Dylan Jones (b. 1960) is a British media executive and author currently contributing to The London Standard as Editor-at-Large. With a career spanning GQ UK, Arena, and the Evening Standard, he specializes in:
Awards: OBE (2013), 7× BSME Editor of the Year, NYT bestselling author. Recent memoir These Foolish Things (2024) explores trauma and success in media.
We’ve followed Dylan Jones’s four-decade career as a defining voice in British media, marked by editorial leadership and cultural influence. Beginning at i-D magazine in 1983, Jones rapidly ascended to editor-in-chief roles at Arena and GQ UK, where he reshaped men’s fashion journalism. His 22-year tenure at GQ (1999–2021) cemented his reputation for blending high-profile interviews with sharp cultural analysis, earning seven BSME Editor of the Year awards. In 2023, he took the helm of The London Standard, steering its transition from a daily to a weekly print model before stepping down in December 2024 to focus on writing.
This op-ed critiques the media industry’s shift toward commodified content, arguing that quality journalism risks being overshadowed by volume-driven strategies. Jones draws parallels between fashion’s cyclical trends and digital media’s obsession with virality, urging publishers to prioritize depth over algorithms. His analysis foreshadowed today’s debates about AI-generated content, making it a prescient reference for media strategists.
In this reflective piece, Jones dissects the emotional challenges of memoir writing, using his own experience with These Foolish Things to explore vulnerability in public storytelling. He details the process of reconciling childhood trauma with professional success, offering rare insight into how journalists navigate personal and public narratives. The article’s candid tone marked a departure from his usual cultural commentary, revealing his range as a writer.
This third-party coverage of Jones’s departure from The Standard highlights his impact on London media. The article analyzes his controversial decisions, including the AI-generated Keir Starmer cover, as emblematic of his willingness to experiment with legacy media formats. It positions Jones as a bridge between traditional print journalism and digital innovation.
Jones consistently champions London’s artistic heritage, as seen in his Evening Standard columns about the Garden Bridge Project and AI-generated Brian Sewell interviews. Successful pitches should connect products or initiatives to the city’s cultural history, particularly in fashion or publishing. Example: A tech startup preserving archival fashion photography could align with his documented interest in David Bowie: A Life [1][9].
While Jones helped launch London Fashion Week Men’s, his work prioritizes design legacy over seasonal collections. Pitches about sustainable materials or craftsmanship innovations (e.g., his book Sweet Dreams: The Story of the New Romantics) resonate more than runway trends. His 2024 memoir emphasizes lasting impact over ephemeral success, a theme to mirror in outreach.
His podcast appearances [7] and experimental AI articles [5] reveal interest in cross-platform narratives. Pitches should include visual or audio components, like a documentary series exploring journalism’s future, reflecting his career transition from print to digital leadership.
“The reinvention of the Standard has been enacted through his vision, his energy, his stature in London and in the world of journalism.” — Albert Read, Executive Chairman of The London Standard [5]
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Media, here are some other real estate journalist profiles you may find relevant:
