Julia McEwen (profile) is Hello! Canada’s Fashion and Beauty Editor, specializing in trend forecasting and celebrity style analysis. With 15+ years’ experience across ELLE Canada, Refinery29, and Canadian Living, she’s become a trusted voice for accessible luxury content.
Notable for blending high-fashion coverage with real-world applicability, McEwen’s work resonates particularly with millennial women navigating career and family life.
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Julia McEwen has carved a niche as a versatile voice in lifestyle journalism, blending sharp trend analysis with relatable storytelling. Over her 15-year career, she’s evolved from stylist roles to leadership positions at major Canadian publications, including her current role as Fashion and Beauty Editor at Hello! Canada. Her work balances aspirational content with practical advice, often bridging celebrity culture and everyday consumer needs.
This article exemplifies McEwen’s ability to spotlight unconventional beauty trends. She dissects the viral “pimple positivity” movement, interviewing dermatologists and influencers to explore its cultural roots. The piece balances humor with medical insights, reflecting her skill at making niche topics accessible to mainstream audiences.
McEwen prioritizes locally relevant stories, as seen in her Canadian Living piece about winter skincare routines adapted for harsh climates. Pitches should emphasize homegrown brands or Canada-specific trend data.
While specific awards aren’t detailed in available sources, her recognition as an “award-winning writer” in multiple author bios suggests industry peer validation. Her bylines in top-tier publications like ELLE Canada and The Globe and Mail further demonstrate editorial trust.
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