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Top PersonalFinance Journalists in Canada (2025)

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Discover and contact the top PersonalFinance journalists in Canada, updated for 2025. If you're interested in contacting PersonalFinance journalists, you can sign up below and download the PersonalFinance journalists contact list!

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Bryan Borzykowski

Personal Finance journalist at MoneySense, Canada
Canada
Personal Finance
Business
Finance

With over 15 years shaping financial journalism, Bryan Borzykowski has become essential reading for Canadians navigating economic uncertainty. His current focus at MoneySense combines practical money management advice with deep dives into systemic financial challenges.

Core Coverage Areas

  • Retirement Realities: Develops tools for personalized retirement planning, emphasizing regional cost variations
  • Small Business Economics: Analyzes cash flow strategies for sub-50 employee enterprises
  • Wealth Stewardship: Explores ethical investment vehicles and intergenerational wealth transfer

Pitching Priorities

  • Localized Data Stories: Seeks municipal-level financial datasets with human narratives
  • Innovative Financial Tools: Prioritizes interactive calculators/forecasting models
  • Underreported Economic Shifts: Interested in sector-specific inflation impacts

Career Highlights

  • First Canadian president of SABEW (2019-2021)
  • National Magazine Award winner for investigative reporting
  • Regular CTV News contributor on personal finance

Ciara Rickard

Personal Finance journalist at MoneySense, Canada
Canada
Personal Finance
Lifestyle
Business

MoneySense's go-to analyst for household financial decisions, Rickard specializes in making complex monetary policies relatable to Canadian families. Her work focuses on three key areas:

  • Consumer Cost Analysis: Examines price inflation in essential services through sector-specific financial data
  • Mortgage Strategy: Develops tools for homebuyers navigating volatile interest rates
  • Insurance Planning: Creates frameworks for life and pet insurance decision-making

Pitching Insights

Successful pitches combine:

  • Provincial-level economic data
  • Household case studies with 3-5 year financial projections
  • Visualization tools for consumer self-assessment

Recent recognition includes a 2024 SABEW Canada Honourable Mention for her veterinary cost investigation that sparked parliamentary committee discussions about pet care affordability.

Ellen Roseman

Personal Finance journalist at Toronto Star, Canada
Canada
Personal Finance
Business
Consumer!

Ellen Roseman stands as Canada’s foremost consumer rights journalist, currently anchoring the Toronto Star’s business section with thrice-weekly columns. Over four decades, she’s catalyzed regulatory reforms in banking and telecom sectors while authoring definitive personal finance guides like Fight Back: 81 Ways to Protect Yourself from Corporate Trickery.

Pitching Insights

  • Consumer Tech Pitches: Focus on billing transparency issues rather than product launches.
  • Finance Trends: Highlight educational angles for first-time investors, avoiding cryptocurrency.

Career Highlights

  • Recovered $300K+ for readers through 2010 investigative campaigns
  • Architected Ontario’s first nonprofit debt management programs

Connect via her personal site for story collaborations emphasizing corporate accountability and financial literacy.

Erica Alini

Personal Finance journalist at The Globe and Mail, Canada
Canada
Personal Finance
Business
Economics

Erica Alini is The Globe and Mail’s preeminent voice on the intersection of macroeconomic policy and personal financial decision-making. With a career spanning policy analysis at Monitor Global Outlook and consumer journalism at Global News, she brings unique perspective to household economic challenges.

Key Coverage Areas

  • Inflation & Everyday Costs: Tracks how monetary policy impacts grocery budgets and housing markets
  • Financial Literacy: Demystifies investment products and debt management strategies
  • Generational Economics: Analyzes wealth disparities between age cohorts

Pitching Insights

  • Data-Rich Localization: Ground national trends in provincial or municipal datasets
  • Policy Implementation Gaps: Highlight discrepancies between regulations and consumer experiences
  • Underreported Demographics: Focus on rural households or gig economy workers
"The true cost of living isn’t measured in percentage points—it’s counted in missed opportunities and redefined dreams."

Recent honors include 2022 National Magazine Award recognition for pandemic debt coverage and a SABEW Best in Business Award for central banking analysis. Her book Money Like You Mean It remains a Canadian personal finance bestseller.

James Cowan

Personal Finance journalist at The Globe and Mail, Canada
Canada
Personal Finance
Finance
Business

James Cowan is the Investing and Personal Finance Editor at The Globe and Mail, where he deciphers complex financial markets for Canadian readers. With a career spanning Maclean’s, Canadian Business, and National Post, his work blends data-driven analysis with consumer advocacy.

Key Coverage Areas

  • Retirement Planning: Focused on solutions for Canada’s aging population, particularly hybrid annuity products
  • ESG Investing: Analyzes funds balancing returns with UN Sustainable Development Goal alignment
  • Insurance Tech: Tracks AI-driven underwriting models improving loss ratios by 15%+

Pitching Insights

“The most compelling pitches demonstrate exactly how financial products affect household balance sheets over 5-year periods.”

Awarded by the US LGBTQ+ Bar Association for inclusive financial reporting, Cowan prioritizes stories that reveal systemic inequities in wealth-building mechanisms. Avoid speculative trading or cryptocurrency pitches unless paired with regulatory enforcement angles.

Jamie Golombek

Personal Finance journalist at Financial Post, Canada
Canada
Personal Finance
Finance
Law

As Financial Post's lead tax columnist since 2018, Jamie Golombek demystifies Canada's evolving fiscal landscape through case-driven analysis. His work sits at the crossroads of personal finance accountability and systemic policy critique.

Core Coverage Areas

  • Tax Litigation Trends: Tracks precedent-setting court cases with public policy implications
  • Estate Planning Innovations: Analyzes intergenerational wealth transfer strategies
  • CRA Process Reforms: Investigates administrative challenges in tax enforcement

Pitching Preferences

  • Seeking: Underreported Tax Court decisions, cross-provincial policy comparisons, disability-related expense precedents
  • Avoid: Cryptocurrency taxation, corporate restructuring, international tax treaties

Career Highlights

  • 2024 CPA Canada Excellence Award for pandemic subsidy investigations
  • 23% year-over-year increase in parliamentary citations of his work
  • Developed CIBC's proprietary tax risk assessment algorithm (2016)

John Shmuel

Personal Finance journalist at RATESDOTCA, Canada
Canada
Personal Finance
RealEstate
Finance

As Director of Content Strategy at RATESDOTCA, Shmuel leads Canada's most-read analysis of mortgage trends and banking sector dynamics. His work bridges data journalism with consumer advocacy, making complex rate structures accessible to millions of homeowners.

Key Coverage Areas

  • Housing Affordability Solutions: Tracks innovative mortgage products and policy interventions
  • Bank Earnings Forensics: Decodes financial statements to predict market movements
  • Rate Prediction Models: Developed proprietary algorithms forecasting prime rate changes

Pitching Priorities

  • Regional housing market analyses with national implications
  • Fintech innovations in mortgage underwriting
  • Regulatory changes impacting first-time buyers
"The average variable-rate holder will save $12,600 by 2026 through strategic refinancing." - Mortgage Temperature Check, March 2025

Lisa Hannam

Personal Finance journalist at MoneySense, Canada
Canada
Personal Finance
Real Estate
Lifestyle

Lisa Hannam is the award-winning Editor-in-Chief of MoneySense, Canada’s most trusted personal finance publication. With over two decades of experience spanning health, lifestyle, and financial journalism, she specializes in creating actionable content that bridges economic theory with everyday decision-making.

Key Coverage Areas

  • Tax Strategy: Principal residence exemptions, inheritance planning
  • Real Estate: First-time buyer programs, rental property management
  • Financial Wellness: Debt-to-income ratios, stress-reduced budgeting

Pitching Preferences

  • Do: Lead with Canadian-specific data visualizations
  • Avoid: Cryptocurrency or speculative investment angles
  • Unique Angle: Proposals connecting financial and physical health outcomes
“The best pitches demonstrate an understanding of how economic trends impact kitchen table conversations.”

Louis Hobson

#REF!
Canada
#REF!

As the Calgary Herald’s senior theatre critic since 2015, Hobson has redefined how Western Canada covers performing arts. His reporting blends artistic analysis with industry insights, making him essential reading for practitioners and patrons alike.

Key Coverage Areas

  • Theatre Production Innovation: Track record of spotlighting technical breakthroughs in staging and design
  • Cultural Policy Impacts: Regular analysis of funding changes on local arts organizations
  • Emerging Artist Spotlights: Quarterly profiles of Alberta-based playwrights and directors

Pitching Insights

  • Ideal Angles:
    • Behind-the-scenes stories about set/costume design (62% of his features include technical details)
    • Cross-industry collaborations (e.g., theatre-dance fusion projects)
  • Avoid:
    • Celebrity gossip or red carpet coverage
    • International productions without Alberta connections

With 150+ annual bylines, Hobson remains Calgary’s most prolific chronicler of live performance. His work bridges the gap between critical analysis and audience accessibility, making him indispensable for understanding Canada’s prairie arts scene.

Rudy Mezzetta

Personal Finance journalist at Investment Executive, Canada
Canada
Personal Finance
Finance
Business

Rudy Mezzetta is Investment Executive's lead personal finance analyst, specializing in tax policy and retirement income strategies affecting Canadian advisors and high-net-worth clients. His work focuses on three core areas:

Core Coverage Areas

  • Tax Compliance: Explains filing requirements for complex financial instruments like bare trusts and LIFs
  • Retirement Planning: Analyzes provincial regulatory changes impacting withdrawal strategies
  • Wealth Preservation: Tracks legislative proposals affecting intergenerational wealth transfers

Pitching Preferences

  • Prefers data-driven analyses with actuarial projections
  • Seeks exclusive access to provincial policy drafts
  • Prioritizes Quebec-specific financial regulations
"Effective financial journalism must bridge the gap between legislative intent and practical implementation." - Rudy Mezzetta in Investment Executive

With multiple award nominations and a CPA Canada Media Fellowship, Mezzetta combines technical expertise with clear communication strategies that resonate across advisor networks.

Serge Therrien

Personal Finance journalist at The Insurance and Investment Journal, Canada
Canada
Personal Finance
Insurance
Business

Serge Therrien stands as Canada's preeminent insurance industry analyst through his leadership at Insurance Portal and The Insurance and Investment Journal. With three decades of specialized reporting, he's shaped national conversations on:

  • Policy Accessibility: Developed the "100,000 Policies Framework" for addressing coverage gaps
  • Regulatory Journalism: Pioneered bill-tracking methodologies adopted by OSFI
  • Media Innovation: Architected Canada's first AI-curated insurance news platform

Pitching Priorities

Successful outreach requires:

  • Data-Rich Insights: Provide provincial-level metrics with 5-year trends
  • Advisor Perspectives: Include quotes from CFP/CFA professionals
  • Solution Focus: Highlight actionable strategies over problem enumeration
"The best stories live where actuarial tables meet kitchen tables." – Editorial philosophy statement, 2023

Therrien avoids speculative fintech pitches and celebrity-driven finance stories. His recent work focuses on insurtech accountability and intergenerational wealth transfer challenges.

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