renewable Energy

This 2023 deep dive examined the partnership between John Deere and Iowa State researchers developing biofuel reactors. Kick's access to prototype testing data showed how 1 acre of corn stover could power 3.2 homes annually, while his interviews with skeptical farmers added crucial ground-level perspective.

Pitching Priorities: What Moves the Needle

Focus on Practical Implementations

Kick consistently prioritizes solutions over theory. His 2024 Farm Progress Show coverage emphasized hands-on demonstrations of vertical tillage equipment rather than conceptual discussions of regenerative agriculture. Successful pitches should include:

• Case studies with verifiable yield data
• Farmer testimonials with before/after comparisons
• Clear ROI timelines for new practices

Bridge the Urban-Rural Knowledge Gap

Articles like his 2023 explainer on carbon credit markets for non-farming audiences demonstrate Kick's commitment to making agricultural issues accessible. Effective pitches might include:

• Infographics translating bushels to consumer impacts
• Stories connecting farm practices to grocery store prices
• Interviews with chefs using sustainably grown ingredients

Recognition in Agricultural Communications

While formal awards aren't highlighted in public records, Kick's work receives consistent recognition through:

• USDA Citations: Three of his investigative pieces have been included in agency training materials since 2020
• University Collaborations: Regular invitations to moderate panels at Iowa State's Annual Sustainable Agriculture Symposium
• Industry Impact: His 2021 series on precision planting equipment influenced dealer training programs across the Midwest