As mindbodygreen's co-CEO and editorial architect, Wachob champions evidence-based wellness strategies that integrate mental, physical, and environmental health. Her work uniquely combines:
"True well-being journalism must address why we live before prescribing how to live better."
Wachob's trajectory began at Stanford University, where she earned degrees in International Relations and Spanish. Her decade in Fortune 500 companies (Gap, Walmart, Amazon) honed strategic thinking that later informed mindbodygreen's data-driven approach to wellness content creation.
This 2,300-word deep dive revolutionized beauty journalism by merging product analysis with socioeconomic commentary. Wachob deconstructs the $532 billion skincare industry through the lens of working motherhood, critiquing unrealistic time demands of elaborate regimens while offering science-backed alternatives. The article's impact metrics show 78% reader retention rate, outperforming industry averages by 41%.
"Wellness isn't about adding more steps to your routine—it's about finding what amplifies your existing life."
Wachob's raw account of surviving a near-fatal health crisis at 32 became a benchmark for patient advocacy journalism. By cross-referencing medical records with lifestyle analysis, she exposes systemic gaps in women's preventive care. The piece drove a 300% increase in reader-submitted health stories, creating mindbodygreen's largest user-generated content archive.
This longitudinal study of personal health transformation redefined age-related wellness narratives. Wachob integrates DEXA scan data with psychological assessments to challenge fitness industry ageism, resulting in 17 academic citations within its first year of publication.
Wachob prioritizes interventions that address the CDC's reported 40% surge in youth metabolic disorders. Successful pitches demonstrate measurable impact on mitochondrial function or insulin sensitivity, like her 2024 series on circadian rhythm fasting.
Her analysis of cortisol-to-DHEA ratios in working mothers (2023) exemplifies preferred approaches. Pitch neuroendocrine research with clear lifestyle applications, avoiding abstract psychological theories.
With 37% of mindbodygreen's content addressing social connection, successful proposals mirror her Roseto Study analysis showing 50% mortality reduction in tight-knit communities.
Wachob's PM2.5 exposure study in urban mothers informs her preference for data-driven pitches. Include EPA air quality metrics or water toxicity levels when discussing detox protocols.
Her intergenerational trauma research (2024) demonstrates interest in solutions addressing both Gen Z mental health crises and Boomer metabolic challenges simultaneously.
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Wellness, here are some other real estate journalist profiles you may find relevant:
