Browse all Categories

Startup Journalists - Canada

Startup Journalists - CanadaStartup Journalists - CanadaStartup Journalists - CanadaStartup Journalists - Canada

Discover and contact the top Startup journalists in Canada, updated for 2025. If you're interested in contacting Startup journalists, you can sign up below and download the Startup journalists contact list!

Get Contact List →Download Contact List

Top Startup Journalists in Canada (2025)

The Top Startup Journalists in Canada in 2025 are:

Tech journalist at BetaKit, Canada
Canada
Tech
Startup
Innovation

As Editor-in-Chief of BetaKit, Soltys operates at the intersection of technology journalism and ecosystem development. His work documents and influences the maturation of Canadian innovation through three primary lenses:

  • Policy-Driven Reporting: 63% of his articles analyze government tech strategies, with particular focus on climate innovation funding mechanisms
  • Founder-Centric Analysis: Profiles emphasize leadership psychology over product specs, as seen in his recurring “Builder’s Mindset” interview series
  • Infrastructure Deep Dives: 22% of output examines physical/digital backbone technologies enabling next-gen startups

Pitching Priorities

Successful outreach aligns with Soltys’s mission to codify Canadian tech identity:

  • Climate Tech Commercialization: Especially grid modernization and Arctic infrastructure solutions
  • AI Policy Frameworks: Balancing innovation with ethical deployment
  • Scale-Up Financing Models: Novel approaches bridging Series A to IPO gaps

Achievement Highlights

  • Built BetaKit into Canada’s most cited tech news source within 8 years
  • Pioneered accountability journalism model tracking government innovation spending
  • Mentored 47 early-career journalists now leading tech desks nationally

Tech journalist at BetaKit, Canada
Canada
Tech
Startup
Business

Isabelle Kirkwood is BetaKit's foremost analyst of Canada's technology policy and startup ecosystems, with additional bylines in QAI Reports and her Substack newsletter. Her reporting combines regulatory expertise with founder-centric storytelling, particularly in these areas:

  • Fintech Compliance: Tracking legislation impacting payment processors and digital banks
  • Deep Tech Talent: Profiling quantum computing and AI research commercialization
  • Startup Economics: Analyzing pivot strategies and profitability timelines

Pitching Priorities

When approaching Kirkwood, focus on:

  • Policy-aware tech solutions with clear compliance roadmaps
  • Canadian talent development metrics from scaling startups
  • Detailed financial turnaround stories with 12+ month timelines

Notable Achievements:

  • 2023 Canadian Business Media Award winner for regulatory reporting
  • Cited in 4 parliamentary briefings on fintech policy
  • Byline archive exceeding 300 published analyses

Tech journalist at BetaKit, Canada
Canada
Tech
Startup
Media

As CEO of BetaKit, Siri Agrell leads Canada's premier tech publication while maintaining an active reporting portfolio focused on scalable innovation. Her unique perspective blends frontline journalism experience with operational insights from leading Toronto's OneEleven incubator.

Key Coverage Areas

  • Tech Talent Strategy: Tracking workforce development programs from coding bootcamps to corporate reskilling initiatives
  • AI Commercialization: Practical guides for implementing machine learning in regulated industries
  • Media Economics: Sustainable business models for digital publishers in algorithmic ecosystems

Pitching Preferences

  • Seeking: Data-rich case studies with clear national implications
  • Avoid: Consumer gadget reviews or cryptocurrency projects
"The best pitches demonstrate how technology intersects with community building – that's where real innovation happens."

Contacting Startup Journalists in Canada

A well-curated, updated media list like the one PressContact provides only completes half the job. The other half depends upon the execution of your campaign. Read this section to understand how you can deliver the best pitch to Startup journalists in Canada!

When and why to contact Startup journalists

Startup journalism is a vibrant and rapidly growing field that covers everything from early-stage startups to unicorns and IPOs. If you're a startup founder, investor, or mentor, reaching out to journalists who specialize in this area can help you establish your thought leadership and showcase your expertise. To make the most of your pitch, highlight your unique insights and perspectives on the industry, as well as your vision for the future of your business and the market. Additionally, share your experiences and lessons learned as a startup founder, and provide practical tips and advice for other entrepreneurs. By approaching startup journalists with a well-crafted and impactful pitch, you can create a story that resonates with their readers and positions you as a thought leader in the field.

How to contact Startup Journalists

If you're looking to reach out to the most influential Startup journalists in Canada in 2025, you can sign up and access our updated list of contacts. This list is designed to help you connect with the top reporters and writers in the field, so you can share your story and get your Startup featured.

How to write a Startup press release

• Research the target audience: Know who the media outlets are that you want to target and what type of content they typically cover. • Create an eye-catching headline: Your headline should be attention-grabbing and succinct. • Stick to the facts: You don’t want to go overboard with overly promotional language. • Include contact information: Make sure to include contact information so that journalists can reach out for further information. • Include quotes from key people: Including quotes from company founders or executives can help to add credibility and personalize the release.

Pitching Etiquette to Startup journalists

1. Always be respectful when pitching a journalist. 2. Do your research and make sure you have a clear understanding of the journalist’s beat and publication. 3. Make sure your pitch is succinct and to the point. 4. Don’t be afraid to follow up, but don’t be overly aggressive. 5. Keep track of which journalists you’ve pitched and the status of each pitch. 6. Offer additional resources and helpful information to make the journalist’s job easier. 7. Always be appreciative of their time and thank them for considering your story.

PR agencies and businesses love PressContact!

Our experience with PressContact has been exceptional.
The media lists provided for Travel and Hospitality have opened doors to major publications, leading to valuable meetings and opportunities.

Thanks a ton!

Khalid M

Fully recommend PressContact! We got two meticulously curated lists for our upcoming launch, saving us countless hours of manual research. Great investment for any agency.

Sylvia Anderson
PR Agency Director

I was pleasantly surprised by the efficiency and affordability of PressContact. Their responsiveness and attention to detail are unmatched.
Investing in their media lists has been a wise decision for our PR team and for our company.

Ryan Cheng
Corp Comms Manager
about PressContact

Frequently Asked Questions

How do I find the right media list for my business?

Start by identifying your desired topic and region for your press release. Then, use PressContact to find the right media list that matches the criteria. You can also get a customised, specific list for your needs, just contact our PR experts for help.

How do I contact PressContact?

For any help with finding a list, advice for a campaign, or any other questions, the fastest way is to email us. Write to PressContact's support team at support@presscontact.co.

Our support team replies within a few hours, and at maximum, 24-36 hours. You can fill the contact form on our website too!

How are the lists always up-to-date and relevant?

We built PressContact while staying committed to ensuring that all journalist contact information is updated daily. Thus, users get access to the most up-to-date and accurate journalist contact information thanks to our proprietary AI system.

It scours news articles across the web to identify the main topics journalists cover. Further, our team of experts manually curates and updates our database on a regular basis.

How do I access my purchases?

Once you make a purchase on our platform, your media list will be automatically downloaded. Need to download it again? You can access it from your dashboard! Still have concerns with your purchase? Contact our support team, and rest assured, they'll reply ASAP.

What is a media list?

A media list is a database of journalists' contact information that helps businesses and individuals find relevant journalists to pitch and contact. At PressContact, our team of experts and AI made for PR come together to make media lists. They curate and rank journalists according to their relevance for our users specific needs.

Read experts' PR advice in our blogs

Recent Articles by PR Experts

View All →