Top Finance Journalists in UK (2025)

With 32 years at Reuters UK, Carolyn Cohn specializes in dissecting global insurance markets, reinsurance trends, and fund management strategies. Her reporting combines macroeconomic analysis with ground-level industry impacts, making her work essential for professionals navigating complex financial landscapes.

Pitching Priorities

• Global Risk Markets: Focus on emerging geopolitical or climate-related risks affecting reinsurance.
• Regulatory Developments: Insights into upcoming policy changes in the EU or UK insurance sectors.

As Bloomberg News' specialist in institutional finance and emerging markets, Wells deciphers complex market mechanisms for professional investors. His coverage spans:

• Macroeconomic Policy Impacts: Tracking central bank decisions through trading desk strategies
• Wealth Management Innovation: Analyzing HNWI portfolio shifts in volatile markets
• EM Debt Instrumentation: Examining frontier market bond liquidity and settlement systems

Pitching Priorities

Wells seeks stories that combine:

• Proprietary transaction data from clearing houses or custodians
• Regulatory filings analysis with market impact projections
• Cross-border capital flow mechanisms

Avoid pitching:

• Retail-focused investment products
• Thematic ETFs without institutional adoption
• Non-quantitative market commentary

As Funds Editor at Investors Chronicle, Baxter specializes in:

• Institutional fund analysis – Tracking active/passive strategies across equities, fixed income, and alternative assets
• Geopolitical investment themes – Particularly defense, aerospace, and infrastructure spending impacts
• Small/mid-cap valuation models – Identifying mispriced assets through fundamental and technical analysis

Pitching Priorities

• Quantitative differentiation: Funds using machine learning or alternative data sets
• Policy-driven opportunities: Central bank decisions, defense budgets, trade agreements
• Liquidity solutions: Innovative approaches to small-cap/emerging market exposure

Recent standout work includes his April 2025 defense fund analysis cited in Parliament’s Defence Select Committee report, cementing his role as a bridge between financial markets and policy circles.

This UK-based freelance journalist has carved a niche analyzing the human dimensions of financial regulation. His work for Morningstar UK, The Association of Corporate Treasurers, and AAT Comment demonstrates particular interest in:

• Corporate Governance: Tracking the implementation of ethical frameworks post-crisis
• Professional Standards: Examining certification programs and continuing education
• Mainstreet Finance: Making complex regulations accessible to SMEs

Pitching Insights

Successful pitches to Craik typically feature:

• Case studies with verifiable compliance outcomes
• Interviews with mid-career finance professionals navigating change
• Data-rich analysis avoiding speculative projections

Emma Agyemang is the Global Tax Correspondent for the Financial Times, specializing in UK and international fiscal policy. Based in London, her reporting dissects corporate taxation, philanthropic incentives, and legislative reforms impacting individuals and businesses.

Key Coverage Areas

• Corporate Taxation: Cross-border profit shifting, OECD pillar reforms, and sector-specific levies.
• Wealth Management: Non-dom rule changes, inheritance tax planning, and trust structures.
• Policy Analysis: Legislative impacts on SMEs, digital services taxes, and HMRC operational challenges.

Achievements

• 2019 Business Journalist of the Year (Words by Women Awards)
• 2020 Best Personal Finance Journalist (ADVFN)

Pitching Guidance

Focus on underreported policy consequences, especially those affecting marginalized demographics. Avoid speculative tax avoidance scenarios without documented evidence. Agyemang prioritizes stories with verifiable data and diverse sourcing, particularly from regions outside London.

At The Telegraph, Lumsden deciphers complex investment vehicles for mainstream audiences, specializing in:

• Trust Resurrections: Tracks funds transitioning from “discount graveyards” to premium valuations
• Shareholder Power Plays: Analyzes activist campaigns in closed-end fund structures
• Economic Crosscurrents: Contextualizes trust performance within macro cycles

Pitching Priorities

• Do: Lead with innovative discount management strategies or niche activist investors
• Don’t: Pitch retail-focused ETFs or individual stock recommendations

“The best trust stories reveal market inefficiencies – gaps between perception and fundamental value.”

Career Highlights

• 15+ years demystifying institutional investing mechanics
• Regular commentator at AIC and Morningstar conferences
• Developed The Telegraph’s trust discount tracking methodology

Georgie McKay specializes in mergers, acquisitions, and corporate finance, delivering nuanced analysis of high-profile deals for Bloomberg News. Based in the UK, her work often explores the intersection of regulatory policies and market trends.

Pitching Insights

• Focus Areas: Cross-sector M&A, equity markets, fintech consolidation
• Avoid: Personal finance tips, cryptocurrency speculation, early-stage startups

McKay’s reporting thrives on case studies of transformative deals, particularly those involving regulatory complexity or innovative financial instruments.

Currently writing for The Times as an M&A and Restructuring Correspondent, Cahill focuses on:

• Corporate Finance: Specializes in SME funding challenges and post-crisis recovery strategies
• Retail Innovation: Tracks brick-and-mortar adaptations to eCommerce dominance
• Fintech Solutions: Advocates for AI-driven alternatives to traditional banking

Pitching Preferences

• Do Pitch: Case studies on receivables financing, ethical AI credit models, or retail sector policy impacts
• Avoid: Cryptocurrency trends, agricultural subsidies, or maritime trade finance

Career Highlights

• Exposed systemic failures in BHS corporate governance (City AM)
• Co-founded Financefair, securing £15M in SME funding since 2022
• 2024 Fintech Journalism Award finalist for open banking coverage

Jill Ward is a London-based senior correspondent for Bloomberg News specializing in central banking policies and international trade dynamics. With over 15 years of experience across European and Asian markets, her reporting combines deep technical knowledge with accessible explanations of complex financial systems.

Key Coverage Areas

• Monetary Policy Mechanics: Track record of explaining rate decisions through both institutional and consumer lenses
• Trade Agreement Impacts: Specializes in long-term analysis of pact implementations
• Geopolitical Finance: Charts how political shifts affect currency markets and investment flows

Pitching Recommendations

• Lead With Data Visualization Opportunities: Ward frequently collaborates with Bloomberg's graphics team to create interactive explainers
• Highlight Unusual Policy Pairings: Her award-winning work on military healthcare funding shows appetite for unexpected connections
• Provide Regional Comparison Points: Successful pitches often include parallel examples from 2+ economic regions

Notable Achievements:

• 2023 European Press Prize Shortlist for investigative reporting
• 2022 London Press Club Business Journalist Finalist
• Regular contributor to Bloomberg's "Eco Week" policy analysis series

With over 40 years at the Financial Times, John Plender analyzes global capital markets through dual lenses of financial rigor and ethical accountability. His work shapes policy debates from London to Singapore.

Key Coverage Areas:

• Institutional Investing: Pension funds, sovereign wealth strategies, endowment management
• Regulatory Policy: Basel III/IV impacts, cross-border arbitration cases
• Corporate Stewardship: Board accountability frameworks, ESG metric standardization

Avoid Pitches On:

• Retail banking products
• Cryptocurrency trends
• Celebrity finance profiles

“The best financial journalism doesn’t just explain markets—it questions their social license to operate.”

Achievements: Wincott Prize laureate, architect of UK Companies Act 2006 reforms, trusted advisor to G20 working groups on sustainable finance.

John Stepek stands as one of the UK's foremost financial journalists, currently shaping global investment discourse through Bloomberg's Money Distilled newsletter and maintaining influential columns with MoneyWeek. With two decades of experience, he's developed a signature analytical style blending behavioral economics with policy analysis.

Core Coverage Areas

• Market Psychology: Specializes in translating academic behavioral research into practical wealth management strategies
• Energy Finance: Tracks nuclear power investments and grid modernization funding models
• Policy Interfaces: Analyzes intersections between fiscal decisions and personal financial outcomes

Pitching Preferences

• Seeking: Data-rich case studies demonstrating investment strategy psychology, regional economic impact analyses, innovative retirement vehicle structures
• Avoiding: Pure cryptocurrency speculation pieces, individual stock touting, get-rich-quick scheme profiles

"The most valuable financial journalism doesn't just predict markets - it examines why we believe our predictions."

Career Highlights:

• 17-year MoneyWeek tenure transforming digital financial journalism
• Daily Bloomberg newsletter reaching 450,000+ subscribers
• Regular BBC analyst appearances including Newsnight and Today program debriefs

Kyle Caldwell is the Collectives Editor at Interactive Investor (ii), the UK's second-largest DIY investment platform. With 15+ years specializing in funds, trusts, and ETFs, he's become a trusted decoder of complex investment strategies for retail audiences.

Key Coverage Areas

• Retirement Income Planning: Analyzes dividend sustainability across market cycles
• Manager Due Diligence: Tracks leadership transitions at major investment houses
• ESG Implementation: Focuses on measurable impact over marketing claims

Achievement Highlights

• Named National Investment Journalist of the Year (2020, 2021)
• Host of ii's Funds Fan podcast (50k+ monthly listeners)

Pitching Insights

Effective pitches to Caldwell:

• Highlight UK-domiciled strategies with 5+ year track records
• Provide transparent fee breakdowns and liquidity terms
• Avoid US-centric products unless offering unique UK tax advantages

With over two decades at the Financial Times, Patrick Jenkins combines rigorous market analysis with a commitment to financial inclusion. His current beats include:

• Systemic Economic Reform: Banking regulations, wealth distribution mechanisms
• Financial Education: Policy frameworks for literacy programs
• Corporate Accountability: ESG reporting standards, executive compensation

Pitching Priorities

• Do:
  • Highlight intersectional economic impacts (e.g., climate risk on pension funds)
  • Provide longitudinal data on financial access initiatives
• Don't:
  • Pitch celebrity finance or individual wealth management stories
  • Assume technical financial knowledge without explanatory frameworks

Career Highlights

• Launched FT City Network (2014), shaping corporate governance debates
• Founded FT Financial Literacy & Inclusion Campaign (2021)
• Mentored 50+ journalists through FT's editorial program

As Private Eye’s lead investigative journalist, Brooks specializes in exposing corporate and governmental financial misconduct. With unmatched expertise from his HMRC background, he’s become the UK’s foremost authority on tax avoidance schemes and accountability failures.

Key Coverage Areas

• Corporate Tax Structures: Investigates legal/illegal profit shifting by multinational corporations
• Public Sector Auditing: Analyzes outsourcing risks and accountability gaps in government contracts
• Financial Regulation: Tracks regulatory capture in banking and accounting industries

Pitching Insights

Do:

• Provide documented evidence of systemic issues
• Highlight international dimensions to UK-based stories
• Connect financial misconduct to public service impacts

Don’t:

• Pitch individual wealth management stories
• Propose opinion-driven commentary pieces
• Focus on technical tax details without narrative hooks

Achievements Snapshot

• 2x Paul Foot Award winner for investigative rigor
• Author of 3 influential books on financial systems
• Key figure in overturning Post Office wrongful convictions

Senior Economics Correspondent at The Guardian (UK), specializing in macroeconomic policy, fiscal debates, and inequality metrics. With over 1,200 bylines since 2015, his work shapes public understanding of complex financial systems through data-driven storytelling.

Pitching Priorities

• Policy Impact Analysis: Demonstrate how legislation (e.g., carbon taxes) affects real economies, not just markets.
• Cross-Jurisdictional Data: Comparative datasets tracking UK/EU/US economic indicators post-Brexit or during trade wars.
• Grassroots Economic Shifts: Case studies showing regional disparities in investment, wages, or productivity.

Achievements Snapshot

• 2024 UK Press Award winner for exposing Brexit’s supply chain crises
• Regular commentator on BBC’s Today Programme and Newsnight
• Lead author of The Guardian’s 2023 “Cost of Living Crisis” interactive project (4.8 million pageviews)

Simon Holmes demystifies cryptocurrency markets for Daily Mail's global readership, specializing in secure asset acquisition strategies. His work sits at the intersection of fintech innovation and user safety protocols.

Pitching Priorities

• Novel Distribution Models: Prioritize projects implementing unusual token release schedules or eligibility criteria
• Security Innovations: Highlight cryptographic advancements in wallet technology or transaction verification

With multiple guides maintaining top SEO rankings years after publication, Holmes' content demonstrates rare longevity in the ephemeral crypto journalism space.

Ted Jeory is Co-Director of Finance Uncovered, where he trains journalists to investigate illicit financial flows. With a career spanning local politics to international corruption, he specializes in stories that expose how legal and corporate systems enable exploitation.

Key Coverage Areas

• Cross-border corruption – Tracking shell companies, tax evasion, and money laundering networks.
• Resource governance – Investigating extractive industries’ impact on communities and environments.
• Policy accountability – Holding institutions like the EU and UK government to account for regulatory failures.

Achievements

• Shortlisted for the 2013 Paul Foot Award for his blog Trial by Jeory.
• Led award-winning mental health advocacy at the Sunday Express.
• Co-developed the Bureau Local project, enhancing grassroots investigative journalism.

Pitching Guidance

Focus on systemic issues with documented evidence, particularly those involving UK-based enablers. Avoid celebrity-driven angles or speculative claims.

Bloomberg News’ UK Economy Reporter Tom Rees specializes in macroeconomic policy, energy markets, and geopolitical trade impacts. With a track record of scoops on Bank of England decisions and EU industrial strategy, his work informs policymakers and institutional investors alike.

Pitching Insights

• Focus Areas: Central bank policy mechanics, cross-border energy deals, manufacturing supply chains
• Avoid: Hyperlocal business stories, cryptocurrency volatility, retail investment trends

“The real story isn’t the rate hike itself, but what it reveals about our economic blindspots.” – Rees on 2023’s inflation crisis

Recent accolades include the 2024 Reuters Institute Fellowship for economic forecasting accuracy and regular contributions to the Bank of England’s quarterly bulletin. His reporting continues to shape debates on post-Brexit industrial strategy.

As Reuters' senior UK economics correspondent, Schomberg provides unparalleled analysis of:

• Monetary Policy: Bank of England decision decoding with historical context
• Labor Markets: Wage trends, employment law changes, productivity metrics
• Trade Agreements: Post-Brexit deal impacts across industries

Pitching Priorities

• Policy documents with expert annotations
• Sector-specific inflation data visualizations
• Workforce demographic shift analyses

Avoid

• Cryptocurrency market trends
• Personal finance product promotions
• Startup fundraising announcements

With 150+ bylines annually, Schomberg remains essential reading for policymakers and financial professionals tracking the UK's economic evolution.

Yoosof Farah deciphers corporate finance strategies and infrastructure economics for Shares Magazine and construction sector titles. His dual expertise in balance sheet analysis and megaproject due diligence makes him uniquely positioned to explain how regulatory shifts impact both investors and developers.

Key Coverage Areas

• Corporate Accounting Practices: Specializes in non-GAAP metrics and earnings quality analysis, with recent work on IFRS 18 implementation challenges.
• Sustainable Infrastructure Financing: Tracks ESG-aligned funding models, including green bonds and energy-as-a-service agreements.
• Regulatory Impact Analysis: Builds compliance cost frameworks for projects affected by climate disclosure rules and building safety reforms.

Pitching Guidelines

• Do:
  • Connect technical construction issues to public market valuations
  • Provide cross-border policy comparisons (e.g., UK vs. EU carbon pricing)
  • Share datasets on hidden project costs (maintenance liabilities, embodied carbon)
• Avoid:
  • Consumer-focused personal finance topics
  • Residential real estate market trends
  • Speculative tech startup profiles

“The best stories live where spreadsheet models meet poured concrete.”

With 8+ years contextualizing financial and physical infrastructure, Farah remains a must-read for professionals navigating the intersection of capital allocation and urban development.