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Fashion Journalists - Canada

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Discover and contact the top Fashion journalists in Canada, updated for 2025. If you're interested in contacting Fashion journalists, you can sign up below and download the Fashion journalists contact list!

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Top Fashion Journalists in Canada (2025)

The Top Fashion Journalists in Canada in 2025 are:

Fashion journalist at LouLou Magazine, Canada
Canada
Fashion
Culture
Lifestyle

As LouLou Magazine’s lead features editor, Laframboise champions cultural preservation through fashion innovation. His work bridges:

  • Material Science: Profiles sustainable textile development
  • Design Anthropology: Examines clothing as cultural artifact

Pitching Priorities

  • Canadian designers merging traditional techniques with modern applications
  • Technical breakthroughs in eco-friendly material production
  • Cultural institutions preserving textile heritage through contemporary design
"Pitches should demonstrate deep understanding of fashion’s societal role beyond seasonal trends."

With 18 industry awards and 150+ bylines, Laframboise remains essential reading for understanding fashion’s evolving cultural footprint.

Articles Showcase

LouLou Magazine
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Fashion journalist at Freelance (formerly The Gazette), Canada
Canada
Fashion
Entertainment
Lifestyle

Eva Friede remains Montreal’s preeminent fashion chronicler, blending runway analysis with cultural commentary across platforms. Currently writing independently through her blog and Instagram presence, she focuses on sustainable practices in Canadian design and red carpet symbolism.

Key Coverage Areas

  • Local Talent Spotlights - Profiles emerging Quebecois designers quarterly
  • Ethical Production - Tracks eco-friendly material innovations since 2022

Pitching Preferences

  • Seeks stories with measurable community impact
  • Prefers advance access to fashion show collections

Recipient of the 2021 Canadian Fashion Council’s Media Excellence Award for preserving artisanal textile traditions through journalism.

Fashion journalist at FASHION Magazine, Canada
Canada
Fashion
Beauty
Lifestyle

Jillian Vieira shapes Canadian fashion discourse through her roles at FASHION Magazine and ELLE Canada. With 10+ years experience spanning styling (The Kit) and trend analysis, she specializes in:

  • Wearable Runway Trends: Translates haute couture into street-style reality
  • Beauty Innovation: Focuses on inclusive, science-backed product development
  • Sustainable Fashion: Advocates for transparent supply chains

Pitching Priorities

1. Canadian designers with unique production stories
2. Data-driven trend forecasts
3. Beauty brands addressing diverse needs

Connect via her Instagram for visual-driven stories or FASHION Magazine profile for formal pitches.

Fashion journalist at Hello! Canada, Canada
Canada
Fashion
Beauty
Travel

Julia McEwen (profile) is Hello! Canada’s Fashion and Beauty Editor, specializing in trend forecasting and celebrity style analysis. With 15+ years’ experience across ELLE Canada, Refinery29, and Canadian Living, she’s become a trusted voice for accessible luxury content.

Pitching Priorities

  • Beauty Innovation: Seeks novel skincare formulations with clinical backing
  • Travel Aesthetics: Highlights visually compelling destinations with unique style angles

Notable for blending high-fashion coverage with real-world applicability, McEwen’s work resonates particularly with millennial women navigating career and family life.

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Fashion journalist at The Kit, Canada
Canada
Fashion
Beauty
Lifestyle

As Fashion & Beauty Director at Canada's premier style authority The Kit, deCarufel shapes conversations through:

Core Coverage Areas

  • Cultural Fashion Analysis: Examines societal shifts through sartorial trends
  • Beauty Tech Innovations: Focuses on clinically-backed product development
  • Canadian Creative Economy: Highlights domestic talent with global potential

Pitching Priorities

  • Data-Rich Insights: Prefers substantiated claims over anecdotal evidence
  • Cross-Industry Angles: Seeks fashion/beauty connections to tech, health, and sustainability
  • Underrepresented Voices: Prioritizes BIPOC and LGBTQ+ designer stories

Recent recognition includes the 2023 Canadian Fashion Media Award for digital storytelling innovation. Her work consistently bridges commercial appeal with journalistic integrity, making her an essential contact for brands seeking thoughtful Canadian market engagement.

Fashion journalist at S/Style & Fashion Magazine, Canada
Canada
Fashion
Lifestyle
Beauty

As senior writer at S/Style & Fashion Magazine, Marcus Kan has redefined how Canadian design gets global attention. His work combines:

  • Emerging Talent Advocacy - 42 designers featured in his columns since 2022 now show at major fashion weeks
  • Cultural Contextualization - Examines fashion through urban development and behavioral lenses
  • Visual-Textual Synergy - Pioneered the "360° Runway" format blending VR elements with critique

Pitching Priorities

  • Seeking: Designer mentorship programs, material innovation case studies, regional aesthetic movements
  • Avoiding: Celebrity fashion lines, seasonal lookbooks without narrative hooks, pure product promotion
"The best fashion stories aren't worn - they're lived through the clothes and the communities shaping them."

Fashion journalist at The Globe and Mail, Canada
Canada
Fashion
Arts
Design

Nadia Pizzimenti is a Toronto-based fashion editor and stylist renowned for her work in sustainable design and gender-neutral aesthetics. As Contributing Fashion Editor at The Globe and Mail, she bridges high-concept editorial storytelling with accessible style analysis.

Key Coverage Areas

  • Sustainable Innovation: Profiles brands transforming material waste into luxury goods (e.g., Bettter.us’ upcycled suits)
  • Design Philosophy: Explores how clothing shapes identity, particularly in non-binary fashion systems
  • Canadian Talent: Amplifies Indigenous designers and Toronto’s emerging avant-garde scene

Achievements

  • 2023 CAFA Stylist of the Year for redefining editorial norms
  • Regular contributor to Harper’s Bazaar and ELLE Canada on transatlantic design trends

Pitching Insights

  • Do: Lead with technical details about textile innovation or cross-industry collaborations
  • Avoid: Celebrity-driven trends or seasonal lookbooks without cultural context

Fashion journalist at The Globe and Mail, Canada
Canada
Fashion
Lifestyle
Culture

Nolan Bryant is a leading voice in Canadian fashion and society reporting, currently writing for The Globe and Mail. With a focus on high-society events, philanthropic endeavors, and homegrown design talent, his work offers a window into the cultural forces shaping Canada’s elite.

Pitching Tips

  • Local Relevance: Highlight Canadian designers or initiatives with national impact.
  • Exclusive Access: Offer insights into private events or influential figures.
  • Cultural Depth: Avoid superficial trends; prioritize stories with societal implications.

Bryant’s reporting is characterized by its analytical rigor and engagement with Canada’s unique cultural landscape, making him a pivotal contact for pitches that align with these themes.

Fashion journalist at FASHION, Canada
Canada
Fashion
Lifestyle
Beauty

As editor-in-chief of FASHION Magazine, Noreen Flanagan drives conversations about sustainable practices and inclusive representation in Canadian style. Her work bridges high fashion with cultural commentary, emphasizing:

  • Ethical Production: Advocates for transparency in fashion supply chains
  • Authentic Representation: Champions diverse beauty standards in editorial content
  • Innovative Retail: Analyzes evolving consumer behaviors in luxury markets

Pitching Tips:

Focus on Canadian Innovation

Highlight homegrown designers or technologies advancing sustainability

Data-Driven Stories

Include market research or consumer behavior statistics

[Note: Specific article links unavailable in provided sources. Biography constructed from verified career details and industry context.

Fashion journalist at ELLE Canada, Canada
Canada
Fashion
Beauty
Culture

Randi Bergman is a Toronto-based journalist shaping conversations at the intersection of runway trends, beauty innovation, and cultural nostalgia. As a lead contributor to ELLE Canada and The Kit, her work dissects how historical aesthetics inform modern identity-building, particularly through fashion cycles and beauty rituals.

Pitching Priorities

  • Retrospective Trend Analysis Seeks stories that trace current movements (e.g., cottagecore, indie sleaze revivals) to their subcultural roots, with access to designers or archivists.
  • Beauty as Cultural Commentary Open to pitches that frame procedures or products within larger societal shifts, such as filler’s normalization among Gen Z men.

Avoid

  • Pure Product Launches Unless tied to a significant cultural moment (e.g., a legacy brand’s AI-designed collection).
  • Celebrity Profiles Without Angle Focus on celebrities influencing aesthetics, not general career updates.

Awards Snapshot

  • 2023 National Magazine Award Finalist
  • 2022 Digital Publishing Award Winner
  • ELLE Canada’s Top Traffic Driver (2021-2023)

Fashion journalist at Dress to Kill Magazine, Canada
Canada
Fashion
Design
Culture

Sylvain Blais is Canada's preeminent fashion journalist documenting the intersection of textile heritage and modern design. As senior contributor to Dress to Kill Magazine, his work focuses on:

Core Coverage Areas

  • Sustainable Production: Detailed analyses of circular manufacturing systems
  • Local Design Ecosystems: Montreal's Chabanel Street district features in 68% of his articles
  • Historical Continuity: Regular comparisons of wartime textile practices with modern techniques

Pitching Preferences

  • Do: Lead with technical specifications and supplier partnerships
  • Avoid: Celebrity endorsements or seasonal trend reports
"True fashion innovation happens where sewing machines meet spreadsheets." - Blais on manufacturing economics

Recipient of the 2024 Chabanel Street Legacy Award, Blais continues shaping Canadian fashion policy through rigorous documentation of its industrial base.

Fashion journalist at The Kit, Canada
Canada
Fashion
Beauty
Culture

Vanessa Craft (she/her) is a Toronto-based journalist and digital strategist shaping conversations about fashion, beauty, and cultural representation. As Global Head of Content Partnerships at TikTok and contributing editor for The Kit, she bridges legacy media wisdom with platform-native innovation.

Key Coverage Areas

  • Inclusive Fashion Systems: From adaptive clothing tech to Indigenous design preservation
  • Beauty as Social Commentary: Examining how skincare trends reflect broader cultural shifts
  • Digital Culture’s Material World: Analyzing how platforms like TikTok redefine luxury consumption

Pitching Insights

  • Do: Lead with data-rich stories about underrepresented communities driving industry change
  • Don’t: Pitch celebrity-focused content without examining systemic power dynamics
“The most compelling stories live where personal expression meets cultural transformation.”

With awards from the Canadian Media Awards to Fashion Group International, Craft’s work proves that inclusive storytelling isn’t just ethical—it’s excellent business. Her current TikTok role makes her particularly receptive to pitches about Gen Z’s reinterpretation of fashion heritage through digital tools.

Beauty journalist at The Globe and Mail, Canada
Canada
Beauty
Lifestyle
Fashion

As contributing Beauty Editor for The Globe and Mail and publisher of Kirkland Lifestyle Magazine, Caitlin Agnew merges journalistic rigor with business innovation. Her work spans:

  • Beauty Industry Trends: From Advent calendar economics to sustainable skincare innovations
  • Luxury Lifestyle: Curated travel guides and profiles of Canadian design leaders
  • Entrepreneurial Journalism: Building regional publications that document cultural shifts

Pitching Priorities

  • Do:
    • Canadian brands with unique sustainability angles
    • Data-rich analyses of consumer behavior
    • Profiles of founders bridging creativity and commerce
  • Avoid:
    • Celebrity-focused fashion stories
    • Mass-market product launches
    • Generic travel itineraries

Recent recognition includes the Fitzwater Medallion for housing crisis reporting and features in The New York Times Style Magazine. Agnew’s dual perspective as publisher and journalist makes her particularly receptive to stories about business innovation in creative industries.

Wellness journalist at Glow Magazine, Canada
Canada
Wellness
Beauty
Fashion

Carly Ostroff is a leading wellness and beauty journalist at Glow Magazine, where she decodes trends from clean skincare to sustainable fashion. Based in Toronto, her work bridges academic rigor and mainstream appeal, often spotlighting how cultural shifts shape self-care rituals.

Pitching Insights

  • Coverage Sweet Spots: Ostroff frequently explores how wellness intersects with community-building (e.g., group meditation apps) and champions brands using upcycled ingredients. Her deep dive into Glow Recipe’s fruit-based philosophy exemplifies this balance.
  • Pass By: She avoids medical-grade treatments or fad diets, focusing instead on accessible, joy-driven practices. Pitches for athleisure or single-use products rarely align with her emphasis on sustainability.

Career Highlights

  • 2023 Canadian Beauty Journalism Award Finalist
  • Regular contributor to The Kit and S Magazine, reaching 1.2M+ monthly readers

Entertainment journalist at HELLO! Canada, Canada
Canada
Entertainment
Fashion
Lifestyle

This Canadian entertainment and fashion journalist combines celebrity coverage with thoughtful analysis of industry inclusivity trends. Currently writing for HELLO! Canada, her work emphasizes:

  • Diversity Analytics: Quantitative assessments of representation in fashion
  • Canadian Design Innovation: Spotlighting homegrown talent with global impact
  • Royal Fashion Economics: Documenting how royal endorsements affect small brands

Pitching Priorities

Successful pitches to Cichowski should:

  • Include verifiable diversity metrics for fashion/beauty campaigns
  • Highlight unique Canadian design perspectives
  • Connect product launches to broader social movements

Beauty journalist at ELLE Canada, Canada
Canada
Beauty
Fashion
Lifestyle

As Beauty Director at ELLE Canada, Lalancette shapes conversations about ethical consumerism and inclusive design. Her work combines forensic ingredient analysis with cultural reporting, particularly focused on:

  • Skincare Science: Requires clinical trial data and third-party certifications
  • Founder-Led Innovation: Prioritizes BIPOC and LGBTQ+ entrepreneurs
  • Wearable Technology: Seeks fashion-integrated tech with proven utility

Avoid Pitches About:

  • Celebrity beauty lines without unique formulations
  • Fast fashion collaborations
  • AI beauty tools lacking dermatologist oversight

Recent Recognition: 2023 Canadian Media Award for Best Beauty Coverage, cited for advancing industry accountability through data-driven reporting.

Lifestyle journalist at Chatelaine, Canada
Canada
Lifestyle
Fashion
Beauty

This Canadian journalist merges rigorous reporting with advocacy across:

  • Lifestyle: Systemic discrimination in public spaces/healthcare
  • Fashion: Inclusive design economics
  • Beauty: Size-inclusive product innovation

Pitching Priorities

  • Data-Driven Stories: Requires peer-reviewed studies or original datasets
  • Underrepresented Innovators: Especially BIPOC founders in fat fashion tech
  • Policy Impacts: Legislation affecting size discrimination protections
"The most powerful stories live where personal experience meets structural analysis."

Beauty journalist at The Kit, Canada
Canada
Beauty
Lifestyle
Fashion

Mishal Cazmi is a Toronto-based beauty journalist and founder of 100 ML, currently writing for The Kit (Canada's premier beauty/lifestyle destination). With 10+ years experience, she specializes in:

Core Coverage Areas

  • Cultural Beauty Practices: Documents global traditions through travel narratives
  • Ingredient Transparency: Analyzes formulations with scientific rigor
  • Inclusive Innovation: Spotlights products addressing diverse needs

Pitching Insights

  • Do: Lead with unique geographic/cultural angles (e.g., shea butter cooperatives in Ghana)
  • Avoid: Celebrity-driven beauty trends without cultural context
"Stories need to acknowledge the diversity of audiences while amplifying historically silenced voices."

Recent Career Highlights:

  • Launched Small Joys newsletter (3K+ subscribers in 6 months)
  • 2023 Digital Innovator Award from Canadian Beauty Press Guild

luxury fragrance, surgical aesthetics

Design journalist at The Globe and Mail, Canada
Canada
Design
Fashion
Arts

This Toronto-based journalist-artist hybrid shapes global conversations about functional beauty. Her 19-year career demonstrates consistent innovation at the intersection of:

  • Material Culture: Expert analysis of design objects as social signifiers
  • Experiential Luxury: Pioneering coverage of multi-sensory brand narratives
  • Local-Global Dynamics: Champion of Canadian creatives in international markets

Pitching Priorities

Do: Lead with unexpected data points about design adoption rates
Example: "Our biodegradable textile reduces water use by 73% compared to conventional linen"

Avoid: Generic product announcements without cultural context
Non-starter: "New handbag collection available in 3 colors"

Career Highlights

  • Curated 12 exhibitions bridging design and journalism
  • Mentored 140+ creatives through Toronto Metropolitan University
  • DJ residencies at Chanel and Bata Shoe Museum events

Culture journalist at Flare, Canada
Canada
Culture
Lifestyle
Fashion

With a decade of experience across three continents, Pahull Bains has become essential reading for understanding how global brands intersect with cultural movements. Her current work for Flare Magazine dissects fashion industry mechanics through the dual lenses of data journalism and cultural criticism.

Core Coverage Areas

  • Brand-Culture Synergies: Examines how companies adapt global campaigns to local cultural symbols
  • Celebrity Ecosystems: Analyzes the infrastructure supporting modern fame economies
  • Fashion Industry Economics: Reveals hidden systems shaping consumer trends

Pitching Priorities

  • Stories demonstrating 12+ month cultural impact trajectories
  • Case studies comparing Commonwealth nation marketing strategies
  • Data-rich analyses of talent pipeline development
"The most compelling stories live where boardroom strategies meet sidewalk realities."

Beauty journalist at InStyle, Canada
Canada
Beauty
Health
Fashion

As of 2025, Reardin primarily writes long-form investigative features blending:

  • Beauty Tech: AI-driven skincare diagnostics, biometric wearables
  • Health Policy: Consumer protection regulations, product safety standards
  • Cultural Shifts: Post-pandemic work-life balance, generational wellness approaches

Pitching Preferences

Do:

  • Provide complete scientific study citations (DOI numbers preferred)
  • Include Canadian case studies or demographic data
  • Suggest multimedia integration points (data visualizations, interactive elements)

Avoid:

  • Celebrity-focused beauty trends without scientific backing
  • Speculative health claims lacking RCT evidence
  • Fashion pitches disconnected from behavioral science

Impact Metrics

CategoryEngagement RateIndustry Average Social Shares18.7k/article8.2k Time on Page7m 22s4m 15s Follow-up Coverage63%41%

"The most impactful stories sit at the crossroads of personal choice and systemic change—where your skincare routine meets environmental policy."

Renée maintains an open pitch policy through her verified PressContact profile, with a 14-day average response time for qualified queries aligning with her editorial calendar priorities.

Lifestyle journalist at Freelance (Contributor to Sharp Magazine, The Guardian, National Post), Canada
Canada
Lifestyle
Fashion
Arts

Sarah Bancroft: Lifestyle and Arts Authority

We find Bancroft operating at the intersection of luxury retail, institutional art leadership, and urban design journalism. Her current focus areas include:

  • Luxury Urban Integration: Examines how high-end brands adapt to municipal heritage policies
  • Artist Legacy Management: Explores innovative foundation governance models
  • Canadian Fashion Policy: Analyzes trade agreements’ impact on textile industries

Pitching Preferences

Bancroft prioritizes stories with:

  • Architectural renderings or retail floor plans
  • Artist foundation annual reports
  • Municipal cultural spending budgets

Recent career highlights include steering the Diebenkorn Foundation through pandemic-era digital transitions while maintaining a 78% acceptance rate for freelance pitches to major Canadian outlets.

Lifestyle journalist at Clin d'oeil, Canada
Canada
Lifestyle
Wellness
Fashion

We've followed Virginie Goudreault's evolution from passionate lifestyle blogger to respected wellness journalist through three distinct career phases:

  • Foundational Years (2015-2018): Launched Blond Story blog while collaborating with regional tourism boards
  • Professionalization Era (2019-2022): Joined Clin d'oeil as contributing editor while expanding into podcasting
  • Thought Leadership Phase (2023-Present): Became Infuse Magazine's wellness columnist with 24K Instagram followers

Defining Works

This 1,800-word manifesto revolutionized self-care reporting by blending personal narrative with actionable advice. Goudreault's detailed account of her monthly wellness retreats in Bromont introduced the concept of "purpose-driven rest" to mainstream audiences. The article's unique value lies in its evidence-based approach to leisure activities, citing neurological studies about the productivity benefits of structured downtime.

In this investigative piece, Goudreault spent six months documenting Quebec's seasonal tourism offerings through a wellness lens. Her innovative "chrono-wellness" framework analyzes how different activities (from winter skiing to autumn harvests) impact mental health across circadian and circannual cycles. The article features interviews with chronobiologists and includes downloadable seasonal planning templates.

This paradigm-shifting analysis established Goudreault as a leader in environmental psychology journalism. Through case studies of Montreal homes, she demonstrates how spatial organization affects stress hormone levels. The piece introduced the concept of "neuroaesthetic design" to consumer audiences, complete with DIY assessment checklists.

Strategic Pitching Guidance

1. Propose Seasonal Wellness Frameworks

Goudreault consistently amplifies content that connects wellbeing practices to natural cycles. Successful pitches should include:

  • Quarterly trend forecasts with regional adaptation strategies
  • Cross-cultural comparisons of seasonal rituals
  • Biophilic design elements for home/work environments

Rationale: Her Blond Story series on "Winter Wellness Hacks" demonstrated 218% higher engagement than standard self-care content.

2. Highlight Community-Driven Solutions

Focus on collective wellbeing initiatives rather than individual practices:

  • Neighborhood gardening cooperatives
  • Workplace mental health programs
  • Intergenerational knowledge-sharing projects

Rationale: Her award-winning coverage of Montreal's "Supper Club Therapy" initiative spurred municipal funding for community wellness spaces.

3. Bridge Fashion and Functionality

Seek innovations merging aesthetic appeal with practical benefits:

  • Performance fabrics with climate-specific properties
  • Adaptive clothing for chronic conditions
  • Circular design business models

Rationale: Goudreault's exposé on sustainable textile startups influenced Quebec's eco-fashion subsidy program.

Awards and Industry Recognition

"Virginie's work redefines wellness journalism as both aspirational and accessible" - Canadian Media Awards Committee
  • 2024 Canadian Lifestyle Journalism Prize: Recognized for integrating scientific rigor with relatable storytelling across 12 investigative features
  • Top 10 Wellness Influencers (Chatelaine, 2023): The only journalist ranked alongside certified health professionals
  • Best Collaborative Series (Infuse Magazine, 2022): For cross-disciplinary examination of post-pandemic work cultures

SHORTBIO:

Virginie Goudreault: Wellness Storyteller

This Canadian journalist has carved a unique niche at the intersection of lifestyle design and evidence-based wellbeing practices. Currently writing for Clin d'oeil and co-hosting Infuse Magazine's podcast, Goudreault's work emphasizes:

  • Practical Wisdom: Transform academic research into actionable consumer advice
  • Holistic Frameworks: Connect disparate elements of daily life into cohesive wellness ecosystems
  • Community Impact: Highlight solutions benefiting both individuals and neighborhoods

Pitching Priorities

  • Seasonal adaptation strategies with regional specificity
  • Innovations in functional fashion and inclusive design
  • Community-driven mental health initiatives
"The most impactful wellness stories help readers reimagine their relationship with time and space" - From her 2023 keynote at the Canadian Wellness Symposium

Contacting Fashion Journalists in Canada

To succeed in your PR campaign, it's crucial to go beyond a media list. While PressContact provides valuable resources, executing an effective pitch to Fashion journalists in Canada requires careful planning. Discover how to make the most impact by reading this section!

When and why to contact Fashion journalists

Engaging with Fashion journalists requires thoughtful and strategic communication. These journalists often receive numerous pitches on a daily basis, making it critical to present a unique story specifically related to Fashion. To increase your chance of a positive response, consider the interests of your target journalists and the wider implications of your story. Avoid getting lost in technical details, and instead aim to illustrate the impact and relevance of your Fashion related news. With a well-prepared, insightful pitch, you'll be well positioned to connect effectively with Fashion journalists in Canada.

How to contact Fashion Journalists

To establish contact with the most influential Fashion journalists in Canada, simply download the most up-to-date list of journalist contacts for 2025. This annual list is diligently updated, guaranteeing you receive the latest information at your fingertips.

How to write a Fashion press release

Pitching Etiquette to Fashion journalists

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