As lead agriculture reporter for AgWeb, Anna-Lisa Laca covers the intersection of traditional farming practices with modern business and technology. Her work spans:
Anna-Lisa Laca has established herself as a leading voice in agricultural journalism, blending hands-on farming experience with sharp business acumen. Her work bridges the gap between industry stakeholders and the evolving realities of modern agriculture.
This foundational piece examines how IoT sensors and data analytics are revolutionizing milk production efficiency. Laca contrasts traditional methods with emerging precision agriculture techniques, featuring interviews with third-generation dairy farmers adopting robotic milking systems. The article's impact led to increased industry adoption of herd management software.
Laca's analysis of 2024 Farm Bill implications demonstrates her ability to translate complex legislation into actionable insights. The piece breaks down subsidy restructuring and its effects on midwestern grain producers, becoming required reading for agribusiness lobbyists.
This investigative report balances environmental concerns with production realities, showcasing Laca's nuanced approach to contentious issues. The article features methane capture initiatives at industrial-scale hog operations and their economic viability.
Laca prioritizes stories demonstrating measurable impacts on farm profitability or sustainability. A successful 2023 pitch on vertical farming integration with traditional crop rotation resulted in a featured case study on hybrid farming models.
Her coverage of the 2024 California methane regulations exemplifies interest in legislative-commercial balancing acts. Pitches should connect regulatory changes to specific operational adaptations.
While corporate agribusiness and small farms receive attention, Laca particularly values stories about 500-5,000 acre operations navigating market consolidation.
Her AgWeb video series on precision irrigation demonstrates openness to multimedia storytelling partnerships combining written, visual, and data elements.
While market analysis forms part of her coverage, Laca typically delegates pure commodity trading stories to dedicated markets reporters.
"Laca's reporting represents the gold standard in making agricultural complexity accessible without sacrificing depth." - National Association of Farm Broadcasters
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Agriculture, here are some other real estate journalist profiles you may find relevant:
