Carly Ostroff is a leading wellness and beauty journalist at Glow Magazine, where she decodes trends from clean skincare to sustainable fashion. Based in Toronto, her work bridges academic rigor and mainstream appeal, often spotlighting how cultural shifts shape self-care rituals.
We’ve followed Carly Ostroff’s evolution from a freelance contributor to a trusted voice in wellness and beauty journalism. Based in Canada, Ostroff has carved a niche at the intersection of lifestyle and well-being, blending rigorous research with an accessible tone. Her work at Glow Magazine anchors her expertise in holistic health, while her bylines in The Kit and S Magazine showcase her versatility across beauty and fashion.
This step-by-step tutorial dissects Korean-American influencer Irene Kim’s signature smokey eye technique, emphasizing accessibility for everyday wear. Ostroff balances product recommendations (like cream-to-powder shadows) with cultural context, linking K-beauty trends to global makeup revolutions. The article’s viral success stemmed from its hybrid approach: part tutorial, part analysis of how social media democratizes beauty standards.
Ostroff spotlights designer Rebecca Minkoff’s playful approach to color coordination, framing it as a rejection of minimalist aesthetics. By interviewing stylists and trend forecasters, she positions nail art as a form of self-expression reclaiming post-pandemic joy. The piece subtly critiques fast fashion by highlighting durable, seasonless accessories—a recurring theme in Ostroff’s fashion coverage.
This deep dive into Glow Recipe’s origins blends entrepreneurial storytelling with skincare science. Ostroff dissects the brand’s “fruit-forward” philosophy, interviewing co-founders about bridging Korean skincare rituals with Western markets. Her analysis of ingredient transparency resonated with Glow’s readership, cementing her authority in clean beauty discourse.
Ostroff prioritizes brands merging eco-conscious practices with sensory appeal, as seen in her Glow Recipe coverage. Pitches should highlight biodegradable packaging or waterless formulations, avoiding generic “green” claims. Example: Her feature on upcycled coffee grounds in exfoliators linked sustainability to efficacy metrics.
Her work avoids isolated self-care narratives, favoring pieces like her analysis of virtual skincare communities. Successful angles explore how wellness rituals foster connection, such as group meditation apps or shared cooking platforms.
Ostroff’s Rebecca Minkoff piece exemplifies her interest in design as cultural commentary. Pitches might explore how post-pandemic workwear reflects shifting gender norms or how regional textiles influence global runways.
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Wellness, here are some other real estate journalist profiles you may find relevant:
