Danny Palmer

Based in London, Danny Palmer is Head of Editorial at Darktrace’s The Inference, focusing on advanced cybersecurity threats and AI’s evolving role in digital defense. With 15+ years at ZDNet and Computing UK, he’s become a primary source for:

  • Enterprise Cyber Risk: Specializes in critical infrastructure protection and ransomware mitigation strategies
  • AI Security Applications: Tracks machine learning in threat detection and adversarial AI developments
  • Policy Tech Integration: Analyzes government adoption of emerging technologies in national security frameworks

Pitching Priorities

  • Do:
    • Enterprise-level cybersecurity case studies with verifiable ROI metrics
    • Cross-border cyber policy initiatives affecting UK/EU businesses
    • AI tools demonstrating measurable reductions in incident response times
  • Don’t:
    • Consumer-facing security product launches
    • Theoretical AI capabilities without deployment evidence
    • Basic cybersecurity hygiene tips
“The most effective security strategies anticipate how attackers adapt – not just how defenses improve.”

Palmer’s work has informed policies at NCSC and transatlantic cyber cooperation frameworks. His reporting combines technical depth with actionable business insights, making him essential reading for CISOs and policymakers alike.

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More About Danny Palmer

Bio

From Tech Journalism to Cybersecurity Thought Leadership

Over 15 years, Danny Palmer has evolved from covering broad B2B tech trends to becoming one of the UK’s most trusted voices on cybersecurity and artificial intelligence. His career began at Computing Magazine, where he developed a knack for translating complex technical concepts into accessible narratives. This foundation propelled him to ZDNet, where he spent seven years dissecting major cyber incidents like the WannaCry ransomware attack and SolarWinds breach.

“Legacy software vulnerabilities in critical infrastructure systems make a tempting target for threat actors who want to cause disruption.”

In 2025, Palmer joined Darktrace’s The Inference as Head of Editorial, where he now bridges the gap between cutting-edge AI research and real-world security challenges. This role capitalizes on his dual expertise in analyzing both technological capabilities and human factors in cyber threats.

Landmark Investigations and Industry Impact

Cyber Insurance Exposures Deep Dive

Palmer’s 2024 podcast investigation uncovered how ransomware groups now target companies’ cyber insurance details during attacks to calibrate ransom demands. By cross-referencing insurance documents leaked in previous breaches with dark web forums, he demonstrated how threat actors systematically exploit policy limits – a revelation that prompted Lloyd’s of London to revise underwriting guidelines.

AI-Driven Fraud Analysis

His 2025 Darktrace report detailed how generative AI tools now enable localized BEC attacks at scale. Where attackers previously struggled with language nuances, Palmer showed how deepfakes and LLMs allow personalized phishing in 14 languages simultaneously. The study influenced NIST’s updated guidelines on AI-enhanced social engineering defenses.

Pitching Insights for Tech Communicators

1. Focus on AI’s Dual-Use in Cybersecurity

Palmer prioritizes stories examining both offensive and defensive AI applications. A successful 2024 pitch explored how drug cartels repurpose image recognition algorithms for surveillance evasion. Highlight concrete examples of technology adaptation, not theoretical capabilities.

2. Bridge Technical and Policy Implications

His White House AI tariff analysis demonstrated how machine learning impacts global trade governance. Effective pitches connect technical implementations (like neural networks in customs systems) with macroeconomic consequences.

3. Track Cybercriminal Innovation Cycles

Palmer’s work consistently reveals a 6-9 month lag between dark web tool releases and enterprise defenses. Proposals should identify emerging attack vectors (e.g., quantum computing-enabled credential cracking) with mitigation timelines.

4. Avoid Consumer-Focused Security Tips

While knowledgeable about endpoint protection, Palmer’s coverage concentrates on enterprise-level systems and critical infrastructure. Pitches about home router vulnerabilities or password managers rarely align with his editorial focus.

5. Leverage Historical Precedents

His 2023 retrospective on Stuxnet’s legacy informed analysis of modern ICS threats. Contextualize new developments within cybersecurity’s evolutionary arc rather than positioning them as unprecedented breakthroughs.

Recognition and Thought Leadership

  • RUSI Research Citations: Palmer’s 2022 analysis of Russian GRU cyber tactics appears in 3 Royal United Services Institute white papers on hybrid warfare
  • Atlantic Council Panelist: Regular contributor to NATO-affiliated cyber strategy roundtables since 2021
  • Carnegie Endowment Fellowship: 2024 program examining AI’s role in disinformation campaigns

Top Articles

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