Top Wellness Journalists in Canada (2025)

Ann Douglas (Canada) brings three decades of expertise in wellness journalism to Psychology Today and national outlets like Broadview. Her current beats:

• Midlife Transitions: Explores perimenopause, empty nesting, and ageism through intersectional lenses.
• Parenting Evolution: Tracks generational shifts in childcare philosophies and policy gaps.
• Mental Health Advocacy: Highlights community-based solutions over clinical frameworks.

Pitching Preferences

• Do Pitch: Systemic analyses of women’s health issues, intergenerational studies, mental health innovation case studies.
• Avoid: Celebrity profiles, individual success stories without structural critique, clinical trial reports lacking patient perspectives.

Notable Recognition

• 27 books translated into 15 languages, including the influential Mother of All series
• 2023 National Magazine Award finalist for cultural commentary
• Regular expert commentator on CBC Radio and The Globe and Mail

Carly Ostroff is a leading wellness and beauty journalist at Glow Magazine, where she decodes trends from clean skincare to sustainable fashion. Based in Toronto, her work bridges academic rigor and mainstream appeal, often spotlighting how cultural shifts shape self-care rituals.

Pitching Insights

• Coverage Sweet Spots: Ostroff frequently explores how wellness intersects with community-building (e.g., group meditation apps) and champions brands using upcycled ingredients. Her deep dive into Glow Recipe’s fruit-based philosophy exemplifies this balance.
• Pass By: She avoids medical-grade treatments or fad diets, focusing instead on accessible, joy-driven practices. Pitches for athleisure or single-use products rarely align with her emphasis on sustainability.

Career Highlights

• 2023 Canadian Beauty Journalism Award Finalist
• Regular contributor to The Kit and S Magazine, reaching 1.2M+ monthly readers

Erin Anderssen brings a humanist lens to national conversations through her work at The Globe and Mail. Her reporting spans three key areas:

Core Coverage Areas

• Wellness Innovation: Documents evidence-based approaches to mental health and community resilience
• Military Affairs: Analyzes policy through the lived experiences of service members and families
• Lifestyle Psychology: Explores how daily habits shape cultural identity and personal fulfillment

Pitching Insights

• Lead with data-driven hope: Successful pitches combine rigorous research with solutions-oriented framing
• Bridge personal and political: Stories must connect individual experiences to broader societal trends

Anderssen’s work has redefined how Canadian media approaches happiness narratives, earning recognition from mental health advocates and policy makers alike.

This Ontario-based wellness journalist and practitioner brings an artist's sensibility to spiritual coverage. Her work for Refinery29 and personal platforms explores:

• Modern ritual design: How millennials are rewriting traditional ceremonies
• Creative intuition: Case studies linking artistic practice to self-discovery

Pitching Insights:

• Seek stories that demystify esoteric practices through tangible outcomes
• Highlight intersectional approaches to ancestral wisdom traditions

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