Ann Douglas (Canada) brings three decades of expertise in wellness journalism to Psychology Today and national outlets like Broadview. Her current beats:
We’ve followed Ann Douglas’s work for decades, observing her evolution from a trusted parenting authority to a leading advocate for women navigating midlife’s complexities. Her career—spanning 27 books, countless articles, and a robust speaking circuit—reflects a commitment to amplifying underrepresented voices in wellness and psychology.
Published in Broadview’s December 2023 issue, this personal essay dissects the existential weight of midlife during societal crises. Douglas weaves interviews with 100+ women into a manifesto against despair, arguing that collective action—not individual resilience—combats systemic issues like climate anxiety and political polarization. The piece’s viral success (cited in 15+ Canadian media outlets) stems from its refusal to sugarcoat challenges while offering pragmatic hope[6].
Douglas’s Psychology Today blog series reframes aging through cultural critique and lived experience. A standout post, “The Myth of the Midlife Crisis,” deconstructs ageist stereotypes using longitudinal studies from the University of Toronto. By pairing data with candid reader submissions, she creates a template for journalists covering generational shifts without resorting to “OK Boomer” tropes[2][3].
This WebMD cornerstone article distills Douglas’s bestselling book into actionable advice for expectant parents. Unlike clinical guides, it addresses emotional labor distribution in partnerships—a rarity in 2002 when first published. Updated annually, its enduring relevance (4.8/5 reader rating) demonstrates her ability to balance medical accuracy with cultural commentary[1].
Douglas prioritizes stories that critique institutional failures affecting women 40–65. A successful pitch might explore how workplace policies exacerbate perimenopause symptoms, citing data from the Canadian Menopause Society. Avoid individual-centric angles like “self-care fixes” without policy analysis[6][9].
With 30 years of family dynamics coverage, she seeks fresh takes on millennial/Gen Z parenting clashes. Pitch comparative analyses of childcare costs across decades, using Statistics Canada data. Steer clear of “helicopter parent” hot takes without socioeconomic context[1][9].
Her work with Invest in Kids makes her receptive to community-driven mental health models. A strong proposal could profile Quebec’s maternal mental health task forces, emphasizing cross-sector collaboration over pharmaceutical-focused narratives[1][6].
While Douglas quotes public figures like Amy Winehouse in cultural analysis[5], she avoids celebrity profiles. Pitches about “How [Star] Balances Career and Aging” will be rejected in favor of grassroots stories[2][6].
Her books synthesize sociology, public health, and economics. Successful pitches pair academic findings (e.g., McMaster University’s aging studies) with qualitative interviews, avoiding single-discipline angles[2][9].
“Douglas doesn’t just report on cultural shifts—she helps midlife women reclaim their narratives.” —Rona Maynard, former Chatelaine Editor-in-Chief[3]
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Wellness, here are some other real estate journalist profiles you may find relevant:
