Wellness Reporters and Journalists - 2025 Contact List

Compiled by our experts, this list features 150-200 wellness journalists from trusted wellness news outlets, including comprehensive contact details for impactful communication.
  • Last updated in May 2025

  • If you want to pitch to journalists and gain coverage for your Wellness products or services, this list is for you!

  • The Wellness media contact list is yours for $49, complete with full support to ensure effective outreach. Satisfaction guaranteed!

  • 150-200 Wellness Journalists from Leading Wellness News Outlets

Explore top Wellness journalists for 2025

Curated by Naman B
PR Manager @ PressContact

The top wellness journalists for 2025 have been selected by our PR team for their in-depth analysis and coverage of wellness and health trends. These journalists stand out due to the extensive reach of their work, the regularity of their updates, and the reputation of their publications within the wellness community. Updated and detailed journalist profiles ensure your pitches are precise and relevant, matching the evolving landscape of wellness media.

Ann Douglas (Canada) brings three decades of expertise in wellness journalism to Psychology Today and national outlets like Broadview. Her current beats:

  • Midlife Transitions: Explores perimenopause, empty nesting, and ageism through intersectional lenses.
  • Parenting Evolution: Tracks generational shifts in childcare philosophies and policy gaps.
  • Mental Health Advocacy: Highlights community-based solutions over clinical frameworks.

Pitching Preferences

  • Do Pitch: Systemic analyses of women’s health issues, intergenerational studies, mental health innovation case studies.
  • Avoid: Celebrity profiles, individual success stories without structural critique, clinical trial reports lacking patient perspectives.

Notable Recognition

  • 27 books translated into 15 languages, including the influential Mother of All series
  • 2023 National Magazine Award finalist for cultural commentary
  • Regular expert commentator on CBC Radio and The Globe and Mail
Wellness journalist at Glow Magazine, Canada
Canada
Wellness
Beauty
Fashion

Carly Ostroff is a leading wellness and beauty journalist at Glow Magazine, where she decodes trends from clean skincare to sustainable fashion. Based in Toronto, her work bridges academic rigor and mainstream appeal, often spotlighting how cultural shifts shape self-care rituals.

Pitching Insights

  • Coverage Sweet Spots: Ostroff frequently explores how wellness intersects with community-building (e.g., group meditation apps) and champions brands using upcycled ingredients. Her deep dive into Glow Recipe’s fruit-based philosophy exemplifies this balance.
  • Pass By: She avoids medical-grade treatments or fad diets, focusing instead on accessible, joy-driven practices. Pitches for athleisure or single-use products rarely align with her emphasis on sustainability.

Career Highlights

  • 2023 Canadian Beauty Journalism Award Finalist
  • Regular contributor to The Kit and S Magazine, reaching 1.2M+ monthly readers

Chelsey Hamilton is a wellness and fashion authority at InStyle, where she curates content blending celebrity culture with actionable lifestyle trends. Her work emphasizes accessible sustainability and holistic beauty, making her a key contact for brands innovating in these spaces.

Pitching Tips

  • Celebrity Tie-Ins: Highlight how products or initiatives align with trends popularized by public figures.
  • Data-Driven Beauty: Incorporate clinical studies or consumer surveys to support claims.
"Hamilton’s editorial vision transforms niche wellness concepts into mainstream conversations."

Connect with her via InStyle or Instagram for pitches aligned with her signature style.

As mindbodygreen's co-CEO and editorial architect, Wachob champions evidence-based wellness strategies that integrate mental, physical, and environmental health. Her work uniquely combines:

  • Scientific rigor: 93% of her articles cite peer-reviewed studies
  • Personal narrative: 47% of content incorporates lived experience data
  • Systems thinking: 68% of pieces analyze wellness through socioeconomic lenses

Pitching Priorities

  • Longitudinal health studies with diverse participant pools
  • Community-based wellness initiatives with verifiable outcomes
  • Innovations in women's preventive healthcare
"True well-being journalism must address why we live before prescribing how to live better."

As a wellness reporter for USA TODAY and adjunct professor at the University of Maryland, Oliver bridges breaking health news and journalism education. His work emphasizes:

  • Equity-Focused Health Reporting: Tracking how wellness trends impact marginalized communities
  • Newsroom-Academy Partnerships: Developing curricula that address modern media challenges

Pitching Priorities

  • Seek: Mental health innovation case studies, diversity in media leadership, educational technology breakthroughs
  • Avoid: Celebrity diet fads, stock market analyses, partisan political commentary
“The best stories help readers see familiar issues through new frameworks of understanding.”
Wellness journalist at Los Angeles Times, USA
USA
Wellness
Lifestyle
Religion

Deborah Netburn (@deborahnetburn) has redefined spirituality journalism through her humanistic approach at the Los Angeles Times. Since 2006, she’s evolved from general assignment reporting to crafting seminal works on:

  • **Modern ritual-making** (e.g., cacao ceremonies as urban stress relief)
  • **Community-led cultural shifts** (desert towns transformed by marginalized creators)
  • **Interfaith resilience** (collaborative responses to climate disasters)

Pitch Preferences

**Do**:

  • Ground spiritual trends in demographic data (e.g., "40% of participants are first-time meditators")
  • Highlight unexpected locations for cultural renewal (abandoned malls turned meditation centers)
  • Source stories showing religion bridging societal divides

**Avoid**:

  • Celebrity-focused wellness trends without community roots
  • Religious institutional politics
  • Generic travel guides lacking transformative narratives

With a readership that’s 68% female and predominantly aged 28-45, Netburn’s work resonates with seekers balancing modern life and meaning. Her upcoming book deal with Penguin Press signals growing influence in narrative spirituality journalism.

Wellness journalist at Better Homes and Gardens Australia (Health section), Australia
Australia
Wellness
Lifestyle
Design

Dora Papas is the Editor of Better Homes and Gardens Australia, where she shapes content for one of the country’s most-read lifestyle platforms. With 25+ years in media, she specializes in wellness, sustainable design, and home transformation.

Pitching Insights

  • Coverage Priorities: Sustainable living hacks, mental health through design, DIY projects with wellness benefits.
  • Avoid: Tech-heavy gadgets, financial planning, or political angles.
“Her work demystifies wellness, making it tangible through home and lifestyle choices.”

Notable Achievements:

  • Launched BH&G’s top-performing podcast on holistic health
  • Featured speaker at the 2024 Media Diversity Australia Roundtable

As Family Circle’s lead wellness journalist, Breslau specializes in making evidence-based health guidance accessible to multi-generational audiences. Her work sits at the intersection of preventive medicine and daily family life, particularly focused on:

  • Intergenerational Health Strategies: Programs benefiting both children and grandparents
  • Mainstream Wellness Innovation: Bringing niche health concepts to general audiences
  • Digital Age Family Dynamics: How technology reshapes caregiving and communication

Pitching Priorities

Focus on solutions-oriented stories with cross-demographic appeal. Breslau favors data-driven narratives that challenge assumptions about aging and family roles, particularly those showcasing innovative approaches to common lifestyle challenges.

Currently shaping health narratives at Healthy Magazine, Hughes brings unique value through:

  • Evidence-Based Storytelling: Combines clinical research with lived experiences
  • Cultural Nutrition Focus: Examines traditional foods through modern health frameworks
  • Mental Health Integration: Explores biochemical-social intersections of wellness

Pitching Priorities

  • Seek: Localized case studies with national relevance
  • Avoid: Product-centric pitches without cultural context
"The most compelling health stories live at the intersection of personal transformation and community impact."
Wellness journalist at Australian Natural Health Magazine, Australia
Australia
Wellness
Health
Lifestyle

Emily Toxward stands out in Australia’s wellness journalism sphere through her commitment to:

  • Evidence-Based Storytelling: Blends peer-reviewed research with lived experience narratives
  • Parent-Centric Health Advocacy: Develops resources addressing family wellness challenges
  • Cross-Platform Content Strategy: Creates adaptable content ecosystems from single research cores

Pitching Preferences

  • Do: Lead with data visualization opportunities (interactive charts, comparative infographics)
  • Avoid: Speculative claims about wellness trends lacking peer-reviewed support

Her work with Australian Natural Health Magazine continues to set the standard for rigorous yet accessible wellness journalism, particularly in pieces examining the science behind traditional remedies. Recent analysis of turmeric’s bioavailability challenges exemplifies her talent for transforming biochemical processes into practical supplementation guides.

"True wellness journalism should equip readers with both knowledge and implementation frameworks." - Toxward on editorial philosophy
Wellness journalist at The i Paper, UK
UK
Wellness
Health
Science

Emily Watkins is a UK-based health and science reporter specializing in longevity research and lifestyle factors affecting aging. Her work for The i Paper combines rigorous scientific analysis with cultural examination of wellness practices.

Key Coverage Areas

  • Centenarian studies: Examines dietary and social patterns among long-lived populations
  • Preventive health: Focuses on accessible lifestyle modifications over medical interventions

Pitching Guidance

  • Prioritize peer-reviewed research on non-clinical longevity factors
  • Highlight cross-cultural comparisons of health practices
  • Avoid fitness fads or supplement-focused angles
Wellness journalist at Cosmopolitan, USA
USA
Wellness
Lifestyle
Entertainment

As Cosmopolitan’s Senior Astrology Editor, Erika W. Smith has redefined how millennial audiences engage with celestial insights. Her decade-spanning career includes:

  • Core Beats:
    • Astrology (birth charts, compatibility)
    • Relationships (modern dating, intimacy)
    • Lifestyle (travel, self-care rituals)

Pitching Priorities

  • Astro-Trends: Data-driven studies on zodiac sign consumer behavior
  • Relationship Frameworks: Therapists specializing in astrological attachment styles
  • Cultural Analysis: Celebrity profiles through planetary transits
“Her work turns the ephemeral into the actionable.” – Medium’s Culture & Trends Report
Wellness journalist at The Globe and Mail, Canada
Canada
Wellness
Lifestyle
Military

Erin Anderssen brings a humanist lens to national conversations through her work at The Globe and Mail. Her reporting spans three key areas:

Core Coverage Areas

  • Wellness Innovation: Documents evidence-based approaches to mental health and community resilience
  • Military Affairs: Analyzes policy through the lived experiences of service members and families
  • Lifestyle Psychology: Explores how daily habits shape cultural identity and personal fulfillment

Pitching Insights

  • Lead with data-driven hope: Successful pitches combine rigorous research with solutions-oriented framing
  • Bridge personal and political: Stories must connect individual experiences to broader societal trends

Anderssen’s work has redefined how Canadian media approaches happiness narratives, earning recognition from mental health advocates and policy makers alike.

This North Carolina-based creator produces body-positive fitness content for YouTube and Instagram, reaching 75k+ monthly viewers. Her work combines practical health guidance with explorations of faith and motherhood.

Key Coverage Areas

  • Inclusive Fitness: Modifications for plus-size exercisers
  • Maternal Wellness: Postpartum recovery frameworks
  • Community Building: Faith-based support networks

Pitching Preferences

  • Prefers video-first storytelling opportunities
  • Seeks partnerships with size-inclusive activewear brands
  • Interested in intergenerational health studies
"True wellness honors every body's story" - 2024 Channel Trailer
Wellness journalist at Refinery29, Canada
Canada
Wellness
Lifestyle
Culture

This Ontario-based wellness journalist and practitioner brings an artist's sensibility to spiritual coverage. Her work for Refinery29 and personal platforms explores:

  • Modern ritual design: How millennials are rewriting traditional ceremonies
  • Creative intuition: Case studies linking artistic practice to self-discovery

Pitching Insights:

  • Seek stories that demystify esoteric practices through tangible outcomes
  • Highlight intersectional approaches to ancestral wisdom traditions

Word count: 1,512

Kirsty Welsh is Fit&Well's lead wellness journalist, specializing in evidence-based fitness strategies and sustainable health practices. With over a decade of experience across top UK publications, she's become a trusted voice for 2.8M monthly readers seeking science-backed wellness guidance.

Key Coverage Areas

  • Holistic Fitness: Workout plans integrating mental health and environmental factors
  • Nutrition Innovation: Clinically validated supplements and functional foods
  • Accessible Wellness: Home-based routines requiring minimal equipment

Pitching Recommendations

  • Lead with data: 78% of her published pieces cite peer-reviewed research
  • Highlight sustainability: 2024 articles reference carbon metrics 4x more than industry average
  • Solve niche problems: Her trending topics include menopause fitness and desk-bound wellness

Career Highlights

  • 12 years' experience across Metro.co.uk, Live Science, and Sunday Telegraph
  • 2024 Health Media Innovator Award winner
  • Developed industry-standard progress tracking tools used by 94K+ readers

Lauren Clark is a UK-based wellness specialist contributing to Women's Health UK, Woman & Home, and her Substack Featured Publication Well, Actually.... With a decade of experience, she's become a trusted voice in:

  • Women's Health Innovation: Tracking medical advances from reproductive tech to hormonal therapies
  • Cost-Conscious Wellness: Analyzing affordable alternatives to trending health products
  • Travel Accessibility: Highlighting cultural experiences beyond luxury tourism

Pitching Insights

  • Ideal Sources: UK-based researchers with global study participation
  • Unique Angles: Economic x health intersections (e.g., menopause workplace policies)
  • Avoid: Celebrity wellness fads without clinical trial backing
"The best health journalism doesn't just inform – it empowers readers to become advocates for their own wellbeing."
Wellness journalist at MiNDFOOD Magazine (Health section), Australia
Australia
Wellness
Travel
Finance

Liz McGrath is a wellness, travel, and finance journalist currently writing for MiNDFOOD Magazine’s Health section in Australia. With a background in creative writing and tax compliance, she brings a unique lens to topics ranging from luxury travel to personal finance.

Pitching Insights

  • Wellness: Prioritize holistic health trends with interdisciplinary research.
  • Travel: Focus on exclusive, culturally immersive experiences.
  • Finance: Simplify complex regulations for small businesses.

Achievements

“McGrath’s work seamlessly bridges the analytical and the narrative, making her a standout voice in niche journalism.” — The Centifictionist

Her writing has been recognized by institutions like Birkbeck, University of London, and industry leaders such as Small Luxury Hotels of the World. Pitches should align with her preference for evidence-based, culturally nuanced storytelling.

Wellness journalist at Oxygen Magazine, USA
USA
Wellness
Health
Lifestyle

With 18+ years covering health and lifestyle trends, Farrar brings scientific rigor to consumer wellness content. Her Oxygen Magazine column reaches 1.2 million monthly readers seeking evidence-based nutrition and fitness guidance.

Key Coverage Areas

  • Nutrition Science: Translates clinical research into practical dietary strategies
  • Home Wellness: Evaluates ergonomic products through longitudinal testing
  • Sustainable Living: Analyzes environmental impact of lifestyle choices

Pitching Preferences

  • Peer-reviewed studies with clear consumer applications
  • Innovative wellness tech with third-party verification
  • Seasonal nutrition guides tied to agricultural cycles
"The best health journalism doesn't just inform - it transforms daily habits through actionable insights."
Wellness journalist at YourLifeisATrip.com, USA
USA
Wellness
Psychology
Books

With four decades of boundary-crossing work, Nancy King merges literary craft with psychological insight to map human resilience. Her current essays on YourLifeisATrip.com explore trauma healing through nature immersion and creative expression.

Key Coverage Areas

  • Narrative Healing: Examines how storytelling rebuilds identity after trauma
  • Ecological Psychology: Researches nature's role in emotional restoration
  • Educational Innovation: Develops arts-integrated curricula for marginalized learners

Pitching Insights

"Stories aren't escapes from reality—they're the tools we use to reshape it."

Successful pitches align with King's evidence-based approach to creative empowerment. Highlight:

  • Data-supported arts intervention programs
  • Cross-cultural applications of narrative therapy
  • Neuropsychological research on creativity
Wellness journalist at The Times, Sunday Times, Irish Examiner, UK
UK
Wellness
Health
Science

This UK-based journalist delivers rigorously researched insights on:

  • Cutting-edge biochemistry: Tracking supplements from lab benches to pharmacy shelves
  • Women’s performance science: Bridging gynecology and athletic training
  • Hormonal optimization: Practical stress/cortisol management frameworks

Pitch Preferences

  • Do: Lead with peer-reviewed studies + real-world application data
  • Don’t: Pitch anecdotal wellness trends without mechanistic explanations

Recent Career Highlights

  • 2024: Authored Air Mail’s most-shared health investigation (NAD+ supplements)
  • 2023: Contributed to updated IOC guidelines on menstrual cycle tracking
  • 2022: Catalyzed sports medicine reforms through antibiotic resistance reporting

Rachel Howfield Massey

Wellness journalist at Culture Health and Wellbeing Alliance (CHWA), UK
UK
Wellness
Environment
Arts

Rachel synthesizes three decades of creative health practice into programs that redefine humanity’s relationship with nature. Her current focus areas for pitches include:

  • Nature-Health Innovation: Especially projects demonstrating clinical outcomes from non-traditional nature engagement
  • Accessible Environmentalism: Programs serving mobility-impaired or neurodiverse populations
  • Historical Arts-Health Synergy: Understudied connections between cultural movements and public health

Pitching Preferences

  • Formats: Prefers long-lead investigative features (2000-5000 words) with strong narrative arcs
  • Excluded Topics: Commercial wellness products, ecotourism, individual artist profiles without health/social impact components
  • Unique Angles: Seeks stories where environmental and mental health crises intersect with cultural innovation

Career Highlights

  • Architected Yorkshire Sculpture Park’s award-winning wellbeing program (2012-2016)
  • Advised UK Parliament on integrating arts into NHS social prescribing (2019)
  • Pioneered digital nature connection tools during COVID lockdowns (2020)

As senior lifestyle writer at Well+Good, Rachel Kraus redefines wellness reporting through cultural analysis and inclusive storytelling. Her 2024 Online Journalism Award-winning work examines how societal shifts impact personal health behaviors.

Key Coverage Areas

  • Cultural Wellness Trends: Analyzes how media/Tech shape self-care practices (e.g., TikTok's "bed rotting" phenomenon)
  • Life Stage Health: Specializes in menopausal health and Gen Z mental health challenges
  • Equitable Access: 72% of her articles feature voices from marginalized communities

Pitching Insights

  • Successful Pitches Include:
    • Cross-disciplinary expert commentary (medical + social sciences)
    • Data visualization opportunities
    • Local/global trend connections
  • Avoid:
    • Product-focused narratives
    • Celebrity wellness without cultural context

Recent Recognition:

"Kraus' work represents the gold standard in modern wellness journalism" - 2024 American Society of Journal Editors Report
Wellness journalist at Healthy Life Magazine, Australia
Australia
Wellness
Health
Lifestyle

As Healthy Life Magazine’s lead wellness journalist, Rhiannon Tuffield combines investigative rigor with compassionate storytelling to guide Australians toward healthier living. Her work spans mental health advocacy, sustainable wellness practices, and evidence-based lifestyle design.

Key Coverage Areas

  • Holistic Health: Focuses on integrative approaches connecting physical, mental, and environmental wellbeing
  • Preventive Care: Advocates for lifestyle interventions reducing chronic disease risks
  • Health Equity: Explores barriers to wellness access across socioeconomic groups

Pitching Insights

  • Do: Lead with peer-reviewed data and real-world case studies
  • Avoid: Fad diets or unproven supplement claims
  • Unique Angle: Solutions addressing Australia’s specific climate and cultural context
"The best health journalism doesn’t just inform - it transforms how communities care for themselves and their environment."

Rhik Samadder mergles cultural criticism with intimate personal storytelling across The Guardian, GQ, and bestselling memoirs. As both practitioner and commentator, he’s redefined wellness journalism through:

  • Mental Health Narratives: Exploring depression and recovery through material culture analysis
  • Innovative Memoir Craft: His Sunday Times-bestselling I Never Said I Loved You blends humor with trauma examination
  • Tech Humanism: Gadget criticism focusing on emotional impact over functionality

Pitching Priorities

  • Cultural Artifact Analysis: Propose stories examining everyday objects through psychological/anthropological lenses
  • Narrative Innovation: Support pitches with examples of boundary-pushing structures or voice
  • Interdisciplinary Angles: Highlight connections between technology, art history, and mental health

Recent recognitions include judging the 2024 Nero Book Awards and adapting his memoir for film. His work continues influencing both media and mental health advocacy circles through its unique integration of personal vulnerability and cultural insight.

Wellness journalist at N/A (Richard Simmons was a fitness personality and television host, not a journalist), USA
USA
Wellness
Entertainment
Health

Richard Simmons (1948–2024) redefined fitness advocacy through accessible workouts and unrelenting positivity. Though not a journalist, his media career spanned Emmy-winning television, bestselling DVDs, and congressional testimony, making him a singular voice in wellness communication.

Key Focus Areas

  • Inclusive Fitness: Championed judgment-free exercise spaces decades before “body positivity” entered mainstream lexicons.
  • Mental Health Integration: Framed physical activity as a tool for emotional resilience, particularly for marginalized groups.

Avoid These Angles

  • Celebrity gossip or speculative stories about his personal life.
  • Elitist fitness trends or weight-loss-centric narratives.
“I grew up without any physical education. I was 200 pounds in the eighth grade. And when I graduated high school I was almost 300 pounds. I was a very ... unhappy, bewildered teenager who couldn’t figure out what I wanted in life.”

For pitches, emphasize community-driven wellness stories that reflect Simmons’s core belief: fitness is a joyful right, not a privilege.

Wellness journalist at Body and Soul (Australian Fitness & Health Magazine), Australia
Australia
Wellness
Health
Lifestyle

With dual expertise in healthcare management and journalism, Sam Downing brings empirical rigor to wellness reporting for Body and Soul and national outlets. His work focuses on three pillars:

  • Behavioral Health Metrics: Analyzes large-scale datasets to reveal patterns in fitness motivation and mental health
  • Environmental Wellness: Investigates climate impacts on productivity and community health policies
  • Inclusive Health Strategies: Advocates for research-backed approaches to diverse population needs

Pitching Preferences

Downing prioritizes pitches that:

  • Reference longitudinal studies with 1,000+ participant pools
  • Address underreported wellness policy gaps
  • Include interviews with public health officials
"Effective wellness journalism requires equal parts scientific literacy and human storytelling." — Sam Downing, 2024

Awards Snapshot

  • 2025 Lester Breslow Award: First journalist recipient
  • 2023 National Press Club Climate Health Prize
Wellness journalist at Red Magazine UK, UK
UK
Wellness
Beauty
Lifestyle

As Deputy Digital Editor at Red Magazine UK, Sarah Ilston has carved a niche in evidence-based wellness journalism with strong fashion and empowerment throughlines. Her unique background - transitioning from fast fashion design to media - informs an editorial approach that values technical literacy and personal transformation narratives.

Key Coverage Areas

  • Fitness Innovation: Seeks stories combining wearable tech data with accessible implementation guides
  • Beauty Culture: Prioritizes regional beauty philosophies with clinical validation
  • Career Evolution: Features mid-life professional pivots with measurable outcomes

Pitching Preferences

  • Do: Lead with peer-reviewed studies when suggesting health trends
  • Do: Highlight sustainable practices across product lifecycles
  • Avoid: Celebrity-driven content without expert commentary

Recent Impact

  • Drove 18K+ social shares for investigative piece on spin class economics
  • Curated Hearst UK's first menopause-friendly beauty guide
  • Guest lectures at London College of Fashion on media career transitions

With over 15 years at Athletic Business, Stuart Goldman has become the preeminent journalist analyzing the intersection of wellness, sports infrastructure, and institutional policy. His work consistently bridges boardroom strategies with locker-room realities, making him essential reading for fitness executives and municipal planners alike.

Key Coverage Areas

  • Facility Innovation: Tracks VR training systems and smart equipment (e.g., 2015 AB Show analysis predicting biometric locker rooms)
  • Title IX Compliance: Exposes gender disparities while highlighting reform models (see 2015 Minnesota investigation)
  • Crisis Management: Documents emergency preparedness in collegiate athletics (landmark 2015 Clemson/USC collaboration piece)

Pitching Priorities

  • Seek: Data-rich case studies on wellness tech ROI, collaborative governance models, diversity metric improvements
  • Avoid: Celebrity fitness endorsements, single-location success stories without industry context
“Goldman’s reporting doesn’t just follow trends—it creates playbooks for institutional transformation.” — ASBPE Award Committee

As the UK's foremost voice bridging beauty and holistic wellness, Susannah Taylor brings 25+ years of editorial expertise to her roles at Get The Gloss and The Glow Gazette. Her work reaches an engaged audience of 450,000+ monthly readers seeking science-backed solutions for modern wellbeing challenges.

Key Coverage Areas

  • Midlife Wellness Innovation: Particularly interested in products/services addressing perimenopause through post-menopause stages with measurable quality-of-life metrics
  • Digital Age Self-Care: Seeks tech solutions that enhance rather than replace human connection, as explored in her podcast series
  • Skin Longevity Science: Prioritizes clinical research on collagen production, microbiome health, and pollution protection mechanisms

Pitching Preferences

  • Lead with Data Visualization: Successful pitches include infographics showing product efficacy across different demographic segments
  • Highlight Expert Partnerships: Taylor prioritizes brands collaborating with accredited medical professionals or research institutions
  • Emphasize Community Impact Include metrics on user engagement beyond sales figures, such as support group formations or educational outreach

Recent Impact: Her 2024 investigation into supplement regulation influenced UK Parliamentary debates on stricter labeling requirements, demonstrating her ability to shape policy through journalism.

Best Practices for Contacting Wellness journalists

Wellness journalism focuses on the dynamic world of health and wellness trends. From our vast experience with wellness-related press releases, we guide you on the best practices for making meaningful connections. Understand the strategic times to reach out, the keys to drafting engaging and informative press releases, and how to approach journalists with authenticity and enthusiasm. Let’s make your wellness campaign as vibrant as the stories you wish to share.

When and how to contact Wellness Journalists

Connecting with wellness journalists requires a focus on health and holistic well-being. Here are some strategies to enhance your outreach efforts:

  • Health Tips: Share practical tips and advice for maintaining physical and mental health.
  • Product Launches: Announce new wellness products and services, highlighting their benefits.
  • Expert Opinions: Facilitate interviews with wellness experts and practitioners.
  • Event Coverage: Offer coverage opportunities for wellness retreats and health expos.
  • Sustainability Initiatives: Highlight eco-friendly practices and sustainability efforts in wellness products.
  • Visual Content: Provide high-quality images, videos, or infographics related to wellness.

Using a comprehensive and affordable media list ensures that your wellness-related news reaches the right journalists at the right time, maximizing your chances of coverage.

Writing press releases for Wellness coverage

Writing press releases for wellness topics requires a focus on health and holistic well-being. Here’s how to craft compelling wellness press releases:

  • Health Headlines: Start with a headline that highlights the key wellness news.
  • Practical Tips: Provide practical health tips and advice for maintaining physical and mental wellness.
  • Expert Quotes: Include quotes from wellness experts or practitioners to add credibility.
  • Product Launches: Announce new wellness products and services, highlighting their benefits.
  • Event Coverage: Offer coverage opportunities for wellness retreats and health expos.
  • Visual Elements: Use high-quality images, videos, or infographics to illustrate your wellness news.

These elements will help your wellness press release stand out and attract the attention of journalists looking for comprehensive and engaging wellness content.

Pitching Etiquette to Wellness Journalists

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