PersonalFinance Reporters and Journalists - 2025 Contact List

With 25+ years spanning The Wall Street Journal and The New York Times, Carrns has become the go-to expert for Americans navigating financial systems. Her "Your Money Adviser" column reaches 4.8 million weekly readers.

Core Coverage Areas

• Consumer Finance: Banking practices, credit systems, regulatory changes
• Healthcare Economics: Insurance markets, medical debt, prescription costs
• Education Funding: Student loans, vocational training ROI, employer programs

Pitching Preferences

• Data-Driven Stories: Requires verified datasets from government or academic sources
• Policy Impact: Focus on legislation affecting household budgets
• Solution Orientation: Highlights innovative financial tools/services

Career Highlights

• Pulitzer Prize-nominated Katrina coverage (2006)
• Creator of NYT's Retirement Calculator Tool (2021)
• Cited in 3 Congressional hearings on consumer finance

With dual expertise in Wall Street mechanics and consumer-focused journalism, Brian O’Connell has become essential reading for retirement planners. His current work for Kiplinger combines rigorous financial analysis with global lifestyle insights.

Core Coverage Areas

• International Retirement Planning: Detailed guides to overseas retirement destinations
• Alternative Income Strategies: Innovative approaches to retirement funding
• Wealth Preservation: Tax-efficient investment and estate planning

Pitching Priorities

• Case studies demonstrating successful retirement transitions
• Regional updates on expat-friendly policies
• Emerging fintech tools for seniors

"The best financial journalism doesn’t just report numbers – it illuminates pathways."

With over 15 years shaping financial journalism, Bryan Borzykowski has become essential reading for Canadians navigating economic uncertainty. His current focus at MoneySense combines practical money management advice with deep dives into systemic financial challenges.

Core Coverage Areas

• Retirement Realities: Develops tools for personalized retirement planning, emphasizing regional cost variations
• Small Business Economics: Analyzes cash flow strategies for sub-50 employee enterprises
• Wealth Stewardship: Explores ethical investment vehicles and intergenerational wealth transfer

Pitching Priorities

• Localized Data Stories: Seeks municipal-level financial datasets with human narratives
• Innovative Financial Tools: Prioritizes interactive calculators/forecasting models
• Underreported Economic Shifts: Interested in sector-specific inflation impacts

Career Highlights

• First Canadian president of SABEW (2019-2021)
• National Magazine Award winner for investigative reporting
• Regular CTV News contributor on personal finance

Cameron Huddleston has established herself as the leading voice in intergenerational financial communication through 20+ years of reporting. Her work at AARP and bestselling book Mom and Dad, We Need to Talk make her uniquely positioned at the intersection of personal finance and family dynamics.

Key Coverage Areas

• Family Finance: Specializes in caregiving cost analysis and estate planning conversations
• Retirement Realities: Focuses on underdiscussed challenges like healthcare inflation and Social Security timing
• Frugal Innovation: Identifies savings strategies for fixed-income households

Pitching Insights

• Preferred Angles: Multigenerational data sets, actionable tools for money conversations, niche financial pressure points
• Avoid: Cryptocurrency, luxury wealth management, get-rich-quick schemes

"The most impactful financial stories are those that change how families talk about money."

Career Highlights

• Authored 1,200+ personal finance articles across top-tier outlets
• Maintained 92% reader retention rate for digital columns
• Pioneered AARP's first interactive financial conversation guides

As Finder's lead utilities analyst, Cameron Micallef specializes in translating complex energy, telecommunications, and personal finance regulations into actionable consumer advice. With dual degrees in Commerce and Communications, plus RG146 certification, he brings rare technical authority to household budget reporting.

Key Coverage Areas

• Energy Market Reforms: Tracks state and federal policy changes impacting electricity/gas bills
• Telecommunications Value Analysis: Compares NBN/mobile plans across consumer segments
• Government Relief Programs: Explains eligibility criteria and application processes for assistance schemes

Pitching Preferences

• Seek: Data-driven analyses of cost-saving opportunities, regulatory change explainers, under-reported utility sectors
• Avoid: Cryptocurrency, speculative tech, individual investment product promotions

"The best pitches demonstrate exactly how policy abstractions translate to dollars in people's wallets." - From 2024 Media Interview

Casey Bond is a Certified Personal Finance Counselor and award-winning journalist specializing in consumer-focused financial strategies. As a senior contributor for GOBankingRates, she produces actionable guidance on retirement planning, savings techniques, and credit management.

Core Coverage Areas

• Retirement Readiness: Develops diagnostic frameworks for assessing retirement preparedness
• Savings Products Analysis: Evaluates CDs, high-yield accounts, and emergency fund tools
• Financial Behavior: Explores psychological barriers to wealth building

Pitching Insights

• Seek: Data-driven tools for personal financial assessment
• Avoid: Speculative investment vehicles or get-rich-quick schemes

Career Highlights

• 2019 Excellence in Personal Finance Reporting winner
• Former Fortune Recommends editor shaping mainstream financial discourse

Christy Bieber is a CBS News senior writer specializing in personal finance and legal consumer issues. With a JD from UCLA and 16+ years of experience, she translates complex regulations into actionable advice for mainstream audiences.

Key Coverage Areas

• Retirement Planning: Analyzes SECURE Act impacts and retirement account management strategies
• Debt Management: Tracks consumer lending trends and relief program effectiveness
• Regulatory Changes: Explains how new laws affect household budgets and financial planning

Pitching Guidance

• Focus on Middle-Income Challenges: Bieber prioritizes issues affecting $50k-$150k households
• Legal-Angle Preferred: Successful pitches often involve pending legislation or court rulings
• Data-Driven Stories: Include verifiable statistics from Federal Reserve or CFPB sources

"The best financial advice means nothing if consumers can't understand their options." - Christy Bieber, 2024 Financial Literacy Summit

MoneySense's go-to analyst for household financial decisions, Rickard specializes in making complex monetary policies relatable to Canadian families. Her work focuses on three key areas:

• Consumer Cost Analysis: Examines price inflation in essential services through sector-specific financial data
• Mortgage Strategy: Develops tools for homebuyers navigating volatile interest rates
• Insurance Planning: Creates frameworks for life and pet insurance decision-making

Pitching Insights

Successful pitches combine:

• Provincial-level economic data
• Household case studies with 3-5 year financial projections
• Visualization tools for consumer self-assessment

Recent recognition includes a 2024 SABEW Canada Honourable Mention for her veterinary cost investigation that sparked parliamentary committee discussions about pet care affordability.

Cindy George merghes public health expertise with financial advocacy as GoodRx’s Senior Personal Finance Editor. Her work focuses on:

Core Coverage Areas

• Healthcare Affordability: Breaking down insurance policies, subsidy programs, and prescription discounts
• Medical Debt Solutions: Highlighting hospital forgiveness initiatives and state-level consumer protections

Pitching Preferences

• Prioritize data-driven stories with clear consumer takeaways (e.g., “5 Questions to Ask Before Choosing a Medicare Plan”)
• Avoid clinical trial summaries or investment product promotions

Notable Achievements: 2018 Pulitzer finalist for hurricane coverage, NABJ board member advancing media diversity.

Ireland's foremost consumer affairs journalist combines investigative rigor with practical financial guidance. As The Irish Times' Pricewatch Editor and RTÉ regular, he's redefined how citizens engage with personal economics.

Key Focus Areas

• Household Economics: Specializes in actionable strategies for managing Ireland's high cost of living
• Consumer Rights: Exposes systemic corporate malpractice through data-driven investigations
• Lifestyle Trends: Tracks behavioral shifts impacting personal finances, from sobriety movements to pet ownership costs

Pitching Priorities

"Show me the euro-and-cent impact – if your story doesn't change someone's weekly shop, it's not for me."

• Do: Lead with verifiable savings figures or regulatory impacts
• Don't: Pitch luxury markets or abstract economic theories

David Kavanagh merges financial acuity with cultural advocacy as a senior writer at Ireland's premier news outlet. His 11-year tenure has redefined how micro-entrepreneurs and creatives navigate economic systems.

Core Coverage Areas

• Small Business Economics: Pension gaps, tax compliance tools, post-Brexit trade impacts
• Creative Industry Sustainability: Artist revenue models, intellectual property reforms
• Policy Analysis: Legislation affecting sole traders and cultural workers

Pitching Preferences

• Data-Driven Solutions: "Show me the spreadsheet behind the story – how does your product/service move key metrics?"
• Cross-Sector Innovations: Recently covered a music venue doubling as a co-working space, analyzing its 40% revenue boost.
• EU Policy Angles: Prioritizes stories connecting local challenges to European directives, like GDPR impacts on artisan e-commerce.

Awards: 2024 National Media Award (Business), Arts Council Media Fellow, European Press Prize nominee. His work catalyzed three private member bills addressing self-employed welfare gaps.

As Money and Careers Editor for The Sydney Morning Herald and The Age, Dominic Powell has become Australia’s foremost explainer of complex financial concepts. His award-winning work bridges academic economic theory and everyday money decisions, reaching over 500,000 weekly readers through print and his Real Money newsletter.

Core Coverage Areas

• Investment Strategy: Analyzes ASX trends through behavioral economics lenses
• Consumer Finance: Demystifies banking products and regulatory changes
• Retirement Planning: Develops actionable guides for superannuation optimization

Pitching Insights

• Preferred Angles: Longitudinal studies (3+ years), SME financial health case studies
• Avoid: Cryptocurrency speculation, international market deep dives
• Unique Opportunity: Open to collaborative data visualization projects

“Powell’s newsletter has become required reading for financial advisers seeking to understand retail investor perspectives.” - Australian Financial Review Media Survey 2024

As 9News Money Editor and resident finance expert for The Australian Women’s Weekly, Zahos specializes in making complex economic trends accessible to everyday Australians. Her coverage focuses on:

• Consumer Finance: Banking product comparisons, budgeting tools, and cost-saving strategies for families
• Retirement Planning: Superannuation optimization, age pension navigation, and later-life wealth preservation
• Policy Impacts: Interest rate changes, tax reforms, and regulatory shifts affecting household budgets

Pitching Insights

• Do: Provide localized data (e.g., “How Brisbane’s flood reforms impact home insurance premiums”)
• Avoid: Cryptocurrency or speculative investment pitches – focuses on ASIC-regulated products
• Unique Angle: Solutions addressing the “sandwich generation” caring for children and aging parents

Recent Recognition:

• 2024 Money Media Award winner for broadcast journalism
• Author of 3 financial literacy books with 150,000+ combined sales
• Regular commentator for ASIC’s MoneySmart program

Ellen Roseman stands as Canada’s foremost consumer rights journalist, currently anchoring the Toronto Star’s business section with thrice-weekly columns. Over four decades, she’s catalyzed regulatory reforms in banking and telecom sectors while authoring definitive personal finance guides like Fight Back: 81 Ways to Protect Yourself from Corporate Trickery.

Pitching Insights

• Consumer Tech Pitches: Focus on billing transparency issues rather than product launches.
• Finance Trends: Highlight educational angles for first-time investors, avoiding cryptocurrency.

Career Highlights

• Recovered $300K+ for readers through 2010 investigative campaigns
• Architected Ontario’s first nonprofit debt management programs

Connect via her personal site for story collaborations emphasizing corporate accountability and financial literacy.

Erica Alini is The Globe and Mail’s preeminent voice on the intersection of macroeconomic policy and personal financial decision-making. With a career spanning policy analysis at Monitor Global Outlook and consumer journalism at Global News, she brings unique perspective to household economic challenges.

Key Coverage Areas

• Inflation & Everyday Costs: Tracks how monetary policy impacts grocery budgets and housing markets
• Financial Literacy: Demystifies investment products and debt management strategies
• Generational Economics: Analyzes wealth disparities between age cohorts

Pitching Insights

• Data-Rich Localization: Ground national trends in provincial or municipal datasets
• Policy Implementation Gaps: Highlight discrepancies between regulations and consumer experiences
• Underreported Demographics: Focus on rural households or gig economy workers

"The true cost of living isn’t measured in percentage points—it’s counted in missed opportunities and redefined dreams."

Recent honors include 2022 National Magazine Award recognition for pandemic debt coverage and a SABEW Best in Business Award for central banking analysis. Her book Money Like You Mean It remains a Canadian personal finance bestseller.

Currently writing for Yahoo Finance, Ethan Wolff-Mann specializes in making complex financial concepts accessible to mainstream audiences. His work sits at the intersection of household economics and consumer technology.

Pitching Priorities

• Household Budget Innovations Seeks stories about tools/services reducing monthly expenses by 15%+ through verifiable case studies.
• Retirement Strategy Shifts Interested in non-traditional retirement models validated by actuarial research.

Avoid

• Crypto Market Analysis Doesn’t cover speculative investments without clear consumer protection angles.

As Deputy Editor at MoneySavingExpert.com, Saxon oversees:

• Consumer Finance Tools: Credit scoring simulators, bill comparison engines
• Crisis Readiness Resources: Template libraries for benefits claims, debt repayment plans
• Financial Education: Interactive guides bridging regulatory policies and personal impact

Pitching Preferences

• Do Highlight:
  • UK-specific consumer protections
  • Tools with automatic eligibility checks
  • Visualizations of long-term savings (5+ year projections)
• Avoid:
  • High-risk investment products
  • Services requiring upfront fees
  • Generic financial literacy content

"The best financial innovations don’t just save money—they save the mental energy needed to manage it."

Contact Strategy

• Lead Time: 6-8 weeks for seasonal content (e.g., winter fuel payments)
• Data Format: CSV files with regional breakdowns preferred

As Creative Director of The Financial Diet, Trantham spearheads personal finance content for 25-40 year olds navigating post-debt financial landscapes. Her work emphasizes:

• Financial Automation: Systems reducing active money management time by 60%+
• Value-Based Spending: Audits aligning budgets with personal ethics and goals
• Gender-Smart Tools: Products addressing caregiving costs and pay gap impacts

Pitching Preferences

Seeking:

• Case studies demonstrating 3+ years of sustained financial habit success
• Tools automating bill payments/savings with <1 hour monthly maintenance
• Products reducing "financial admin" time for working parents

Avoid:

• Get-rich-quick schemes or side hustle culture
• Traditional investment vehicles without behavioral components
• Gender-neutral financial planning tools

Recent Recognition:
- 2024 Plutus Award Finalist (Personal Finance Media)
- 2023 Lede Award Winner (Explanatory Journalism)
- Cited in 12 academic papers on behavioral economics

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As The New Daily’s foremost analyst of financial systems’ human impacts, Lane transforms policy minutiae into actionable consumer insights. Her work sits at the convergence of three core beats:

• Personal Finance: Tracking cost-of-living pressures through telecommunications, food security, and essential services lenses
• Business Ethics: Investigating supply chain transparency and corporate accountability mechanisms
• Tech Accessibility: Analyzing digital infrastructure’s role in economic participation

Pitching Insights

• Seek: Data-rich case studies demonstrating policy/technology impacts on household budgets (e.g., energy transition costs in regional communities)
• Avoid: Pure market analysis without consumer angle or ESG proposals lacking implementation roadmaps

“The best consumer journalism doesn’t just inform choices – it reshapes systems.” – Isabelle Lane, 2024 Media Leaders Summit

Key Recognition: Walkley Award finalist (2024), Kennedy Award winner (2023). Lane’s reporting has directly influenced ACCC policy revisions and corporate procurement reforms affecting $2B+ in annual spending.

With over 20 years dissecting financial systems for major UK outlets, James Andrews has become the authoritative voice for consumers navigating economic turbulence. His current work at The Times focuses on the intersection of policy and household economics, particularly during the ongoing cost-of-living crisis.

Key Coverage Areas

• Mortgage Markets: Tracks rate hike impacts through regional affordability metrics
• Inflation Dynamics: Specializes in "shadow inflation" calculations for essential goods
• Consumer Debt: Investigates emerging credit instruments and regulatory gaps

Pitching Preferences

• Data-Rich Case Studies: Prefers datasets spanning ≥5 years with postcode-level granularity
• Policy-to-Practice Analysis: Seeks examples of fiscal measures succeeding/failing in specific communities
• Innovative Visualization: Prioritizes stories compatible with interactive tools for reader engagement

"The true cost of living crisis isn’t measured in percentages—it’s counted in skipped meals and cancelled prescriptions."

Andrews’ accolades include the 2021 Pensions Journalist of the Year award and groundbreaking work in social media financial education. His reporting continues to shape public understanding of monetary policy impacts on British households.

James Cowan is the Investing and Personal Finance Editor at The Globe and Mail, where he deciphers complex financial markets for Canadian readers. With a career spanning Maclean’s, Canadian Business, and National Post, his work blends data-driven analysis with consumer advocacy.

Key Coverage Areas

• Retirement Planning: Focused on solutions for Canada’s aging population, particularly hybrid annuity products
• ESG Investing: Analyzes funds balancing returns with UN Sustainable Development Goal alignment
• Insurance Tech: Tracks AI-driven underwriting models improving loss ratios by 15%+

Pitching Insights

“The most compelling pitches demonstrate exactly how financial products affect household balance sheets over 5-year periods.”

Awarded by the US LGBTQ+ Bar Association for inclusive financial reporting, Cowan prioritizes stories that reveal systemic inequities in wealth-building mechanisms. Avoid speculative trading or cryptocurrency pitches unless paired with regulatory enforcement angles.

James Kirby brings three decades of financial journalism experience to his role as Wealth Editor at The Australian, where he oversees the nation’s most-read personal finance section. His signature blend of data-driven analysis and human-interest storytelling has made him essential reading for policymakers and everyday investors alike.

Key Coverage Areas

• Housing Affordability: Tracks regulatory impacts on first-home buyers through proprietary market models
• Retirement Strategies: Analyzes superannuation trends using fund manager interviews and ATO data
• Wealth Preservation: Examines high-net-worth asset allocation through exclusive access to family office records

Pitching Preferences

• Seeking: SME succession case studies, regional economic disparities, ethical investment vehicles
• Avoids: Cryptocurrency hype cycles, day trading strategies, unverified "get rich quick" schemes

"The best financial journalism doesn’t just report numbers - it reveals what those numbers mean for families sitting around kitchen tables." - James Kirby, 2025

James Royal, Ph.D., is a Bankrate principal writer specializing in personal finance, investing, and retirement strategies. With a career spanning The Motley Fool and NerdWallet, his work empowers readers to navigate complex financial decisions through data-driven analysis.

Pitching Tips

• Focus on Educational Angles: Royal prioritizes content that teaches readers to avoid fees or optimize tax strategies, as seen in his CFP guide.
• Highlight Mainstream Relevance: Pitches should connect niche topics (e.g., bond ladders) to broader goals like homebuying or college savings.

Achievements

• Cited by CNBC and The New York Times for retirement planning expertise.
• Author of The Zen of Thrift Conversions, a critical exploration of community banking.

As Financial Post's lead tax columnist since 2018, Jamie Golombek demystifies Canada's evolving fiscal landscape through case-driven analysis. His work sits at the crossroads of personal finance accountability and systemic policy critique.

Core Coverage Areas

• Tax Litigation Trends: Tracks precedent-setting court cases with public policy implications
• Estate Planning Innovations: Analyzes intergenerational wealth transfer strategies
• CRA Process Reforms: Investigates administrative challenges in tax enforcement

Pitching Preferences

• Seeking: Underreported Tax Court decisions, cross-provincial policy comparisons, disability-related expense precedents
• Avoid: Cryptocurrency taxation, corporate restructuring, international tax treaties

Career Highlights

• 2024 CPA Canada Excellence Award for pandemic subsidy investigations
• 23% year-over-year increase in parliamentary citations of his work
• Developed CIBC's proprietary tax risk assessment algorithm (2016)

Jessica Dickler is CNBC’s preeminent personal finance reporter, specializing in education costs, consumer debt trends, and generational wealth strategies. With over 15 years at the network, her work consistently bridges academic research and household money management.

Key Coverage Areas

• Student Financial Systems: Track record of dissecting FAFSA reforms and state grant programs
• Credit Market Analysis: Regular coverage of FICO score impacts on housing/auto access
• Alternative Investments: Investigates non-traditional wealth-building approaches

Pitching Insights

• Data Depth Required: Successful pitches include proprietary datasets or academic partnerships
• Human Angles Essential: Combines quantitative analysis with individual financial journeys

“The most impactful stories live where spreadsheets meet real people’s kitchen tables.” — Jessica Dickler, 2024 Financial Journalism Symposium

John McDermott is a senior writer at Esquire specializing in the collision of finance, culture, and technology. His reporting illuminates how individuals navigate—and disrupt—systems of power, from corporate labyrinths to online communities.

Pitching Insights

• Seek Complexity: He prioritizes stories with competing ethical frameworks over clear heroes/villains.
• Data-Driven Angles: Even narrative pieces incorporate quantitative analysis, like pharmaceutical cost breakdowns.
• Platform Awareness: Stories must work equally well in long-form and social media snippet formats.

“The most interesting stories live in the gaps between what’s legal, what’s ethical, and what’s human.”

As Director of Content Strategy at RATESDOTCA, Shmuel leads Canada's most-read analysis of mortgage trends and banking sector dynamics. His work bridges data journalism with consumer advocacy, making complex rate structures accessible to millions of homeowners.

Key Coverage Areas

• Housing Affordability Solutions: Tracks innovative mortgage products and policy interventions
• Bank Earnings Forensics: Decodes financial statements to predict market movements
• Rate Prediction Models: Developed proprietary algorithms forecasting prime rate changes

Pitching Priorities

• Regional housing market analyses with national implications
• Fintech innovations in mortgage underwriting
• Regulatory changes impacting first-time buyers

"The average variable-rate holder will save $12,600 by 2026 through strategic refinancing." - Mortgage Temperature Check, March 2025

We find Carpenter’s work at the intersection of personal finance and cultural analysis, primarily for Esquire and Bankrate. Her current beats include:

• Financial Systems for Non-Traditional Workers: Developed through 43 interviews with freelancers
• Censorship & Material Culture: Focused on how access to information shapes marginalized communities
• Historical Reclamation: Profiles forgotten women through archival research

Pitching Insights

Successful angles often combine:

• Concrete data visualization opportunities
• First-person narratives from underrepresented groups
• Historical precedents for modern issues

Avoid pitches about celebrity finance or conventional career advice.

Recent Recognition

• 2024 Substack Featured Publication for historical journalism
• 2023 Pushcart Prize nomination for fiction writing

As managing editor for news at Money, Julia Glum has redefined financial journalism for digital natives. Her work bridges complex policy and daily money decisions, particularly for readers under 40 navigating student debt, gig work, and economic uncertainty.

Key Coverage Areas

• Consumer Finance: Everyday spending decisions, from phone purchases to grocery budgeting
• Tax Policy: IRS programs, state tax credits, and filing challenges for freelancers
• Economic Trends: Inflation impacts, stimulus programs, and labor market shifts

Pitching Insights

• Lead with Data: Glum prioritizes studies showing generational financial behavior shifts
• Highlight Policy Angles: Successful pitches connect household budgets to legislation
• Avoid Generic Advice: She skips "101" content in favor of niche, solution-focused stories

Career Highlights

• Grew Dollar Scholar newsletter to 160,000+ subscribers
• Led Money's 50th anniversary editorial initiatives
• Frequently cited by NYT, WaPo, and CNBC for tax policy analysis

Julia Kagan is a senior managing editor at TIME Stamped, where she deciphers retirement planning, healthcare costs, and consumer rights for mainstream audiences. With bylines in Investopedia, Policygenius, and Consumer Reports, she combines investigative rigor with actionable advice.

Pitching Priorities

• Retirement in the Gig Economy: She seeks case studies on freelancers building nest eggs without employer-sponsored plans.
• Medical Debt Solutions: Pitch data on state-level reforms or hospital financial assistance programs.
• Life Insurance Innovations: Highlight products addressing nontraditional families or chronic illness coverage gaps.

Awards Snapshot

• National Magazine Award (2004)
• Gerald Loeb Award for Financial Journalism (2000)
• 4x National Magazine Award Finalist