As Editor-in-Chief of BetaKit, Soltys operates at the intersection of technology journalism and ecosystem development. His work documents and influences the maturation of Canadian innovation through three primary lenses:
Successful outreach aligns with Soltys’s mission to codify Canadian tech identity:
We’ve followed Douglas Soltys’s career as he transformed from grassroots tech reporter to institutional voice of Canadian innovation. His two-decade journey mirrors the growth of the ecosystem he documents, combining editorial rigor with founder-level understanding of startup challenges.
This manifesto-style editorial announces BetaKit’s new annual benchmark for Canadian tech ambition. Soltys employs uncharacteristic first-person narration to argue for sector-wide moonshot thinking, weaving historical references from Canada’s engineering legacy with contemporary startup challenges. The piece’s impact lies in its call to action for standardized ambition metrics, already adopted by three provincial innovation ministries.
Soltys masterfully synthesizes 150+ stakeholder positions into coherent policy analysis during the 2025 election cycle. His “promise audit” methodology cross-references historical party platforms with tech sector outcomes, creating accountability framework adopted by major industry associations. The article’s real-time impact saw multiple parties adjust innovation policy proposals within 72 hours of publication.
This deep dive into smart grid infrastructure showcases Soltys’s technical reporting prowess. By explaining vehicle-to-grid technology through consumer energy bill case studies, he makes complex cleantech accessible while critiquing regulatory hurdles. The piece influenced subsequent parliamentary committee recommendations on distributed energy systems.
Soltys prioritizes stories demonstrating ecosystem-level impact over incremental product updates. His coverage of National Bank’s tech investment strategy exemplifies this preference for institutional innovation narratives. Pitches should articulate how technologies reshape market structures or policy landscapes.
Articles like his analysis of Toronto’s AI talent pipeline reveal Soltys’s focus on unique domestic strengths. Successful pitches highlight specialized technical workforces, geographic advantages in climate tech, or regulatory sandbox opportunities unavailable elsewhere.
Soltys’s “Tech for Good” series demonstrates his interest in innovations reinforcing Canadian values. Proposals should frame technologies through lenses like inclusive design, Arctic infrastructure, or Indigenous entrepreneurship to align with this editorial priority.
The National Media Awards Foundation recognized Soltys’s investigative series on semiconductor supply chains, marking BetaKit’s first nomination against legacy national outlets. This validation cemented his outlet’s transition from niche publication to essential industry record.
This peer-nominated award acknowledged Soltys’s role in securing $50M+ in early-stage funding for featured startups through his reporting. The selection committee highlighted his unique ability to translate technical innovations into compelling investment narratives.
“Measuring ambition isn’t about valuation ceilings or headcount growth – it’s about solving Canadian problems with Canadian solutions that scale globally.”
Through 2,100+ bylines and 450+ podcast episodes, Soltys has established the playbook for Canadian tech journalism. His work continues to define the metrics by which the nation’s innovation economy gets measured, funded, and understood on the global stage.
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Tech, here are some other real estate journalist profiles you may find relevant:
