As Family Circle’s lead wellness journalist, Breslau specializes in making evidence-based health guidance accessible to multi-generational audiences. Her work sits at the intersection of preventive medicine and daily family life, particularly focused on:
Focus on solutions-oriented stories with cross-demographic appeal. Breslau favors data-driven narratives that challenge assumptions about aging and family roles, particularly those showcasing innovative approaches to common lifestyle challenges.
We’ve followed Ellen Breslau’s evolution from parenting-focused journalism to becoming a leading voice in holistic family wellness. Her career began at Grandparents.com, where she honed her skills in intergenerational storytelling as Editor-in-Chief, later expanding into executive roles at TIGER 21 where she bridged financial and lifestyle journalism.
This comprehensive guide demonstrates Breslau’s ability to translate medical research into actionable consumer advice. By interviewing rheumatologists and nutritionists, she created a practical dietary framework that’s been cited in wellness programs nationwide. The article’s lasting impact lies in its evidence-based approach to non-pharmaceutical pain management.
Breslau’s analysis of senior social media engagement redefined how brands approach older demographics. Through interviews with tech anthropologists and case studies of viral grandparent influencers, she revealed untapped market potential that shifted advertising strategies across multiple industries.
This press release highlights Breslau’s strategic pivot into thought leadership positioning. Her work here established new benchmarks for communicating complex financial concepts to high-net-worth individuals through lifestyle-focused narratives.
Breslau consistently amplifies initiatives that bridge age gaps, as seen in her analysis of multi-generational co-living spaces. Successful pitches should highlight programs improving quality of life across age groups, particularly those with measurable social impact metrics.
Her coverage of joint health supplements demonstrates interest in proactive wellness solutions. Prioritize pitches about non-invasive health technologies or nutrition programs with clinical trial data, avoiding overtly medicalized approaches.
The viral grandparent article shows her knack for identifying subcultures poised for mainstream adoption. Focus on emerging behaviors in senior demographics or family dynamics that challenge stereotypes, supported by ethnographic research.
While specific awards aren’t publicly documented, Breslau’s career milestones speak volumes. Her promotion to SVP at TIGER 21 during their membership growth surge (2015-2018) coincided with the organization’s increased media influence in wealth management circles. Editorial leadership at Family Circle maintains the publication’s 12% annual digital growth rate in lifestyle content engagement.
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Wellness, here are some other real estate journalist profiles you may find relevant:
