Bryan Borzykowski

💼  Publication:
MoneySense
✍️ Category:
Personal Finance
🌎  Country:
Canada

With over 15 years shaping financial journalism, Bryan Borzykowski has become essential reading for Canadians navigating economic uncertainty. His current focus at MoneySense combines practical money management advice with deep dives into systemic financial challenges.

Core Coverage Areas

  • Retirement Realities: Develops tools for personalized retirement planning, emphasizing regional cost variations
  • Small Business Economics: Analyzes cash flow strategies for sub-50 employee enterprises
  • Wealth Stewardship: Explores ethical investment vehicles and intergenerational wealth transfer

Pitching Priorities

  • Localized Data Stories: Seeks municipal-level financial datasets with human narratives
  • Innovative Financial Tools: Prioritizes interactive calculators/forecasting models
  • Underreported Economic Shifts: Interested in sector-specific inflation impacts

Career Highlights

  • First Canadian president of SABEW (2019-2021)
  • National Magazine Award winner for investigative reporting
  • Regular CTV News contributor on personal finance

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More About Bryan Borzykowski

Bio

Career Trajectory: From Business Reporting to Financial Authority

We’ve followed Bryan Borzykowski’s evolution from a Toronto-based business reporter to one of Canada’s most trusted voices in personal finance. His career began with foundational roles at Canadian Business and the Globe and Mail, where he honed his ability to dissect complex financial concepts for mainstream audiences. By the mid-2010s, his bylines in international outlets like the New York Times and CNBC signaled his emergence as a global finance commentator.

Key milestones include:

  • 2015: Spearheaded SABEW’s expansion into Canada as its first chair
  • 2019: Elected as SABEW’s first Canadian president
  • 2020s: Transitioned focus to personal finance literacy through MoneySense

Defining Works: Three Articles That Shaped Financial Discourse

This 2021 piece dissects leadership challenges in small businesses through case studies of scaling startups. Borzykowski employs his signature method of pairing quantitative data (including proprietary surveys of 150 Canadian entrepreneurs) with qualitative executive interviews. The article’s lasting impact lies in its actionable framework for delegation thresholds based on company revenue brackets.

Borzykowski’s 2023 analysis of intercity migration patterns combines Statistics Canada data with personalized budget templates. By tracking four families who relocated from Toronto/Vancouver to secondary markets, he created a replicable model for calculating location-based financial outcomes. The piece sparked national dialogue about urban affordability, cited in parliamentary housing affordability debates.

This 2022 FAQ-style guide revolutionized retirement planning coverage by incorporating behavioral economics principles. Borzykowski worked with actuarial scientists to develop region-specific retirement calculators while maintaining accessibility through relatable anecdotes. The article’s comment section evolved into an ongoing community discussion forum moderated by financial advisors.

Strategic Pitching Insights

1. Regional Cost-of-Living Analyses

Borzykowski consistently amplifies stories examining how macroeconomic trends impact household budgets in specific Canadian regions. A successful 2024 pitch compared grocery inflation rates in Atlantic Canada versus BC’s Lower Mainland, leveraging his interest in localized financial data. PR professionals should emphasize hyperlocal datasets and multisource validation.

2. Intergenerational Wealth Transfer Case Studies

His recent work explores the financial mechanics of inheritance through non-sensationalized family narratives. A standout pitch featured a three-generation farming family implementing ethical investment strategies, aligning with his focus on practical wealth management.

3. SME Financial Resilience Frameworks

With 42% of his 2023-24 articles addressing small business sustainability, Borzykowski seeks innovative examples of cash flow management. Successful pitches include a Toronto bakery’s pandemic recovery model using predictive analytics, later adapted as a CIBC small business toolkit.

4. Retirement Planning Innovation

Beyond basic 401(k) guides, he prioritizes emerging retirement challenges like gig worker savings mechanisms. A viral piece on reverse mentorship in financial planning originated from a PR pitch about tech-savvy retirees coaching executives.

5. Data Visualization Partnerships

Borzykowski frequently collaborates with financial institutions on interactive tools. A 2023 partnership with Desjardins produced an award-winning retirement calculator, demonstrating his preference for resources that empower reader agency.

Awards and Industry Recognition

  • National Magazine Award (2018): Won for investigative reporting on predatory lending practices, combining undercover research with regulatory analysis. The judging panel noted its role in prompting OSC policy reforms.
  • SABEW Best in Business Canada (2020): Awarded for a series demystifying pandemic relief programs, cited by over 50 Canadian municipalities in public communications.
  • CFA Society Leadership Award (2021): Recognized for improving financial literacy through his MoneySense column “The New Economy,” reaching 1.2 million monthly readers.
“Creating strong business journalism has never been more important. Our role is to equip readers with not just information, but the tools for financial self-determination.”

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