Lisa Hannam is the award-winning Editor-in-Chief of MoneySense, Canada’s most trusted personal finance publication. With over two decades of experience spanning health, lifestyle, and financial journalism, she specializes in creating actionable content that bridges economic theory with everyday decision-making.
“The best pitches demonstrate an understanding of how economic trends impact kitchen table conversations.”
Lisa Hannam has cultivated a 20-year career blending service journalism with editorial leadership, transitioning seamlessly from health and wellness reporting to spearheading Canada’s premier personal finance publication. Her early work at Best Health Magazine established her expertise in translating complex health topics into actionable advice, while her current role as Editor-in-Chief of MoneySense reflects her mastery of financial storytelling.
This 2,800-word explainer demystifies Canada’s principal residence exemption through case studies of three homeowner scenarios. Hannam employs a unique “financial forensics” approach, reconstructing tax outcomes for:
The article’s impact led to 12,000+ social shares and multiple citations in real estate licensing courses. Its lasting value stems from Hannam’s ability to anticipate reader questions through embedded calculator widgets.
In this introspective Q&A marking MoneySense’s 25th anniversary, Hannam reveals her editorial philosophy through personal anecdotes:
“The perk of being a finance journalist is having access to different people—whether it’s an economist, a financial planner or other Canadians—who share what they’ve learned from their own lives and areas of expertise.”
The piece stands out for its synthesis of generational financial perspectives, contrasting Baby Boomer wealth accumulation with Gen Z’s debt management challenges.
Demonstrating her cross-disciplinary reach, this lifestyle article applies financial efficiency principles to meal planning. Hannam’s cost-per-serving analysis and food waste reduction strategies attracted unexpected engagement from personal finance audiences, showcasing her ability to create crossover content. The turkey curry fried rice recipe alone drove 8,000+ Pinterest saves during Thanksgiving 2023.
Hannam prioritizes solutions addressing Canada’s unique economic landscape. Successful pitches highlight:
Why it works: Her analysis of provincial tax variations in capital gains coverage demonstrates demand for hyperlocal insights.
Pitches connecting financial decisions to wellness outcomes gain traction. Effective angles include:
Why it works: Hannam’s recipe analysis proves her interest in interdisciplinary approaches.
Reject abstract economic theories in favor of tools readers can immediately apply:
Why it works: Her Q&A format emphasizes practical takeaways over theoretical concepts.
Recognized for democratizing financial journalism through plain-language explainers on pension reforms. The judging panel noted Hannam’s “unique capacity to make actuarial concepts relatable to millennials managing multiple income streams.”
Her interactive “Debt Payoff Calculator” tool reached 250,000 users within three months of publication, setting new engagement benchmarks for MoneySense.
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Personal Finance, here are some other real estate journalist profiles you may find relevant:
