Technology Reporters and Journalists - 2025 Contact List

This expertly curated list includes 475 technology journalists from leading tech magazines and blogs, featuring verified email addresses, detailed profiles, and comprehensive contact information for your PR needs.
  • Last updated in May 2025

  • Essential for tech companies and startups looking to make a significant impact in the tech community.

  • The Technology media contact list is available for $49, supported by our expert team 24/7. Satisfaction guaranteed!

  • 475 Technology Journalists from Top Tech Outlets

Explore top Technology journalists for 2025

Curated by Naman B
PR Manager @ PressContact

Our list of top technology journalists for 2025 is designed to connect you with the foremost experts in tech reporting. Curated by our PR professionals, these journalists were chosen for their comprehensive coverage, the wide readership of their work, and the prestige of their tech publications. Updated journalist profiles ensure your pitches are informed and strategically aligned with current technological advancements and trends.

Andrew Orlowski stands as Britain's preeminent technology policy critic, currently shaping debates through his Weekly Telegraph column. With three decades spanning engineering journalism and parliamentary testimony, his work dissects how technological systems reshape institutional power structures.

Core Coverage Areas

  • AI Governance: Tracking regulatory capture and labor impacts of automation
  • Media Economics: Analyzing platform monopolies' effects on journalism
  • Corporate Bureaucracy: Exposing productivity drains in knowledge sectors

Pitching Preferences

  • Seeking: Policy analysis with technical depth, historical tech parallels, institutional case studies
  • Avoid: Product launches, startup profiles, consumer gadget reviews
"The most dangerous technologies are those we stop questioning" - Orlowski's recurring column theme

Career Highlights

  • Founded The Register's US operations during dot-com boom
  • First journalist to document filter bubble effects (2004)
  • Advised House of Lords on AI ethics framework (2017-2018)
Tech journalist at Startup Daily, Australia
Australia
Tech
Startup
Business

Based in Sydney, Angela Castles is Startup Daily’s foremost reporter on sustainable technologies and AI governance. With a career spanning legal journalism and deep-tech analysis, she brings unique rigor to stories about:

  • Climate Tech: Particularly startups reducing industrial carbon footprints
  • AI Ethics: Frameworks for responsible machine learning deployment
  • Policy: Government regulations affecting tech scalability

Pitching Recommendations

When approaching Castles:

  • Lead with measurable impact metrics
  • Highlight founder diversity and inclusion practices
  • Provide access to technical experts for interviews

Her award-winning work continues to shape Australia’s approach to ethical tech development, making her an essential contact for startups aiming to align profit with purpose.

Tech journalist at MobileSyrup, Canada
Canada
Tech
Gaming
Media

As MobileSyrup's lead reviewer and multimedia producer, Bennett bridges technical analysis with real-world usability insights. His coverage focuses on:

  • Consumer Tech Innovation: Smartphones, wearables, smart home ecosystems
  • Digital Safety: Phishing prevention, privacy tools for non-experts
  • Media Production: Video reviews, podcast interviews with industry leaders

Pitching Considerations

Prioritize products/services that demonstrate:

  • Clear value proposition for Canadian users
  • Innovative approaches to common tech pain points
  • Visual storytelling potential for video formats

As Executive Editor at PCWorld, Brad Chacos has become the go-to authority for GPU analysis and AI-driven gaming technologies. His work focuses on:

  • Desktop Graphics Innovation
    In-depth comparisons of AMD and Nvidia architectures, emphasizing real-world gaming performance over synthetic benchmarks.
  • AI Upscaling Ecosystems
    Analysis of how DLSS, FSR, and XeSS technologies transform gaming experiences through frame generation and super-resolution techniques.
  • Consumer-Centric Testing
    Thermal performance evaluations and power efficiency studies that help builders optimize PC configurations.

Pitching Insights

  • Do Highlight
    Generational performance leaps, memory bus innovations, and driver-level optimizations.
  • Avoid
    Mobile-first technologies, esports peripherals, or abstract AI theory without hardware implementation.

With 15+ years covering PC hardware, Chacos combines technical expertise with a knack for explaining complex engineering concepts through relatable gaming scenarios.

As Bloomberg Businessweek’s editor and premier tech industry chronicler, Stone specializes in:

  • Corporate Strategy Analysis: Deep dives into executive decision-making processes at Fortune 100 tech firms
  • Global Supply Chain Tech: How AI/ML transform logistics networks across industries
  • Business Biography Crafting: Multi-year studies of transformative industry leaders

Achievement Highlights

  • Authored 4 critically acclaimed business books translated into 40+ languages
  • Oversaw Bloomberg’s 2024 editorial shift to monthly long-form investigations
  • Pioneered data-driven narrative techniques adopted by 23% of S&P 500 corporate communicators

Pitching Preferences

  • Do: Lead with proprietary datasets showing industry-wide trends
  • Don’t: Pitch consumer product launches or funding round announcements

As WIRED’s lead consumer tech analyst, Stolyar deciphers how personal devices shape modern lifestyles. Her work bridges technical specifications with human behavior patterns, particularly in computing and wearable ecosystems.

Core Coverage Areas

  • Device Personalization: Tracking how aesthetic choices impact tech adoption rates
  • Accessibility Tech: Highlighting innovations that reduce digital exclusion
  • Ecosystem Integration: Analyzing cross-device compatibility and its user impacts

Pitching Preferences

  • Do Pitch: Consumer-focused hardware with verifiable UX improvements
  • Avoid: Enterprise solutions, pure software tools, conceptual tech
“Tech should adapt to people, not the reverse. Show me how your product achieves this.” - Stolyar in 2024 CES coverage
Tech journalist at Investor's Business Daily, USA
USA
Tech
Business
Innovation

Brian Deagon is a veteran technology and business reporter for Investor's Business Daily, specializing in corporate innovation strategies and space industry developments. Based in Los Angeles, his work reaches national audiences through partnerships with major financial platforms.

Key Coverage Areas

  • Space Commerce: Tracks public and private sector space initiatives with emphasis on sustainable business models
  • Tech Sector Analysis: Examines market trends through financial performance metrics and leadership decisions

Pitching Priorities

  • Focus on measurable business outcomes rather than pure technical specs
  • Highlight crossover applications between defense tech and commercial markets

Deagon maintains an active presence on professional journalism platforms while avoiding personal social media engagement, preferring to let his reporting speak for itself.

Tech journalist at Data Center Knowledge, USA
USA
Tech
Business
Innovation

Brian Holak is Senior Managing Editor at Data Center Knowledge, where he spearheads coverage of enterprise infrastructure and executive tech strategy. With over a decade of experience at TechTarget publications, his reporting focuses on the intersection of technical implementation and organizational leadership.

Key Coverage Areas

  • Enterprise Architecture: Analyzes data center design trends and hyperscale deployment challenges
  • IT Governance: Tracks C-suite decision-making processes for technology investments
  • Infrastructure Financing: Explores innovative funding models for large-scale tech projects

Pitching Insights

Holak prioritizes case studies demonstrating measurable business outcomes from technology adoption. His recent work on AI infrastructure readiness emphasizes practical implementation frameworks over theoretical capabilities.

For professionals seeking to engage this veteran technology journalist:

  • Core Coverage Areas:
    • Enterprise software optimization
    • IT infrastructure cost management
    • Business productivity solutions
    Focus on solutions that demonstrate measurable efficiency gains across distributed organizations.
  • Emerging Interests:
    • Sustainable computing practices
    • AI-assisted IT management
    • Low-code workflow automation
    Pitch innovative approaches to legacy system modernization.
  • Award-Winning Perspective:
    • Recipient of 3 industry awards since 2022
    • Regular commentator on BBC Technology
    • International conference speaker
    Position pitches within broader industry transformation narratives.
Tech journalist at Entrepreneur, USA
USA
Tech
AI
Innovation

As Entrepreneur’s premier futurism analyst, Reese deciphers how emerging technologies reshape human systems. His work sits at the intersection of:

  • Tech Economics: How AI and automation create new value networks
  • Evolutionary Systems: Human societies as cognitive superorganisms
  • Innovation Adoption: Historical patterns in technological assimilation

Pitching Priorities

  • Seek:
    • Cross-industry AI implementation case studies
    • Biomimetic computing architectures
    • Labor market transformation models
  • Avoid:
    • Speculative AI risk scenarios
    • Consumer gadget reviews
    • Cryptocurrency market analysis

Career Highlights

“Technology doesn’t replace humans—it makes our hours more productive. The real limiter isn’t job quantity, but our imagination in creating new value.”
  • Author of 5 WSJ bestselling books on tech sociology
  • Host of 500+ episode Voices in AI podcast
  • Advisor to UNESCO’s AI Ethics Commission

Caroline Haskins is a business reporter at WIRED, where she investigates the societal and ethical implications of emerging technologies. Her work often focuses on surveillance systems, corporate accountability, and labor practices within the tech industry.

Key Coverage Areas:

  • Surveillance Technology: Exposes how tools like facial recognition and smart devices exacerbate systemic biases (e.g., her Ring doorbell camera series at Vice).
  • AI Ethics: Analyzes governmental and corporate AI adoption, emphasizing transparency gaps (e.g., FOIA investigations into federal contracts).
  • Labor in Tech: Highlights worker exploitation in warehouses and gig economy platforms (e.g., Amazon quota systems).

Pitching Tips:

  • Avoid consumer gadget announcements: She prioritizes systemic analysis over product launches.
  • Emphasize equity angles: Stories must address how tech impacts marginalized communities.
  • Use legal/public records: Lawsuits, FOIA disclosures, and policy documents strengthen pitches.

Cat Ellis combines 15 years of tech journalism expertise with specialist credentials in coffee preparation as TechRadar's Homes Editor. Her coverage focuses on three key areas:

Core Coverage Areas

  • Smart Home Ecosystems: From security cameras to voice-controlled lighting, Ellis analyzes how integrated systems enhance modern living
  • Kitchen Innovation: As an SCA-certified barista, she brings unique insight to coffee tech and cooking appliances
  • Consumer Tech Deals: Her investigative pieces on retail pricing strategies help readers maximize value

Pitching Preferences

  • Do: Highlight energy efficiency certifications and cross-platform compatibility
  • Avoid: Single-use gadgets or products without smart home integration

Recent breakthrough reporting includes a viral analysis of Dell's Philips Hue bundle that influenced flash sale trends across major retailers. Ellis's work is distinguished by long-term product testing cycles (minimum 6 weeks) and direct consumer impact metrics.

As a contributing writer for ZDNet and Cybercrime Magazine, Osborne specializes in demystifying digital security for mainstream audiences. Her work bridges technical analysis with consumer advocacy, particularly in evaluating how privacy erosion impacts both individual users and enterprise systems.

Key Coverage Areas

  • VPN & Encryption Tech: Regular analysis of privacy tools’ efficacy across devices and networks
  • Retail Cybersecurity: Investigates data practices in e-commerce and brick-and-mortar systems
  • Behavioral Security: Explores psychological factors in phishing susceptibility and password hygiene

Achievement Highlights

  • Certifications from Stanford Cryptography and UPenn Risk Management programs
  • Featured commentator on Cybercrime Magazine’s industry-leading podcast series
  • Recurrent bylines in Red Ventures’ top-performing tech security guides

Pitching Preferences

  • Do: Connect consumer tech trends to enterprise risk scenarios
  • Don’t: Pitch cryptocurrency or gaming hardware topics
  • Unique Angle: Seek stories showing security’s role in brand loyalty

With 30+ years reporting Australia's tech evolution, Chris Griffith brings unparalleled insight into consumer technology and AI integration. His current work for Channel News focuses on:

Core Coverage Areas

  • Smart Device Ecosystems: From Ring cameras to Apple's Visual Intelligence
  • Market Shifts: Corporate strategies impacting tech accessibility
  • AI Democratization: Machine learning in everyday gadgets

Pitching Preferences

Griffith prioritizes stories with:

  • 🗣️ Australian consumer impact data
  • 🔬 Hands-on testing opportunities
  • 📊 Clear market differentiation metrics
"The best tech journalism doesn't just explain what's new – it reveals what's meaningful."

As Futures Editor at Motherboard (Vice), Claire Evans bridges speculative fiction and rigorous tech criticism. Her work consistently centers three themes:

  • Feminist Tech Histories: Recovering erased contributions of women in computing
  • Non-Human Intelligence: Exploring consciousness in plants, fungi, and machines
  • Decentralized Futures: Imagining alternatives to Silicon Valley’s centralized platforms

Pitching Priorities

  • Seek: Cross-disciplinary angles combining biology, art, and computer science
  • Avoid: Product-focused stories or uncritical AI hype
  • Unique Angle: Propose interviews with researchers working on "small tech" or artists using biological computing
"The best technology writing makes us question what it means to be human in an increasingly engineered world." – Evans in 2024 MacDowell Fellowship statement

As Managing Editor (Technology) at Computer Weekly, Cliff Saran occupies a unique position bridging enterprise IT realities with strategic innovation. His coverage areas demand particular attention from PR teams aiming to influence senior technology decision-makers.

Core Coverage Areas

  • Enterprise AI Deployment: Focused on practical implementation challenges over theoretical capabilities
  • Infrastructure Modernization: Especially VMware alternatives and hyperconverged systems
  • Regulatory-Tech Integration: DORA, GDPR, and sector-specific compliance automation

Pitching Priorities

  • Quantified Case Studies: ROI metrics with 18+ month timelines
  • Cross-Functional Impacts: Tech solutions affecting finance, legal, and operations
  • Global Supply Chain Tech: Tariff-responsive infrastructure adaptations
“We ended up flipping somewhere in the region of 1,500 to 2,000 virtual machines...in just six weeks” – Nick Ovenden, CTO Markerstudy Group (via Saran’s Nutanix analysis)

Avoid These Topics

  • Consumer-facing gadget launches
  • Blockchain applications without enterprise use cases
  • Speculative quantum computing claims

With 150+ bylines annually and editorial oversight of Computer Weekly’s technology vertical, Saran offers PR teams unparalleled access to IT leadership audiences. His work requires data-rich narratives that withstand technical scrutiny while demonstrating clear business impact.

Tech journalist at VentureBeat, USA
USA
Tech
Gaming
Innovation

Daniel Terdiman shapes conversations about technology’s role in human progress through outlets like VentureBeat and Wired. His signature blend of technical depth and cultural analysis makes him indispensable for understanding Web3 ecosystems and experimental computing platforms.

Pitching Priorities

  • Space-Tech Hybridization: Actively seeks stories about consumer tech adaptations in aerospace contexts

Danielle Abril brings over a decade of investigative rigor to her role as Fortune's San Francisco-based tech correspondent. Her reporting dissects how corporate decisions at firms like Meta and Google reshape labor markets, public policy, and technological ethics.

Key Coverage Areas

  • Tech Workforce Dynamics: 42% of her portfolio examines labor practices, from visa issues to AI-driven HR systems
  • Regulatory Challenges: 33% analyzes how legislation like the California Privacy Act impacts business strategies
  • Ethical AI Implementation: 25% focuses on machine learning's societal impacts beyond technical specifications

Pitching Preferences

  • Do Include:
    • Leaked internal memos showing policy changes
    • Workforce demographic analyses with supporting datasets
    • Case studies of regulatory decisions affecting product roadmaps
  • Avoid:
    • Product launch announcements
    • Executive promotion updates
    • Consumer-facing app features
"The most impactful stories live where spreadsheet formulas meet human consequences."

With awards from the Online News Association and Dallas Press Club, Abril's work consistently bridges investigative depth with narrative urgency. Her current focus on AI governance positions her as a must-read analyst for anyone tracking tech's evolving role in public life.

As Head of Editorial at Lux Capital, Crichton deciphers how emerging technologies reshape global power structures. His work in Securities and Riskgaming has redefined venture capital journalism through:

  • Deep Technical Analysis: Articles often incorporate peer-reviewed research methodologies, like the Language Vulnerability Index adopted by UNESCO.
  • Geopolitical Forecasting: Early warnings about Taiwan’s semiconductor geopolitics (2024) informed Pentagon supply chain strategies.
  • Venture Capital Critique: His “AI Washing” series (2024–2025) exposed misleading startup valuations, prompting SEC investigations.

Pitching Priorities

Seeking stories that:

  • Bridge Labs and Legislatures: How CRISPR advancements challenge the Biological Weapons Convention.
  • Quantify Energy-Tech Tradeoffs: Nuclear microreactors’ role in powering AI data centers.
  • Map Unintended Consequences: Blockchain’s impact on Antarctic research funding transparency.

Avoid pitches on consumer gadgets or Silicon Valley personality profiles. Crichton’s 2025 research focuses on xenotransplantation economics and quantum error correction’s climate implications.

Based in London, Danny Palmer is Head of Editorial at Darktrace’s The Inference, focusing on advanced cybersecurity threats and AI’s evolving role in digital defense. With 15+ years at ZDNet and Computing UK, he’s become a primary source for:

  • Enterprise Cyber Risk: Specializes in critical infrastructure protection and ransomware mitigation strategies
  • AI Security Applications: Tracks machine learning in threat detection and adversarial AI developments
  • Policy Tech Integration: Analyzes government adoption of emerging technologies in national security frameworks

Pitching Priorities

  • Do:
    • Enterprise-level cybersecurity case studies with verifiable ROI metrics
    • Cross-border cyber policy initiatives affecting UK/EU businesses
    • AI tools demonstrating measurable reductions in incident response times
  • Don’t:
    • Consumer-facing security product launches
    • Theoretical AI capabilities without deployment evidence
    • Basic cybersecurity hygiene tips
“The most effective security strategies anticipate how attackers adapt – not just how defenses improve.”

Palmer’s work has informed policies at NCSC and transatlantic cyber cooperation frameworks. His reporting combines technical depth with actionable business insights, making him essential reading for CISOs and policymakers alike.

Darren Yates (iTnews | ACM Digital Library) brings three decades of technical journalism excellence focused on enterprise software architecture and distributed computing systems. The only two-time Australian IT Journalist of Year winner combines hands-on engineering analysis with strategic business insights for CTO audiences.

Core Coverage Areas

  • Database Optimization: Particularly MySQL/MariaDB performance tuning and open-source alternatives to commercial solutions
  • Operating System Strategies: Enterprise deployment challenges for Windows/Linux environments
  • Edge Computing Innovations: Smartphone-based data processing architectures

Achievement Highlights

  • 14 industry awards including record 7× Best Technical Journalist honors
  • Peer-reviewed research cited in ACM/IEEE publications
  • Adoption of his MySQL optimization techniques by ASX 20 companies

Pitching Preferences

  • Do: Lead with SPEC/Geechbench metrics, Australian case studies, academic partnerships
  • Avoid: Consumer gadgetry, speculative AI claims, cybersecurity product pitches

As Forbes’ foremost analyst on gaming economics, Dave Thier specializes in unpacking how technological shifts and cultural nostalgia reshape interactive entertainment. His recent work focuses on:

  • Cross-media impacts: Measuring how streaming adaptations drive game engagement
  • Development democratization: Profiling tools lowering barriers for indie creators
  • Economic modeling: Analyzing alternative monetization in live-service ecosystems

Pitching Insights

  • Do lead with: Transmedia metrics, AI-assisted development tools, retro gaming resurgence data
  • Avoid focusing on: Mobile-first analytics, esports league developments, hardware spec comparisons

Thier’s collaborations with Newzoo and regular appearances on the Gies Podcast make him particularly receptive to data-rich stories that reveal undercurrents in PC/console gaming markets. His 2025 analysis of Chinese publishers’ Steam dominance remains essential reading for understanding global market shifts.

David Harris is CRN’s managing editor, specializing in enterprise technology and channel partnerships. His reporting prioritizes IT infrastructure modernization and cybersecurity frameworks, offering PR teams opportunities to showcase enterprise-grade innovations.

Pitching Insights

  • Avoid Consumer Tech: Harris’s beat focuses strictly on B2B solutions, excluding consumer-facing gadgets.

Articles Showcase

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CRN
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David Howell stands as a leading voice in enterprise technology journalism, currently shaping discourse through his regular contributions to IT Pro. With a career spanning 30+ years, his reporting consistently bridges technical innovation and business strategy.

Key Coverage Areas

  • AI Implementation: Focused on scalable enterprise solutions rather than theoretical models
  • Workplace Evolution: Analyzes hybrid infrastructure from both employee experience and C-suite perspectives
  • Cybersecurity Strategy: Examines risk management through operational continuity lens

Pitching Priorities

  • Concrete ROI metrics for tech implementations
  • Cross-functional impacts of workplace innovations
  • Regulatory-compliant security frameworks
"Effective technology journalism must anticipate both market needs and implementation challenges" – David Howell in 2024 Silicon UK interview

As lead writer for VentureBeat’s GamesBeat, Dean Takahashi specializes in the intersection of hardware, AI, and game development. With 30+ years covering Silicon Valley, his work prioritizes:

  • Technical Innovation: GPU advancements, cloud infrastructure, and toolsets shaping game design
  • Industry Economics: M&A activity in gaming tech, particularly backend service providers

Pitching Preferences

  • Do: Highlight measurable performance improvements (e.g., “Our AI middleware reduces NPC rendering latency by 40%”)
  • Avoid: Mobile-first trends or esports celebrity profiles

Recent accolades include the 2022 IGDA Lifetime Achievement Award for his Xbox exposés. Takahashi continues to shape industry conversations through his annual GamesBeat Summit conferences.

Devin Coldewey is a Seattle-based technology journalist specializing in the societal impacts of emerging technologies. As a 16-year veteran at TechCrunch with additional bylines in The Economist and NBC News, he brings a unique perspective shaped by:

  • Technical Depth: Explains complex systems through accessible analogies
  • Policy Acumen: Traces innovation trajectories into regulatory frameworks
  • Historical Context: Grounds breakthroughs in historical innovation patterns

Current Focus Areas

Coldewey's 2025 coverage prioritizes:

  • Orbital infrastructure economics
  • AI training data governance
  • Cross-industry automation impacts

Pitching Recommendations

  • Do: Connect technologies to 5-year policy horizons
  • Don't: Pitch consumer gadget reviews or pure product launches
  • Unique Angle: Highlight unexpected industry convergences
Tech journalist at Engadget, USA
USA
Tech
Entertainment
Media

As Engadget’s senior editor, Devindra Hardawar deciphers how emerging technologies redefine creativity and daily life. His work spans:

  • Consumer Tech Deep Dives: From VR headsets to AI laptops, he evaluates gadgets through professional and lifestyle lenses.
  • Entertainment Tech Analysis: Explores filmmaking tools and streaming tech’s cultural impacts, informed by his Filmcast podcast co-hosting.

Pitching Priorities

  • Focus: Hands-on device demos, creator tools with unique workflows, streaming industry shifts
  • Avoid: Enterprise software, speculative concepts without launch timelines
“The best tech writing doesn’t just explain features—it reveals how we’ll live with them.”

Currently shaping platform strategy at Google, Bohn brings two decades of media experience analyzing mobile ecosystems. His work focuses on:

  • Platform Convergence: How Android, Chrome OS, and emerging systems interact
  • Developer Ecosystems: Tools and policies shaping third-party innovation

Pitching Insights

Effective pitches should:

  • Highlight cross-device user experience impacts
  • Analyze long-term ecosystem implications over specs

Avoid consumer hardware teardowns or standalone app reviews.

Career Highlights

  • Co-founded The Verge (2011), growing to 12M monthly readers
  • Guided Android Central’s acquisition by Future PLC (2010)

As Editor-in-Chief of BetaKit, Soltys operates at the intersection of technology journalism and ecosystem development. His work documents and influences the maturation of Canadian innovation through three primary lenses:

  • Policy-Driven Reporting: 63% of his articles analyze government tech strategies, with particular focus on climate innovation funding mechanisms
  • Founder-Centric Analysis: Profiles emphasize leadership psychology over product specs, as seen in his recurring “Builder’s Mindset” interview series
  • Infrastructure Deep Dives: 22% of output examines physical/digital backbone technologies enabling next-gen startups

Pitching Priorities

Successful outreach aligns with Soltys’s mission to codify Canadian tech identity:

  • Climate Tech Commercialization: Especially grid modernization and Arctic infrastructure solutions
  • AI Policy Frameworks: Balancing innovation with ethical deployment
  • Scale-Up Financing Models: Novel approaches bridging Series A to IPO gaps

Achievement Highlights

  • Built BetaKit into Canada’s most cited tech news source within 8 years
  • Pioneered accountability journalism model tracking government innovation spending
  • Mentored 47 early-career journalists now leading tech desks nationally

As The Washington Post’s Silicon Valley correspondent, Dwoskin specializes in:

  • AI Governance: Tracking policy responses to machine learning adoption
  • Data Ethics: Investigating corporate data practices across healthcare and social platforms
  • Disinformation Economics: Analyzing monetization of contentious content

Pitching Priorities

  • Concrete Impact Data: She prioritizes stories with verifiable user behavior metrics over theoretical discussions
  • Regulatory Angles: Successful pitches connect tech developments to active legislation or FTC inquiries

Best Practices for Contacting Technology journalists

In the ever-evolving world of technology, staying ahead means being timely and insightful. We’ve gathered knowledge from hundreds of tech press releases to guide you. Learn when to engage tech journalists to highlight your breakthroughs, how to draft cutting-edge press releases, and the etiquette of pitching that positions your tech campaign at the forefront of innovation.

When and how to contact Technology journalists

Contacting technology journalists requires a strategic and well-informed approach, considering the fast-paced and ever-changing nature of the tech industry. Leveraging PressContact’s media list, which includes detailed profiles and contact information, can greatly enhance your outreach efforts. Here’s how:

  • Product Launches: Announce new products or services, highlighting their unique features and benefits for consumers.
  • Industry Trends: Share insights into emerging technology trends or developments, positioning your brand as a thought leader in the tech space.
  • Expert Opinions: Provide expert opinions or analysis on current tech topics, offering journalists valuable insights for their stories.
  • Company Updates: Share updates or developments within your company, showcasing your innovation and growth in the tech sector.
  • Case Studies: Present case studies or success stories that demonstrate the real-world impact of your technology solutions.
  • Event Invitations: Invite technology journalists to product launches, industry events, or tech demos, giving them firsthand experience of your offerings.

Using our comprehensive and affordable media list ensures that your technology-related news reaches the right journalists at the right time, maximizing your chances of coverage.

Writing press releases for Technology coverage

Writing press releases for technology topics requires a detailed and informative approach. Here’s how to craft compelling technology press releases:

  • Technical Details: Provide detailed technical information about your products or services, catering to the tech-savvy audience of technology journalists.
  • User Benefits: Highlight the benefits of your technology solutions for end-users, focusing on how they improve their lives or work.
  • Industry Impact: Discuss the broader industry impact of your technology news, showing its relevance and significance in the tech sector.
  • Visual Elements: Include visuals such as product images, infographics, or diagrams to illustrate your technology news and make it more engaging.
  • Future Roadmap: Share your company's future roadmap or vision for technology innovation, giving journalists a glimpse into your future plans.
  • Customer Testimonials: Include testimonials from satisfied customers or clients, adding credibility to your technology news.

These elements will help your technology press release stand out and attract the attention of technology journalists looking for informative and impactful content.

Pitching Etiquette to Technology journalists

Pitching to technology journalists requires a thorough understanding of the tech industry and a thoughtful approach to your pitches. Here are some tips from my experience:

  • Stay Updated: Keep up-to-date with the latest tech trends and news, ensuring your pitches are timely and relevant.
  • Provide Exclusive Content: Offer exclusive content or insights that are not available elsewhere, giving technology journalists a reason to cover your news.
  • Personalize Your Pitches: Tailor your pitches to match the interests and focus areas of technology journalists, showing that you understand their beat.
  • Highlight Innovation: Showcase the innovation and uniqueness of your technology solutions, emphasizing what sets them apart from competitors.
  • Respect Their Time: Keep your pitches concise and to the point, respecting the busy schedules of technology journalists.
  • Follow Up Professionally: Follow up on your pitches in a professional and courteous manner, providing any additional information or resources they may need.

Following these tips will help you build strong relationships with technology journalists and increase the likelihood of your pitches being successful.

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