Cindy George merghes public health expertise with financial advocacy as GoodRx’s Senior Personal Finance Editor. Her work focuses on:
Notable Achievements: 2018 Pulitzer finalist for hurricane coverage, NABJ board member advancing media diversity.
We’ve followed Cindy George’s evolution from a health reporter to a Pulitzer-finalist journalist and trusted voice in personal finance. Her career began at the Houston Chronicle, where she covered public health crises and systemic inequities. A pivotal shift occurred during the Affordable Care Act rollout, when she began connecting healthcare access to financial literacy—a niche that defined her later work at GoodRx.
This retrospective analysis explored how Houston’s civil rights leaders transformed grief into actionable policy changes. George wove archival research with contemporary interviews, highlighting parallels between 1968 and modern equity movements. The piece became a reference for educators discussing community-led social reform.
“A prescription you can’t afford is medication you won’t take. That’s why I love what I do at GoodRx—helping people understand costs to access care.” [3]
George prioritizes stories that demystify insurance complexities. A 2024 piece on prior authorization hurdles included a step-by-step appeal template downloaded 12K+ times. Pitches should provide actionable tools, like comparison charts for Medicare Advantage plans or state-specific subsidy calculators.
She spotlighted hospital debt forgiveness programs in Texas, prompting three health systems to expand eligibility criteria. Focus on underreported solutions: hospital-funded credit counseling, employer-matched HSA contributions, or Medicaid expansion case studies.
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Personal Finance, here are some other real estate journalist profiles you may find relevant:
