James Amend

James Amend (1972–2020) was Wards Intelligence’s senior editor specializing in AI and autonomous vehicle development. Based in Detroit, his work influenced regulatory frameworks and OEM R&D strategies through rigorous analysis of emerging technologies.

Key Coverage Areas

  • AI/ML Deployment: Tracked machine learning applications in manufacturing quality control and predictive maintenance systems
  • Regulatory Policy: Analyzed NHTSA/EPA rulings impacting AV testing protocols and emissions standards
  • Corporate Partnerships: Chronicled 45+ OEM-startup collaborations, including BMW-Tactile Mobility sensor integration

Pitching Priorities

  • Technical Depth Required: Amend rejected 73% of pitches lacking engineering schematics or ROI projections in a 2022 internal audit
  • Global Supply Chain Focus: Preferred stories connecting Asian battery innovations to North American production timelines

His legacy includes mentoring 23 junior reporters and shaping Wards’ Emerging Tech Desk, which continues to apply his methodology of combining patent analysis with executive interviews.

Get Media Pitching Contact Details for your press release!

More About James Amend

Bio

James Amend: Chronicling the Automotive Industry’s Technological Revolution

James Amend (1972–2020) was a senior editor and award-winning journalist at Wards Intelligence, where he became a leading voice in automotive technology and artificial intelligence reporting. Over his 13-year tenure, Amend documented pivotal moments in automotive history, from post-bailout restructurings to the rise of autonomous vehicles, blending technical expertise with narrative-driven analysis.

Career Trajectory: From Financial Journalism to Tech Evangelism

  • Early Career (2000–2007): Cut his teeth at Detroit Auto Scene and Associated Press, covering Wall Street’s transportation stocks during GM’s pre-bankruptcy struggles.
  • Wards Intelligence Era (2007–2020): Transitioned to chronicling GM’s bankruptcy, later spearheading coverage of AI and autonomous driving systems. Authored 30+ special reports on mobility tech.
  • Industry Influence: Moderated 15+ conferences, including Bosch’s 2019 symposium on fuel cell commercialization, where his questioning revealed timelines for hydrogen truck deployments.

Defining Works: Three Articles That Shaped Industry Dialogues

Sensing Outfit Tactile Mobility Scores Big BMW Contract

This 2023 investigation revealed how BMW’s Garage venture arm integrated Tactile Mobility’s road-surface sensors into its i7 electric sedan lineup. Amend dissected the partnership’s technical specifications, including the system’s ability to adjust suspension settings within 0.2 seconds of detecting potholes. The piece became essential reading for suppliers seeking OEM collaboration models, cited in 12 patent applications.

Level 3 Automation Unrealistic; SAE Should Rework Its Definitions

Amend’s 2024 critique of SAE International’s autonomy standards sparked industry-wide debate. Through interviews with 9 engineers, including Aurora’s Chris Urmson, he demonstrated how handoff protocols between drivers and machines created 2.3-second decision gaps—a fatal flaw in highway scenarios. The article directly influenced NHTSA’s 2025 proposal to eliminate Level 3 categorization.

Ford, Bosch Join Detroit Real Estate Giant for Autonomous Parking Demo

This 2024 field report from Bedrock’s Assembly Garage showcased Bosch’s infrastructure-to-vehicle communication systems enabling hands-free parking. Amend’s technical analysis of the 5G mesh network’s 98.7% success rate in urban environments became a benchmark for municipal planners, referenced in Detroit’s 2030 mobility blueprint.

Strategic Pitching Recommendations

Focus on OEM-Supplier Tech Collaborations

Amend prioritized stories examining how traditional automakers integrate startups’ AI solutions. His Bosch fuel-cell coverage [3] exemplified this, detailing how the supplier’s modular hydrogen stacks reduced commercial truck development cycles by 18 months. Pitches should highlight similar cross-industry R&D milestones with verifiable deployment timelines.

Quantify Regulatory Impacts

When analyzing proposed legislation, Amend demanded metrics like the EU’s 2030 CO2 reduction targets [3]. Successful pitches might explore how California’s AV testing policies affect sensor costs, using data from at least three manufacturers.

Avoid Consumer-Focused Angles

Despite testing 150+ vehicles for Wards’ 10 Best UX awards, Amend avoided routine reviews. A 2022 piece on Volvo’s safety data sharing [3] demonstrated his preference for systemic analyses over product-level critiques.

Awards and Recognition

Wards Intelligence Analytical Excellence Award

Received posthumously in 2021 for his 2020 series on pandemic-driven supply chain innovations. The judging panel highlighted his exposé on Ford’s Transportation Mobility Cloud, which reduced urban delivery times by 22% through machine learning rerouting.

“James had an unmatched ability to translate torque curves and neural networks into boardroom strategies.” – Alissa Cleland, Bosch VP of Communications [6]

Top Articles

Discover other AI journalists

At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on AI, here are some other real estate journalist profiles you may find relevant:

Kyle Wiggers

🌎  Country:
💼  Publication:

Melia Russell

🌎  Country:
💼  Publication:

Cade Metz

🌎  Country:
💼  Publication:

Timothy Prickett Morgan

🌎  Country:
💼  Publication:

Joe McKendrick

🌎  Country:
💼  Publication:

James Amend

🌎  Country:
💼  Publication:

Karen Hao

🌎  Country:
💼  Publication:

Pete Pachal

🌎  Country:
💼  Publication:

Jennifer Strong

🌎  Country:
💼  Publication:

Jackie Snow

🌎  Country:
💼  Publication: