With quarter-century experience spanning three continents, Hacking dissects automotive innovation through lenses of technology, sustainability, and luxury. His work for Vicarious Magazine and NUVO establishes him as Canada’s premier interpreter of premium mobility solutions.
“The test drive is just the first chapter – the real story lives in the engineering studio and the boardroom.”
Mark Hacking has carved a niche as a preeminent voice in automotive journalism, blending technical expertise with narrative flair. Over his 25-year career, he’s transitioned from covering luxury vehicles for publications like Architectural Digest and Robb Report to analyzing cutting-edge EV advancements for Vicarious Magazine. His work consistently bridges automotive engineering with lifestyle aspirations, offering readers both visceral driving impressions and forward-looking industry analysis.
This immersive travelogue combines automotive testing with cultural exploration, as Hacking navigates Newfoundland’s rugged terrain in a luxury SUV. The piece stands out for its dual focus on vehicular performance metrics and the region’s unique hospitality ecosystem. By documenting charging infrastructure challenges alongside local artisan encounters, Hacking creates a blueprint for eco-conscious adventure travel that has been cited by Tourism Newfoundland in their 2025 sustainability initiatives.
Hacking’s technical acumen shines in this granular analysis of Mercedes’ flagship SUV. The review benchmarks the vehicle’s AI-powered suspension system against real-world driving scenarios, from mountain switchbacks to urban potholes. His methodology incorporates interviews with Stuttgart-based engineers and comparative data from three competing models, establishing this piece as a reference standard in luxury SUV evaluations.
This Barcelona-based test drive dissects Audi’s latest performance sedan through the lens of evolving emissions regulations. Hacking contrasts the RS 3’s turbocharged hybrid powertrain with previous ICE iterations, using lap-time data from Circuit de Barcelona-Catalunya. The article’s impact is evident in its citation by EU policymakers debating synthetic fuel exemptions for high-performance vehicles.
Hacking prioritizes innovations that redefine vehicle capabilities rather than incremental updates. His analysis of Jaguar’s Type 00 platform demonstrates this preference, where he spotlighted proprietary battery cooling systems over generic range statistics. Successful pitches should highlight similar technological leaps, particularly in thermal management or charging infrastructure integration.
The Newfoundland piece exemplifies Hacking’s interest in eco-conscious itineraries that maintain premium experiences. Pitches should pair vehicle capabilities with emerging green hospitality networks, such as carbon-neutral resorts offering destination charging stations.
With his racing background at events like Targa Newfoundland, Hacking values track-derived technologies transitioning to consumer vehicles. A recent analysis of McLaren’s 750S highlighted its Formula 1-inspired hybrid recovery system, suggesting receptiveness to motorsport-adjacent R&D stories.
“The perfect balance of technical authority and storytelling verve.” – Canadian Automotive Press Association
Hacking’s 2024 CAPA Lifetime Achievement Award recognizes his dual contributions to automotive journalism and sustainable mobility advocacy. The jury particularly noted his ability to translate complex engineering concepts into consumer-focused narratives without oversimplification.
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Automotive, here are some other real estate journalist profiles you may find relevant:
