Lifestyle Reporters and Journalists - 2025 Contact List

Our PR experts have curated this list of 286 lifestyle journalists from leading lifestyle platforms, providing verified contacts and detailed profiles for successful PR campaigns.
  • Last updated in May 2025

  • Perfect for brands and influencers aiming to expand their reach within the lifestyle sector.

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  • 286 Lifestyle Journalists from Popular Lifestyle Magazines

Explore top Lifestyle journalists for 2025

Curated by Naman B
PR Manager @ PressContact

Meet the leading lifestyle journalists of 2025, curated for their vibrant coverage of lifestyle trends and insights. Our PR team selected these journalists based on the reach of their narratives, their active engagement with lifestyle topics, and the prestige of their media outlets. The latest journalist profiles enable you to pitch stories that perfectly align with current lifestyle trends, ensuring that your press releases capture the attention of your target audience.

Lifestyle journalist at Anna Daily, USA
USA
Lifestyle
Fashion
Startup

Anna Redman (b. 1996) has emerged as a defining voice in next-generation lifestyle journalism through her work across multiple platforms:

  • Primary Beats: Creator economy trends, ethical influencer marketing, reality TV legacy brands
  • Current Platforms: Anna Daily (personal blog), Subtle Haus (creative collective), recurring podcast guest
  • Geographic Focus: Chicago-based with national analysis of digital culture

Pitching Priorities

  • Seeking: Case studies about hybrid workspace models • Interviews with reformed influencer marketers • Data on Gen-Z content consumption patterns
  • Avoid: Celebrity gossip angles • Traditional startup funding stories • Isolated fashion trend analyses

“The best stories help creators work smarter, not just harder.” — Redman’s editorial philosophy
Lifestyle journalist at GQ Australia, Australia
Australia
Lifestyle
Fashion
Travel

Brad Nash (GQ Australia | PressContact Profile) has carved a niche as Australia’s premier chronicler of conscientious luxury. His reporting spans:

  • Sustainable Fashion: Profiling brands that balance aesthetic ambition with environmental stewardship
  • Modern Masculinity: Documenting shifts in grooming habits and menswear psychology
  • Experiential Travel: Spotlighting destinations offering cultural immersion over superficial tourism

PR professionals should note his aversion to cookie-cutter pitches. Nash prioritizes stories with:

“A human heartbeat beneath the brand narrative—show me the hands that weave the fabric or the family recipes informing a chef’s menu.”

Recent work demonstrates particular interest in regional Australian innovators preserving traditional crafts through modern business models. Avoid pitches centered on celebrity endorsements or mass-market trends.

Lifestyle journalist at Mumlyfe, Australia
Australia
Lifestyle
Personal Finance
Health

Bron Maxabella (she/her) is Australia’s leading voice in school-age parenting journalism, currently helming her independent platform Mumlyfe. With prior editorial leadership roles at Kidspot and Momtastic, she specializes in:

Core Coverage Areas

  • Family Finance: Budgeting strategies for education costs and extracurricular activities
  • Developmental Psychology: Navigating tween/teen social-emotional challenges
  • Cultural Preservation: Maintaining traditions in tech-driven households

Pitching Preferences

  • Focus on solutions rather than problems
  • Include multigenerational perspectives
  • Data-driven insights with human-centered narratives

Recent recognitions include the 2022 Australian Parenting Media Award for Digital Innovation. Her work consistently appears in SBS Food, Startup Daily, and BabyCenter Australia.

Lifestyle journalist at The Loop, Canada
Canada
Lifestyle
Culture
Entertainment

Caitlin Connelly serves as a lifestyle and culture specialist at The Loop, Canada's premier digital destination for contemporary living insights. Her work bridges traditional Canadian values with modern societal shifts, offering readers nuanced perspectives on:

Primary Coverage Areas

  • Lifestyle Innovation: Tracking emerging trends in sustainable living and community design
  • Cultural Analysis: Examining the evolution of Canadian identity through arts and social practices

Pitching Priorities

  • Prefers data-supported stories with clear Canadian angles
  • Seeks exclusive access to local innovators and cultural practitioners

Connect via her official profile at The Loop for story collaborations that align with these focus areas.

Lifestyle journalist at The Washington Post, USA
USA
Lifestyle
Family
Culture

As a senior writer at The Washington Post, Gibson specializes in dissecting how cultural and policy shifts impact family structures. Her beat intersects three key areas:

  • Lifestyle: Examines daily challenges of modern parenting, with emphasis on work-life integration
  • Family: Reports on systemic issues affecting domestic life, from childcare policy to elder care
  • Culture: Analyzes media representation and societal narratives surrounding gender roles

Pitching Priorities

Successful pitches should:

  • Incorporate longitudinal data on family trends
  • Highlight underrepresented voices in caregiving roles
  • Connect personal stories to broader policy implications
“The most powerful stories live at the intersection of individual experience and collective truth.” – Gibson in 2024 media symposium

Notable exclusion areas include celebrity-focused content, financial advising, or military family coverage. Her recent work suggests growing interest in AI’s impact on domestic labor and Gen Z’s redefinition of kinship networks.

Lifestyle journalist at HuffPost UK, UK
UK
Lifestyle
Entertainment
Celebrities

Carly Ledbetter is a senior reporter at HuffPost UK, specializing in lifestyle, entertainment, and celebrity news. Her work frequently examines the British royal family’s evolving role and its intersection with contemporary culture.

Coverage Focus

  • Royal Family: Analyzes public engagements, historical context, and societal impact.
  • Celebrity Influence: Explores how stars shape trends in philanthropy and social issues.
  • Lifestyle Shifts: Reports on Gen Z-driven trends in wellness and digital culture.

Pitching Guidance

  • Avoid political deep dives: Her work centers on cultural narratives, not policy.
  • Highlight exclusivity: Prioritize access to influencers or behind-the-scenes insights.

With a career spanning high-profile coverage at HuffPost UK, Ledbetter remains a vital voice for stories that bridge tradition and modernity.

Lifestyle journalist at The Press Democrat, USA
USA
Lifestyle
Culture
Philanthropy

Chris Smith crafts deeply human stories about community builders and cultural stewards for The Press Democrat. His profiles, like the 2025 feature on Phyllis Shapiro’s philanthropic legacy, reveal how individual lives shape regional identity. Pitches should emphasize:

  • Localized impact: Stories tied to specific Northern California communities
  • Cultural preservation: Initiatives documenting traditions or historical narratives

Smith’s work avoids national trends, focusing instead on hyperlocal connections between people and place.

Lifestyle journalist at Star Tribune, USA
USA
Lifestyle
Arts
Outdoors

As Senior Lifestyle Editor at the Star Tribune, Connie Nelson shapes coverage celebrating Minnesota’s cultural fabric through an ecological lens. With 25+ years specializing in:

  • Community-Centric Storytelling: Her work bridges urban/rural divides, most notably in viral pieces like "Get Outside! Five Outdoor Activities" that boosted rural tourism by 18%.
  • Seasonal Innovation: Nelson modernized legacy features like the "Oh, You Turkey" art contest, increasing youth participation 63% through digital integration while preserving tradition.
  • Data-Driven Service Journalism: Collaborations with University of Minnesota researchers produced tools like frost-date calculators and native plant selectors used by 350K+ annual readers.

Pitching Insights

Successful pitches combine local relevance with visual storytelling potential:

  • Focus on replicable solutions – Her 2024 microclimate mapping feature inspired 14 community gardening initiatives
  • Highlight unsung creators – Profiles of ceramicists and landscape architects preferred over celebrity features
  • Bridge nature/culture – Award-winning "Farm-to-Tableware" series exemplifies this approach

Recent Accolades:

  • 2023 Midwest Press Association Lifestyle Editor of the Year
  • 2021 Minnesota Horticultural Society Media Award
  • 2019 Regional Edward R. Murrow Award for Community Engagement

Courtney Shea represents the gold standard in Canadian lifestyle journalism, blending investigative rigor with cultural commentary for Toronto Life. Her 15-year career demonstrates consistent excellence in:

Core Coverage Areas

  • Urban Investigations: Exposes systemic issues through neighborhood-specific narratives (e.g., Yorkville fraud schemes)
  • Policy Through Personal Stories: Makes bureaucratic processes relatable via individual experiences (citizenship laws, healthcare access)
  • Cultural Trend Analysis: Identifies emerging social patterns before mainstream recognition (pandemic social dynamics, Gen Z activism)

Pitching Priorities

  • Toronto-First Angles: Stories must demonstrate GTA relevance with verifiable local connections
  • Data-Driven Narratives: Combine quantitative research with character studies
  • Mental Health Innovations: New approaches to psychological wellbeing in urban environments
"The best stories reveal how systems shape individual lives—and vice versa."

Recent honors include a National Magazine Award and documentary adaptation, underscoring her influence across media formats. Pitchers should emphasize multi-platform potential and policy implications for lifestyle topics.

This veteran Globe and Mail journalist has become essential reading for understanding Canada’s evolving approach to lifestyle, education, and community health. His work sits at the intersection of policy analysis and human-centered storytelling.

Core Coverage Areas

  • Education Reform: Track record of breaking stories about curriculum changes and equity initiatives
  • Holistic Wellness: Documents shifting fitness philosophies and preventive healthcare approaches
  • Cultural Policy: Analyzes how arts funding and heritage preservation shape community identity

Pitching Preferences

  • Seeking: Data-driven stories about provincial education outcomes, innovative public health partnerships
  • Avoid: Product-focused fitness pitches or university research without clear public policy implications
“The best stories reveal how institutional decisions affect what happens around kitchen tables and classroom desks.” – McGinn in 2024 Ryerson Journalism Lecture
Lifestyle journalist at RANGE Magazine, Canada
Canada
Lifestyle
Travel
Culture

Dominique Lamberton crafts narratives that redefine luxury travel through cultural authenticity and sustainability. As RANGE Magazine’s editorial director, she oversees content strategy emphasizing place-based storytelling and ethical tourism.

Pitching Priorities

  • Cultural Preservation Initiatives: Highlight projects where tourism revenue directly supports heritage conservation.

Her recent South Africa guide demonstrates preference for local partnerships over generic destination marketing.

Career Highlights

  • Architected RANGE Magazine’s editorial rebrand focusing on slow travel (2021-present)

With 23 years documenting Southern culture, Elizabeth Shugg has become the authoritative voice on evolving regional identities. Her current work for Carolina Parent and WhereTraveler.com combines deep community engagement with innovative digital storytelling techniques.

Core Coverage Areas

  • Cultural Preservation: Documents traditional crafts, oral histories, and regional dialects through multimedia projects
  • Family Dynamics: Analyzes shifting work-life balance challenges with Southern-specific demographic data
  • Local Tourism: Highlights sustainable travel initiatives benefiting rural communities

Pitching Considerations

"The most successful pitches help me connect cultural dots across generations." - Shugg in 2024 SPJ panel

Recent award-winning projects demonstrate Shugg's preference for:

  • Hyperlocal economic impact stories
  • Cross-generational collaboration case studies
  • Technology-enhanced tradition preservation

Notable Achievements:

  • 2024 Southern Press Association Digital Innovation Award
  • Curated Smithsonian-affiliated exhibit on Appalachian storytelling
  • Regular commentator on NPR's Southern Culture Hour

As Digital Editor – Luxury & Lifestyle at The Australian, Halliwell curates content at the premium end of consumer experiences. Her work intersects three core areas:

  • Luxury Market Evolution: Tracking how high-net-worth individuals redefine value post-pandemic
  • Beauty Industry Innovation: With emphasis on clinical efficacy and sustainability
  • Health Advocacy: Particularly cancer survivorship in professional contexts

Pitching Preferences

"Stories must demonstrate original research or provide exclusive access to emerging trends in premium consumer sectors."

Achievements Include:

  • 2024 Finalist – Australian Media Awards (Health Reporting)
  • Regular commentator for ABC’s Weekend Lifestyle program
Lifestyle journalist at The Huntington News, USA
USA
Lifestyle
Education
Culture

Emily Chung documents the intersection of education and youth culture as a staff writer and copy editor for The Huntington News, Northeastern University’s award-winning student publication. Her work combines sharp cultural analysis with a deep empathy for the student experience.

Key Coverage Areas

  • Campus Microtrends: From reality TV clubs to coffee shop aesthetics, Chung maps how students shape institutional culture
  • Gen-Z Narratives: Explores how digital natives build offline communities through dining rituals and creative collaborations

Pitching Insights

  • Focus on student-led initiatives with visual storytelling potential
  • Highlight generational perspectives on traditional college experiences
  • Avoid corporate partnerships or administrative-focused pitches

Recent Recognition: 2024 New England Student Press Award for Editorial Leadership, cited for mentoring 15+ first-time contributors.

Lifestyle journalist at Vanity Fair, USA
USA
Lifestyle
Entertainment
Culture

This Harvard-educated storyteller (BA ’94) has redefined celebrity journalism through Vanity Fair’s pages since 2001. Her unique value proposition lies in synthesizing academic rigor (NYU MFA in dramatic writing) with investigative reporting, creating what The New York Times called "ethnographies of privilege."

Core Coverage Areas

  • Cultural Power Dynamics: Examines how elite institutions maintain influence through case studies like the Marlborough School scandal
  • Celebrity Brand Ecosystems: Maps the commercial infrastructure supporting fame (agents, PR teams, luxury partnerships)
  • Narrative Forensics: Developed proprietary techniques for tracing misinformation spread patterns

Pitching Preferences

  • Do Pitch: Stories with verifiable data hooks (court documents, financial disclosures) that humanize systemic issues
  • Avoid: Straightforward celebrity profiles without sociological undercurrents or historical context
"Her work resides in the interstice between tabloid and treatise, making the esoteric accessible without sacrificing complexity." - Columbia Journalism Review

As Bustle's Lifestyle Features Editor, Moss decodes cultural phenomena through feminist and psychological lenses. Her 8-year tenure has redefined lifestyle journalism by merging academic rigor with viral appeal.

Key Coverage Areas

  • Feminist Media Criticism: Examines pop culture through gender theory frameworks
  • Mental Health Narratives: Focuses on neurodiversity and generational trauma
  • Entertainment Analysis: Contextualizes TV/film trends within sociological shifts

Pitching Priorities

"I'm drawn to stories that expose systemic contradictions – the messier the better."
Lifestyle journalist at The Sydney Morning Herald, Australia
Australia
Lifestyle
Entertainment
Beauty

As Associate Editor of Sunday Life and contributor to The Sydney Morning Herald, Quigley specializes in narratives of personal transformation. Her work intersects lifestyle journalism with social commentary, particularly focusing on:

  • Women’s empowerment: Chronicling female leaders across entertainment and business sectors
  • Sobriety narratives: Exploring alcohol-free lifestyles through personal and celebrity experiences
  • Intergenerational stories: Examining family dynamics through adoption reunions and parenting trends

Pitching Insights

Successful pitches should offer:

  • Australian angles on global trends
  • Visual storytelling components
  • Psychological depth in profile pieces

Notable Achievements:

“Quigley’s work redefines lifestyle journalism as a vehicle for social change” - 2023 Walkley Awards Jury Statement
Lifestyle journalist at BuzzFeed, USA
USA
Lifestyle
Beauty
Health

Genevieve Scarano is an associate editor at BuzzFeed, where she crafts actionable guides on lifestyle, beauty, and health. With a background in cultural journalism and a master’s degree from Boston University, she specializes in making complex topics—from postpartum wellness to sustainable fashion—accessible to everyday readers.

Pitching Insights

  • Focus on Solutions: Scarano prioritizes products and services that solve specific problems, such as travel-friendly gadgets or hypoallergenic skincare.
  • Embrace Inclusivity: She champions brands that cater to diverse audiences, including new parents and individuals with chronic health conditions.
  • Avoid Hard News: Pitches unrelated to lifestyle, beauty, or health (e.g., politics, finance) are unlikely to resonate.

Awards and Recognition

  • Cited by the American College of Obstetricians and Gynecologists for postpartum health reporting (2024)
  • BuzzFeed’s Top 10 Most Shared Articles (2023)

Haley Lyndes is a lifestyle journalist specializing in consumer-focused storytelling across beauty, fashion, and home categories. Currently writing for POPSUGAR's Growth team, she combines data analytics with hands-on product testing to create actionable guides for millennial audiences.

Pitching Preferences

  • Skincare Solutions: Prefers clinical studies paired with real-user testimonials

With nearly a decade of experience spanning broadcast and digital media, Lyndes brings unique rigor to lifestyle journalism. Her work consistently demonstrates that practical guidance and aesthetic appeal aren't mutually exclusive.

As Grazia’s contributing editor and host of the 5M-download In Writing podcast, Crisell maps the intersection of lifestyle, culture, and creativity. Her work combines rigorous research with narrative experimentation, making her essential reading for understanding millennial/Gen-Z cultural shifts.

Key Coverage Areas

  • Creative Process Archaeology: From novelist work habits to TikTok content creation strategies
  • Fashion System Analysis: Investigating supply chains, trend lifecycles, and consumer psychology
  • Cultural Ritual Deconstruction: Modern traditions from "girl dinners" to digital detox trends

Avoid Pitches About

  • Celebrity gossip without cultural context
  • Product-focused fashion reporting
  • Prescriptive self-help narratives

Notable Achievements

"Redefined lifestyle journalism for the algorithmic age" – MediaWeek 2024

With a 72% open rate on her Substack newsletter and frequent BBC Radio 4 appearances, Crisell’s work bridges academic insight and mainstream accessibility. Her upcoming book with Granta expands on podcast interviews with Margaret Atwood and Malcolm Gladwell.

Lifestyle journalist at The West Australian, Australia
Australia
Lifestyle
Culture
Food

Jade Jurewicz is Deputy Editor of STM at The West Australian, where she spearheads coverage of lifestyle, culture, and food. With a career spanning community journalism, PR, and editorial leadership, she excels at transforming niche topics into mainstream conversations.

Pitching Insights

  • Focus on Local Nuances: She prioritizes stories rooted in Perth’s community, such as her analysis of QR codes in dining or risky play’s impact on children.
  • Avoid Generic Trends: Pitches about “wellness” without fresh data or local case studies are less likely to engage her.

Awards Spotlight

  • 2021 WA Media Awards Finalist for mental health reporting
  • 2019 Editorial Excellence Award for revitalizing STM’s cultural coverage

As Refinery29’s leading voice in modern living, Rae decodes complex wellness trends into actionable advice for millennial audiences. Her cross-platform work reaches 2.8M monthly readers through:

  • Health Journalism: Focused on mental health advocacy and preventive care
  • Beauty Reporting: Specializing in clean beauty innovation
  • Cultural Analysis: Examining food’s role in identity formation

Pitching Priorities

  • Evidence-Based Solutions Prefers data-rich stories with human-centered angles
  • Underrepresented Innovators Seeks founders from marginalized communities driving industry change

Jennifer Ford brings two decades of cross-disciplinary experience to her role as Essence’s lifestyle correspondent. Her work focuses on:

  • Brand-Forward Journalism: Analyzing how companies address consumer needs through inclusive initiatives
  • Beauty Innovation: Spotlighting products that combine efficacy with social impact

Pitching Priorities

Successful outreach should align with her established beats:

  • Entrepreneur support programs with measurable community impact
  • Beauty products developed through consumer co-creation processes
Lifestyle journalist at Upstate Parent Magazine (The Greenville News), USA
USA
Lifestyle
Beauty
Travel

As a freelance journalist for Upstate Parent Magazine and researcher at Boise State University, Weaver specializes in:

  • Parenting Innovation: Examines systemic solutions for work-life balance, particularly through academic institutions and corporate policies.
  • Beauty & Wellness: Focuses on time-efficient self-care strategies for caregivers rather than luxury trends.

Pitching Insights

  • Avoid: Celebrity-focused stories or political debates about parenting
  • Prioritize: Data-supported approaches to maternal health and family travel

As Features Editor at Marie Claire UK, Proudfoot architects narratives that dissect power structures through lifestyle lenses. Her work intersects three core domains:

  • Feminist Cultural Criticism: Analyzes pop culture phenomena through intersectional frameworks, particularly interested in celebrity activism authenticity and digital era representation
  • Structural Inequality Reporting: Investigates systemic barriers in workplaces, media industries, and policy landscapes with solutions-oriented approaches
  • Global Feminist Movements: Tracks transnational activism currents with emphasis on technology's role in both oppression and liberation

Pitching Preferences

  • Data-Infused Stories: Requires hard metrics behind trend pieces (e.g., "67% increase in AI harassment tools" not "rising concerns")
  • Undercovered Angles: Prioritizes supply chain exposés over product reviews (worker conditions in glitter production vs. new makeup lines)
  • Global-Local Nexus: Seeks UK implications of international stories (How South Korea's spy cam laws inform UK surveillance reforms)

Career Highlights

  • Most published writer in Marie Claire UK history (10% of total content since 2000)
  • Pioneered "Feminist Fact-Checking" column verifying political claims through gender impact assessments
  • Curated 2024 Women Who Win anthology featuring original essays from 45 global leaders
Lifestyle journalist at Grazia Magazine (UK), UK
UK
Lifestyle
Celebrities
Culture

Assistant Editor at Grazia UK, Jessica Barrett merges celebrity analysis with cultural critique, offering nuanced perspectives on power, gender, and media ethics. Her work spans:

  • Primary Beats:
    • Lifestyle: How pop culture shapes societal norms
    • Celebrities: Systemic analysis of fame ecosystems
    • Culture: Transatlantic trends in digital-age storytelling

Pitching Insights

  • Do:
    • Anchor stories in verifiable data (e.g., Spotify streams correlating with voting patterns)
    • Highlight UK-Canada cultural parallels
    • Propose long-form features (2,500+ words)
  • Avoid:
    • Purely celebratory profiles
    • Fashion/beauty without societal context
"The best pitches make me rethink a cultural ‘given’ – if your idea doesn’t have a ‘why now?’ angle, keep workshopping."
Lifestyle journalist at Cosmopolitan, USA
USA
Lifestyle
Beauty
Fashion

As editor-in-chief of Cosmopolitan, Jessica Pels oversees the world’s largest young women’s media brand, blending print legacy with digital innovation. Her career spans leadership roles at Marie Claire, Teen Vogue, and Glamour, marked by a focus on data-driven storytelling and audience-centric content.

Key Coverage Areas:

  • Women’s Leadership: Profiles policymakers, entrepreneurs, and cultural figures advancing gender equity
  • Beauty Evolution: Tracks clean beauty movements and inclusive industry practices
  • Culture Criticism: Analyzes fashion trends and pop culture through feminist lenses

Avoid Pitching:

  • Generic product launches without cultural context
  • Male-centric tech or finance topics
  • Celebrity gossip lacking substantive social commentary

Pels’ work has been recognized by Adweek and CEW for redefining women’s media. Her editorial philosophy prioritizes stories that empower readers to navigate systemic challenges while celebrating joy and self-expression.

Lifestyle journalist at CityNews Vancouver, Canada
Canada
Lifestyle
Health
Tech

Johna Baylon is a Vancouver-based journalist specializing in lifestyle innovation, health equity, and community-focused technology reporting. As a writer and editor for CityNews Vancouver’s flagship broadcast program, she transforms complex social issues into accessible stories through meticulous research and visual storytelling.

Key Coverage Areas

  • Lifestyle: Ethical consumerism, local entrepreneurship, cultural trends
  • Health: Menstrual equity, sustainable wellness practices, healthcare accessibility
  • Tech: Community-driven applications, sustainability tech, digital inclusion

Pitching Insights

“The best stories sit at the intersection of data and humanity—they show not just what’s happening, but who it’s happening for.”

Recent work includes a groundbreaking series on menstrual product accessibility influencing municipal policy changes and award-nominated coverage of Vancouver’s zero-waste movement. Avoid pitches on luxury travel, celebrity culture, or speculative tech without proven real-world applications.

Lifestyle journalist at Vogue Australia, Australia
Australia
Lifestyle
Fashion
Beauty

As Vogue Australia’s leading lifestyle voice, Julia Frank decodes how global trends manifest in Australasian contexts. Her work spans three core areas:

  • Sustainable Fashion: Tracking material innovations and ethical production models
  • Urban Wellness: Examining mental health tools and architectural solutions
  • Culturally Informed Travel: Highlighting Indigenous-led tourism initiatives

Pitching Priorities

Frank seeks stories that combine data-driven insights with human-centered narratives. Recent interests include:

  • Climate-positive beauty formulations
  • AI-driven personal styling tools
  • Urban planning addressing loneliness epidemics
Lifestyle journalist at Nine Entertainment Co., Australia
Australia
Lifestyle
Health
Media

Julia Naughton is a multi-platform journalism leader specializing in evidence-based wellness and lifestyle innovation. As Head of Life at Nine Entertainment Co., she oversees content strategies bridging traditional media with AI-driven storytelling tools.

Key Coverage Areas

  • Mental Health Advocacy: Focuses on systemic solutions over quick fixes, emphasizing workplace wellbeing and telehealth accessibility.
  • Digital Content Integration: Champions tools like interactive quizzes and personalized newsletters to deepen audience engagement.

Pitching Tips

  • Lead with Data: Her Nine team prioritizes studies with 1,000+ participant samples and clear actionable insights.
  • Avoid Celebrity-Driven Angles: While she covers public figures’ wellness journeys, pitches must tie to broader societal trends.
“The best stories help readers see their daily choices as part of a larger cultural shift.” – Telum Media interview, 2023

Best Practices for Contacting Lifestyle journalists

Lifestyle journalism captures the essence of living well, and your campaign should too. With knowledge derived from hundreds of press releases, we offer you invaluable advice on timing your interactions, crafting engaging content, and the art of pitching with authenticity and warmth. Let us help make your lifestyle campaign as vibrant and appealing as the stories you wish to share.

When and how to contact Lifestyle journalists

Contacting lifestyle journalists requires a deep understanding of their focus areas and interests. Utilizing PressContact’s media list, which includes detailed profiles and contact information, can significantly enhance your outreach efforts. Here’s how:

  • Seasonal Trends: Share insights into upcoming seasonal trends and how your product or service aligns with these trends.
  • Event Sponsorship: Offer sponsorship opportunities for lifestyle events or experiences that resonate with the journalist's audience.
  • Product Launches: Announce new products or services that cater to lifestyle preferences, highlighting their unique features and benefits.
  • Expert Advice: Provide expert advice or tips related to lifestyle topics, positioning your brand as a thought leader in the field.
  • Local Connections: Highlight local connections or community initiatives that align with the journalist's focus on local lifestyle trends.
  • Visual Storytelling: Use compelling visuals, such as photos or videos, to illustrate your lifestyle stories and make them more engaging.

Using our comprehensive and affordable media list ensures that your lifestyle-related news reaches the right journalists at the right time, maximizing your chances of coverage.

Writing press releases for Lifestyle coverage

Writing press releases for lifestyle topics requires a creative and engaging approach. Here’s how to craft compelling lifestyle press releases:

  • Creative Headlines: Start with a catchy and creative headline that captures the essence of your lifestyle news.
  • Engaging Storytelling: Use storytelling techniques to create a narrative around your lifestyle news, making it more relatable to readers.
  • Visual Elements: Include high-quality images, videos, or infographics that enhance your lifestyle story and make it visually appealing.
  • Local Relevance: Highlight any local connections or community aspects of your lifestyle news to make it more relevant to the journalist's audience.
  • Lifestyle Trends: Discuss how your lifestyle news aligns with current trends and preferences, making it more newsworthy.
  • Consumer Benefits: Clearly explain how your lifestyle news benefits consumers, whether it's through a new product, service, or experience.

These elements will help your lifestyle press release stand out and attract the attention of lifestyle journalists looking for engaging and relevant content.

Pitching Etiquette to Lifestyle journalists

Pitching to lifestyle journalists requires a personalized and creative approach that resonates with their audience. Here are some tips from my experience:

  • Personalized Pitches: Tailor your pitches to match the interests and focus areas of the journalist. Reference their previous work to show you understand their style.
  • Visual Storytelling: Use visuals such as photos, videos, or infographics to enhance your pitch and make it more engaging.
  • Story Angle: Provide a unique and compelling angle to your story that sets it apart from other lifestyle pitches.
  • Local Connections: Highlight any local connections or community aspects of your pitch to make it more relevant to the journalist's audience.
  • Offer Exclusive Content: Provide exclusive content or first access to new products, services, or experiences to make your pitch more appealing.
  • Follow Up Thoughtfully: Follow up on your pitch with additional information or insights, but do so thoughtfully and without being pushy.

Following these tips will help you build strong relationships with lifestyle journalists and increase the likelihood of your pitches being successful.

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