This UK-based freelance journalist has carved a niche analyzing the human dimensions of financial regulation. His work for Morningstar UK, The Association of Corporate Treasurers, and AAT Comment demonstrates particular interest in:
Successful pitches to Craik typically feature:
We’ve followed David Craik’s career as a freelance financial journalist with interest, noting his ability to distill complex regulatory and ethical challenges into accessible insights for both industry professionals and general readers. His work consistently bridges the gap between technical financial concepts and real-world applications.
Craik’s bylines reveal a journalist who has matured alongside the evolving financial landscape:
This 2015 analysis for The Association of Corporate Treasurers examines post-crisis reforms through the lens of industry-led initiatives like the Chartered Banker Professional Standards Board. Craik combines regulatory analysis with human interest elements, interviewing both compliance officers and frontline bankers. His nuanced take on the tension between mandatory standards and cultural change remains relevant in current ESG discussions.
Regular contributions to this accounting professionals’ platform showcase Craik’s ability to make technical financial reporting standards engaging. A typical piece might deconstruct IFRS updates while suggesting practical implementation strategies for small firms.
His Morningstar pieces demonstrate versatility, blending macroeconomic trends with retail investor guidance. Recent columns have addressed inflationary pressures on pension funds while maintaining accessibility for novice investors.
Craik consistently highlights organizations implementing novel compliance frameworks rather than merely reacting to regulations. A pitch about AI-driven anti-money laundering systems paired with candid C-suite interviews would align with his interests. Reference his ACT piece on Libor reform to demonstrate understanding of his approach to systemic change.
While he avoids pure startup coverage, Craik often examines alternative lending models helping established small businesses scale. Case studies about revenue-based financing or supply chain partnerships would resonate, particularly with data showing measurable economic impact.
His work avoids superficial ESG angles but shows interest in practical challenges of sustainability integration. Pitches should focus on implementation hurdles in asset reallocation or retraining portfolio managers, not just fund performance metrics.
While Craik maintains a low public profile, his longevity as a freelance contributor to prestigious outlets like Morningstar speaks to his editorial credibility. The consistent depth of his sourcing – regularly quoting both regulators and grassroots practitioners – suggests peer respect within financial journalism circles.
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Finance, here are some other real estate journalist profiles you may find relevant:
