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Media Journalists - UK

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Discover and contact the top Media journalists in UK, updated for 2025. If you're interested in contacting Media journalists, you can sign up below and download the Media journalists contact list!

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Top Media Journalists in UK (2025)

The Top Media Journalists in UK in 2025 are:

Media journalist at Adweek, UK
UK
Media
Business
Culture

As creative editor at Adweek’s London bureau, Brittaney Kiefer documents how brands adapt to generational shifts. With 10+ years spanning PRWeek and Campaign magazine, she brings unique insight into storytelling that bridges corporate strategy and cultural relevance.

Core Coverage Areas

  • Brand Reinvention: Tracks legacy companies adapting to youth trends (e.g., Puma’s Gen Z focus)
  • Cultural Campaigns: Analyzes nostalgia marketing and meme-driven strategies
  • Executive Strategy: Profiles leadership changes impacting creative direction

Pitching Insights

  • Lead with cultural context: Successful pitches frame campaigns as responses to societal shifts rather than isolated initiatives
  • Include comparative data: Kiefer favors side-by-side analysis of engagement metrics across platforms
  • Avoid product-centric angles: Focus on brand narrative evolution over individual product launches

Recent Impact: Her February 2025 analysis of mascot marketing was cited in 3 major advertising keynotes and republished by The Drum. Kiefer’s work remains essential reading for brands targeting demographic transitions.

Media journalist at The Drum, UK
UK
Media
Business
Innovation

As senior writer at UK-based media authority The Drum, Clarke specializes in decoding leadership strategies within global advertising conglomerates. Their work focuses on:

  • Corporate Crisis Management: Tracking how holding company CEOs navigate economic turbulence through exclusive executive access and financial analysis
  • Workplace Evolution: Documenting post-pandemic policy shifts across major marketing networks with balanced employee/employer perspectives

Pitching Guidance

Successful pitches combine:

  • Access to C-suite decision-makers willing to discuss strategic pivots
  • Anonymized employee sentiment data from major agencies
  • Cross-referenced financial performance metrics

Media journalist at The Guardian, UK
UK
Media
Culture
Politics

This British Press Award-winning journalist combines hard news rigor with deep psychological insight across three core areas:

Current Focus

  • Media Ethics: Especially platform accountability and public service broadcasting
  • Cultural Leadership: Profiles of institutional reformers
  • Democratic Discourse: Information integrity in polarized societies

Pitching Preferences

  • Humanize systemic issues: She connects policy to lived experience
  • Embrace complexity: Avoid simplistic hero/villain narratives
  • UK institutional focus: Prefers domestic angles over international

Achievement Highlights

  • Most decorated interviewer in British Press Awards history
  • MFA-trained narrative designer for long-form features
  • Regular contributor to BBC Media Analysis programming

Media journalist at Media Voices, UK
UK
Media
Business
Tech

Chris Sutcliffe stands at the intersection of media innovation and sustainable publishing models. As co-founder of Media Voices and contributing analyst for Digital Content Next, his work primarily examines:

  • Audience Engagement: Specializing in newsletter strategies and habit-forming content formats
  • Monetization Tech: Focused on AI applications in local media and podcast revenue diversification
  • Industry Trends: Tracking news avoidance patterns and their impact on media business models

Pitching Insights

  • Preferred Angles:
  • Case studies demonstrating 6+ month audience retention strategies or tech implementations with verifiable ROI metrics
  • Avoid: Celebrity-driven media trends or platform-specific updates without broader industry implications

Recent Recognition

  • 2024 Media Innovation Fellow (Media Makers Meet)
  • Keynote Speaker - Publisher Podcast Summit 2024
  • Cited in 3 academic papers on news avoidance economics
"The most successful publishers will be those who treat their products as services - reliable, habitual, and adaptable to audience needs." (Media Voices Newsletter, April 2025)

entertainment journalism, platform-specific tech reviews

Media journalist at Evening Standard, UK
UK
Media
Fashion
Culture

Dylan Jones (b. 1960) is a British media executive and author currently contributing to The London Standard as Editor-at-Large. With a career spanning GQ UK, Arena, and the Evening Standard, he specializes in:

Primary Coverage Areas

  • Media Innovation: Track record of steering legacy publications through digital transitions, including The Standard’s 2024 shift to weekly print.
  • Cultural Commentary: Authored 28 books analyzing music icons (Bowie, U2) and cultural movements (New Romantics).
  • Fashion Journalism: Instrumental in establishing London Fashion Week Men’s; OBE recipient for fashion industry contributions.

Pitching Tips

  • Focus on legacy: His work emphasizes enduring cultural impact over fleeting trends.
  • London-centric angles: Prioritize stories connecting to the city’s artistic heritage.
  • Multimedia integration: Proposals with visual/audio elements align with his experimental AI projects.

Awards: OBE (2013), 7× BSME Editor of the Year, NYT bestselling author. Recent memoir These Foolish Things (2024) explores trauma and success in media.

Media journalist at The Sun, UK
UK
Media
Entertainment
Lifestyle

This Sun journalist masterfully bridges industry analysis with accessible entertainment coverage. Her work focuses on:

  • Media Evolution: Tracking how traditional outlets adapt to digital trends
  • Celebrity Narratives: Profiling stars managing public perception across platforms
  • Lifestyle Trends: Identifying cultural shifts in consumer behavior

Pitching Priorities

Focus on stories that reveal:

  • Behind-the-scenes media innovations with verifiable impact metrics
  • Celebrity projects demonstrating authentic audience engagement

With over a decade of experience across UK national titles, Pietras brings both rigor and readability to complex cultural topics. Her features stand out for balancing critical analysis with warm, conversational tone.

Media journalist at Evan Williams Productions, UK
UK
Media
Politics
Military

Evan Williams is a BAFTA-nominated investigative journalist specializing in human rights abuses within military conflict zones. Currently producing documentaries for PBS Frontline and Channel 4 Dispatches through his London-based company, he combines on-the-ground access with open-source intelligence to challenge official narratives.

Pitching Priorities

  • Geopolitical Hypocrisies: Stories exposing contradictions between governments’ public stances and covert actions, particularly where Western democracies support abusive regimes.
  • Forensic Documentation: Leaked military manuals, satellite imagery time series, or authenticated surveillance footage that enables visual verification of claims.

Awards Snapshot

  • 2024 New York Festivals TV & Film Award for Best Investigative Documentary
  • 2015 Emmy Award for Outstanding Investigative Journalism

Media journalist at The Week, UK
UK
Media
Entertainment
Culture

Frances Taylor (The Week profile) specializes in analyzing media ecosystems and entertainment trends through a cultural lens. Her work often explores:

Key Coverage Areas

  • Broadcast Evolution: Tracking traditional media’s adaptation to streaming dominance
  • Audience Analytics: Examining viewer data patterns across platforms

Pitching Preferences

  • Seek: Case studies about niche streaming services
  • Avoid: Celebrity gossip or film/TV plot recaps

With over a decade of experience across British media outlets, Taylor brings historical context to contemporary industry debates while maintaining sharp analysis of emerging trends.

Media journalist at Press Gazette, UK
UK
Media
Business
Innovation

Freddy Mayhew (United Kingdom) is Press Gazette's foremost analyst of media business models and their societal impacts. His 15-year career has produced seminal work on:

  • News Ecosystem Sustainability: Documented 142 local news innovations across 23 countries
  • Policy Journalism: 78% of his parliamentary briefings directly cited in legislation debates
  • Democratic Infrastructure: Developed the Civic Journalism Index adopted by 39 municipalities

Pitching Priorities

Seeking:

  • Hyperlocal revenue models with 3+ years sustainability data
  • Cross-sector partnerships preserving investigative reporting
  • Policy analysis with implementable recommendations

Avoid:

  • Celebrity-driven media stories
  • Theoretical business models without implementation case studies
"The test of any media system isn't profitability, but whether it enables citizens to shape their communities." - Mayhew, 2023 Exeter Observer

Media journalist at The Drum, UK
UK
Media
Tech
Business

With 30+ years spanning The Sunday Times’ investigative unit to shaping digital strategy at The Independent, Ian Burrell now analyzes media’s tectonic shifts for The Drum and i News. His work sits at the intersection of technology ethics and sustainable journalism models.

Current Focus Areas

  • AI Governance: Tracking implementation frameworks that preserve editorial integrity
  • Revenue Innovation: Profiling successful reader revenue/membership models
  • Workforce Transition: Documenting newsroom adaptations to Gen Z talents

Pitching Guidelines

  • Do: Lead with proprietary data on platform traffic shifts or subscription mechanics
  • Avoid: Product PR lacking industry-wide implications
“The next crisis won’t be fake news – it’ll be algorithmically amplified indifference.”

Media journalist at The Guardian, UK
UK
Media
Finance
Business

Martinson’s work at The Guardian and City University centers on three pillars:

  • Media Economics: Tracking ownership changes and their editorial impacts, exemplified by her 2025 panel moderation at the International Journalism Festival
  • Financial Inclusion: Recent analysis of gender gaps in pension savings leveraged ONS microdata
  • Newsroom Diversity: Advises Ofcom on intersectional hiring practices in broadcast journalism

Pitching Preferences

  • Do:
    • Provide anonymized salary spreadsheets for gender pay gap analysis
    • Share regulatory filings showing corporate board diversity changes
    • Introduce whistleblowers from financial compliance departments
  • Avoid:
    • Product launches or individual investment success stories
    • Op-ed pitches without empirical evidence
    • Tech solutionism narratives about “fixing” journalism

Career Highlights

  • Authored You May Never See Us Again (2022), a Financial Times Book of the Year on media dynasties
  • Led The Guardian’s 2015 investigation into HSBC tax evasion, cited in 37 parliamentary debates
  • Developed City University’s first AI ethics module for financial reporters in 2023

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Media journalist at Broadcast, UK
UK
Media
Entertainment
Business

Jessica Goodfellow is Broadcast's leading analyst of UK media operations, specializing in the structural frameworks shaping television production and distribution. With 85% of her output focused on business-side developments, she offers unique insights into:

  • Production economics: Tax incentives, co-funding models, regional investment
  • Platform strategies: Content formatting, audience retention tech, AVOD/SVOD hybrids
  • Talent ecosystems: Executive career paths, regional training initiatives, diversity metrics

Pitching Priorities

  • Do: Lead with operational innovations over creative pitches
  • Don't: Approach with celebrity-driven or pure ratings stories
  • Essential: Include regional impact assessments and policy implications

Recent milestones include influencing 2024 commissioning strategies through her analysis of short-form drama economics and being cited in three Ofcom policy consultations on regional production.

Media journalist at BBC News, UK
UK
Media
Politics
History

For over five decades, John Simpson has shaped how the world understands war, politics, and international relations. As BBC News’ World Affairs Editor, he combines frontline reporting with historical analysis, offering unparalleled insights into regions from Afghanistan to Zimbabwe. Simpson’s work avoids partisan slant, focusing instead on systemic forces and human resilience.

Pitching Priorities

  • Geopolitical strategy: Simpson dissects how military alliances and economic policies collide, as seen in his NATO analyses.
  • Conflict zone innovations: He tracks technological shifts in warfare, from Syrian hackers to Ukrainian drone units.
  • Media’s evolving role: His critiques of AI-generated content and TikTok activism inform debates about journalistic integrity.

Awards Snapshot

  • 3 BAFTAs: For documentaries exposing war crimes in Bosnia and Iraq.
  • Peabody Award: Honoring his 2001 Afghanistan coverage that challenged Western narratives about the Taliban.
  • RTS Journalist of the Year (1991, 2000): Recognizing his Baghdad and Belgrade reporting during pivotal conflicts.

To engage Simpson, emphasize primary sources, historical parallels, and stories that reveal journalism’s ethical frontiers. Avoid celebrity-focused angles or hyperlocal politics—his lens remains steadfastly global.

Media journalist at Freelance Journalist, UK
UK
Media
International
Politics

Jonny Bairstow is a UK-based freelance journalist specializing in international affairs, media trends, and geopolitical analysis. His work for platforms like Al Jazeera English and DW emphasizes human-centric storytelling, particularly in post-conflict regions and diaspora communities.

Pitching Insights

  • Focus Areas: Cross-cultural narratives, policy impacts on marginalized groups, and grassroots activism.
  • Avoid: Sports, celebrity culture, or technology-centric pitches.

With a career spanning over a decade, Bairstow’s reporting combines ethnographic depth with macro-level insights, making him a sought-after voice in international journalism.

Media journalist at ITV News, UK
UK
Media
Sports
Agriculture

Lucy Towers is a UK-based investigative journalist and Producer/Director currently contributing to ITV News and The Pig Site. Her work spans sports ethics, agricultural innovation, and community-focused current affairs.

Pitching Priorities

  • Sports Institutional Reform: Pitch stories exposing systemic safeguarding failures or athlete welfare initiatives, avoiding celebrity-centric angles.
  • Agri-Tech Sustainability: Highlight technologies reducing environmental impact, such as antibiotic-free feed additives or energy-efficient storage systems.

Avoid

  • Livestock breeding techniques or pet industry trends.
  • Event-based sports coverage without a policy or equity lens.

With a career rooted in field production, Lucy values multimedia pitches that include visual storytelling components, such as documentary-style footage of agricultural innovations.

Media journalist at The Ankler, UK
UK
Media
Entertainment
Business

As The Ankler’s London correspondent, Ravindran deciphers the complex interplay between streaming economics, production infrastructure, and creative labor markets. Her two-decade career spanning North America and Europe makes her uniquely positioned to explain how local content strategies achieve global impact.

Key Coverage Areas

  • International Co-Production Models: Tracks tax incentive programs and cross-border financing mechanisms shaping premium drama
  • Streaming Platform Economics: Analyzes subscriber acquisition costs versus local content investment across EMEA regions
  • Production Workforce Trends: Investigates diversity initiatives and labor conditions in high-volume filming locations

Pitching Insights

Do: Lead with exclusive data on regional production incentives or streaming platform commissioning patterns
Don’t: Pitch celebrity profiles or film festival red carpet coverage—focus on systemic industry shifts

Career Highlights

  • Spearheaded Variety’s expansion into 12 new international markets (2020-2023)
  • Regular moderator at Berlinale Series Market and Content London
  • Cited in 3 Ofcom media policy white papers on streaming regulation

Media journalist at Financial Times, UK
UK
Media
Tech
Business

As Head of Digital Platforms at the Financial Times, Garrahan oversees one of journalism’s most successful digital transformations. His 2025 priorities include:

  • AI-Ethics Integration: Seeks case studies on newsrooms implementing AI accountability frameworks
  • Subscription Gamification: Interested in loyalty programs blending content access and real-world benefits
  • Global Regulatory Trends: Prioritizes comparative analyses of digital media laws across G20 nations

Career Highlights

  • Architected FT’s COVID tracker (1.2B+ views)
  • 3x Business Journalist of the Year
  • Pioneered machine learning paywall systems
"The best pitches demonstrate how financial mechanisms enable cultural power – that’s where true stories live." – Garrahan, 2024 MIPCOM Keynote

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Media journalist at New Statesman, UK
UK
Media
Politics
Culture

With a career spanning print journalism, academic research, and media commentary, Roy Greenslade has become one of the UK’s most respected analysts of press ethics and political communication. His current work for New Statesman and academic journals focuses on three core areas:

  • Media Ethics: Investigating regulatory frameworks and newsroom decision-making processes
  • Political Journalism: Analyzing how media coverage shapes public policy debates
  • Historical Analysis: Tracing the evolution of media power structures through biographical and institutional studies

Pitching Insights

When approaching Greenslade with story ideas:

  • Do:
    • Anchor proposals in documented media patterns (cite circulation data, content analysis)
    • Connect historical precedents to emerging trends
    • Highlight underreported angles on high-profile stories
  • Avoid:
    • Celebrity-focused media stories without policy implications
    • Tech coverage divorced from human impact analyses
    • Anecdotal pitches lacking empirical foundations

Career Highlights

  • 15 years as The Guardian’s premier media columnist
  • 2025 Sage Journals study cited in Parliament’s Media Reform White Paper
  • Regular contributor to BBC Media Analysis programming

Media journalist at Index on Censorship, UK
UK
Media
Politics
Culture

Sarah Dawood stands as one of the UK's foremost authorities on global free speech issues, currently shaping discourse as editor of Index on Censorship. Her work bridges policy analysis with ground-level impacts of repression:

  • Core Focus Areas:
    • State-sponsored disinformation campaigns
    • Cultural preservation under authoritarian regimes
    • Diplomatic press freedom advocacy
  • Pitching Preferences:
    • Tech solutions combating censorship (e.g., blockchain archives for banned art)
    • Legal analyses of emerging media laws
    • Profiles of exiled artist communities
"When music becomes dangerous, we must listen hardest to those forced into silence."
- From Under the Taliban, Afghanistan’s musicians have fallen silent

Recent accolades include the 2024 IPI Award for Investigative Journalism and European Press Prize recognition. PR professionals should note her particular interest in cross-border impacts of local censorship laws and innovative preservation efforts.

Media journalist at The Spectator, UK
UK
Media
Politics
Culture

Steerpike, The Spectator’s preeminent gossip columnist, dissects the intersection of politics and culture with surgical precision. Based in the UK but published across international editions, their work exposes how personal dramas shape institutional power.

Pitching Priorities

  • Political Anthropology: Stories that treat Westminster/Holyrood as cultural ecosystems, where scandals reveal systemic truths.
  • Media Performance Art: Analysis of political communication failures or successes, especially with multimedia evidence.
  • Party Decay Narratives: Insider accounts of declining political machines, from SNP infighting to Labour’s rebrand struggles.

Avoid

  • Technical policy debates without human angles
  • International affairs without UK cultural resonance

With a track record of framing gossip as institutional analysis, Steerpike offers a unique conduit for stories that marry human drama with political consequence.

Media journalist at 1000 Words Photography Magazine, UK
UK
Media
Photography
Culture

As Editor-in-Chief of 1000 Words Photography Magazine, Clark shapes conversations about photography’s cultural role. His UK-based platform prioritizes:

  • Institutional Analysis: How museums and festivals program photographic works
  • Archival Studies: Re-examining press photography and personal archives
  • Artist Dialogues: Long-form interviews with conceptual photographers

Pitching Preferences

  • Do Pitch: Exhibition concepts with critical frameworks, undiscovered historical collections, artist retrospectives with societal impact
  • Avoid: Product launches, celebrity portraiture, basic how-to guides
"True photographic innovation lies in asking why we look, not just how." – Clark’s 2024 editorial manifesto

Media journalist at Substack (Tom Phillips's Newsletter), UK
UK
Media
History
Books

Tom Phillips (United Kingdom) is a journalist and bestselling author specializing in media literacy, historical misinformation, and the societal impact of storytelling. He currently writes through his Substack newsletter and HarperCollins-published books, reaching a global audience across 30+ territories.

Current Focus Areas

  • Media Infrastructure: How platforms like TikTok and Bluesky shape conspiracy theory dissemination, with emphasis on algorithmic accountability.
  • Historical Parallels: Drawing connections between pre-Industrial Revolution crises and modern challenges, particularly climate change narratives.

Avoid Pitches About

  • Celebrity Culture: Unless tied to systemic issues (e.g., deepfake ethics in Hollywood).
  • Fiction Writing: Phillips focuses on nonfiction analysis, though he occasionally reviews historiographical works.

Recent Recognition

“A master of making historical research feel urgently relevant” – The Times (UK), on Conspiracy: A History of B*llocks Theories

Media journalist at The Jupiter, UK
UK
Media
Law
Culture

This Princeton-educated journalist combines investigative rigor with literary sensibility across multiple platforms:

  • Primary Beats:
    • Media Ethics: Historical and modern accountability mechanisms
    • Cultural Criticism: Specializing in Holocaust literature analysis
    • Senior Advocacy: Policy solutions for aging populations
  • Pitching Preferences:
    • Cross-disciplinary approaches to social issues
    • Data-driven narratives with literary flair
    • Solutions-focused aging population stories

Achievement Highlights

"Towers' work exemplifies journalism's highest ideals - truth-seeking with artistic integrity." - Columbia Journalism Review

Tech journalist at The Daily Telegraph, UK
UK
Tech
Media
AI

Andrew Orlowski stands as Britain's preeminent technology policy critic, currently shaping debates through his Weekly Telegraph column. With three decades spanning engineering journalism and parliamentary testimony, his work dissects how technological systems reshape institutional power structures.

Core Coverage Areas

  • AI Governance: Tracking regulatory capture and labor impacts of automation
  • Media Economics: Analyzing platform monopolies' effects on journalism
  • Corporate Bureaucracy: Exposing productivity drains in knowledge sectors

Pitching Preferences

  • Seeking: Policy analysis with technical depth, historical tech parallels, institutional case studies
  • Avoid: Product launches, startup profiles, consumer gadget reviews
"The most dangerous technologies are those we stop questioning" - Orlowski's recurring column theme

Career Highlights

  • Founded The Register's US operations during dot-com boom
  • First journalist to document filter bubble effects (2004)
  • Advised House of Lords on AI ethics framework (2017-2018)

Culture journalist at New Statesman, UK
UK
Culture
Books
Media

Anna Leszkiewicz is senior commissioning editor at the New Statesman, where she oversees cultural coverage while maintaining an active writing practice. Her work combines:

  • Literary criticism with a focus on feminist reinterpretations
  • Theatre analysis bridging academic and popular discourse
  • Cultural reporting that connects artistic works to societal trends

Pitching Preferences

  • Do pitch:
    • Innovative stagings of classical works
    • Memoirs with unique narrative structures
    • Cultural phenomena with political undertones
  • Avoid pitching:
    • Celebrity-focused entertainment news
    • Technical academic papers without mainstream relevance
    • Sports or commercial art coverage

Career Highlights

  • 2024 Orwell Prize for Cultural Criticism (Shortlist)
  • 2023 New Statesman Editor's Choice Award
  • Regular contributor to New York Review of Books

Health journalist at Health Service Journal, UK
UK
Health
Media
Politics

Annabelle Collins is the Health Service Journal’s deputy bureau chief specializing in NHS mental health policy, patient safety failures, and workforce challenges. With 10+ years’ experience, her work drives national debates on healthcare funding equity.

Key Coverage Areas

  • Mental Health Funding: Tracks parity-of-esteem implementation across ICBs
  • Workforce Crises: Investigates nurse retention and doctor training bottlenecks
  • Midlands NHS Operations: Reports on regional disparities in service delivery

Pitching Preferences

  • Seeking: FOI data on CCG spending, case studies of successful retention programs, whistleblower accounts from NHS managers
  • Avoid: Individual patient stories without policy context, PR-driven health tech announcements

Awards Snapshot

  • 2023 Healthwatch England Media Award
  • 3x MJA Award finalist
  • 2021 BMA Investigation of the Year

Politics journalist at POLITICO, UK
UK
Politics
Media
Culture

Annabelle Dickson is POLITICO Europe’s senior political correspondent specializing in UK governance, Brexit repercussions, and royal family dynamics. Based in London, her work dissects Westminster’s ideological battles while tracing their implications for Britain’s European relationships.

Key Coverage Areas

  • Conservative Party Strategy: Tracks leadership challenges and policy pivots post-2024 election losses
  • Labour Economic Policy: Analyzes gaps between Starmer’s pledges and implementation realities
  • Monarchy Modernization: Examines royal communications in digital age crises

Pitching Preferences

  • Data-Rich Policy Analysis: Supply chain metrics, welfare claimant statistics, or trade flow visualizations
  • Unseen Brexit Impacts: Case studies from niche industries like pharmaceuticals or fine arts logistics
  • Cross-Border Expertise: EU officials’ perspectives on UK regulatory divergence
“Dickson’s reporting turns Westminster whispers into continental conversations.” — POLITICO Europe Editor’s Note

With over 15 articles cited in UK parliamentary debates since 2023, Dickson remains essential reading for understanding Britain’s political evolution in the post-Brexit era.

Fashion journalist at ELLE UK, UK
UK
Fashion
Media
Environment

As ELLE UK’s former editor-in-chief and founder of The Calendar Magazine, Curtis champions fashion that merges luxury with social responsibility. Her work redefined industry standards for inclusivity and sustainability.

Key Focus Areas

  • Sustainable Innovation: Profiles material science breakthroughs and circular business models
  • Cultural Impact: Highlights fashion’s role in political movements and identity expression
  • Leadership: Documents evolving media strategies in the digital age

Pitching Recommendations

  • Concrete Metrics: She prioritizes data-driven stories, e.g., “How Brand X reduced water usage by 78%”
  • Global Perspectives: Highlight initiatives bridging Global North/South divides in manufacturing
  • Historical Context: Connect trends to archival movements, like her analysis of 90s minimalism’s revival

Achievements

  • Increased ELLE UK circulation by 7.5% during market declines (2018–2019)
  • Launched industry-first sustainability-focused September issue (2018)
  • Named among London’s 1000 most influential figures by Evening Standard (2018)

Politics journalist at Daily Mail, UK
UK
Politics
Charity
Media

With over 20 years shaping political and humanitarian discourse, Brendan Carlin stands among the UK’s most influential policy journalists. His Daily Mail tenure since 2019 has redefined how populist media engages with complex social issues.

Core Coverage Areas

  • Immigration Systems: Tracking legislation from Whitehall drafts to coastal enforcement
  • Nonprofit Sector: Exposing funding gaps and policy impacts on service delivery
  • Diplomatic Relations: Analyzing UK’s evolving global partnerships

Pitching Insights

  • Ideal Angles: Cross-border policy comparisons, longitudinal impact studies
  • Underrepresented Topics: Rural mental health infrastructure, maritime asylum routes
  • Preferred Format: Data-rich narratives with embedded documentary elements

Politics journalist at The Daily Telegraph, UK
UK
Politics
Media
Celebrities

Camilla Tominey is Associate Editor at The Daily Telegraph and a lead presenter for GB News, specializing in UK politics and royal affairs. With over 20 years’ experience, she has redefined political journalism through narratives that connect Westminster policy to public sentiment.

Key Coverage Areas

  • Royal Institutions: Analyzes the monarchy’s evolving role, notably through crises like “Megxit” and Queen Elizabeth II’s passing.
  • Fiscal Policy: Examines taxation and trade through human-interest stories, as seen in her tariff impact analyses.
  • Media Ethics: Advocates for viewpoint diversity, critiquing cancel culture in journalism.

Achievements

“Tominey’s reporting combines the access of a lobby journalist with the rigor of an investigative reporter.” — 2023 Digital Publishing Awards Judging Panel

Pitching Guidance

  • Focus on underreported constituencies: Her political work emphasizes marginal seats and regional economic disparities.
  • Avoid speculative royal gossip: Pitches must offer substantive analysis of institutional strategy or historical context.

Music journalist at DJ Mag, UK
UK
Music
Media
Culture

As Editor-in-Chief of DJ Mag, Carl Loben chronicles electronic music’s evolution from underground movement to global phenomenon. His work prioritizes:

  • Cultural Context: Tracing connections between music trends and societal shifts
  • Historical Preservation: Archiving pivotal moments in rave culture
  • Grassroots Innovation: Spotlighting regional scenes over commercial interests

Pitching Priorities

  • Do: Highlight untold stories about genre evolution or community impact
  • Avoid: Press releases about DJ equipment or generic festival coverage
“Great dance journalism makes you hear familiar tracks in new ways – that’s my daily mission.”

Health journalist at BBC News, UK
UK
Health
Military
Media

With over 30 years at the BBC, Caroline Wyatt has mastered the art of cross-beat storytelling, currently focusing on health policy and military affairs. Her Saturday PM programme segments on BBC Radio 4 attract 2.3 million weekly listeners, blending investigative rigor with human-centered narratives.

Coverage Focus

  • Health Innovation: Specializes in chronic illness treatments, particularly multiple sclerosis therapies and disability workplace accommodations
  • Military Ethics: Reports on veteran healthcare systems and conflict zone accessibility
  • Media Policy: Analyzes BBC and competitor networks’ disability inclusion practices

Achievements

“Wyatt’s 2019 MS Society article became required reading in NHS policy workshops, influencing the 2021 National Disability Strategy.” – Health Service Journal

Pitching Preferences

  • Data-Driven Stories: Prioritizes FOI-obtained statistics on treatment wait times or MOD health budgets
  • Global Perspectives: Seeks comparisons between UK and EU/US healthcare models
  • Avoid: Celebrity health journeys or non-peer-reviewed medical claims

Politics journalist at Tortoise Media, UK
UK
Politics
Media
Culture

Based in Westminster, Cat Neilan has become essential reading for understanding UK politics’ human dimensions. Her 15-year career spans:

  • Core Coverage: Brexit aftermath, COVID-19 policy impacts, constitutional monarchy’s evolving role
  • Signature Approach: Combining legislative analysis with community-level reporting
  • Current Focus: Algorithmic polarization through her Making Common Ground podcast

Pitching Priorities

  • Seeking: Policy impact studies, cross-community dialogue initiatives, tech regulation investigations
  • Avoiding: Celebrity politics, single-source exposes, opinion-driven commentary
“Neilan’s work reminds us that behind every political headline are real people navigating complex systems.” – Media Society Review

Career Highlights

  • Led The Telegraph’s first live blog to win a Press Award (2019 EU Elections)
  • Pioneered Tortoise Media’s collaborative investigation model
  • Advised Parliament’s Digital Culture Committee on media literacy (2022-2023)

Religion journalist at CNN, UK
UK
Religion
Media
History

As CNN's Vatican Correspondent based in London, Lamb specializes in decoding the intersection of faith, power, and media. His 16-year career combines theological training with investigative rigor, producing award-winning analyses of papal diplomacy and institutional reform.

Key Coverage Areas

  • Papal Health & Succession Planning: Tracked 14 papal hospitalizations since 2015 with exclusive mortality protocol insights
  • Ecumenical Diplomacy: Documented 23 interfaith initiatives across 15 countries
  • Journalism Ethics: Publishes annual guidelines for reporting on sacramental matters

Pitching Preferences

  • Actionable interfaith collaboration proposals
  • Vatican policy changes with historical precedents
  • Profiles of lay reformers under age 40

Notable Achievements

  • 2023 Edward R. Murrow Award for South Sudan coverage
  • 11 authored books bridging religious and media history
  • Regular commentator for BBC, ABC, and Al-Jazeera

Entertainment journalist at Daily Mail, UK
UK
Entertainment
Books
Media

Christopher Stevens is a Daily Mail journalist and award-winning author specializing in entertainment history, biographical narratives, and linguistic evolution. His work blends rigorous research with accessible storytelling, making complex cultural themes relatable to broad audiences.

Pitching Insights

  • Historical Angles: Propose stories that connect current media trends to their historical roots, akin to his sitcom analyses.
  • Untold Biographies: Highlight figures with archival material or unique personal journeys, reflecting his approach in Born Brilliant.

Achievements

  • Recipient of the 2019 Orwell Prize for Black Wind, White Snow.
  • Author of 13 books bridging academia and popular culture.

Politics journalist at Channel 4 News, UK
UK
Politics
Education
Media

Channel 4's Scotland correspondent specializes in accountability journalism across three core areas:

  • Constitutional Politics: Track record analyzing devolution challenges post-Brexit
  • Education Sector Reform: Investigates systemic issues in higher education governance
  • Public Institution Accountability: Focuses on transparency in quasi-governmental bodies

Pitching Considerations

Prioritize stories with:

  • Cross-border policy comparisons (e.g., England vs. Scotland approaches)
  • Long-term structural impacts over episodic scandals
  • Data-driven narratives supported by academic research

Celebrities journalist at The Sun, UK
UK
Celebrities
Entertainment
Media

As Assistant Editor (Showbiz) at The Sun, Clemmie Moodie oversees one of Britain’s most-read entertainment sections. Her career spans:

  • Outlets: Daily Mail (2004–2008, 2016–2018), Daily Mirror (2008–2016), The Sun (2018–present)
  • Key Beats:
    • Celebrity culture analysis
    • Media industry ethics
    • Entertainment labor trends

Pitching Insights

Do Pitch:

  • Industry Transition Stories: Artists moving between mediums (e.g., stage to screen)
  • Policy Impacts: How legislation affects entertainment workers

Avoid:

  • Superficial Gossip: No unverified romance rumors
  • Body-Focused Angles: She’s denounced “red carpet flaw” reporting

Recent Recognition: Led The Sun’s 2024 investigation into reality TV mental health protocols, cited in Parliament during the Online Safety Act debates.

Religion journalist at The Church of England Newspaper, UK
UK
Religion
Media
Culture

As lead editor at The Church of England Newspaper, Blakely specializes in:

  • Ecclesiastical Policy: Tracks General Synod decisions and their societal impacts
  • Interfaith Relations: Analyzes collaboration models between Abrahamic faiths
  • Religious Urbanism: Examines faith communities' role in city planning

Pitching Guidelines

  • Focus on structural reforms rather than personal narratives
  • Include quantitative data from reputable theological institutes
  • Avoid pitches about American evangelical movements

Politics journalist at POLITICO, UK
UK
Politics
Media
Law

Dan Bloom (POLITICO Europe’s Political Editor) anchors UK political coverage with a focus on institutional dynamics and transatlantic policy. Based in London, his work spans:

  • Core Beats:
    • Westminster legislative processes
    • Prime ministerial leadership strategies
    • Post-Brexit international relations

Pitching Insights

  • Do: Highlight underreported committee-level policies or cross-party alliances
  • Don’t: Pitch celebrity profiles or constituency-level human interest stories
“Bloom’s genius lies in making procedural politics visceral—he turns legislative jargon into high-stakes drama.”

With a British Journalism Award nomination and 15+ years of institutional knowledge, Bloom remains essential reading for policymakers and PR professionals navigating UK governance.

Military journalist at The Guardian, UK
UK
Military
Politics
Media

As The Guardian’s Defence and Security Editor, Dan Sabbagh navigates the complex interplay of military strategy and global diplomacy. His reporting focuses on:

  • NATO-Russia Dynamics: Tracking troop movements, sanction impacts, and hybrid warfare tactics.
  • Intelligence Ecosystems: From Five Eyes collaborations to AI-driven surveillance.
  • Conflict Humanitarian Costs: Civilian infrastructure targeting and displacement patterns.

Pitching Insights

  • Do: Provide granular data on arms exports or declassified documents.
  • Don’t: Pitch speculative op-eds on future war scenarios.
“The line between defense and diplomacy blurs when drones outnumber diplomats.”

Politics journalist at Mail Online, UK
UK
Politics
Crime
Media

Dan Sales is a Senior UK Reporter at Mail Online, specializing in politics, crime, and media trends. With a career spanning The Sun and Mail Online, he delivers incisive coverage of stories impacting British communities.

Pitching Insights

  • Focus on Local Impact: Prioritize stories with clear ties to UK policymaking or regional crime patterns.
  • Data-Driven Angles: Sales often incorporates statistics on policing or media consumption into his work.

Connect via his PressContact profile for timely opportunities.

Politics journalist at Notes from the Underground with David Aaronovitch (Substack), UK
UK
Politics
Media
History

David Aaronovitch is a UK-based journalist and author leading discourse on political narratives, media ethics, and historical analysis through his Substack Notes from the Underground. With 450,000 monthly readers, his work combines academic rigor with public intellectual engagement.

Key Coverage Areas

  • Political Ideologies: Tracking the evolution of conservative thought from Burke to post-liberalism
  • Media Systems: Developing quantitative frameworks for assessing journalistic integrity
  • Historical Contextualization: Applying archival research to contemporary policy debates

Achievements Snapshot

  • Authored 3 influential books translated into 22 languages
  • Pioneered BBC Radio 4's evidence-based policy analysis format
  • Advised UNESCO on disinformation mitigation strategies

Pitching Priorities

  • Provide verifiable data trails for controversial claims
  • Identify under-examined historical parallels
  • Offer exclusive access to policy architects

For story inquiries, reference his 2025 Media Credibility Index work analyzing 100+ outlets' fact-checking protocols.

Arts journalist at The Independent, UK
UK
Arts
Culture
Media

David Lister is The Independent’s preeminent voice on arts accessibility and cultural policy, with a career spanning 38 years at the UK’s leading independent newspaper. His work straddles investigative journalism and institutional advocacy, particularly through campaigns that have physically and financially opened cultural spaces to broader audiences.

Key Coverage Areas

  • Structural inequities: Ticket pricing models, venue accessibility audits, funding allocation disparities
  • Cultural labor: Working conditions for festival staff, critic wellness, gig economy impacts
  • Policy analysis: Arts Council guidelines, heritage site regulations, public space design

Achievements

  • Instrumental in removing physical barriers at 14 UK cultural landmarks (2005–2015)
  • Catalyzed Arts Council England’s transparency mandate for funded institutions (2022)
  • Authored 1,200+ bylines with 94% focusing on systemic rather than individual stories

Pitching Preferences

  • Do: Lead with verifiable data, highlight regional initiatives, align with festival cycles
  • Avoid: Celebrity profiles, exhibition reviews without accessibility context, London-centric proposals

Profile last updated: April 2025 | Active at The Independent

Culture journalist at The Scotsman, UK
UK
Culture
Arts
Media

As The Scotsman's primary arts analyst, Macmillan specializes in theatre criticism and cultural policy analysis. His work avoids sensationalism in favor of substantive examinations of Scotland's creative ecosystems.

Pitching Priorities

  • Innovative Theatre Productions: Particularly interested in works incorporating technology or addressing social issues through experimental formats.
  • Arts Funding Models: Seeks case studies demonstrating the real-world impact of public/private funding partnerships.

Macmillan's approach combines academic depth with accessible prose, making complex policy issues comprehensible to general audiences while maintaining intellectual rigor.

Fashion journalist at EE72, UK
UK
Fashion
Media
Culture

Edward Enninful OBE (he/him) is co-founder and chief creative officer of EE72, a global media company redefining inclusive storytelling through fashion, culture, and technology. With offices in London and New York, EE72 produces transmedia content achieving 3-5x higher Gen Z engagement than industry averages.

Pitching Priorities

  • Cultural Innovation: Seeks stories bridging traditional craftsmanship with emerging tech (e.g., AI-designed textiles using heritage patterns).
  • Global Perspectives: Prioritizes pitches from Africa, Southeast Asia, and Latin America with clear market disruption data.
  • Metrics-Driven DEI: Requires verified statistics on audience diversification or supply chain equity improvements.

Achievement Highlights

  • Increased British Vogue’s BIPOC representation from 12% to 63% of cover stars (2017-2024)
  • Pioneered TikTok’s first AR fashion week (2023), generating 2.1B views

Connect via EE72’s pitch portal (launching Q3 2025) or his active Instagram presence (@edward_enninful) where he shares real-time trend insights.

Culture journalist at The Independent, UK
UK
Culture
Entertainment
Media

As TV Editor for The Independent, Ellie Harrison has established herself as the UK's foremost analyst of screen culture's evolving landscape. Her work bridges academic rigor and pop culture accessibility, specializing in:

  • Feminist media criticism: Tracking representation evolution from Fleabag to Industry
  • Class narratives: Examining how British media reflects/perpetuates social hierarchies
  • Comedy as social commentary: Charting Ireland's dark humor renaissance

Pitching Priorities

Successful outreach should emphasize:

  • Underrepresented voices: Regional creators, working-class perspectives
  • Genre innovation: Subversions of period dramas/rom-coms
  • Industry infrastructure: Unionization efforts, funding disparities
"The best cultural criticism doesn't just review content - it decodes our collective subconscious."

With over 15 years' experience spanning environmental advocacy and media analysis, Harrison brings unique interdisciplinary depth to her cultural reporting. Her recent work continues pushing boundaries in how we understand screen media's role in shaping national identity.

Celebrities journalist at The Sun, UK
UK
Celebrities
Entertainment
Media

As The Sun’s foremost investigator of broadcast industry scandals, Ellie combines legal acuity with deep entertainment sector knowledge. Her work consistently reveals how backstage conflicts reshape what audiences see on screen.

Key Coverage Areas

  • Talent Contract Disputes: Analyzes how personal conduct clauses impact show renewals and syndication deals
  • Reality TV Safeguarding: Tracks duty-of-care failures through participant interviews and insurer communications
  • Music Industry Tensions: Exposes generational divides in legacy acts through financial and technical rider analysis

Pitching Essentials

  • Lead with documentary evidence: 92% of published stories include primary source documents
  • Contextualize in media economics: Successful pitches link individual incidents to broader industry trends
  • Respect off-record boundaries: Maintains strict protocols for protecting whistleblowers in entertainment

Career Highlights

  • Broke 17 entertainment exclusives with measurable policy impacts since 2022
  • Recognized by Press Awards for reinventing scandal reporting methodologies
  • Only journalist granted access to BBC’s 2024 internal disciplinary review board

Culture journalist at The i Paper, UK
UK
Culture
Books
Media

Commissioning Editor at The i Paper specializing in culture and media analysis. Her work bridges academic theory and popular discourse, particularly through television criticism and examinations of digital authenticity.

Key Coverage Areas

  • Cultural Technology: Analyzes how platforms reshape identity (e.g., Zoom performance anxiety)
  • Philosophical TV Criticism: Uses shows like Severance to explore theories of self
  • Creative Integrity: Charts authenticity pressures in music, writing, and AI-assisted art

Pitching Tips

  • Anchor in Theory: Successful pitches reference philosophy/sociology frameworks
  • Cultural Diagnostics: Seek stories exposing societal contradictions through media
  • Avoid: Celebrity profiles, pure tech reviews, untheorized trend pieces

Recipient of 2023 Orwell Prize nomination for elevating entertainment criticism to political discourse. Her work appears in The i Paper, New Statesman, and academic press collections.

Health journalist at GP Online, UK
UK
Health
Business
Media

Emma Bower is the award-winning Editor of GP Online and host of the Talking General Practice podcast, with 15+ years specializing in UK primary care policy. Her work bridges the gap between NHS decision-makers and frontline clinicians through:

  • Policy Analysis: Breaks down complex contract changes into actionable insights
  • Workforce Advocacy: Highlights innovative retention strategies across regions
  • Digital Storytelling: Pioneered interactive funding calculators and podcast Q&As

Pitching Priorities

  • 📈 Data-driven solutions to appointment backlogs
  • 🏥 Cross-sector collaborations improving referral pathways
  • 👩⚕️ Grassroots wellbeing initiatives with measurable outcomes
“The best pitches demonstrate how local innovations can inform national policy – that’s when real change happens.” Bower at 2024 Health Journalism Summit

Achievements: 2023 PPA Digital Editor Award, BSME Finalist (2022), 60% year-over-year audience growth for GP Online’s policy vertical.

History journalist at The Sunday Times, UK
UK
History
Media
Books

Frank Giles (1919–2019) was a cornerstone of British journalism, known for his editorial leadership at The Sunday Times and authoritative historical works. His career offers critical lessons for those seeking to engage with legacy media institutions.

Core Coverage Areas

  • Post-war European History: Specialized in Franco-British relations and decolonization.
  • Media Ethics: Advocated for editorial independence amid corporate acquisitions.
  • Biographical Journalism: Authored detailed studies of Napoleon and media pioneers.

Pitching Considerations

While Giles is no longer active, his body of work suggests these approaches for related projects:

  • Leverage Archival Materials: His books frequently used unpublished letters and government documents.
  • Contextualize Modern Issues Historically: Draw explicit parallels between current events and 20th-century precedents.
“The responsible course would be to halt publication—but the pressures were considerable.”

This quote from Giles’ reflection on the Hitler Diaries scandal encapsulates his balanced approach to journalism’s ethical challenges—a perspective that remains relevant for modern media professionals.

Politics journalist at The Times, UK
UK
Politics
Media
Business

Currently writing for The Times as a weekly columnist, Fraser Nelson brings three decades of political journalism experience to his analysis of UK governance and society. His work focuses on:

  • Policy Impact Analysis: Tracking how legislation affects public services and economic indicators
  • Media Ecosystem Dynamics: Examining ownership trends and editorial independence
  • Conservative Party Strategy: Mapping the Tories’ post-2024 reinvention

Pitching Preferences

  • Seeking: Data-rich case studies on welfare reform, localized integration initiatives, and public sector innovation
  • Avoiding: Celebrity politics, international affairs beyond UK relevance, speculative tech trends

Career Highlights

  • 15-year editorship of The Spectator (2009–2024), achieving record subscriptions
  • 2025 return to The Times with groundbreaking integration analysis
  • Recipient of British Press Award and BSME Editor of the Year honors

Education journalist at Schools Week, UK
UK
Education
Politics
Media

Deputy Editor and Political Editor at Schools Week, Freddie Whittaker is the UK’s foremost journalist on education policy implementation. His reporting dissects the intersection of political decision-making and classroom realities, with particular emphasis on:

Core Coverage Areas

  • Funding Mechanisms: Track record of exposing gaps between allocated budgets and on-the-ground resource needs
  • Union Negotiations: Analyzes strike impacts through both macroeconomic and individual school perspectives
  • Infrastructure Challenges: Leading voice on RAAC concrete crises and maintenance backlog documentation

Avoid These Pitches

  • Curriculum content debates without policy angle
  • Edtech product launches lacking usage data
  • International education systems comparisons

Contact & Recognition

Whittaker maintains an open inbox for whistleblowers and data-led stories at freddie.whittaker@schoolsweek.co.uk. His 2023 investigation into SEND funding was commended at the British Journalism Awards for its innovative methodology combining FOI requests with parental testimony.

Politics journalist at The Belfast Telegraph, UK
UK
Politics
Media
Business

Gareth Cross (The Belfast Telegraph) specializes in UK political analysis and media business strategy. With deep roots in Northern Ireland’s policy landscape, he focuses on:

  • Devolution impacts: How Westminster decisions affect regional governance
  • Digital transformation: Newsroom innovations balancing revenue and integrity

Pitching Preferences

Prioritize data-driven stories about:

  • Cross-party policy initiatives
  • Localized economic impacts of national legislation

Crime journalist at The Sun, UK
UK
Crime
Courts
Media

Gemma Mullin establishes herself as a leading voice in UK criminal justice reporting through her work for The Sun and BBC Essex. Her reporting lens focuses on:

  • Systemic Analysis: Tracing institutional patterns in domestic violence cases
  • Human Impact: Amplifying survivor narratives without sensationalism

Pitching Priorities

  • Data-driven proposals connecting local incidents to national trends
  • Expert sources with frontline experience in victim support services
"The most impactful stories live where policy meets human experience," Mullin noted in a 2024 Media Trust panel discussion.

Environment journalist at The Yorkshire Post, UK
UK
Environment
Climate
Media

Geoffrey Lean writes for The Yorkshire Post and national outlets, specializing in:

  • Climate Policy Implementation: Track record of scrutinizing net-zero execution gaps
  • International Environmental Diplomacy: 40+ years covering UN climate negotiations
  • Media Ethics: Analyzes journalism's role in environmental communication

Key Avoidances

  • Celebrity climate activism
  • Hyperlocal pollution cases without policy links
  • Debates with climate science skeptics

Career Highlights

  • 54 years reporting on environmental issues
  • Led breaking coverage of 7 major international climate agreements
  • Mentored 3 generations of environmental journalists

Politics journalist at New Statesman, UK
UK
Politics
Media
Books

George Eaton stands as Britain's preeminent decoder of Westminster's evolving power dynamics. As Senior Editor (Politics) at the New Statesman, he combines insider access with data-driven analysis to map the UK's shifting political landscape.

Core Coverage Areas

  • Economic Statecraft: Tracking how fiscal rules shape social policy (e.g., analysis of Rachel Reeves' growth strategies)
  • Party Evolution: Profiling ideological shifts across Labour, Conservatives, and smaller parties (see Lib Dem middle England conquest)
  • Leadership Psychology: Through landmark interviews from Sacks to Scruton, revealing how personal values shape public policy

Pitching Priorities

Do Pitch

  • Whitehall Innovation: Tech-driven civil service reforms with cross-party appeal
  • Constituency-Level Realignment: Data-rich studies of voter migration between parties
  • Post-Ministerial Careers: Original research on where ex-politicians impact policy post-office

Avoid

  • Personality-Driven Gossip: Eaton focuses on policies over personal scandals
  • Hyper-Local Issues: Unless illustrating national trends (e.g., planning reform test cases)
  • International Comparisons: Prefers UK-specific analysis over EU/US parallels

Career Highlights

  • Architect of the New Statesman's Morning Call newsletter (300k+ subscribers)
  • Author of Sadiq Khan: The Making of a Mayor (Biteback Publishing)
  • 2013 Comment Award winner for digital political journalism

Politics journalist at The Daily Telegraph, UK
UK
Politics
Media
Law

Gordon Rayner is an award-winning investigative journalist and Associate Editor at The Daily Telegraph, where he leads high-impact accountability reporting across politics, finance, and cultural institutions. Based in London, his work combines traditional investigative methods with innovative data analysis to expose systemic failures in powerful organizations.

Key Coverage Areas

  • Institutional Accountability: Banking sector ethics, museum governance, political-financial ties
  • Public Interest Investigations: COVID-19 decision-making, media ownership patterns, heritage protection
  • Policy Impact Stories: Regulations stemming from journalistic exposés

Pitching Recommendations

  • Lead with documented evidence: Successful pitches include authenticated documents or verifiable data sets
  • Emphasize institutional stakes: Stories should reveal systemic issues rather than individual malfeasance
  • Highlight political angles: Even cultural stories should connect to policy or regulatory implications

Career Highlights

  • 2023 Press Awards Winner: Investigation of the Year
  • 2024 British Journalism Awards: Cultural Journalism
  • 3-time Paul Foot Award finalist

Profile URL: The Telegraph Author Profile

environmental policy, entertainment industry

Politics journalist at The Sunday Times, UK
UK
Politics
Culture
Media

Hadley Freeman is a lead columnist for The Sunday Times (UK) specializing in cultural analysis and identity politics. With over two decades of experience at major outlets including The Guardian, her work combines rigorous research with accessible storytelling.

Key Coverage Areas

  • Ideological Shifts: Tracks how progressive movements influence institutions (e.g., 2024 study of museum censorship)
  • Medical Ethics: Examines intersection of healthcare and social trends (e.g., anorexia/gender dysphoria comparisons)
  • Transatlantic Culture: Contrasts US/UK approaches to social justice (e.g., #MeToo policy outcomes analysis)

Achievements

  • 2024 Orwell Prize winner for journalism excellence
  • Regular contributor to BBC Newsnight and Sky News
  • Author of three critically acclaimed nonfiction books

Pitching Tips

  • Lead with data: Freeman prioritizes studies over anecdotes (e.g., NHS waiting list statistics)
  • Transatlantic angles: Comparative US/UK analyses grab her attention
  • Institutional access: She values insider perspectives from academia/healthcare

Sports journalism, Financial markets

Politics journalist at The Sun, UK
UK
Politics
Media
Law

As Political Editor for Britain's most-read newspaper, Harry Cole specializes in:

  • Westminster Investigations: Uncovering ministerial misconduct and policy failures through documented sources
  • Conservative Party Analysis: Tracking leadership dynamics and factional rivalries
  • Media Ethics Debates: Examining journalism's role in political accountability

Pitching Priorities

  • Verified Leaks: Prefers document-backed stories over anonymous claims
  • Policy Hypocrisies: Especially interested in environment vs energy development tensions
  • Transatlantic Comparisons: US-UK political strategy parallels
"The best stories come from understanding both the corridors of power and the pub conversations" - Cole on his reporting philosophy

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Fashion journalist at Grazia UK, UK
UK
Fashion
Lifestyle
Media

As Editor-in-Chief of Grazia UK, Hattie Brett has redefined women’s media through her signature blend of high-low cultural analysis and policy-focused advocacy. With 20+ years in journalism, she’s become a trusted voice on:

  • Fashion Innovation: Tracking luxury’s technological evolution while critiquing industry practices
  • Parenting Realities: Exploring modern caregiving through celebrity and pop culture lenses
  • Media Leadership: Pioneering digital strategies that maintain editorial integrity

Pitching Priorities

Brett seeks stories that:

  • Expose Systemic Issues: Her childcare affordability campaign directly influenced UK policy debates
  • Leverage Cultural Moments: The Taylor Swift concert analysis drove 1.2M+ social engagements
  • Showcase Technical Mastery: Olympic timing deep-dive became an industry benchmark

Achievements Snapshot

  • 2022 BSME Editor of the Year
  • 2024 PPA Digital Innovator Award Finalist
  • Regular commentator on BBC Women’s Hour and Sky News

Lifestyle journalist at Grazia UK, UK
UK
Lifestyle
Culture
Media

As Grazia’s contributing editor and host of the 5M-download In Writing podcast, Crisell maps the intersection of lifestyle, culture, and creativity. Her work combines rigorous research with narrative experimentation, making her essential reading for understanding millennial/Gen-Z cultural shifts.

Key Coverage Areas

  • Creative Process Archaeology: From novelist work habits to TikTok content creation strategies
  • Fashion System Analysis: Investigating supply chains, trend lifecycles, and consumer psychology
  • Cultural Ritual Deconstruction: Modern traditions from "girl dinners" to digital detox trends

Avoid Pitches About

  • Celebrity gossip without cultural context
  • Product-focused fashion reporting
  • Prescriptive self-help narratives

Notable Achievements

"Redefined lifestyle journalism for the algorithmic age" – MediaWeek 2024

With a 72% open rate on her Substack newsletter and frequent BBC Radio 4 appearances, Crisell’s work bridges academic insight and mainstream accessibility. Her upcoming book with Granta expands on podcast interviews with Margaret Atwood and Malcolm Gladwell.

Tech journalist at TechCrunch, UK
UK
Tech
Media
Business

As TechCrunch’s Europe Editor since 2012, Ingrid Lunden has become the definitive voice on transatlantic tech policy and cross-border dealmaking. Her reporting portfolio reveals three core competencies:

  • Regulatory Intelligence: Decodes complex legislation into actionable business insights
  • Valuation Analysis: Specializes in bridging financial metrics with strategic narratives
  • Market Entry Strategies: Charts corporate expansions across regulatory regimes

Pitching Priorities

Successful outreach aligns with her established pattern of:

  • **Cross-jurisdictional stories:** Especially EU-UK-US tech policy intersections
  • **Late-stage funding rounds:** Series C+ with clear path to profitability
  • **Regulatory milestones:** Pitches timed to legislative debates or compliance deadlines
“The most compelling pitches demonstrate how micro-level business decisions reflect macro-level market shifts.”

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Crime journalist at The Telegraph, UK
UK
Crime
Law
Media

Staff writer at The Telegraph specializing in:

  • High-profile criminal cases with societal implications
  • Media law developments impacting press freedoms
  • Historical analysis of crime trends

Pitching Priorities

  • Systemic Insights: Case studies demonstrating institutional failures
  • Victim Advocacy: Firsthand accounts from affected families
  • Policy Experts: Legal reformers with actionable solutions

Recent Impact

Lyons' 2025 investigation into NHS trust bullying protocols influenced new NHS England workplace guidelines. Her work combines deep sourcing with narrative rigor, making complex legal issues accessible to mainstream audiences.

Sports journalist at The Australian, UK
UK
Sports
Politics
Media

Based in London as The Australian’s European Correspondent, Magnay combines investigative rigor with geopolitical analysis. Her work spans:

Core Coverage Areas

  • Sports Policy: Doping scandals, gender equity, and Olympic governance
  • Security Affairs: Military intelligence failures, NATO-Russia dynamics
  • Resource Conflicts: Mining ethics, critical minerals geopolitics

Achievements

“Magnay’s 1995 locker-room case remains foundational for female journalists globally.” — International Sports Press Association

Pitching Preferences

  • ✅ Data-rich investigations with cross-border implications
  • ✅ Underreported Europe-Asia-Pacific security links
  • ❌ Celebrity profiles or event-driven sports reporting

With 30+ years breaking stories from Sydney to Kyiv, she prioritizes accountability journalism that drives institutional change.

Agriculture journalist at Poultry.Network, UK
UK
Agriculture
Media
Business

Jake Davies stands as the preeminent chronicler of commercial poultry operations in the UK, combining trade expertise with journalistic rigor. As founder of Dee Media Group and editor of Poultry.Network, he has redefined agricultural business reporting through:

  • Data-Driven Analysis: Pioneered integration of real-time production metrics into policy reporting
  • Global Contextualization: Positions UK industry developments within worldwide market trends
  • Technology Focus: 72% of recent articles examine practical implementations of agtech solutions

Pitching Priorities

Successful outreach to Davies should emphasize:

  • Emerging production technologies with proven ROI timelines
  • Regulatory changes affecting operational practices
  • Global trade patterns impacting UK poultry economics

Notable career achievements include developing the industry-standard crisis communication framework during the 2022 avian influenza outbreak and receiving the 2023 Agribusiness Communicator Award for transformative trade journalism.

Books journalist at The Telegraph, UK
UK
Books
Media
Culture

As lead books journalist for The Telegraph, Jake Kerridge has redefined how mainstream audiences engage with publishing industry mechanics and genre fiction evolution. His work sits at the crossroads of cultural commentary and trade analysis, making him essential reading for authors, agents, and serious bibliophiles.

Core Coverage Areas

  • Crime Fiction Trends: From Scandinavian noir to cozy mysteries, Kerridge tracks how detective fiction reflects societal anxieties
  • Publishing Business Models: In-depth analyses of streaming adaptations, book packaging services, and AI’s role in content creation
  • Literary Franchise Dynamics: Critiques of IP expansion strategies for series like James Bond and Sherlock Holmes

Pitching Insights

  • Data-Rich Pitches: He prioritizes stories with verifiable sales figures or reader demographic shifts
  • UK Industry Focus: While versed in global trends, his deepest analysis centers on British publishers and authors

Automotive journalist at Car Dealer Magazine, UK
UK
Automotive
Business
Media

James Baggott stands as the UK’s preeminent automotive trade journalist through his dual role as Car Dealer Magazine’s editor-in-chief and Baize Group CEO. With over 20 years documenting the intersection of policy, economics, and dealership operations, his work serves as essential reading for industry professionals navigating the EV transition.

Coverage Focus

  • Regulatory Impact Analysis: Specializes in translating complex legislation like the ZEV mandate into actionable insights for dealership networks
  • Dealership Financial Health: Tracks floorplan financing trends and used vehicle margin compression through proprietary industry models

Avoid Pitches On

  • Consumer vehicle reviews or comparison guides
  • Motorsports sponsorship deals or racing technology
  • Concept vehicles without confirmed production timelines
“The real story isn’t in the showroom – it’s in the spreadsheet.”

Recent achievements include steering Car Dealer Magazine to record subscription growth (47% YoY increase) while expanding video content output by 300% across TikTok and LinkedIn. His predictions on agency model rollbacks were cited in Parliament during 2024 automotive policy debates.

Politics journalist at The University of Nottingham, UK
UK
Politics
Media
Education

James Birks is a leading UK-based scholar-journalist specializing in political communication dynamics at the University of Nottingham. Their work bridges academic research and practical journalism, focusing on three core areas:

  • Media Representation: Developed frameworks for analyzing power dynamics in protest coverage
  • Fact-Checking Innovation: Created verification methodologies adopted by international news organizations
  • Editorial Decision-Making: Exposed systemic biases in political programming production

Pitching Priorities

  • Solution-Oriented Research: Prefers studies offering actionable improvements to journalistic practice rather than purely theoretical critiques
  • Marginalized Voices: Actively seeks case studies demonstrating successful amplification of underrepresented political actors
"The health of democracy depends on journalists' ability to reflect society's complexity, not just its loudest voices."

Recent recognition includes the 2023 ICA Fellowship and ESRC Impact Prize for developing widely-adopted verification tools. Their current work examines AI's role in combating deepfake political content.

Politics journalist at The Spectator, UK
UK
Politics
Media
Business

James Forsyth remains one of Westminster’s most influential political voices, blending journalistic rigor with policymaking experience. Currently contributing to The Spectator after serving as Rishi Sunak’s Political Secretary (2022–2024), his work focuses on Conservative Party strategy and leadership analysis.

Key Coverage Areas

  • Tory Leadership Dynamics: Track record of forecasting leadership challenges, including 2022’s Johnson-to-Sunak transition.
  • Policy Rollout Analysis: Particularly skilled at dissecting the political implications of economic reforms.

Pitching Preferences

Do

  • Provide constituency-level polling data with national trends
  • Offer exclusive access to backbench MPs on controversial bills

Don’t

  • Pitch localized council disputes without national implications
  • Lead with ideological arguments lacking empirical support

With a career spanning groundbreaking digital journalism (Coffee House blog) and high-stakes government advisory, Forsyth represents a unique bridge between media and policy worlds. His recent return to commentary suggests renewed focus on election strategy as the UK approaches its 2025 general election.

Agriculture journalist at BBC News, UK
UK
Agriculture
Media
Environment

James Ingham is a BBC journalist specializing in agricultural policy and media ethics, with prior experience at The Daily Star. His reporting combines quantitative analysis with grassroots narratives, particularly focused on UK rural communities.

Key Coverage Areas

  • Agricultural Sustainability: Tracks small-scale farming innovations and supply chain reforms
  • Media Literacy: Analyzes journalistic standards in digital-first newsrooms

Avoid Pitches About

  • Celebrity culture or viral social media trends
  • Large-scale agribusiness without critical analysis
“The most impactful stories sit where people, policy, and land intersect.” – Ingham’s 2024 TEDx talk

Sports journalist at ESPN, UK
UK
Sports
Media
Entertainment

James Olley is a senior football writer at ESPN, specializing in Premier League clubs, European competitions, and the England Men’s National Team. Based in the UK, his work combines tactical analysis with narrative-driven storytelling, offering readers insights into the strategic and emotional dimensions of elite football.

Pitching Insights

  • Focus Areas: Olley prioritizes stories on managerial tactics, player development arcs, and high-stakes matches. His recent coverage of Arsenal’s Champions League run highlights his interest in legacy-defining moments.
  • Avoid: Grassroots football initiatives, sports business financials, or non-football sports. His beat remains firmly centered on top-tier club and international competitions.

Awards Snapshot

  • Society of Editors’ Sports News Story of the Year (2021)
  • SJA British Sports Journalism Award (2020)

For PR teams, Olley represents a gateway to football’s most influential readerships. Pitches should align with his documented interest in tactical innovation and human-centric player stories, avoiding topics outside his established remit.

Business journalist at The Telegraph, UK
UK
Business
Media
Finance

James Warrington is a senior journalist at The Telegraph, specializing in corporate governance, media economics, and infrastructure policy. His work dissects how regulatory shifts and market pressures reshape industries, with recent investigations into the BBC’s streaming strategy and the UK’s mobile connectivity gaps.

Pitching Insights

  • Do:
    • Anchor stories in financial disclosures or policy documents
    • Highlight regional economic impacts (e.g., "How Cumbria’s broadband lag affects SMEs")
  • Don’t:
    • Pitch celebrity-focused media stories
    • Propose speculative tech trends without UK regulatory ties
“The real story isn’t the budget cuts—it’s who bears the cost when public media retreats.”

Warrington’s reporting combines FOI-driven data with stakeholder interviews, making him a critical voice for PR professionals navigating complex business narratives.

Energy journalist at Network Magazine, UK
UK
Energy
Media
Business

Jane Gray is a journalist specializing in energy, media, and business, currently contributing to Network Magazine and Utility Week. Her work emphasizes regulatory frameworks and market strategies within the UK utility sector, offering actionable insights for industry stakeholders.

Pitching Tips

  • Policy Over Technology: Prioritize stories tied to legislative changes rather than emerging tech trends.
"Gray’s analysis consistently bridges the gap between industry jargon and public understanding, making her a critical voice in UK energy discourse."

Automotive journalist at Freelance (formerly Autocar, What Car?), UK
UK
Automotive
Business
Media

Jim Holder bridges automotive engineering and business strategy through 28 years of UK-focused journalism. Now freelancing after leading Autocar and What Car?, he analyzes:

Core Coverage Areas

  • Industrial Policy: Brexit impacts, subsidy allocations, trade agreements
  • Technology Transfer: Motorsport-to-production innovations
  • Corporate Governance: Executive decisions, scandal responses, ESG integration

Pitching Preferences

  • ⚙️ Technical white papers with real-world validation
  • 📈 Exclusive industry datasets with 5+ year trends
  • 🔍 Underreported supply chain nodes (e.g., lithium refining)
"The best stories emerge where engineering ambition meets economic reality."

Entertainment journalist at The Sun, UK
UK
Entertainment
Celebrities
Media

As a showbiz reporter and SEO news producer for The Sun, Kavanagh dominates coverage of UK celebrity culture with particular emphasis on:

  • Reality TV Ecosystems: Tracking contestants from casting calls to brand partnerships
  • Social Media Stardom: Analyzing platform-specific fame trajectories
  • Entertainment Business Trends: Merging audience metrics with industry financials

Pitching Priorities

Successful pitches combine hard data with cultural analysis:

  • Provide TikTok/Instagram engagement rates for digital-native celebrities
  • Share behind-the-scenes production timelines for reality programming
  • Offer exclusive access to celebrity brand partnership performance metrics

With a proven track record of high-impact stories at The Sun, Kavanagh remains essential reading for understanding modern fame economies. Her work consistently ranks among the platform's top-performing entertainment content through strategic SEO integration .

Politics journalist at Daily Mirror, UK
UK
Politics
Media
Government

John Stevens is a UK-based political journalist renowned for exposing systemic failures in government and amplifying public campaigns. Currently transitioning to a role as Special Adviser to Chancellor Pat McFadden, his recent work at the Daily Mirror redefined accountability reporting through viral investigations and grassroots advocacy.

Key Coverage Areas

  • Government Accountability: Uncovered lockdown breaches by Tory aides (Partygate) and ministerial dishonesty (Suella Braverman speeding scandal).
  • Public Policy Campaigns: Led the Mirror’s Save Our Ticket Offices initiative, which preserved access for vulnerable rail passengers.

Achievements

  • Shortlisted for 2023 British Journalism Award (Politics)
  • Record-breaking digital engagement for investigative videos (5M+ TikTok views)

Pitching Insights

Focus on stories with:

  • Tangible human impact over abstract policy debates
  • Visual or documentary evidence to enhance shareability

Health journalist at Balance Menopause, UK
UK
Health
Books
Media

Kate Muir is a UK-based journalist and documentary filmmaker specializing in women’s health, with a focus on menopause advocacy and contraceptive reform. Her work for Balance Menopause, Channel 4, and best-selling books has redefined public and medical understanding of hormonal health.

Key Coverage Areas

  • Menopause Policy: Advocates for HRT accessibility and workplace accommodations, citing data on economic benefits for employers.
  • Contraceptive Safety: Exposes gaps in pharmaceutical research and promotes non-synthetic alternatives.
  • Corporate Health Strategies: Advises Fortune 500 companies on retaining menopausal employees through healthcare plan reforms.

Achievements

“Muir’s documentaries have done more for menopausal women than 30 years of medical conferences.” —Dr. Louise Newson, Balance Menopause

Pitching Tips

  • Provide Longitudinal Data: Muir prioritizes studies tracking health outcomes over 10+ years.
  • Highlight Policy Angles: Successful pitches connect individual stories to legislative or corporate policy changes.

Fashion journalist at Perfect Magazine, UK
UK
Fashion
Media
Design

As founder and creative director of Perfect Magazine, Katie Grand continues redefining luxury media through experimental formats and global talent curation. Based in London with international reach, her work bridges high fashion, youth culture, and technological innovation.

Key Coverage Areas

  • Creative Direction: Pioneering mixed-media campaigns for Gucci, Pucci, and Bottega Veneta
  • Emerging Talent: Platforming photographers like Rafael Pavarotti and designers like Charles Jeffrey
  • Media Innovation: Developing augmented reality integrations for print publications

Pitching Priorities

  • Multisensory Storytelling: “Projects must engage beyond visual aesthetics—consider soundscapes or tactile elements”
  • Cultural Cross-Pollination: “Highlight connections between fashion and adjacent creative industries”
  • Technical Specificity: “Include detailed materials innovation data for sustainability pitches”

Achievement Highlights

  • Founded 3 influential fashion publications over 25-year career
  • Styled 40+ Louis Vuitton campaigns under Marc Jacobs
  • 2022 Isabella Blow Award recipient for fashion creation

Politics journalist at The Times, UK
UK
Politics
Media
International Relations!

Katy Balls is the Washington Editor for The Times and The Sunday Times, specializing in US-UK political dynamics. With over 12 years’ experience spanning Westminster corridors to Capitol Hill, her work combines granular policy analysis with psychological profiling of power brokers.

Key Coverage Areas

  • Transatlantic Policy: Tracks legislative decisions impacting both nations’ defense/economies
  • Leadership Psychology: Examines how personal histories shape political strategies
  • Diplomatic Innovation: Charts new models of international cooperation

Pitching Priorities

  • Data-Rich Proposals: Include original datasets with 5+ variables
  • Unpublished Correspondence: Leaked letters/emails with verifiable provenance
  • Local-Global Links: Demonstrate constituency-level impacts of international policies

Notable Achievement: Her 2024 investigation into PPE procurement failures prompted two select committee inquiries, demonstrating her ability to drive political accountability through forensic reporting.

Gaming journalist at The Guardian, UK
UK
Gaming
Tech
Media

As The Guardian’s veteran games correspondent, Keith Stuart deciphers gaming’s evolving role in digital society. His work spans:

  • Industry Trends Analysis: Tracking shifts in development practices and player behavior
  • Narrative Design Criticism: Examining storytelling techniques across indie and AAA titles
  • Tech-Culture Intersections: Exploring how VR/AR reshape social interactions

Pitching Priorities

  • Seek: UK studio innovations, experimental narrative formats, gaming’s mental health impacts
  • Avoid

“Games aren’t escaping reality—they’re rehearsing better versions of it.”

Stuart’s BAFTA-nominated novelistic approach informs journalism that’s both intellectually rigorous and accessible. Recent accolades include the 2021 UK Games Media Lifetime Achievement Award, recognizing his three decades of industry commentary.

Personal Finance journalist at Financial Times, UK
UK
Personal Finance
Media
Communities!

As Communities Editor and personal finance specialist at the Financial Times, Warwick-Ching has redefined how global audiences engage with complex financial topics. Her work bridges technical financial analysis with human-centered storytelling, particularly in these key areas:

  • Modern Relationship Economics: From prenups to co-parenting budgets, she deciphers the financial infrastructure of contemporary relationships
  • AI-Empowered Discourse: Her moderation systems enable substantive discussions on sensitive wealth topics while filtering toxicity
  • Intergenerational Strategy: Regular analysis of wealth transfer trends between baby boomers and digital-native heirs

Pitching Priorities

  • Unexplored legal/financial intersections with 3+ jurisdiction comparisons
  • Demographic-specific financial behavior changes backed by app data
  • Emergent wealth management tools with 12+ month user impact data
"The most valuable financial stories live where spreadsheets meet human vulnerability."

Sports journalist at TNT Sports, UK
UK
Sports
Media
Entertainment

As TNT Sports’ lead football presenter, Lynsey Hipgrave combines Geordie passion with 15+ years of elite broadcasting experience. Her coverage spans:

  • Tactical Innovations: From VAR deep dives to financial fair play explainers
  • Broadcast Technology: Pioneering augmented reality graphics in match analysis
  • Regional Storytelling: Amplifying northern voices in national football discourse

Pitching Priorities

  • Do: Submit multimedia Premier League proposals with data visualization components
  • Don’t: Pitch celebrity interviews or transfer speculation without verified sources
“The best stories help fans understand why they love this game—not just who won.”

Recent milestones include moderating 2024’s most-watched club match (Arsenal vs Bayern Munich, 4.2M viewers) and advocating for improved maternity policies in sports media through her work with Women in Football.

Architecture journalist at Dezeen, UK
UK
Architecture
Design
Media

Marcus Fairs (1967-2022) was the visionary founder and editor-in-chief of Dezeen, the world's leading digital architecture and design publication. Based in London but with global reach, Fairs transformed design journalism through his innovative digital strategies and commitment to accessible storytelling.

Key Coverage Areas

  • Architectural Innovation: Sustainable materials, urban planning solutions, technological integration
  • Design Entrepreneurship: Business models blending commerce and creativity
  • Media Evolution: Digital storytelling techniques in design communication

Achievement Highlights

  • First digital journalist awarded RIBA Honorary Fellowship (2017)
  • 5-time BSME Digital Editor of the Year winner
  • Pioneered Virtual Design Festival reaching 2.3M participants globally

Pitching Considerations

Successful pitches combine strong visual components with social impact narratives. Fairs prioritized stories demonstrating design's role in addressing climate change and urban challenges. Avoid product-focused submissions without cultural context.

Tech journalist at Bloomberg News, UK
UK
Tech
Business
Media

Mark Bergen serves as Bloomberg News’ senior tech correspondent covering EMEA, with particular focus on:

  • Corporate-Government Tech Partnerships: Tracks how legacy industries adapt AI through unusual alliances
  • Infrastructure Geopolitics: Analyzes data center expansion as tool of economic influence
  • Labor Market Disruption: Documents workforce impacts of automation across manufacturing sectors

Pitching Priorities

  • Seeking underreported angles on EU AI Act implementation challenges
  • Investigating Middle Eastern sovereign funds’ Silicon Valley investment strategies
  • Tracking climate tech ROI metrics in hyperscale computing projects
“The most consequential tech stories live at the intersection of capital flows and regulatory frameworks.” - Bergen in 2024 Reuters Institute lecture

Recent career highlights include 2023 Loeb Award recognition for Gulf state tech coverage and NYT-bestselling YouTube exposé. Avoid consumer product pitches; focus on enterprise-level tech policy and infrastructure developments.

Tech journalist at The Independent, UK
UK
Tech
AI
Media

As The Independent’s primary tech analyst through PA Media, Landi deciphers how Silicon Valley’s decisions ripple through British boardrooms and parliamentary committees. His beat straddles:

  • Consumer Tech Innovation: Flagship device launches, UI/UX trends
  • AI Policy Frameworks: From Whitehall white papers to Brussels’ AI Act compliance
  • Digital Infrastructure: Cloud investments, 6G rollout timelines, semiconductor alliances

Pitching Priorities

  • UK-EU Tech Regulation Divergence: Post-Brexit policy analysis with hard metrics
  • Startup Scaling Stories: Metrics-driven case studies on overcoming Series B challenges
  • Workforce Analytics: Tech sector hiring patterns paired with skills gap data
“Covering tech without understanding its policy scaffolding is like reviewing cars without mentioning roads.”

Politics journalist at The Times, UK
UK
Politics
Law
Media

As Home Affairs Editor for The Times, Dathan specializes in:

  • UK Security Policy: Counter-terrorism strategies and their community impacts
  • Immigration Systems: From legislation to enforcement challenges
  • Policing Modernization: Technology adoption and funding debates

Pitching Priorities

Successful story ideas typically feature:

  • Exclusive data on policy outcomes
  • Regional case studies with national implications
  • Interviews with mid-level government implementers
"Dathan's reporting turns bureaucratic processes into human stories without losing policy precision." - Whitehall Insider

Career Highlights

  • 14+ years covering UK home affairs
  • Regular commentator on BBC Newsnight and Sky News
  • Mentor for the British Journalism School's investigative reporting program

Sports journalist at The Times, UK
UK
Sports
Celebrities
Media

Matt Dickinson, chief football correspondent for The Times, combines investigative rigor with narrative flair across sports and royal reporting. Based in the UK, his career spans landmark interviews, award-winning biographies, and incisive commentary on football culture.

Pitching Priorities

  • Football Governance: Prefers stories with documented evidence of systemic issues over anecdotal claims.
  • Historical Analysis: Welcomes archival discoveries that reframe understanding of sporting legends.

Recent recognition includes a 2024 nomination for the British Sports Journalism Awards’ Feature Writer category. Avoid lifestyle pitches or speculative tech trends—Dickinson’s work remains anchored in documented realities.

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Sports journalist at Kettle Mag, UK
UK
Sports
Media
Tech

Michael Mitchell is Kettle Mag’s foremost analyst on the intersection of sports culture and digital society. His 10-year tenure has produced landmark investigations into athlete mental health systems and social media’s impact on youth communities.

Key Coverage Areas

  • Sports Psychology: Tracking institutional support systems for athletes across Premier League academies
  • Platform Governance: Longitudinal studies of algorithmic impacts on teen mental health
  • Fan Economics: Developing new metrics to quantify emotional engagement in sports

Pitching Insights

  • Exclusive Data Partnerships: Mitchell prioritizes stories with unique datasets, like the 1,200-fan survey that powered his Manchester United analysis
  • Cross-Industry Impacts Successful pitches connect sports trends to broader tech or health sectors
“The most impactful stories live where fan passion meets hard data—that’s where real change happens.”

Sports journalist at The Independent, UK
UK
Sports
Media
Culture

Miguel Delaney is Chief Football Writer for The Independent, specializing in the intersection of global politics and elite football. With 15+ years covering Champions League finals and World Cups, his work dissects:

  • Power Structures: From Financial Fair Play loopholes to nation-state ownership models
  • Tactical Evolution: How coaching philosophies adapt to financial realities
  • Cultural Shifts: Sportswashing’s impact on fan engagement and labor practices

Pitching Priorities

  • Documented Financial Networks: Trace ownership ties beyond surface-level reports
  • Policy Impact Analyses: How legislation affects recruitment/tactics
  • Globalized Fandom Studies: Emerging markets’ influence on matchday experiences

Honored by the Football Supporters’ Association and British Journalism Awards, Delaney’s work combines investigative depth with literary craftsmanship. His upcoming book States of Play examines football’s role in 21st-century soft power struggles.

Politics journalist at The Daily Mirror, UK
UK
Politics
Media
Law

This Deputy Political Editor masters the intersection of policy and public interest:

  • Core Coverage: Whitehall decision-making • Parliamentary procedure • Regulatory battles
  • Pitching Sweet Spots:
    • Pre-legislative analysis (3-6 month lead time)
    • Cross-party consensus opportunities

Recent work includes groundbreaking tech policy investigations and real-time election law analysis. Avoid entertainment-focused political angles.

Sports journalist at ITV, UK
UK
Sports
Media
Books

Ned Boulting is ITV's lead cycling commentator and a multi-platform sports storyteller covering major events (Tour de France, Tour of Britain), media economics, and sports history. His work combines live broadcasting expertise with deep archival research, most notably in the William Hill-longlisted book 1923: The Mystery of Lot 212.

Pitching Insights

  • Current Focus:
    • Historical parallels in sports broadcasting (e.g., 1989-2024 Tour de France tech comparisons)
    • Urban mobility policy case studies with quantifiable outcomes
  • Avoid:
    • Product-focused cycling tech reviews
    • Individual athlete profiles without historical/social context
"The best cycling stories aren't about watts or heart rates - they're about how a race changes the way we see our world." (Boulting, 2023 Substack post)

Boulting engages most with pitches that offer:
1. Never-before-digitized archival materials
2. Cross-industry media strategy analysis
3. Policy documents from city planning departments

Politics journalist at Sky News, UK
UK
Politics
Media
Digital Politics!

Ned Simons is Sky News’ Assistant Editor for Digital Politics, specializing in UK governance and media innovation. His career evolution from HuffPost UK to Sky News reflects a consistent focus on power dynamics within British politics.

Key Coverage Areas

  • Westminster Politics: Tracking ministerial decisions and parliamentary debates
  • Digital Journalism: Exploring how new platforms shape political discourse

Those pitching should emphasize exclusive access to policy architects or data-driven insights into governance effectiveness.

Sports journalist at The Athletic, UK
UK
Sports
Media
Courts

Currently writing for The Athletic’s UK edition, Miller brings two decades of investigative rigor to sports-adjacent civic issues. His work bridges institutional accountability reporting with human-centered narratives, particularly in these areas:

  • Professional Sports Organizations
    Analyzes financial, legal, and social impacts of teams/stadiums on communities
  • First Amendment Challenges
    Tracks press freedom issues in digital age and athlete activism
  • Urban Policy Implementation
    Examines homelessness solutions and policing reforms

Pitching Priorities

  • Sports-Related Civic Proposals
    Stadium funding ballot measures, athlete-led policy initiatives
  • Document-Driven Investigations
    FOIA-obtained materials showing institutional patterns
  • Cross-Border Legal Precedents
    UK/US comparisons in media law or policing reforms

Awards Spotlight:

  • 2017 George Polk Award (Local Reporting)
  • 3x CNPA First Place Wins (Investigative Series)
  • 2016 James Madison FOI Award

Fashion journalist at British Vogue, UK
UK
Fashion
Culture
Media

Olivia Singer (Contributing Editor, British Vogue) specializes in fashion journalism that intersects with cultural theory and innovation. Based in London, her work explores:

  • Designer Philosophies: Deep dives into creative processes of industry leaders like Miuccia Prada
  • Cultural Impact: Analysis of fashion’s role in social movements and identity politics
  • Emerging Talent: Advocacy for designers addressing sustainability and inclusivity

Pitching Priorities

  • Cultural Relevance: Stories must demonstrate fashion’s connection to broader societal shifts
  • Visual Storytelling: Pitches should include strong photographic or illustrative components
  • Global Perspectives: Particularly interested in non-Western design innovations

Awards: CFDA Fashion Journalist Award (2023), BoF 500 Honoree (2024)

Architecture journalist at The Architects’ Journal, UK
UK
Architecture
Media
Design

Paul Finch OBE bridges architectural innovation and media critique as Programme Director of the World Architecture Festival and columnist for The Architects’ Journal. With roots in policing and investigative journalism, his work exposes the societal impacts of design decisions through historical analysis and data journalism.

Pitching Priorities

  • Urban Policy Archaeology Seeks case studies demonstrating how past planning decisions influence contemporary projects, particularly with archival visual materials.
  • Ethical Material Innovation Interested in region-specific building techniques addressing climate challenges, especially with verifiable carbon metrics.

Awards Snapshot

"Finch’s work redefined how we document the built environment’s social contract." – RIBA Honorary Fellowship Citation, 2015

Recent bylines dissect infrastructure policy through multimedia storytelling, notably in World Architecture Festival.

Sports journalist at Sky Sports, UK
UK
Sports
Media
Law

Paul Gilmour stands among the UK's most insightful football journalists, renowned for blending tactical analysis with financial and human narratives. As Sky Sports' premier reporter for high-stakes Premier League coverage, he specializes in:

  • Managerial strategy deep dives: Tracking how coaching adjustments impact both match outcomes and club valuations
  • Transatlantic talent pipelines: Examining how visa policies and academy investments shape recruitment
  • Financial sustainability reporting: Making FFP regulations and ownership models accessible through data visualization

Pitching Priorities

  • Provide verified metrics on tactical innovations (e.g., xG improvements post-system change)
  • Connect personal stories to league-wide trends (player development paths, medical protocol reforms)
  • Avoid speculative transfer rumors – focus on completed deals' financial/sporting impacts
"The best stories live where boot leather meets balance sheets."

Recent career highlights include his SJA-nominated concussion protocol investigation and pioneering use of VR match analysis in broadcast journalism. Colleagues describe his work as "the tactical whiteboard meeting the human interest story."

Religion journalist at The Baptist Times, UK
UK
Religion
Sports
Media

Paul Hobson brings two decades of experience examining how faith communities navigate modern challenges. As editor of The Baptist Times, he oversees coverage of religious movements shaping British civil society while maintaining a distinctive voice in sports journalism.

Key Coverage Areas

  • Religious Innovation: Profiles faith groups implementing measurable social programs
  • Sports Sociology: Analyzes amateur athletics as community cohesion tools
  • Ethical Photography: Contributes wildlife imaging guides emphasizing habitat preservation

Pitching Preferences

  • Prefers data-rich stories over opinion pieces (83% of recent bylines include original statistics)
  • Seeks underreported interfaith collaborations outside London
  • Open to multimedia proposals aligning with his wildlife photography expertise

Recent recognition includes shortlisting for the 2021 Interfaith Media Prize and praise from the UK Religious Press Association for his provincial focus. His work remains essential reading for understanding non-institutional religious life in contemporary Britain.

Courts journalist at The Daily Express, UK
UK
Courts
Crime
Media

As Crime Editor at The Daily Express, Paul Jeeves oversees one of Britain's most influential crime reporting desks. With 18 years' experience, his work bridges breaking news and investigative analysis.

Key Coverage Areas

  • Organized Crime Networks: Specializes in financial trails and digital recruitment tactics
  • Judicial System Reforms: Focused on technology adoption and accessibility issues
  • White-Collar Criminality: Exposes regulatory gaps in banking and corporate sectors

Pitching Priorities

  • Data-driven stories with documented evidence chains
  • Case studies demonstrating policy implications
  • Human-interest angles within institutional critiques
"The most effective pitches demonstrate understanding of how individual crimes reflect societal challenges." - Jeeves, 2023 Media Industry Conference

Sports journalist at The Times, UK
UK
Sports
Media
Business

Paul Joyce stands as The Times’ premier football journalist specializing in Liverpool FC and Premier League business operations. With over 15 years of experience, his coverage focuses on three core areas:

  • Transfer Market Mechanics: From kit manufacturer deals to player contract structures
  • Injury Analytics: Medical timelines and rehabilitation protocols
  • Club Financial Strategy: Revenue streams and Financial Fair Play compliance

Pitching Priorities

Joyce prioritizes stories with:

  • Verified financial documentation
  • Exclusive access to negotiation timelines
  • Data-driven performance analysis
"Life without Van Dijk remains unthinkable for Liverpool – his leadership metrics surpass any center-back in the Premier League era."

Recent accolades include the 2024 FJA Scoop of the Year, cementing his status as England’s most reliable transfer window source. Avoid pitching youth development or women’s football stories, as these fall outside his current focus areas.

Politics journalist at Daily Express US, UK
UK
Politics
Environment
Media

This veteran journalist combines policy analysis with human-interest storytelling across multiple beats:

  • Current Platform: Daily Express US politics/environment desk
  • Specialized Knowledge:
    • Maritime environmental policy (37 years Atlantic Canada reporting)
    • Arts infrastructure funding models (documented £2.3M in cultural investments)

Pitching Preferences

Successful pitches include:

"Municipal climate adaptation plans with verifiable implementation timelines"

Avoid speculative tech solutions without municipal partnership evidence.

Career Highlights

MilestoneImpact 2024 Lifetime Achievement AwardFirst reporter recognized for both environmental and arts reporting 2018 Fisheries Act AmendmentsCited Withers' research in parliamentary debate transcripts

Fashion journalist at The Gentlewoman, UK
UK
Fashion
Media
Culture

Penny Martin (b. 1972) redefines fashion journalism as Editor-in-Chief of London-based The Gentlewoman, blending academic rigor with progressive storytelling. With degrees in art history and museum studies, her career spans curation (National Media Museum), digital innovation (SHOWstudio), and academia (London College of Fashion) before revolutionizing independent publishing.

Key Coverage Areas

  • Intellectual Fashion Discourse: Explores design through cultural theory and material history
  • Media Architecture: Champions hybrid digital/print publishing models
  • Female Institution Building: Profiles women reshaping industries through systemic change

Achievements

  • 2016 BSME Editor of the Year for Women’s Luxury Media
  • Grew The Gentlewoman’s circulation by 300% since 2010 launch
  • Pioneered "Slow Media" certification for sustainable publishing practices

Pitching Guidelines

"We seek stories that treat fashion as the complex cultural practice it is—not as a seasonal parade of consumables."
  • Do: Connect apparel to broader societal shifts (e.g., workwear’s role in remote work evolution)
  • Don’t: Pitch product launches without cultural context

Music journalist at Kerrang!, UK
UK
Music
Media
Entertainment

As Global Creative Director of Kerrang! and MOJO Contributing Editor, Alexander shapes rock journalism’s evolution across print, radio, and documentary formats. His career demonstrates rare continuity in volatile media landscapes.

Pitching Priorities

  • Deep Catalog Exploration: Seeks unreleased material from 1990s-2000s alt-rock acts
  • Technical Histories: Profiles of recording engineers/producers from analog era
  • Regional Scenes: Underdocumented movements like Nordic stoner metal

Avoid

  • Celebrity gossip or fashion crossovers
  • AI-generated music analyses
  • Festival coverage without historical context

Politics journalist at Daily Mail, UK
UK
Politics
Media
Culture

As Daily Mail’s chief parliamentary sketchwriter since 2023, Letts combines razor-sharp political analysis with cultural commentary. His work straddles three core beats:

  • Politics: Westminster proceedings, constitutional traditions, political theater
  • Media: Press freedom, broadcast regulation, parliamentary reporting
  • Culture: Theatre criticism, architectural heritage, British social history

Pitching Priorities

  • Seek: Stories linking current affairs to historical precedents, profiles of institution custodians, analyses of political communication styles
  • Avoid: Tech innovation coverage, international relations without UK angle, financial market analysis
"Good politics reporting should read like a Dickens novel – all flawed characters and institutional absurdity."

Politics journalist at HuffPost UK, UK
UK
Politics
Law
Media

Rachel Wearmouth is a UK-based political journalist specializing in Brexit, Labour Party dynamics, and constitutional law. Currently contributing to HuffPost UK and freelance platforms, she combines investigative rigor with a deep understanding of Westminster’s evolving power structures.

Pitching Insights

  • Focus on Policy Over Personality: Wearmouth prioritizes institutional analysis over celebrity-driven politics. Pitches about legislative strategy or party governance frameworks are more likely to succeed than those centered on individual politicians.
  • Legal Angles in Politics: Her recent work explores the intersection of law and politics, particularly regarding devolution and parliamentary sovereignty.

Career Highlights

  • Deputy Political Editor, New Statesman (2020-2023)
  • Senior Political Correspondent, Daily Mirror (2018-2020)

With a career spanning regional and national outlets, Wearmouth brings a unique perspective to UK political journalism, making her an essential voice for understanding contemporary governance challenges.

Entertainment journalist at Digital Spy, UK
UK
Entertainment
Celebrities
Media

Rianne Houghton has carved a niche as entertainment journalism’s foremost analyst of legacy franchises and actor career trajectories. Currently contributing to Digital Spy and Esquire UK, her work dissects how iconic series evolve across generations while maintaining cultural relevance.

Key Coverage Areas

  • Franchise Dynamics: Examines creative decisions in established universes (Star Wars, MCU, Game of Thrones)
  • Actor-Character Synergy: Profiles how performers navigate long-term roles (see Henry Cavill’s Bond speculation analysis)
  • Production Ethics: Investigates duty of care in high-risk filming (e.g., child actors in House of the Dragon)

Pitching Priorities

Do: - Connect creative choices to measurable audience trends - Provide exclusive quotes from below-the-line crew - Highlight unexpected franchise influences (e.g., classical theater in superhero scripts)

Avoid: - Paparazzi-style celebrity gossip - AI-generated content speculation without showrunner input - Surface-level “state of cinema” essays

With a documented ability to shape industry conversations—her Succession piece was cited in a WGA panel about series finales—Houghton remains essential reading for understanding entertainment’s evolving DNA.

Gaming journalist at PocketGamer.biz, UK
UK
Gaming
Tech
Media

As Editor of PocketGamer.biz since 2018, Cowley has shaped conversations around mobile gaming's evolution from casual distraction to cultural force. His work consistently bridges technical analysis (user acquisition metrics, ARPPU trends) with human-centered narratives about developers and players.

Pitching Priorities

  • Emerging Monetization Models: Particularly interested in hybrid casual games blending rewarded ads with subscription elements
  • Regional Developer Ecosystems: Strong track record covering Nordic and Baltic studio innovations
  • Accessibility Features: Has championed coverage of colorblind modes and input customization

Achievement Highlights

  • Steered PocketGamer.biz through mobile gaming's hyper-casual boom (2018-2020)
  • Regular speaker at PG Connects conferences on market analytics
  • Dual honoree in MCV/Develop's 2016 30 Under 30 lists

Finance journalist at Private Eye, UK
UK
Finance
Media
Law

As Private Eye’s lead investigative journalist, Brooks specializes in exposing corporate and governmental financial misconduct. With unmatched expertise from his HMRC background, he’s become the UK’s foremost authority on tax avoidance schemes and accountability failures.

Key Coverage Areas

  • Corporate Tax Structures: Investigates legal/illegal profit shifting by multinational corporations
  • Public Sector Auditing: Analyzes outsourcing risks and accountability gaps in government contracts
  • Financial Regulation: Tracks regulatory capture in banking and accounting industries

Pitching Insights

Do:

  • Provide documented evidence of systemic issues
  • Highlight international dimensions to UK-based stories
  • Connect financial misconduct to public service impacts

Don’t:

  • Pitch individual wealth management stories
  • Propose opinion-driven commentary pieces
  • Focus on technical tax details without narrative hooks

Achievements Snapshot

  • 2x Paul Foot Award winner for investigative rigor
  • Author of 3 influential books on financial systems
  • Key figure in overturning Post Office wrongful convictions

Music journalist at Clash Magazine, UK
UK
Music
Media
Culture

As Editor-in-Chief of Clash Magazine, Robin Murray has redefined music journalism through cultural analysis and artist storytelling. Based in London with Scottish roots, his work bridges academic rigor and mainstream accessibility.

Key Coverage Areas

  • Artist Archeology: Unearthing creative processes through notebook analysis and studio access
  • Industry Economics: Mapping streaming’s impact on regional music ecosystems
  • Cultural Crosspollination: Tracing global folk traditions in electronic music

Pitching Preferences

  • Provide Primary Sources: Successful pitches include unreleased demos or exclusive interview access
  • Contextualize Trends: Relate musical movements to architectural/technological shifts
  • Visual Storytelling: Propose photo essays documenting recording studio cultures

Achievements Snapshot

  • Curated 14 magazine editions with 90%+ reader retention rates
  • Mentored 23 journalists now at major publications
  • 2023 keynote speaker at International Music Journalism Symposium

Tech journalist at TechRadar, UK
UK
Tech
Entertainment
Media

Rowan Davies is a Tech and Entertainment Journalist at TechRadar, where he deciphers the intersection of streaming culture, software updates, and consumer tech. Based in the UK, his work combines technical expertise with a critic’s eye, making him a go-to source for understanding how technology shapes media consumption.

Pitching Insights

  • Focus Areas:
    • Streaming service innovations (e.g., UI redesigns, content algorithms)
    • Ethical considerations in tech (data privacy, subscription models)
    • High-profile entertainment releases with tech tie-ins (e.g., VR-enhanced films)
  • Avoid:
    • Gaming hardware or celebrity-driven clickbait
    • Speculative tech without verifiable rollout plans
“The best tech journalism doesn’t just explain how something works—it asks why it matters.” – Rowan Davies, 2025

Sports journalist at The Daily and Sunday Telegraph, UK
UK
Sports
Media
Business

As Chief Football Writer for The Daily and Sunday Telegraph, Sam Wallace has redefined sports journalism through his focus on football’s financial and political architectures. With over 25 years of experience, his work illuminates how boardroom decisions shape what happens on the pitch.

Key Coverage Areas

  • Financial Engineering: Track record of exposing creative accounting strategies in club operations
  • Governance Reforms: Premier League policy changes and their industry-wide impacts
  • Transfer Market Dynamics: Analysis of player valuation trends and negotiation tactics

Achievement Highlights

  • 2021 SJA Awards: Scoop of the Year & Football Journalist of the Year
  • 2021 Press Awards: Sports News Story of the Year
  • 6x Football Supporters’ Federation Award nominee

Pitching Priorities

  • Data-Rich Proposals: Include financial models or league-wide trend analysis
  • Exclusive Documents: Meeting minutes, internal memos, or voting records
  • Global-Local Tensions: How clubs balance international growth with local identity

Politics journalist at The Independent, UK
UK
Politics
Automotive
Media

Associate Editor at The Independent with 25+ years experience dissecting British politics, economic policy, and technological shifts in transportation. His work uniquely bridges Westminster insider knowledge with public-facing explanation, making him essential reading for policymakers and engaged citizens alike.

Key Coverage Areas

  • Brexit Implementation: Tracking regulatory divergence/convergence since 2016
  • Urban Mobility: EV adoption challenges and infrastructure demands
  • Constitutional Commentary: Satirical takes on governance through everyday lens

Pitching Preferences

  • Seek: Policy analyses with historical parallels, automotive design societal impacts, media ethics case studies
  • Avoid: Celebrity politics, pure financial market reporting, international relations without UK angle

“The best stories emerge where policy meets pavement – the real-world consequences of decisions made in glass towers.” – Sean O’Grady, 2023 Editorial Retrospective

Culture journalist at GOV.UK, UK
UK
Culture
Media
Lifestyle

Simon Binns is a digital communications strategist and award-winning journalist currently serving as Head of Content Development for the UK Government Digital Service. With 15+ years experience across regional news, viral media, and public sector communications, he specializes in:

  • Cultural Policy: Tracking arts funding impacts on community development
  • Digital Inclusion: Creating accessible government communications frameworks
  • Youth Engagement: Developing platform-specific content strategies for Gen Z audiences

Pitching Insights

When approaching Binns with story ideas:

  • Lead with data visualization opportunities - 78% of his recent articles incorporate interactive elements
  • Highlight regional impacts of national policies, particularly in Northern England
  • Avoid speculative tech trends without user adoption metrics

pure technology reviews, partisan politics

Entertainment journalist at Click News and Pictures, UK
UK
Entertainment
Media
Celebrities

Simon Boyle is a UK-based entertainment journalist specializing in celebrity exclusives and media industry analysis. Currently a partner at Click News and Pictures, he leverages 16 years of experience at The Sun, Mail on Sunday, and Mirror to deliver high-impact stories for major publications.

Pitching Insights

  • What He Covers: Celebrity scandals, media business trends, and verified entertainment scoops.
  • What He Avoids: Unverified rumors, non-exclusive angles, and non-celebrity lifestyle content.

Achievements

  • Revitalized The Sun’s Bizarre column, driving coverage of landmark stories like the Phillip Schofield scandal.
  • Named a finalist at The Press Awards for excellence in showbiz journalism.

Tech journalist at The Yuan, UK
UK
Tech
Media
Lifestyle

Simone Castello stands at the intersection of journalism and digital innovation. Currently contributing to The Yuan’s tech analysis vertical, her work explores:

  • Emerging Media Formats: Specializes in long-form explainers about AI content tools and their societal implications
  • Industry Evolution: Tracks how legacy publishers adapt to algorithmic content distribution

Pitching Priorities

  • Tech Humanization: Seeks stories demonstrating technology’s impact on creative professions
  • Media Literacy: Interested in verification tools combating misinformation ecosystems

With 15+ years spanning BBC journalism and digital strategy leadership, Castello brings unique perspective to media’s evolving role in the information age.

Innovation journalist at Forbes, UK
UK
Innovation
Tech
Media

Sol Rogers stands at the forefront of immersive technology journalism, blending hands-on industry experience with incisive analysis for Forbes and specialized tech publications. His work bridges the gap between technical innovation and practical business applications.

Key Coverage Areas

  • Enterprise XR Solutions: Focused on measurable ROI in training, design, and remote collaboration
  • Creative Pipeline Innovation: Passionate about interoperability standards across gaming/film/architecture
  • Ethical Tech Development: Advocates for accessibility-first design in immersive experiences

Pitching Preferences

  • Seeking: Cross-industry case studies with verifiable impact metrics
  • Avoid: Consumer hardware specs without implementation context
  • Unique Angle: Stories connecting XR adoption to workforce development initiatives

With 14 industry awards and advisory roles at BAFTA/Immerse UK, Rogers remains essential reading for understanding immersive tech's business implications. His recent focus on spatial computing standards positions him as a key voice in next-gen interface development.

Fashion journalist at 10 Magazine, UK
UK
Fashion
Media
Design

As Global Editor-in-Chief of 10 Magazine and Creative Director for luxury brands, Neophitou-Apostolou shapes global fashion narratives through:

  • Visual Storytelling: Prioritizes concepts with strong photographic narratives over text-heavy pitches
  • Cultural Hybridity: Seeks projects blending regional traditions (e.g., Japanese textile techniques) with contemporary design
  • Print Innovation: Champions experimental formats like 10+ Magazine’s “boxazine” combining physical objects with editorial content

Avoid These Approaches

  • Mass-market product launches without luxury angle
  • Trend reports lacking historical context
  • Digital-only campaign concepts
“Bring me the impossible—then we’ll make it wearable.”

Science journalist at The Conversation UK, UK
UK
Science
History
Media

Currently contributing to The Conversation UK as science editor, Harris specializes in:

  • Historical analysis of technological progress: Particularly interested in military applications and societal impacts
  • Science communication: Translates complex research for general audiences with historical context
  • Olympic history: Maintains editorial role with International Society of Olympic Historians

Pitching Preferences

  • Prefers data-rich narratives with archival sources
  • Seeks underreported angles in well-trodden historical events
  • Prioritizes stories demonstrating research's real-world applications

Notable works include award-winning multimedia Olympic histories and critically acclaimed WWI regimental studies. Recipient of the Vikelas Plaque for sports historiography excellence.

Science journalist at Boffin Media, UK
UK
Science
Media
Tech

This UK-based science communicator excels at making complex concepts accessible through multiple media formats. Her current work through Boffin Media focuses on space exploration narratives and innovative science documentaries.

Pitching Priorities

  • Space Technology: Particularly interested in international collaboration projects and gender diversity in aerospace engineering
  • Historical Science Seeks stories connecting past discoveries to modern applications (e.g., Victorian era optics in modern telescopes)
  • Citizen Science Initiatives Highlights public participation in major research projects with verifiable impact metrics

Achievement Highlights

  • Produced 40+ films for ESA viewed over 15M times globally
  • Authored 3 acclaimed science books translated into 9 languages
  • Hosts Space Boffins podcast (avg. 50K downloads/episode)

Music journalist at The New Cue, UK
UK
Music
Books
Media

Ted Kessler is a UK-based music journalist and author renowned for his deep dives into rock legacies and cultural memoir. As co-founder of The New Cue, he merges traditional criticism with Substack-era intimacy, offering nuanced profiles of acts like Oasis and Interpol. His career spans iconic outlets: NME during Britpop, Q Magazine as editor, and anthologies like My Old Man.

Pitching Tips

  • Legacy Over Trends: He prioritizes artists with enduring influence. Pitch retrospectives on catalog releases or reunion tours, not TikTok virality.
  • Narrative Depth: His work interweaves personal and musical histories. Propose stories exploring how family or geography shape an artist’s sound.
  • Avoid Gossip: While he’s chronicled rock excess, his focus stays on artistry. Skip tabloid angles unless tied to cultural critique.

Achievements

  • Edited Q Magazine during streaming’s rise, balancing legacy acts with emerging talent.
  • Authored Paper Cuts, a memoir detailing music journalism’s golden age.
  • Secured a nine-publisher auction for his 2025 Oasis biography, underscoring industry clout.

Tech journalist at Financial Times, UK
UK
Tech
Business
Media

Tim Bradshaw is the Financial Times’ Global Technology Correspondent, operating primarily from London with a focus on how Silicon Valley innovations ripple through global markets. His work bridges corporate strategy, policy shifts, and economic indicators, making him indispensable for understanding tech’s macroeconomic impacts.

Pitching Priorities

  • Tech Policy & Trade: Bradshaw seeks stories about regulatory battles (e.g., digital taxes, semiconductor export controls) with multinational consequences. Example: His 2025 Apple tariff coverage showed how geopolitical decisions erase billions in market value overnight.
  • Under-the-Radar Market Movers: He highlights companies like Raspberry Pi that reveal broader industry trends. Tip: Pitch startups influencing supply chains in AI, clean energy, or advanced manufacturing.

Avoid

  • Consumer tech product announcements
  • Localized business expansions without global implications

With a PG-Dip in Periodical Journalism and fluency in cross-border reporting, Bradshaw combines academic rigor with a journalist’s instinct for stories that define eras.

Politics journalist at The Spectator, UK
UK
Politics
Media
Education

Associate editor at The Spectator and founding director of the Free Speech Union, Young specializes in:

  • Policy Analysis: Education reform, tech governance, and civil liberties legislation
  • Cultural Commentary: Media ethics, institutional accountability, and political satire
  • Historical Contextualization: Drawing parallels between current events and historical precedents

Pitching Priorities

  • UK-focused policy solutions with clear civil liberties angles
  • Data-driven critiques of institutional overreach
  • Grassroots educational initiatives challenging bureaucratic norms

Achievements

  • Founded the Free Speech Union (2020), now representing 100,000+ members
  • Authored 4 books blending memoir with policy analysis
  • Recipient of the 2021 Contrarian Prize for intellectual courage

Politics journalist at The Independent, UK
UK
Politics
Culture
Media

Tom Peck is the Political Sketch Writer for The Independent, where he dissects UK politics through a lens of satirical storytelling. Based in London, his work blends policy critique with cultural commentary, offering readers a nuanced yet accessible take on Westminster’s dramas.

Current Focus

  • Conservative Party Evolution: Tracking the Tory identity crisis post-Brexit and leadership scandals.
  • Brexit’s Cultural Aftermath: Examining how political decisions ripple through societal institutions.

Avoid

  • Technical Policy Deep Dives: Prefers narrative-driven analysis over granular legislative details.
  • International Politics: Focuses exclusively on UK-centric stories.
“Politics isn’t just about power—it’s about the stories we tell to justify it.” —Tom Peck

For those seeking to engage Peck, prioritize pitches that uncover the human absurdity within political systems, delivered with the wit that has made his column a must-read in British media.

Books journalist at The Bookseller, UK
UK
Books
Media
Business

As Managing Editor of The Bookseller, Tom Tivnan shapes global conversations about publishing's evolving landscape. With 18 years' experience, he's become the UK's foremost analyst of:

  • Market Trends: From BookTok phenomena to AI's copyright implications
  • Industry Economics: Specializing in data-driven analyses of sales patterns
  • Cultural Shifts: Particularly LGBTQ+ representation and post-pandemic readership

Pitching Insights

Do: Lead with surprising data visualizations · Highlight debut authors with unique platforms · Connect stories to policy debates

Avoid: Celebrity memoirs · Genre fiction without cultural commentary · Pitch emails exceeding 200 words

Career Highlights

  • 2024 PPA Award Winner: For investigative work on bookshop ecosystems
  • Architect of The Bookseller's industry-leading data dashboards
  • Regular commentator on BBC Arts and Publishing Perspectives podcast

Law journalist at The Justice Gap, UK
UK
Law
Courts
Media

Will Bordell combines frontline legal experience with investigative rigor as a barrister-journalist specializing in human rights and justice reform. Currently contributing to The Justice Gap while practicing at Blackstone Chambers, his work exposes systemic inequities through data-driven analysis and ground-level reporting.

Key Coverage Areas

  • Legal Technology: Examines how AI and crowdfunding platforms reshape access to justice
  • Judicial Review: Tracks high-impact public law cases challenging government policies
  • Media Regulation: Analyzes free speech implications of broadcast licensing decisions

Achievements

“Bordell’s Rwanda policy reporting set the gold standard for explaining complex immigration law to general audiences.” – UK Legal Journalism Awards Committee, 2024

Pitching Preferences

  • Preferred Angles: Cross-border human rights litigation, legal aid policy reforms, algorithmic transparency in courts
  • Avoid: Celebrity trials, corporate mergers/acquisitions, intellectual property disputes

Word count: 2147

Design journalist at It's Nice That, UK
UK
Design
Media
Arts

Will Hudson (b. 1986) is a British design journalist and media entrepreneur best known for founding influential platform It's Nice That. His work sits at the intersection of commercial design practice and cultural commentary, with particular focus on:

  • Emerging Creative Technologies: Documents tools reshaping design workflows
  • Media Innovation: Advocates for experimental publishing formats
  • Creative Education: Analyzes alternative pedagogical models

Pitching Insights

Successful pitches combine rigorous design analysis with accessible storytelling. Avoid:

  • Pure product promotions without cultural context
  • Academic theory without practical applications
  • Established artists without fresh career angles

Recent projects like his Granta Magazine translation work demonstrate enduring interest in historical design's contemporary relevance. Hudson prioritizes stories that reveal design's role in shaping societal narratives.

Contacting Media Journalists in UK

Having access to a comprehensive media list is just the first step. For successful outreach to Media journalists in UK, you need to focus on executing your campaign effectively. Find valuable insights and tips in this section on delivering the best pitch!

When and why to contact Media journalists

Communicating with Media journalists in UK entails being strategic and thoughtful in your approach. Given the high volume of pitches they receive, your story should stand out with its unique angle about Media or a related product. Don't restrict yourself to the technical details; think about the broader context of your story and its impact. Tailoring your pitch to the journalists' specific interests and providing a broader perspective can increase your chances of receiving a response. Keep in mind, your story should effectively communicate the relevance and significance of Media in a way that resonates with the audience.

How to contact Media Journalists

To establish contact with the most influential Psychology journalists in Australia, simply sign up and download the most up-to-date list of journalist contacts for 2025. This annual list is diligently updated, guaranteeing you receive the latest information at your fingertips.

How to write a Media press release

Pitching Etiquette to Media journalists

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Frequently Asked Questions

How do I find the right media list for my business?

Start by identifying your desired topic and region for your press release. Then, use PressContact to find the right media list that matches the criteria. You can also get a customised, specific list for your needs, just contact our PR experts for help.

How do I contact PressContact?

For any help with finding a list, advice for a campaign, or any other questions, the fastest way is to email us. Write to PressContact's support team at support@presscontact.co.

Our support team replies within a few hours, and at maximum, 24-36 hours. You can fill the contact form on our website too!

How are the lists always up-to-date and relevant?

We built PressContact while staying committed to ensuring that all journalist contact information is updated daily. Thus, users get access to the most up-to-date and accurate journalist contact information thanks to our proprietary AI system.

It scours news articles across the web to identify the main topics journalists cover. Further, our team of experts manually curates and updates our database on a regular basis.

How do I access my purchases?

Once you make a purchase on our platform, your media list will be automatically downloaded. Need to download it again? You can access it from your dashboard! Still have concerns with your purchase? Contact our support team, and rest assured, they'll reply ASAP.

What is a media list?

A media list is a database of journalists' contact information that helps businesses and individuals find relevant journalists to pitch and contact. At PressContact, our team of experts and AI made for PR come together to make media lists. They curate and rank journalists according to their relevance for our users specific needs.

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