Jordan Novet is a senior technology reporter at CNBC, where he demystifies artificial intelligence, cloud computing, and corporate software strategies. Based in San Francisco, his work often spotlights Microsoft’s evolving role in the AI landscape while holding tech giants accountable for ethical oversights.
Novet’s journey began in regional journalism, writing for outlets like The Bulletin in Bend, Oregon, where he honed his ability to distill complex topics into accessible stories. His transition to tech reporting accelerated at Business Insider, where he covered cloud computing and startups. By 2024, his investigative piece on Microsoft’s employee termination over AI ethics protests underscored his knack for marrying corporate accountability with cutting-edge tech analysis.
This groundbreaking report revealed internal tensions at Microsoft after two software engineers were dismissed for protesting the company’s AI partnerships. Novet’s sourcing of internal documents and interviews with advocacy groups highlighted the growing ethical debates in AI deployment. The article sparked discussions in tech boardrooms and policy circles, with experts citing it as a catalyst for reevaluating corporate responsibility in defense-related contracts.
“The line between innovation and ethics is no longer abstract—it’s being drawn in real time by engineers, executives, and activists.”
Novet dissected AppDynamics’ IPO filing, contextualizing its $1.9 billion valuation against broader trends in enterprise software. His analysis of the company’s revenue streams and competitive positioning provided investors with a roadmap for navigating the volatile cloud market. The piece remains a benchmark for IPO coverage, blending financial acuity with technical expertise.
Novet prioritizes stories that explore how businesses operationalize AI, particularly in cloud infrastructure. A successful pitch might examine how a Fortune 500 company reduced costs by 30% using machine learning—backed by exclusive data or C-suite interviews. Avoid consumer-facing AI applications unless they intersect with corporate governance.
His reporting on Microsoft’s employee protests reveals a sustained interest in labor dynamics within tech firms. Pitches could explore how remote work policies affect AI development teams or how engineers navigate ethical dilemmas in defense contracts.
With deep ties to Microsoft’s Azure ecosystem, Novet often highlights regulatory challenges. A compelling angle might analyze how new EU data laws impact cloud providers’ revenue models, supported by leaked internal memos or expert commentary.
2023 Society for Advancing Business Editing and Writing (SABEW) Award
Novet earned this accolade for his series on AI ethics in corporate governance, praised for its “rigorous sourcing and narrative urgency.” The judging panel noted how his work bridged technical jargon and mainstream discourse, setting a new standard for tech journalism.
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on AI, here are some other real estate journalist profiles you may find relevant:
