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Automotive Journalists - Canada

Automotive Journalists - CanadaAutomotive Journalists - CanadaAutomotive Journalists - CanadaAutomotive Journalists - Canada

Discover and contact the top Automotive journalists in Canada, updated for 2025. If you're interested in contacting Automotive journalists, you can sign up below and download the Automotive journalists contact list!

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Top Automotive Journalists in Canada (2025)

The Top Automotive Journalists in Canada in 2025 are:

Automotive journalist at Driving.ca, Canada
Canada
Automotive
Tech
Innovation

At Driving.ca since 2018, Harper has redefined automotive journalism through:

  • Technical Depth: His tear-down analyses of hybrid drivetrains have been cited in engineering journals
  • Consumer Advocacy: The "Real Range Index" he developed influences dealership disclosure policies

Pitch Priorities

  • Emerging Technologies: Particularly interested in cost-effective electrification solutions
  • Safety Innovations: Seeks stories where engineering enhances driver control rather than replacing it

Recent recognition includes the 2024 Automotive Innovation Fellowship from the Canadian Press Foundation, validating his unique blend of technical rigor and narrative skill.

Automotive journalist at Vicarious Magazine, Canada
Canada
Automotive
Motorcycles
Travel

Costa Mouzouris is a Canadian automotive/motorcycle journalist specializing in technical analyses of performance vehicles. With 20+ years experience spanning mechanical work and journalism, he brings unique insights into engineering evolution across transportation sectors.

Current Focus Areas

  • Primary Outlet: Vicarious Magazine (2019-Present)
  • Key Beats:
    • Motorcycle chassis dynamics
    • Electrification of legacy ICE platforms
    • Human factors in vehicle design

Pitching Recommendations

  • Technical Depth Required: Pitches must include engineering schematics or performance data comparisons
  • Avoid: Lifestyle-focused automotive content or first-drive exclusives without technical hook
  • Unique Angle: Historical through-lines showing technological progression

Career Highlights

  • 2024 AJAC Journalist of the Year
  • Chaired 2023 Canadian Car of the Year jury
  • BMW Group Media Award recipient

autonomous driving systems, micromobility solutions

Automotive journalist at Driving.ca, Canada
Canada
Automotive
Tech
Travel

This veteran automotive journalist combines construction industry pragmatism with technical analysis of trucks and SUVs. Now contributing to Driving.ca after leading Postmedia's automotive division, McNaughton's work informs both commercial buyers and recreational enthusiasts.

Current Focus Areas

  • Hybrid Workhorses: Seamlessly integrates dyno-test data with real-world towing/efficiency metrics
  • Durability Engineering: Prioritizes long-term component resilience over cosmetic features
  • Analog-Digital Interfaces: Advocates for tactile controls in increasingly computerized vehicles

Pitching Preferences

  • Data-Rich Comparisons: "Focus on torque curves at specific RPM ranges rather than peak horsepower claims"
  • Real-World Testing Angles: "Propose mountain ascent challenges or payload security demonstrations"
  • Modification Readiness: "Highlight factory-supported aftermarket integration points"

Career Highlights

  • 14+ years shaping Canadian automotive journalism standards
  • First journalist to test Toyota's i-FORCE MAX hybrid in extreme elevation conditions
  • Developed construction industry-informed vehicle evaluation protocols

Automotive journalist at Automotive News Canada, Canada
Canada
Automotive
Environment
Technology

As Calgary correspondent for Automotive News Canada, Harry Pegg specializes in sustainable transportation solutions and electric vehicle infrastructure. His work bridges technical analysis with consumer-focused reporting on emerging green technologies.

Key Coverage Areas

  • Electric Vehicle Adoption: Tracks provincial infrastructure development and policy impacts
  • Green Manufacturing: Analyzes sustainable production techniques in the automotive sector

Pitching Preferences

  • Seeking: Data-driven stories on practical sustainability innovations
  • Avoid: Theoretical technologies without near-term implementation plans

Automotive journalist at Winnipeg Free Press, Canada
Canada
Automotive
Education
Lifestyle

Larry D'Argis shapes automotive journalism through educational storytelling in Canada's heartland. As the Winnipeg Free Press's primary automotive voice since the early 2010s, he specializes in:

  • Hands-On Learning Documentation: Chronicles student-led restoration projects that blend vintage preservation with modern mechanics
  • Community-Centric Reporting: Highlights partnerships between schools, businesses, and collectors
  • Technical Deep Dives: Explores mechanical adaptations rather than superficial restorations

Pitching Priorities

  • Seek: Projects combining automotive history with skill development
  • Avoid: Luxury vehicle reviews or motorsports coverage
"The true value of a restoration lies not in its showroom shine, but in the knowledge forged through each turned bolt and welded seam." - Larry D'Argis, 2019

Automotive journalist at Driving.ca, Canada
Canada
Automotive
Lifestyle
Business

As Driving.ca’s lead investigative automotive journalist since 2005, Lorraine Sommerfeld has redefined consumer advocacy in the transportation sector. Her work bridges technical expertise with social consciousness, making complex industry issues accessible to millions of Canadian drivers.

Core Coverage Areas

  • Regulatory Investigations: Exposes gaps in automotive safety oversight through FOIA-driven reporting
  • Ownership Economics: Analyzes long-term costs of emerging vehicle technologies
  • Consumer Protection: Reveals predatory sales practices through undercover operations

Pitching Priorities

  • Policy Impact Stories: Prefers data-rich examinations of how legislation affects real consumers
  • Historical Parallels: Welcomes pitches connecting past automotive trends to current issues
  • Technology Realities: Seeks investigations into subscription models and ownership rights

Career Highlights

  • 2021 AJAC Journalist of the Year (2x recipient)
  • 14 national awards for investigative automotive reporting
  • Creator of Canada’s first automotive consumer risk assessment toolkit

Automotive journalist at Vicarious Magazine, Canada
Canada
Automotive
Travel
Lifestyle

With quarter-century experience spanning three continents, Hacking dissects automotive innovation through lenses of technology, sustainability, and luxury. His work for Vicarious Magazine and NUVO establishes him as Canada’s premier interpreter of premium mobility solutions.

Core Coverage Areas

  • EV Infrastructure Development: Tracked $2.1B in North American charging network investments since 2023
  • Performance Hybrid Systems: Analyzed 14 hybrid powertrains across 2024-2025 model years

Avoid These Angles

  • Urban micro-mobility solutions
  • Mainstream consumer vehicle comparisons
“The test drive is just the first chapter – the real story lives in the engineering studio and the boardroom.”

Automotive journalist at GreenCars, Canada
Canada
Automotive
Tech
Environment

Canada's premier electric vehicle analyst brings two decades of automotive journalism experience to GreenCars. Specializes in:

  • Technical Deep Dives: Battery performance metrics, charging infrastructure analysis, software-defined vehicle trends
  • Comparative Evaluations: Cross-brand EV competitions, price-performance ratios, government policy impacts
  • Consumer Advocacy: Real-world range testing, ownership cost breakdowns, charging network reliability

Pitching Priorities

Successful outreach requires:

  • Data-Rich Insights: Provide charging curve charts, thermal management specs, or battery degradation studies
  • Canadian Context: Highlight solutions for extreme weather operation or provincial incentive programs
  • Innovation Stories: Focus on charging tech advancements over incremental vehicle updates
"My role is translating kilowatts and torque curves into purchase decisions." - Bettencourt, 2024 EV Symposium

Automotive journalist at Vancouver Sun, Canada
Canada
Automotive
Lifestyle
Photography

Russell Purcell brings two decades of experience covering Canada's automotive landscape through technical and human-interest lenses. Currently a senior writer for Vancouver Sun, his work bridges industry analysis with workforce development stories.

Key Coverage Areas

  • Automotive Careers: Profiles technicians, dealership staff, and manufacturing professionals
  • Vintage Vehicles: Historical analyses paired with modern usability assessments
  • Regional Industry Trends: Western Canada's evolving auto sector

Pitching Preferences

  • Seeking: Workforce training programs, accessible tech adoption stories, regional automotive history
  • Avoid: Motorsports coverage, luxury vehicle showcases, autonomous driving speculation
"The best stories emerge when grease meets grassroots - show me how cars shape communities."

Automotive journalist at Montreal Gazette, Canada
Canada
Automotive
Books
Culture

Walter Buchignani combines automotive expertise with historical storytelling as a veteran journalist at Montreal Gazette. For 38 years, his work has navigated:

  • Automotive Journalism: Consumer-focused analyses of hybrid vehicles and affordability trends
  • Historical Nonfiction: Meticulously researched works like Tell No One Who You Are, adopted by 200+ Canadian schools
  • Cultural Commentary: Preservation of Montreal’s multilingual heritage

Pitching Priorities

  • EV battery range comparisons with temperature-adjusted data
  • Untold WWII survivor stories with verifiable documentation
  • Montreal’s Francophone cultural initiatives

Tech journalist at Pocket-lint, Canada
Canada
Tech
Gaming
Automotive

Patrick O’Rourke is a Managing Editor at Pocket-lint, specializing in consumer technology, gaming hardware, and automotive innovations. With a career spanning leadership roles at MobileSyrup and BetaKit, his work combines technical expertise with accessible storytelling.

Pitching Tips

  • Lead with data-driven consumer impacts: O’Rourke prioritizes technologies that demonstrably improve user experiences, such as AI optimizations in everyday apps .
  • Highlight cross-industry applications: Successful pitches, like his coverage of AR smart glasses , often bridge gaming, productivity, and lifestyle.

Awards Snapshot

  • 2022 Canadian Tech Journalism Award for editorial leadership in device reviews.
  • CES 2023 speaker on ethical AI, underscoring his influence in tech policy debates.

Agriculture journalist at Grainews, Canada
Canada
Agriculture
Tech
Automotive

As Senior Editor for Machinery & Equipment at Glacier FarmMedia, Scott Garvey has become the definitive voice on agricultural technology across Canada’s Prairies. His work in Grainews and affiliated publications reaches over 200,000 monthly readers seeking practical insights on equipment innovation.

Key Coverage Areas

  • Precision Agriculture: Specializes in AI-enabled systems with proven field results
  • Sustainable Machinery: Focuses on fuel efficiency and emission reduction technologies
  • Equipment Economics: Analyzes ROI timelines and maintenance cost impacts

Pitching Priorities

  • Third-party validated performance data
  • Canadian farmer case studies
  • Cross-commodity applicability
“The best innovations respect both the land and the ledger.”

Contacting Automotive Journalists in Canada

Don't rely solely on a media list for success. To capture the attention of Automotive journalists in Canada, you need to understand how to deliver an outstanding pitch. Explore this section to learn effective strategies for pitching in the Automotive category!

When and why to contact Automotive journalists

When reaching out to Automotive journalists in Canada, a well-formulated strategy is key. With the high volume of pitches they receive, it's crucial to have a unique story that is focused on Automotive or a related subject. Avoid getting mired in technical minutiae, and instead, expand your scope to include the larger implications of your story within the Automotive industry. By studying your target journalists and crafting your pitch to align with their specific interests, you increase the likelihood of sparking their interest. Remember, your goal should be to present a story that not only informs but also contributes to the broader Automotive discourse.

How to contact Automotive Journalists

For those in search of Innovation journalists in USA in 2025, the easiest way to connect is by signing up here and downloading the latest contact list. With an annual update, we ensure that you always have the most accurate and reliable contacts at your disposal.

How to write a Automotive press release

Pitching Etiquette to Automotive journalists

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