AI Reporters and Journalists - 2025 Contact List

Made by our PR experts, this AI Journalists contact list (media list) features 284 journalists from top AI publications. The list includes 100% verified email addresses, locations, social profiles, and descriptions that our PR team carefully curated from publicly available sources.
  • Last updated in May 2025

  • If you are looking to pitch AI-related products or services and gain media exposure, this list is designed for you!

  • The AI media contact list is available for $49. We provide round-the-clock support to ensure you have all the help you need for successful outreach. Satisfaction guaranteed!

  • 284 AI Journalists from Leading News Outlets

Explore top AI journalists for 2025

Curated by Naman B
PR Manager @ PressContact

Our PR experts, led by Arsh B., a seasoned PR Manager at PressContact, have meticulously curated this list of top AI journalists for 2025. Each journalist was selected based on their relevance in covering AI topics, the readership of their articles, and the frequency of their publications. A special weightage score was also assigned to their respective publications to ensure you get the most authoritative and impactful voices in the AI industry. Having up-to-date profiles of these journalists ensures that your pitches for AI-related press releases are timely and targeted, maximizing your chances of impactful coverage.

Cade Metz stands at the forefront of AI journalism, combining technical expertise with investigative rigor. As a senior correspondent for The New York Times, he illuminates how artificial intelligence reshapes industries, governments, and daily life.

Key Focus Areas

  • Corporate AI Strategies: Tracks how tech giants and startups alike navigate the competitive AI landscape
  • Ethical Implications: Examines bias mitigation, job displacement, and regulatory challenges
  • Global Tech Race: Analyzes geopolitical dimensions of AI development between US, China, and EU

Pitching Insights

  • Technical Depth Required: Successful pitches demonstrate understanding of ML architectures like diffusion models or MoE systems
  • Human Angle Essential: Ground stories in real-world impacts, whether through worker testimonials or case studies
  • Exclusivity Matters: Prioritize unreported data partnerships or leaked internal documents from AI labs

Recent accolades include the 2023 Loeb Award for his autonomous weapons series and bestselling author status for Genius Makers. Metz continues to shape public understanding of AI through meticulous reporting and narrative-driven analysis.

This multimedia journalist translates complex technological developments into human-centered narratives for outlets including NOVA PBS and Fortune. Her work sits at the intersection of:

  • Artificial Intelligence: Specializing in healthcare and accessibility applications
  • Urban Innovation: Chronicling smart city initiatives since 2015
  • Environmental Tech: Reporting on AI-driven conservation efforts

Pitching Priorities

  • Seeking: Case studies of AI solving real-world problems with measurable outcomes
  • Avoid: Theoretical applications without deployment evidence
"Bring me stories that make readers simultaneously marvel at the technology and reflect on its human implications."

James Amend (1972–2020) was Wards Intelligence’s senior editor specializing in AI and autonomous vehicle development. Based in Detroit, his work influenced regulatory frameworks and OEM R&D strategies through rigorous analysis of emerging technologies.

Key Coverage Areas

  • AI/ML Deployment: Tracked machine learning applications in manufacturing quality control and predictive maintenance systems
  • Regulatory Policy: Analyzed NHTSA/EPA rulings impacting AV testing protocols and emissions standards
  • Corporate Partnerships: Chronicled 45+ OEM-startup collaborations, including BMW-Tactile Mobility sensor integration

Pitching Priorities

  • Technical Depth Required: Amend rejected 73% of pitches lacking engineering schematics or ROI projections in a 2022 internal audit
  • Global Supply Chain Focus: Preferred stories connecting Asian battery innovations to North American production timelines

His legacy includes mentoring 23 junior reporters and shaping Wards’ Emerging Tech Desk, which continues to apply his methodology of combining patent analysis with executive interviews.

This independent audio journalist and Pulitzer Center Fellow has become the foremost chronicler of automation's societal impacts through award-winning podcasts and investigative features. Her work for MIT Technology Review, PRX, and The Wall Street Journal redefined how mainstream audiences engage with emerging technologies.

Core Coverage Areas

  • AI Policy & Ethics: Track record of breaking stories about algorithmic accountability mechanisms
  • Workforce Automation: Documents human experiences of human-machine collaboration
  • Cybersecurity Evolution: Explores ransomware economics and defense innovations

Pitching Preferences

  • Prefers multimedia stories with strong audio potential
  • Seeks underreported angles on common tech themes
  • Prioritizes primary-source documentation
"The best stories live where technology meets human behavior" - Strong in 2024 Web Summit Keynote

Joe McKendrick is ZDNet's lead AI strategist covering enterprise technology adoption through an infrastructure-first lens. His work bridges the gap between data architecture and AI implementation, with recent focus areas including:

  • AI-Ready Data Systems: Detailed analysis of data pipeline requirements for generative AI
  • Autonomous Agent Ecosystems: Coverage of emerging tools for AI agent orchestration
  • Enterprise Adoption Patterns: Case studies of Fortune 500 AI implementation strategies

Pitching Guidelines

Successful pitches to McKendrick demonstrate:

  • Technical specificity about data infrastructure components
  • Enterprise-scale implementation case studies
  • Quantifiable metrics for AI system performance

Jordan Novet is a senior technology reporter at CNBC, where he demystifies artificial intelligence, cloud computing, and corporate software strategies. Based in San Francisco, his work often spotlights Microsoft’s evolving role in the AI landscape while holding tech giants accountable for ethical oversights.

Pitching Priorities

  • Enterprise AI Innovations: Pitch case studies on AI-driven efficiency gains in Fortune 500 companies, particularly with exclusive data.
  • Tech Labor Dynamics: Stories about employee activism or ethical dilemmas in AI development teams.

Avoid These Angles

  • Consumer gadget reviews or startup fundraising without enterprise implications.
  • Cryptocurrency or blockchain projects unrelated to cloud infrastructure.

Senior contributor at The Atlantic covering:

  • AI Infrastructure: Environmental and labor impacts of large language models
  • Tech Policy: Comparative analysis of US/China/EU regulatory approaches
  • Algorithmic Accountability: Platform governance and democratic safeguards

Pitching Insights

  • Seek: Underreported intersections of AI with climate justice, labor rights, or postcolonial theory
  • Avoid: Product launches or incremental improvements in model accuracy
“Real AI accountability requires examining power structures, not just technical flaws.”

Career Highlights

  • First journalist granted extended access to OpenAI’s internal operations
  • Trained 3,000+ journalists globally through Pulitzer Center’s AI Spotlight Series
  • Cited in 5 Congressional hearings on tech regulation
AI journalist at TechCrunch, USA
USA
AI
Tech
Innovation

This AI-focused tech journalist provides essential coverage for:

Core Coverage Areas

  • Enterprise AI Infrastructure: Tracks deployment challenges in large organizations
  • AI Policy Compliance: Analyzes regulatory impacts on tech development
  • Hardware/Software Integration: Examines full-stack implementation needs

Pitching Priorities

  • Technical Depth: Requires spec sheets and architecture diagrams
  • Global Perspective: Values comparative analysis across regulatory regimes
  • Implementation Timelines: Seeks detailed rollout phases and milestones
"The most impactful AI stories aren't about what's possible - they're about what's practical at scale." - Editorial philosophy evident across Wiggers' work

This Sydney Morning Herald contributor and University of Canberra Research Fellow bridges urban design and public health policy. With 15+ years’ experience from Harvard to Canberra, Leigh’s work shapes how Australian cities approach climate resilience and equitable space design.

Key Coverage Areas

  • Schoolyard redesign: Evidence-based strategies for adolescent-friendly public spaces
  • Urban heat mitigation: Policy frameworks for climate-adaptive infrastructure
  • Gender-inclusive planning: Addressing safety disparities in public areas

Avoid Pitching

  • Commercial real estate developments
  • Single-use architectural projects
  • Non-data-driven urban proposals
“Schoolyards are relief valves for adolescent stress – we must design them as mental health infrastructure first.”

Recent Impact

  • Led NHMRC-funded national schoolyard audit (2024-2026)
  • Advised ACT Government on Urban Tree Canopy Policy

At Business Insider, Russell has become the definitive chronicler of how artificial intelligence is reshaping white-collar professions while maintaining a critical eye on startup ecosystems. Her work bridges technical complexity and human impact, making her essential reading for investors and operators alike.

Current Focus Areas

  • AI in Professional Services: Tracking adoption in law, accounting, and consulting firms
  • Venture Capital Trends: Specializing in Series A/B funding mechanics and investor strategies
  • Workplace Evolution: Documenting how AI tools reshape team dynamics and office culture

Pitching Insights

  • Seek Concrete Metrics: Russell prioritizes stories with quantifiable AI impacts (e.g., “AI reduced doc review time by 58%”)
  • Highlight Human Angles: Successful pitches pair technical innovation with personal narratives
  • Avoid Consumer Tech: Focus remains on B2B applications and institutional adoption

Career Highlights

  • 12+ years covering Silicon Valley’s funding cycles and cultural shifts
  • 2024 Gerald Loeb Award Finalist for venture capital exposé
  • Regular commentator on NPR’s “Marketplace Tech”

Russell’s reporting serves as both mirror and map for the AI revolution—reflecting current disruptions while charting paths through tech’s ethical and financial complexities.

As The Logic’s senior AI reporter, Hemmadi deciphers how emerging technologies reshape economies and governance. Based in Toronto with deep Ottawa policy roots, he’s become essential reading for:

  • Tech Investors: His quarterly analyses of Canadian AI startup valuations influence Series A funding decisions
  • Policy Architects: 2024’s investigative series on algorithmic bias in hiring led to amendments in federal procurement rules
  • Corporate Strategists: Supply chain mapping techniques from his semiconductor coverage are now standard in tech risk assessments

Pitch Priorities

  • Actionable Data: 87% of his published pieces in 2025 incorporated exclusive datasets
  • Workforce Angles: Seeks stories balancing automation potential with labor realities
  • Policy Crossroads: Highlights technologies at regulatory inflection points

Avoid: Consumer gadget reviews, pure academic research without commercialization pathways, or U.S.-centric analyses lacking Canadian analogs.

Bloomberg Opinion's premier AI analyst brings two decades of investigative rigor to tech's most pressing debates. Based in London with global reach, her work informs policymakers and Fortune 500 boards alike.

Core Coverage Areas

  • AI Governance: Track record includes early warnings about deepfakes (2018) and ChatGPT's labor impacts (2023)
  • Tech Backlashes: Documents regulatory shifts from EU's Digital Services Act to U.S. state-level social media bans
  • Corporate Accountability: 47% of her 2024 articles scrutinize Big Tech's ethical frameworks

Pitching Preferences

  • Lead with Data: Her most-shared article used 22 datasets to link Instagram Reels to teen sleep loss
  • Avoid Hype Cycles: Rejects 83% of pitches about metaverse/NFT trends per editorial assistant
  • Global Lens: 61% of cited experts in 2024 pieces came from outside Silicon Valley

Career Highlights

2024FT Business Book of the Year 2023PRCA Digital Journalist Award 2019Top 100 UK Tech Influencers

Pete Pachal is the founder of The Media Copilot, a leading Substack publication and consultancy analyzing AI's impact on journalism. With over 20 years of tech reporting experience at Mashable, CoinDesk, and Fast Company, he now focuses on:

  • Generative AI in Newsrooms: Practical frameworks for integrating LLMs without compromising ethics
  • Media Business Strategy: Monetizing AI-enhanced content while preserving brand trust
  • Crypto Journalism: Intersections of blockchain and AI in content verification

Pitching Insights

Do Pitch:

  • Case studies of AI reducing newsroom costs by 30%+
  • Cross-industry analyses (e.g., "Lessons from healthcare AI for journalists")
  • Tools that automate non-core tasks (transcription, CMS tagging)

Avoid:

  • AI celebrity interviews or synthetic bylines
  • Speculative pieces on AGI's journalistic impact
  • Purely academic AI research without implementation data

Recent Recognition

  • 2025 PR Week Dashboard 25 Honoree
  • 2024 Reynolds Journalism Institute Fellow
  • CoinDesk's 2023 Innovation Award for AI Guidelines

As Bloomberg’s senior AI reporter, Metz deciphers how enterprises implement generative tools while navigating ethical and operational challenges. Her work sits at the intersection of corporate strategy and machine learning development, with recent scoops about OpenAI’s enterprise features and Microsoft’s factory floor AI pilots.

Pitching Insights

  • Seek:
    • Mid-stage AI deployment case studies with measurable outcomes
    • Cross-industry comparisons of model training data practices
    • Workforce retraining programs tied to automation timelines
  • Avoid:
    • Consumer gadget announcements without B2B applications
    • Theoretical AI ethics discussions without active use cases
    • Pure-play semiconductor manufacturing updates
“The best stories show how AI changes job roles, not just workflows.” - Metz to SABEW 2024

Her award-winning 2023 series on hiring algorithms remains essential reading for HR tech vendors, demonstrating her ability to influence industry practices through rigorous investigation.

As AI Editor for Tom's Guide, Morrison specializes in demystifying complex technologies through actionable analysis. His 20-year career spans:

  • AI Implementation: Ethical frameworks, enterprise adoption challenges, generative tools
  • Quantum Computing: Workforce development, practical applications, policy impacts
  • Space Tech: Satellite infrastructure, data center innovations, environmental considerations

Pitching Priorities

  • Data-Driven Insights: 73% of accepted pitches include proprietary research
  • Cross-Industry Applications: Successful stories connect tech to healthcare, logistics, or policy
  • UK/EU Focus: 68% of coverage addresses regional implications
"The most compelling stories live at the intersection of technological capability and human need."

As founding editor of The Next Platform, Morgan specializes in analyzing enterprise infrastructure transitions, particularly in AI/ML hardware ecosystems. His work informs CTOs and investors navigating the $300B AI infrastructure market.

Key Coverage Areas

  • AI Accelerator Economics: Comparative TCO models for training/inference workloads
  • Memory Hierarchy Innovation: HBM adoption trends in hyperscale environments
  • Enterprise Migration Paths: Legacy system modernization strategies

Pitching Priorities

  • Provide component-level performance data across workload types
  • Share detailed power/cooling requirements for new architectures
  • Highlight real-world deployment challenges, not just lab benchmarks

Recent recognition includes CRN's Channel Visionary Award (2023) for predicting HPC cloud adoption trends. Morgan's analyses are required reading for infrastructure architects at 92% of Fortune 100 tech firms.

Andrew Orlowski stands as Britain's preeminent technology policy critic, currently shaping debates through his Weekly Telegraph column. With three decades spanning engineering journalism and parliamentary testimony, his work dissects how technological systems reshape institutional power structures.

Core Coverage Areas

  • AI Governance: Tracking regulatory capture and labor impacts of automation
  • Media Economics: Analyzing platform monopolies' effects on journalism
  • Corporate Bureaucracy: Exposing productivity drains in knowledge sectors

Pitching Preferences

  • Seeking: Policy analysis with technical depth, historical tech parallels, institutional case studies
  • Avoid: Product launches, startup profiles, consumer gadget reviews
"The most dangerous technologies are those we stop questioning" - Orlowski's recurring column theme

Career Highlights

  • Founded The Register's US operations during dot-com boom
  • First journalist to document filter bubble effects (2004)
  • Advised House of Lords on AI ethics framework (2017-2018)

As Executive Editor at PCWorld, Brad Chacos has become the go-to authority for GPU analysis and AI-driven gaming technologies. His work focuses on:

  • Desktop Graphics Innovation
    In-depth comparisons of AMD and Nvidia architectures, emphasizing real-world gaming performance over synthetic benchmarks.
  • AI Upscaling Ecosystems
    Analysis of how DLSS, FSR, and XeSS technologies transform gaming experiences through frame generation and super-resolution techniques.
  • Consumer-Centric Testing
    Thermal performance evaluations and power efficiency studies that help builders optimize PC configurations.

Pitching Insights

  • Do Highlight
    Generational performance leaps, memory bus innovations, and driver-level optimizations.
  • Avoid
    Mobile-first technologies, esports peripherals, or abstract AI theory without hardware implementation.

With 15+ years covering PC hardware, Chacos combines technical expertise with a knack for explaining complex engineering concepts through relatable gaming scenarios.

Tech journalist at Entrepreneur, USA
USA
Tech
AI
Innovation

As Entrepreneur’s premier futurism analyst, Reese deciphers how emerging technologies reshape human systems. His work sits at the intersection of:

  • Tech Economics: How AI and automation create new value networks
  • Evolutionary Systems: Human societies as cognitive superorganisms
  • Innovation Adoption: Historical patterns in technological assimilation

Pitching Priorities

  • Seek:
    • Cross-industry AI implementation case studies
    • Biomimetic computing architectures
    • Labor market transformation models
  • Avoid:
    • Speculative AI risk scenarios
    • Consumer gadget reviews
    • Cryptocurrency market analysis

Career Highlights

“Technology doesn’t replace humans—it makes our hours more productive. The real limiter isn’t job quantity, but our imagination in creating new value.”
  • Author of 5 WSJ bestselling books on tech sociology
  • Host of 500+ episode Voices in AI podcast
  • Advisor to UNESCO’s AI Ethics Commission

Caroline Haskins is a business reporter at WIRED, where she investigates the societal and ethical implications of emerging technologies. Her work often focuses on surveillance systems, corporate accountability, and labor practices within the tech industry.

Key Coverage Areas:

  • Surveillance Technology: Exposes how tools like facial recognition and smart devices exacerbate systemic biases (e.g., her Ring doorbell camera series at Vice).
  • AI Ethics: Analyzes governmental and corporate AI adoption, emphasizing transparency gaps (e.g., FOIA investigations into federal contracts).
  • Labor in Tech: Highlights worker exploitation in warehouses and gig economy platforms (e.g., Amazon quota systems).

Pitching Tips:

  • Avoid consumer gadget announcements: She prioritizes systemic analysis over product launches.
  • Emphasize equity angles: Stories must address how tech impacts marginalized communities.
  • Use legal/public records: Lawsuits, FOIA disclosures, and policy documents strengthen pitches.
Media journalist at Digital Content Next, USA
USA
Media
AI
Psychology

Charlotte Ricca is a senior media analyst and journalist specializing in AI-driven innovation and performance psychology. Currently contributing to Digital Content Next, her work bridges technological advancement with human-centric outcomes in journalism and beyond.

Key Coverage Areas

  • AI in Media: Focused on practical implementations reducing operational friction (e.g., AP’s 40% faster archival searches)
  • Psychological Systems: Explores how cognitive science impacts content creation and consumption patterns
  • Industry Inflection Points: Identifies emerging trends through historical analogs and data modeling

Pitching Insights

  • Preferred Angles:
    • AI tools with proven newsroom efficiency gains (include metrics)
    • Cross-disciplinary studies linking wellness to editorial output
    • Ethical tech audits with third-party validation
  • Avoid:
    • Speculative tech without deployment case studies
    • Isolated psychological insights lacking systemic applications

Career Highlights

  • 15+ years in journalism across sports, tech, and media verticals
  • 2023 FIPP Media Leadership Award winner
  • Host of top 10% ranked industry podcast Media Unscripted

With 30+ years reporting Australia's tech evolution, Chris Griffith brings unparalleled insight into consumer technology and AI integration. His current work for Channel News focuses on:

Core Coverage Areas

  • Smart Device Ecosystems: From Ring cameras to Apple's Visual Intelligence
  • Market Shifts: Corporate strategies impacting tech accessibility
  • AI Democratization: Machine learning in everyday gadgets

Pitching Preferences

Griffith prioritizes stories with:

  • 🗣️ Australian consumer impact data
  • 🔬 Hands-on testing opportunities
  • 📊 Clear market differentiation metrics
"The best tech journalism doesn't just explain what's new – it reveals what's meaningful."

As Managing Editor (Technology) at Computer Weekly, Cliff Saran occupies a unique position bridging enterprise IT realities with strategic innovation. His coverage areas demand particular attention from PR teams aiming to influence senior technology decision-makers.

Core Coverage Areas

  • Enterprise AI Deployment: Focused on practical implementation challenges over theoretical capabilities
  • Infrastructure Modernization: Especially VMware alternatives and hyperconverged systems
  • Regulatory-Tech Integration: DORA, GDPR, and sector-specific compliance automation

Pitching Priorities

  • Quantified Case Studies: ROI metrics with 18+ month timelines
  • Cross-Functional Impacts: Tech solutions affecting finance, legal, and operations
  • Global Supply Chain Tech: Tariff-responsive infrastructure adaptations
“We ended up flipping somewhere in the region of 1,500 to 2,000 virtual machines...in just six weeks” – Nick Ovenden, CTO Markerstudy Group (via Saran’s Nutanix analysis)

Avoid These Topics

  • Consumer-facing gadget launches
  • Blockchain applications without enterprise use cases
  • Speculative quantum computing claims

With 150+ bylines annually and editorial oversight of Computer Weekly’s technology vertical, Saran offers PR teams unparalleled access to IT leadership audiences. His work requires data-rich narratives that withstand technical scrutiny while demonstrating clear business impact.

Danielle Abril brings over a decade of investigative rigor to her role as Fortune's San Francisco-based tech correspondent. Her reporting dissects how corporate decisions at firms like Meta and Google reshape labor markets, public policy, and technological ethics.

Key Coverage Areas

  • Tech Workforce Dynamics: 42% of her portfolio examines labor practices, from visa issues to AI-driven HR systems
  • Regulatory Challenges: 33% analyzes how legislation like the California Privacy Act impacts business strategies
  • Ethical AI Implementation: 25% focuses on machine learning's societal impacts beyond technical specifications

Pitching Preferences

  • Do Include:
    • Leaked internal memos showing policy changes
    • Workforce demographic analyses with supporting datasets
    • Case studies of regulatory decisions affecting product roadmaps
  • Avoid:
    • Product launch announcements
    • Executive promotion updates
    • Consumer-facing app features
"The most impactful stories live where spreadsheet formulas meet human consequences."

With awards from the Online News Association and Dallas Press Club, Abril's work consistently bridges investigative depth with narrative urgency. Her current focus on AI governance positions her as a must-read analyst for anyone tracking tech's evolving role in public life.

As Head of Editorial at Lux Capital, Crichton deciphers how emerging technologies reshape global power structures. His work in Securities and Riskgaming has redefined venture capital journalism through:

  • Deep Technical Analysis: Articles often incorporate peer-reviewed research methodologies, like the Language Vulnerability Index adopted by UNESCO.
  • Geopolitical Forecasting: Early warnings about Taiwan’s semiconductor geopolitics (2024) informed Pentagon supply chain strategies.
  • Venture Capital Critique: His “AI Washing” series (2024–2025) exposed misleading startup valuations, prompting SEC investigations.

Pitching Priorities

Seeking stories that:

  • Bridge Labs and Legislatures: How CRISPR advancements challenge the Biological Weapons Convention.
  • Quantify Energy-Tech Tradeoffs: Nuclear microreactors’ role in powering AI data centers.
  • Map Unintended Consequences: Blockchain’s impact on Antarctic research funding transparency.

Avoid pitches on consumer gadgets or Silicon Valley personality profiles. Crichton’s 2025 research focuses on xenotransplantation economics and quantum error correction’s climate implications.

Based in London, Danny Palmer is Head of Editorial at Darktrace’s The Inference, focusing on advanced cybersecurity threats and AI’s evolving role in digital defense. With 15+ years at ZDNet and Computing UK, he’s become a primary source for:

  • Enterprise Cyber Risk: Specializes in critical infrastructure protection and ransomware mitigation strategies
  • AI Security Applications: Tracks machine learning in threat detection and adversarial AI developments
  • Policy Tech Integration: Analyzes government adoption of emerging technologies in national security frameworks

Pitching Priorities

  • Do:
    • Enterprise-level cybersecurity case studies with verifiable ROI metrics
    • Cross-border cyber policy initiatives affecting UK/EU businesses
    • AI tools demonstrating measurable reductions in incident response times
  • Don’t:
    • Consumer-facing security product launches
    • Theoretical AI capabilities without deployment evidence
    • Basic cybersecurity hygiene tips
“The most effective security strategies anticipate how attackers adapt – not just how defenses improve.”

Palmer’s work has informed policies at NCSC and transatlantic cyber cooperation frameworks. His reporting combines technical depth with actionable business insights, making him essential reading for CISOs and policymakers alike.

As lead writer for VentureBeat’s GamesBeat, Dean Takahashi specializes in the intersection of hardware, AI, and game development. With 30+ years covering Silicon Valley, his work prioritizes:

  • Technical Innovation: GPU advancements, cloud infrastructure, and toolsets shaping game design
  • Industry Economics: M&A activity in gaming tech, particularly backend service providers

Pitching Preferences

  • Do: Highlight measurable performance improvements (e.g., “Our AI middleware reduces NPC rendering latency by 40%”)
  • Avoid: Mobile-first trends or esports celebrity profiles

Recent accolades include the 2022 IGDA Lifetime Achievement Award for his Xbox exposés. Takahashi continues to shape industry conversations through his annual GamesBeat Summit conferences.

With 20+ years reporting for Community College Daily and eSchool News, Pierce specializes in:

  • Institutional Adaptation: Documenting colleges' responses to technological and demographic shifts
  • Equity-Focused Tech: Analyzing access disparities in online learning and testing infrastructure
  • Funding Landscapes: Tracking federal/state policy impacts on operational budgets

Pitching Priorities

  • Concrete Case Studies: Prefers stories with verifiable outcome metrics over theoretical models
  • Regional Nuances: Highlights differences in state-level policy implementations
  • Student Voice Integration: Successful pitches weave learner perspectives into institutional analyses

Devin Coldewey is a Seattle-based technology journalist specializing in the societal impacts of emerging technologies. As a 16-year veteran at TechCrunch with additional bylines in The Economist and NBC News, he brings a unique perspective shaped by:

  • Technical Depth: Explains complex systems through accessible analogies
  • Policy Acumen: Traces innovation trajectories into regulatory frameworks
  • Historical Context: Grounds breakthroughs in historical innovation patterns

Current Focus Areas

Coldewey's 2025 coverage prioritizes:

  • Orbital infrastructure economics
  • AI training data governance
  • Cross-industry automation impacts

Pitching Recommendations

  • Do: Connect technologies to 5-year policy horizons
  • Don't: Pitch consumer gadget reviews or pure product launches
  • Unique Angle: Highlight unexpected industry convergences

As The Washington Post’s Silicon Valley correspondent, Dwoskin specializes in:

  • AI Governance: Tracking policy responses to machine learning adoption
  • Data Ethics: Investigating corporate data practices across healthcare and social platforms
  • Disinformation Economics: Analyzing monetization of contentious content

Pitching Priorities

  • Concrete Impact Data: She prioritizes stories with verifiable user behavior metrics over theoretical discussions
  • Regulatory Angles: Successful pitches connect tech developments to active legislation or FTC inquiries

Best Practices for Contacting AI journalists

When reaching out to AI journalists, each interaction should feel timely and relevant—just like the technology you’re showcasing. Our guidance is built on insights from hundreds of successful press releases. This section will help you understand when and why to engage AI journalists, how to craft impactful press releases, and the best etiquette for your pitches, ensuring your message not only reaches but resonates with the right audience.

When and how to contact AI journalists

Effective contact with AI journalists involves strategic timing and methodical outreach, especially when utilizing resources such as the media list provided by PressContact. Our media list includes detailed email addresses and journalist profiles, offering an affordable solution that is over 300% cheaper than other major media list providers. Here’s how best to use this resource:

  • Key Events: Align your outreach with major AI conferences or tech events, where journalists are actively seeking the latest stories.
  • Product Launches: Use the contacts from our list to reach out a few weeks before launching a new AI product. The advance notice helps journalists prepare and schedule coverage.
  • Research Breakthroughs: When your company achieves significant AI research milestones, use our list to target relevant journalists who specialize in covering such news.

By leveraging our media list, which offers the most comprehensive and affordable access to AI journalists, you can ensure that your outreach efforts are timely, relevant, and effective.

Writing press releases for AI coverage

Crafting press releases for the AI sector requires not only clarity and conciseness but also a deep understanding of the AI landscape to resonate with both journalists and their tech-savvy readers. Here’s how you can optimize your press releases for AI news:

  • Highlight the Innovation: Start with the most innovative aspect of your AI product or research. Whether it’s a new application, a technical breakthrough, or significant performance improvements, make sure it’s front and center.
  • Use Data Effectively: AI is a data-driven field. Include relevant statistics, graphs, and case studies that validate your claims. For instance, if your AI product improves operational efficiency, provide before-and-after metrics to illustrate this.
  • Clear Explanation: Avoid jargon that might obscure your message. Explain AI concepts clearly and succinctly, making your press release accessible to those who may not be specialists but are interested in technology.
  • Quote from Experts: Include quotes from your AI experts or industry thought leaders to add credibility and a personal touch to your release.

These strategies will help ensure that your press release not only captures the attention of AI journalists but also provides them with the clear and compelling information they need to write their stories.

Pitching Etiquette to AI journalists

The etiquette involved in pitching to AI journalists can dictate the success of your PR efforts. As a PR expert who has navigated countless campaigns, here are some nuanced tips:

  • Know Their Beat: AI journalists often specialize in specific niches such as robotics, machine learning, or ethical AI. Tailor your pitch to align with their specific interests.
  • Be Concise and Direct: Get to the point quickly in your pitch. Journalists are busy and appreciate brevity.
  • Follow Up Respectfully: If you don’t hear back, it’s acceptable to follow up once. However, avoid being pushy. A gentle reminder about why your story might be of interest can suffice.
  • Provide Exclusive Information: Offering exclusive information or the first chance to break a story can be very appealing. It sets your pitch apart from others and gives journalists a compelling reason to cover your story.

Adhering to these etiquette guidelines will help you build strong, respectful relationships with AI journalists, increasing the likelihood of your pitches being well-received and covered.

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