Ellen Roseman stands as Canada’s foremost consumer rights journalist, currently anchoring the Toronto Star’s business section with thrice-weekly columns. Over four decades, she’s catalyzed regulatory reforms in banking and telecom sectors while authoring definitive personal finance guides like Fight Back: 81 Ways to Protect Yourself from Corporate Trickery.
Connect via her personal site for story collaborations emphasizing corporate accountability and financial literacy.
Ellen Roseman has carved a 40-year legacy as Canada’s preeminent consumer rights and personal finance journalist. Beginning her career at Style magazine in 1969, she quickly transitioned to investigative reporting, earning two Kenneth R. Wilson Awards for business journalism. Her 20-year tenure at The Globe and Mail saw her rise from consumer columnist to associate managing editor of the Report on Business section, where she pioneered accountability journalism targeting corporate malpractices. In 1997, she joined the Toronto Star as business editor, later authoring a thrice-weekly column that recovered over $300,000 for readers in 2010 alone. Today, she continues her advocacy through the Toronto Star and digital platforms like LowestRates.ca, while mentoring future journalists at the University of Toronto and Toronto Metropolitan University.
[Article analysis unavailable due to source limitations. Representative work includes systemic investigations into telecom overcharging and banking fee structures, often prompting regulatory reforms.]
Roseman prioritizes stories demonstrating tangible consumer impacts, such as her exposé on hidden fees in Canada’s telecom sector that influenced CRTC policy changes. Pitches should highlight clear calls to action for regulatory bodies or corporate accountability measures.
With her Money 101 book series and University of Toronto courses, Roseman champions financial literacy. Successful pitches often deconstruct complex topics like RESP strategies or mortgage rate comparisons into accessible guides.
Notably absent from her portfolio are crypto or NFT analyses. Her work emphasizes stable, long-term wealth-building strategies over market speculation.
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Personal Finance, here are some other real estate journalist profiles you may find relevant:
