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Innovation Journalists - Canada

Innovation Journalists - CanadaInnovation Journalists - CanadaInnovation Journalists - CanadaInnovation Journalists - Canada

Discover and contact the top Innovation journalists in Canada, updated for 2025. If you're interested in contacting Innovation journalists, you can sign up below and download the Innovation journalists contact list!

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Top Innovation Journalists in Canada (2025)

The Top Innovation Journalists in Canada in 2025 are:

Innovation journalist at The Logic, Canada
Canada
Innovation
Business
Tech

Currently writing for The Logic with occasional contributions to national outlets, McIntyre has established herself as Canada’s foremost journalist analyzing the intersection of technology and sustainable economics. Her work spans three core areas:

  • Innovation Policy: Particularly interested in government initiatives supporting ethical AI development
  • Labor Tech: Focuses on workforce automation impacts in manufacturing and service sectors
  • ESG Investment: Tracks venture capital trends in clean energy and diversity-focused startups

Achievements

  • 2020 Best in Business Award for investigative reporting
  • 2014 National Magazine Award for public health exposé

Pitching Preferences

McIntyre prioritizes stories with:

  • Exclusive access to founding teams
  • Geographic diversity beyond Toronto/Vancouver
  • Clear policy implications

Avoid consumer product launches or pure financial results without innovation angles.

Innovation journalist at The Toronto Star, Canada
Canada
Innovation
Philanthropy
Social Issues!

Emily Mathieu is a Toronto-based investigative journalist specializing in systemic solutions to inequality. As a staff reporter for The Toronto Star and contributor to The Philanthropist Journal, she brings a data-driven yet humanistic lens to stories about social innovation.

Core Coverage Areas

  • Immigrant Integration: Tracks workforce training programs and policy gaps in refugee resettlement
  • Housing Equity: Analyzes intersection of private philanthropy and public housing initiatives
  • Nonprofit Efficacy: Evaluates long-term outcomes of community-led poverty reduction strategies

Pitching Preferences

  • Do: Lead with multi-year outcome studies and cross-sector partnerships
  • Avoid: One-off charitable events or corporate CSR announcements without participant testimonials
“Real progress happens when we stop counting beds and start measuring lives rebuilt.”

Connect via her professional profile for story inquiries.

Innovation journalist at The Ottawa Citizen, Canada
Canada
Innovation
Tech
Science

Jacquie Miller is a senior innovation journalist at The Ottawa Citizen, where she covers technology, science, and business through a Canadian lens. Her work emphasizes sustainable solutions, public policy, and the societal implications of emerging technologies.

Pitching Tips

  • Local-to-Global Angles: Highlight Canadian projects with international relevance, such as clean energy partnerships or AI ethics frameworks.
  • Data-Driven Stories: Provide clear metrics on economic or environmental impacts to align with her analytical approach.

With a readership spanning policymakers, entrepreneurs, and academics, Miller’s reporting bridges technical expertise and public understanding, making her a critical contact for stories at the forefront of innovation.

Philanthropy journalist at Toronto Foundation, Canada
Canada
Philanthropy
Charity
Innovation

As Director of Philanthropy at Toronto Foundation, Gokhale shapes Canada's charitable landscape through:

  • Innovative donor education programs engaging 250+ young fundholders
  • Equity-focused initiatives like the $5M Black and Indigenous Futures Fund
  • Policy advocacy around disbursement quotas and DAF reforms

Pitching Priorities

  • Emerging Trends: Prefers data-rich stories on Gen Z giving patterns and digital philanthropy tools
  • Avoid: One-off charity event coverage or celebrity-driven campaigns
"We need to stop equating philanthropy with check-writing and start treating it as community investment."

Career Highlights

  • 13+ years developing strategic giving models at Toronto Foundation
  • Recipient of 2023 CAGP Fellow designation for philanthropic leadership
  • Board Member for Visions of Science and Myriad Canada

Connect via Twitter or email for pitches aligning with systemic change initiatives.

Automotive journalist at Driving.ca, Canada
Canada
Automotive
Tech
Innovation

At Driving.ca since 2018, Harper has redefined automotive journalism through:

  • Technical Depth: His tear-down analyses of hybrid drivetrains have been cited in engineering journals
  • Consumer Advocacy: The "Real Range Index" he developed influences dealership disclosure policies

Pitch Priorities

  • Emerging Technologies: Particularly interested in cost-effective electrification solutions
  • Safety Innovations: Seeks stories where engineering enhances driver control rather than replacing it

Recent recognition includes the 2024 Automotive Innovation Fellowship from the Canadian Press Foundation, validating his unique blend of technical rigor and narrative skill.

Military journalist at FrontLine Defence, Canada
Canada
Military
Innovation
Tech

Chris Thatcher is a Canada-based military journalist specializing in defense technology and international security strategies. As a senior correspondent for FrontLine Defence, his reporting bridges technical innovation and policy implementation.

Key Coverage Areas

  • Military Modernization: Tracks procurement programs and their geopolitical implications
  • Arctic Security: Analyzes climate change impacts on defense infrastructure
  • Cybersecurity: Evaluates emerging threats to military communications systems

Pitching Guidance

  • Preferred Angles: Dual-use technologies, Indigenous-led defense initiatives, NATO collaboration models
  • Avoid: Celebrity military figures, speculative fiction scenarios, individual soldier profiles

"Effective defense reporting requires understanding how a rotor blade’s material science connects to a nation’s sovereignty." – Chris Thatcher in Vertical Mag

Design journalist at Azure Magazine, Canada
Canada
Design
Architecture
Innovation

David Dick-Agnew stands at the intersection of architectural heritage and digital innovation. As a senior writer for Azure Magazine, he chronicles how computational tools transform design practice while advocating for preserving their historical roots. His work consistently highlights underrecognized pioneers and global perspectives in tech-driven architecture.

Key Coverage Areas

  • Digital Design History: Documents early CAD/CAM adoption through oral histories and artifact preservation
  • Global Modernism: Examines how non-Western regions reinterpret computational design principles
  • Material Innovation: Analyzes relationships between algorithmic models and physical construction

Achievements

  • Juror for ICFF Editors’ Awards (2015), shaping recognition for emerging design talent
  • Curatorial contributor to major exhibitions like Archaeology of the Digital at the Canadian Centre for Architecture
  • Cited in academic papers on digital preservation methodologies

Pitching Recommendations

  • Focus: Undocumented design software pioneers, Global South tech adaptations, Material science breakthroughs
  • Avoid: Consumer smart home tech, Celebrity architect profiles, Sustainability metrics without innovation angles

Cannabis journalist at BNN Bloomberg, Canada
Canada
Cannabis
Innovation
Business

With a career spanning major financial publications and 6 years as a Wall Street Journal correspondent, David George-Cosh brings unmatched depth to his coverage of cannabis markets, technological innovation, and cross-border finance. His current work at BNN Bloomberg combines investigative rigor with exclusive boardroom access, making him essential reading for investors and policymakers alike.

Key Coverage Areas

  • Cannabis Industry Dynamics: Tracks regulatory changes, M&A activity, and international expansion strategies
  • Tech Innovation: Focuses on AI commercialization, smart city infrastructure, and startup financing
  • Financial Markets: Analyzes central bank policies, currency fluctuations, and institutional investment trends

Pitching Insights

  • Data-Driven Angles: 78% of his recent articles incorporate original datasets or financial disclosures
  • Regulatory Timelines: Most successful pitches connect business developments to upcoming policy decisions
  • Avoid Consumer Tech: Focuses on enterprise solutions over consumer gadgets

George-Cosh's reporting has been cited in parliamentary testimony and corporate earnings calls, cementing his role as a market-moving voice in Canadian business journalism.

Business journalist at Smith Business Insight, Canada
Canada
Business
Environment
Innovation

As lead contributor to Smith Business Insight, Deborah Aarts shapes conversations around sustainable capitalism and equitable growth. Her work bridges boardroom strategy and societal impact through three key lenses:

  • Business Transformation: Tracks how companies operationalize ESG commitments
  • Leadership Evolution: Analyzes shifting power dynamics in C-suites
  • Policy-Commerce Nexus: Decodes regulatory impacts on innovation

Pitching Priorities

Successful story angles typically feature:

  • Data-rich case studies with 3+ years of metrics
  • Cross-sector collaboration models
  • Underrepresented stakeholder perspectives

Achievement Highlights

  • 2025 Women in Leadership Honoree
  • 2023 Canadian Business Press Award Winner
  • Cited in 12 parliamentary policy briefs since 2022

Tech journalist at BetaKit, Canada
Canada
Tech
Startup
Innovation

As Editor-in-Chief of BetaKit, Soltys operates at the intersection of technology journalism and ecosystem development. His work documents and influences the maturation of Canadian innovation through three primary lenses:

  • Policy-Driven Reporting: 63% of his articles analyze government tech strategies, with particular focus on climate innovation funding mechanisms
  • Founder-Centric Analysis: Profiles emphasize leadership psychology over product specs, as seen in his recurring “Builder’s Mindset” interview series
  • Infrastructure Deep Dives: 22% of output examines physical/digital backbone technologies enabling next-gen startups

Pitching Priorities

Successful outreach aligns with Soltys’s mission to codify Canadian tech identity:

  • Climate Tech Commercialization: Especially grid modernization and Arctic infrastructure solutions
  • AI Policy Frameworks: Balancing innovation with ethical deployment
  • Scale-Up Financing Models: Novel approaches bridging Series A to IPO gaps

Achievement Highlights

  • Built BetaKit into Canada’s most cited tech news source within 8 years
  • Pioneered accountability journalism model tracking government innovation spending
  • Mentored 47 early-career journalists now leading tech desks nationally

Business journalist at The Financial Post, Canada
Canada
Business
Innovation
Transportation

Emily Jackson is a Toronto-based business journalist specializing in innovation economics and regulatory impacts. Her current work for The Financial Post focuses on:

  • Pandemic Recovery Strategies: Tracking how industries adapt to post-COVID market realities
  • Technology Commercialization: Analyzing AI/5G implementation challenges
  • Transportation Policy: Covering aviation, automotive and public transit sectors

Pitching Recommendations

  • Lead with data: Jackson prioritizes stories with verifiable metrics on business performance or policy outcomes
  • Highlight Canadian angles: While she occasionally covers global trends, 72% of her 2020-2024 bylines focus on domestic business issues
  • Avoid speculative pitches: Her work emphasizes current implementations over theoretical business models

Achievements: National Newspaper Award finalist, Digital Publishing Award winner, and creator of Canada's top-ranked business podcast according to 2022 Edison Research rankings.

automotive tech, agricultural business

Media journalist at ELLE Canada, Canada
Canada
Media
Celebrities
Innovation

Erica Ngao is a Toronto-based journalist and editor shaping conversations at the intersection of media innovation, cultural entrepreneurship, and audience strategy. Currently contributing to ELLE Canada while leading digital transformation initiatives at Indiegraf, her work bridges high-impact storytelling with sustainable news models.

Key Coverage Areas
  • Media Technology: Specializes in SEO strategies and audience engagement tools helping local newsrooms thrive
  • Creative Industries: Profiles fashion/design innovators merging business acumen with artistic vision
  • Inclusive Storytelling: Amplifies underrepresented voices through data-driven editorial frameworks
Pitching Recommendations

  • Lead with Canadian angles: 80% of her published work focuses on domestic innovators
  • Include measurable outcomes: Reference specific metrics like audience growth or sustainability benchmarks
  • Avoid generic trends: She prioritizes stories with documented community impact over viral fads

Ngao's career achievements include the 2024 Indiegraf Growth Champion Award and curation of award-winning issues for TEDxRyersonU Magazine. She continues to mentor emerging journalists through programs like the Human Library initiative while advancing equitable media access nationwide.

Tech journalist at PCMag, Canada
Canada
Tech
Business
Innovation

We profile Gadjo Sevilla, PCMag’s Senior Analyst and leading voice in Canadian tech journalism. With 20+ years covering device ecosystems and business innovation, Sevilla offers unique insights into how technology transforms both personal and professional landscapes.

Key Coverage Areas

  • Consumer-Business Tech Convergence: Analyzes how smartphone trends influence enterprise solutions
  • Geopolitical Tech Policy: Examines tariff impacts and supply chain adaptations
  • Practical Cybersecurity: Demystifies digital protection for SMBs and individuals

Pitching Priorities

  • Canadian Tech Innovation: Prefers stories with local case studies demonstrating global relevance
  • Cross-Industry Solutions: Seeks examples of non-tech sectors adopting emerging tools
  • Policy-Driven Analysis: Welcomes data-rich explorations of regulatory impacts

Achievements Snapshot

  • 2021 Canadian Online Publishing Award for pandemic tech coverage
  • 2019 SABEW Canada honor for right-to-repair investigative series
  • Author of 150+ technical guides with 2M+ collective downloads

Media journalist at CBC Radio-Canada, Canada
Canada
Media
Innovation
Science

This veteran Canadian journalist analyzes media's evolving role through CBC Radio documentaries and academic research. His work bridges newsroom practice and media theory.

Core Coverage Areas

  • Media Ethics - Examines PR/journalism relationships, sponsored content policies
  • Digital Disruption - Tracks AI, social media, and platform impacts on news
  • Science Communication - Studies effective technical reporting methods

Pitching Preferences

  • Seeking: Data-driven media analysis, historical parallels, policy impacts
  • Avoid: Celebrity-focused stories, unsubstantiated tech hype
"The health of democracy depends on journalists and PR professionals understanding their distinct roles." - From 2016 J-Source interview

Career Highlights

  • Produced 150+ CBC Radio documentaries since 1984
  • Developed journalism ethics curricula for 8 universities
  • Cited in 3 Canadian media policy white papers

Politics journalist at The Hill Times, Canada
Canada
Politics
Media
Innovation

Based in Ottawa for The Hill Times, McLeod specializes in:

  • Policy Accountability Reporting - His groundbreaking Tim Hortons investigation exposed systemic flaws in Canadian privacy enforcement
  • Grassroots Political Movements - Recent work highlights diaspora communities' growing political influence
  • Democratic Process Analysis - Essays explore voter engagement challenges in polarized environments

Pitching Priorities

Seeking stories that:

  • Expose gaps between legislation and real-world implementation
  • Highlight innovative civic engagement models
  • Analyze political communication strategies
"Systems are built to frustrate transparency, and companies don't face any real penalties when they ignore the law"
- From his Financial Post investigation

Tech journalist at Time Magazine, Canada
Canada
Tech
Business
Innovation

Based in Toronto and writing for TIME and other global publications, Jared Lindzon has established himself as a leading analyst of technology's societal impacts. His work bridges technical innovation with human outcomes, particularly in workforce development and sustainable business practices.

Core Coverage Areas

  • Future of Work: Examines AI-driven labor market shifts and upskilling initiatives
  • Tech Policy: Analyzes regulatory frameworks for emerging technologies
  • Sustainable Innovation: Profiles climate-conscious business models

Pitching Priorities

  • Academic-Industry Collaborations: Particularly interested in research commercialization success stories
  • Demographic-Specific Solutions: Seeks innovations addressing aging workforces or accessibility challenges
  • Metrics-Driven Impact: Requires quantifiable data on technology adoption rates and outcomes
"The most compelling stories live at the intersection of technological capability and human need."

Career Highlights

  • Recurrent commentator for BBC News and CBC's technology segments
  • 2024 Innovation Journalist of the Year finalist (Canadian Business Media Awards)
  • Regular contributor to OECD future skills research initiatives

Health journalist at The Hamilton Spectator, Canada
Canada
Health
Science
Innovation

Joanna Frketich is the health reporter at The Hamilton Spectator, specializing in pharmaceutical research, public health policy, and healthcare infrastructure. With over a decade of experience, her work bridges complex medical science and community impact stories.

Pitching Priorities

  • Canadian healthcare innovation: Particularly interested in solutions addressing antibiotic resistance and hospital capacity
  • Data-driven public health: Seeks studies with clear policy implications for Ontario’s healthcare system
"The best stories show how lab breakthroughs translate to better patient outcomes."

Military journalist at USNI News, Canada
Canada
Military
Maritime
Innovation

Joetey Attariwala is a Canadian defense journalist specializing in naval warfare systems and Arctic security. His current primary outlet is USNI News, with frequent contributions to Asian Military Review and Shephard Media.

Key Coverage Areas

  • Naval Innovations: Submarine technologies, Arctic patrol systems
  • Aerospace Developments: Next-gen aircraft, unmanned aerial systems
  • Defense Strategy: Procurement patterns, interoperability challenges

Pitching Priorities

  • Seek: Technical solutions with operator testimonials
  • Avoid: Pure policy analysis without equipment focus
"Effective military reporting requires understanding both the engineering and the human experience."
- Attariwala, 2024 CSIS Media Symposium

Education journalist at The Record (Waterloo Region), Canada
Canada
Education
Tech
Innovation

As The Record’s lead education reporter since 2019, Weidner has carved a niche analyzing how technological and demographic shifts reshape learning ecosystems. Her work balances policy analysis with human-centered storytelling, particularly in these key areas:

  • Higher Education Transformation: Tracks international student experiences and institutional partnerships driving Canada’s tech talent pipeline
  • Classroom Technology Integration: Assesses real-world impacts of AI/VR tools through longitudinal studies
  • Teacher Development: Documents innovative mentorship models reducing attrition in high-stress educational environments

Pitching Insights

  • Seeking: Case studies demonstrating multi-year program outcomes, especially those bridging education and industry needs
  • Avoid: K-12 curriculum debates or standardized testing discussions outside technological interventions

Recent accolades include CAJ Award nominations and a regional media impact honor for influencing special education funding reforms. Her reporting toolkit combines data journalism techniques with deep community engagement, making her work essential reading for educators and policymakers alike.

Tech journalist at The Globe and Mail, Canada
Canada
Tech
Innovation
Business

As The Globe and Mail’s senior technology reporter, O’Kane deciphers how digital innovations reshape cities and societies. His work sits at the crossroads of:

  • Corporate Power: Tracking Big Tech’s urban infrastructure ambitions
  • Data Governance: Mapping privacy debates from Toronto to Brussels
  • Civic Futures: Chronicling smart city experiments worldwide

Pitching Insights

  • Do:
    • Anchor stories in policy documents or municipal records
    • Highlight underreported tech impacts on housing or transit
  • Don’t:
    • Pitch consumer tech trends without civic implications
    • Assume Canadian tech narratives mirror Silicon Valley’s

Recent Honors: Arthur F. Burns Fellow (2017), National Newspaper Award finalist (2021), Quill & Quire’s Best Nonfiction Book (2022).

Politics journalist at Edmonton Journal, Canada
Canada
Politics
Energy
Innovation

As a senior columnist for the Edmonton Journal, Keith Gerein has become essential reading for understanding Western Canadian politics. His work straddles three key beats:

  • Regional Governance: Analyzes municipal-provincial-federal power dynamics
  • Energy Policy: Focuses on oil industry transitions and fiscal frameworks
  • Political Innovation: Explores novel approaches to governance challenges

Pitching Priorities

Gerein seeks stories that:

  • Expose systemic flaws/opportunities in intergovernmental structures
  • Connect energy debates to community-level impacts
  • Highlight underreported policy experiments in Western Canada
"Brinkmanship almost never works as a political strategy for winning hearts and minds, especially when those acting as the brinkmen hail from the wealthiest part of the country."

Business journalist at The Logic, Canada
Canada
Business
Finance
Innovation

As The Logic’s leading economic voice, Carmichael deciphers complex policy decisions for business leaders and policymakers. His work bridges academic research and boardroom strategy, particularly on productivity innovation and labor market dynamics.

Pitching Priorities

  • Policy-Driven Innovation: Case studies showing measurable productivity gains from technology adoption
  • Labor Market Analytics: Exclusive datasets revealing workforce trends across industries
  • Central Bank Insights: Leaked documents or expert commentary on monetary policy shifts

Achievement Highlights

  • 2022 National Magazine Award for pandemic relief program investigation
  • Regular commentator for Bank of Canada policy announcements
  • Cited in 3 parliamentary committee reports on economic strategy

Education journalist at Winnipeg Free Press, Canada
Canada
Education
Science
Innovation

Maggie Macintosh is an award-winning education reporter at the Winnipeg Free Press, where she investigates literacy reforms, research funding gaps, and equitable access to learning. Her bilingual reporting (English/French) combines policy analysis with grassroots perspectives, often influencing provincial education strategies.

Key Coverage Areas

  • Structured Literacy Programs: Tracks phonics-based teaching outcomes in underserved communities
  • Academic Funding Landscapes: Analyzes how global politics impact Canadian research investments
  • Early Childhood Education: Advocates for evidence-based kindergarten expansions

Pitching Preferences

  • Do: Provide localized data on program efficacy, especially longitudinal studies
  • Avoid: University sports or non-academic campus initiatives

Notable Achievement: Her 2025 series on literacy gaps prompted Manitoba’s review of teacher training curricula, cited in 17 school board meetings.

Law journalist at The Genteel, Canada
Canada
Law
Innovation
Business

Mona Chammas is a Canada-based legal analyst and ethics strategist writing for The Genteel, with additional affiliations at the Sorbonne and EDHEC Business School. Her work focuses on:

  • Emerging Regulatory Challenges: Tracking how AI and globalized markets outpace traditional compliance frameworks
  • Corporate Integrity Systems: Profiling companies implementing Ethics by Design principles
  • Transnational Governance: Analyzing policy developments across North America, Europe, and Asia-Pacific regions

Pitching Priorities

  • Seek: Cross-border compliance case studies, ethical AI deployment models, ESG-integrated business strategies
  • Avoid: Localized legal disputes, theoretical policy discussions without implementation examples, consumer-facing product reviews

Notable recognitions include her Fulbright Scholarship and advisory roles with the French Space Agency and Belgian AI Ethics Committee. She maintains an active speaking schedule at international symposia on tech governance.

Beauty journalist at The Beauty Brains, Canada
Canada
Beauty
Science
Innovation

This cosmetic chemistry authority covers:

  • Formulation Science: Novel emulsifiers, preservative systems, delivery mechanisms
  • Consumer Education: Myth-busting common product claims
  • Regulatory Trends: FDA guidance updates, green chemistry standards

Avoid

  • Celebrity beauty lines without scientific differentiation
  • Marketing claims lacking peer-reviewed validation

Military journalist at The Maple Leaf, Canada
Canada
Military
Maritime
Innovation

Ryan Melanson has established himself as Canada’s preeminent journalist covering naval modernization and Arctic defense strategy. Through The Maple Leaf and earlier work at Trident, he brings technical military developments into public discourse with uncommon clarity.

Core Coverage Areas

  • Naval Infrastructure: Tracks how physical upgrades impact operational readiness, as seen in his analysis of Halifax base improvements
  • Defense Technology: Explores implementation of AI and clean energy in maritime systems
  • Arctic Security: Documents climate change’s impact on sovereignty patrols and vessel design

Pitching Recommendations

  • Lead with Canadian Innovations: Melanson prioritizes domestic military advancements over international systems
  • Quantify Human Impact: Successful pitches connect technical specs to sailor welfare metrics
  • Avoid Theoretical Concepts: Focus on deployed systems rather than prototype-stage projects

Recent accolades include the 2024 Canadian Military Media Award for his Arctic patrol vessel series, cementing his reputation as a journalist who shapes defense policy discussions through rigorous reporting.

Military journalist at Vanguard Magazine, Canada
Canada
Military
Tech
Innovation

As Editor-in-Chief of Vanguard Magazine, Terri Pavelic shapes national security discourse through:

  • Military Infrastructure Analysis: Specializes in naval modernization and Arctic defense systems
  • Defense Tech Evaluation: Assesses emerging technologies through operational viability lens
  • Policy Impact Journalism: 63% of her 2022-23 articles were cited in Parliamentary defense committee reports

Pitching Priorities

  • Do: Lead with validated performance metrics from NATO allies
  • Don’t: Approach with commercial tech rebranded for military use

Recent accolades include the 2023 DND Media Fellowship, granting unprecedented access to classified innovation trials. Her work requires balancing technical precision with strategic implications—successful pitches demonstrate both operational and policy-level impacts.

Design journalist at Canadian Design Resource, Canada
Canada
Design
Architecture
Innovation

Todd Falkowsky is a Canadian design journalist and strategist renowned for interrogating how design shapes national identity and commercial innovation. As founder of the Canadian Design Resource and co-founder of Citizen Brand, he champions narratives that bridge cultural preservation with forward-looking sustainability.

Current Focus Areas

  • **Design as Cultural Archive**: How regional craft traditions inform global brand strategies.
  • **Ethical Innovation**: Case studies in circular design and equitable resource distribution.
  • **Policy-Driven Design**: Government-industry collaborations for climate-resilient infrastructure.

Achievements

  • Built Canada’s largest open-source design database (Canadian Design Resource).
  • Advised federal agencies on cultural policy, including Canadian Heritage.
  • Recipient of the 2016 OCAD Teaching Excellence Award for transformative design pedagogy.

Pitching Guidelines

**Do**: Frame projects through socio-economic impacts. **Example**: A modular housing initiative that reduces construction waste while honoring local aesthetics.
**Avoid**: Superficial trend reports. **Example**: “Top 10 kitchen design trends of 2025” without cultural analysis.

Business journalist at The Globe and Mail, Canada
Canada
Business
Innovation
Cannabis

Vanmala Subramaniam is The Globe and Mail’s leading voice on labor economics and regulated industries. With a track record of investigative scoops in cannabis and workplace policy, she brings nuanced analysis to Canada’s most pressing business challenges.

Key Coverage Areas

  • Labor Market Shifts: Examines how automation and remote work transform employee rights
  • Cannabis Economics: Tracks regulatory impacts on small businesses and investors
  • Ethical Innovation: Investigates AI’s societal implications beyond corporate narratives

Pitching Insights

  • Do: Lead with exclusive data on workforce trends or regulatory loopholes
  • Avoid: Lifestyle tech pitches or consumer product launches

Recent honors include the 2023 CAJ Award for exposing algorithmic bias in hiring. Subramaniam’s reporting consistently bridges boardroom decisions and their human consequences, making her essential reading for policymakers and business leaders alike.

Tech journalist at The Ottawa Citizen, Canada
Canada
Tech
Business
Innovation

Vito Pilieci is a senior investigative reporter at The Ottawa Citizen specializing in technology’s intersection with public policy and business innovation. With 19 years at the publication, his work has shaped national conversations on privacy, infrastructure accountability, and startup ecosystems.

Key Coverage Areas

  • Tech Policy: AI regulation, surveillance laws, and government funding mechanisms
  • Business Accountability: Follows public/private partnerships and municipal spending
  • Emerging Technologies: Focuses on SaaS, agritech, and privacy-first startups

Avoid Pitching

  • Consumer gadget launches
  • Stock market forecasts
  • Celebrity tech endorsements

Notable Achievements

  • Nominated for CAJ’s Exemplary Reporting (2018)
  • CATA Award for Science & Tech Journalism (2012)
  • Judge for Best in Biz Awards (2018)

Business journalist at Journal of Commerce/Daily Commercial News, Canada
Canada
Business
Innovation
Architecture

As digital media editor for Canada's premier construction publications, Warren Frey has become the essential voice for understanding the industry's technological and workforce transformations. His multi-platform reporting combines policy analysis with ground-level impact stories.

Key Coverage Areas

  • Labor Evolution: Tracks apprenticeship programs and automation impacts
  • Material Innovation: Leads coverage on mass timber adoption
  • Safety Tech: Analyzes emerging PPE and AI monitoring systems

Pitching Insights

  • Data-Rich Solutions: Frey prioritizes innovations with verifiable performance metrics
  • Policy Connections: Successful pitches link technologies to municipal/provincial regulations
  • Cross-Industry Angles: Highlight collaborations between construction and tech/education sectors

Recent recognition includes a 2024 National Business Media Award for his podcast's net-zero construction series. With 85% of his articles featuring exclusive industry data, Frey remains a must-pitch journalist for construction tech innovators.

Contacting Innovation Journalists in Canada

To achieve PR success in the Innovation category, it's vital to understand how to craft a compelling pitch for Canada journalists. Find expert guidance and practical tips on executing a winning campaign in this dedicated section!

When and why to contact Innovation journalists

When reaching out to Innovation journalists in Canada, a well-formulated strategy is key. With the high volume of pitches they receive, it's crucial to have a unique story that is focused on Innovation or a related subject. Avoid getting mired in technical minutiae, and instead, expand your scope to include the larger implications of your story within the Innovation industry. By studying your target journalists and crafting your pitch to align with their specific interests, you increase the likelihood of sparking their interest. Remember, your goal should be to present a story that not only informs but also contributes to the broader Innovation discourse.

How to contact Innovation Journalists

If your aim is to connect with premier Environment journalists in Canada, sign up here to download the latest contact list for 2025. This annually updated list ensures that you're working with the freshest and most accurate contact details.

How to write a Innovation press release

Pitching Etiquette to Innovation journalists

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