Currently writing for The Logic with occasional contributions to national outlets, McIntyre has established herself as Canada’s foremost journalist analyzing the intersection of technology and sustainable economics. Her work spans three core areas:
McIntyre prioritizes stories with:
Avoid consumer product launches or pure financial results without innovation angles.
We’ve followed Catherine McIntyre’s work for years, observing her evolution from a tenacious investigative reporter to a leading voice on Canada’s innovation economy. Her ability to dissect complex topics like sustainable finance and labor dynamics in tech has made her a trusted resource for readers and PR professionals alike.
McIntyre began her career at Maclean’s and Canadian Business, where she honed her investigative skills. Her 2014 National Magazine Award-winning exposé on cancer clusters in New Brunswick industrial towns demonstrated early her commitment to holding power to account. Transitioning to The Logic in 2018, she shifted focus to Canada’s innovation ecosystem while retaining her sharp analytical lens.
This piece exemplifies McIntyre’s knack for identifying leadership trends in tech incubators. Through interviews with Communitech stakeholders and analysis of McCormick’s real estate tech background, she explores how Canadian accelerators are prioritizing founder experience in leadership roles. The article’s depth comes from her access to internal memos and board meeting notes, revealing strategic shifts in Canada’s startup support infrastructure.
McIntyre’s economic analysis stands out for its contextual framing of market volatility within innovation sector trends. By correlating tech IPO performances with ESG investment patterns, she provides a unique lens on post-pandemic recovery challenges. Her sourcing of unpublished Federal Reserve projections (cited anonymously) adds exclusive value to this market commentary.
While outside her current beat, this 2015 piece showcases McIntyre’s versatility in cultural analysis. She dissects Bieber’s strategic pivot to tropical house influences while critiquing the music industry’s manufacturing of "mature" teen star narratives. The article’s lasting relevance is evident in its continued citation by pop culture academics studying celebrity rebranding.
McIntyre consistently highlights how environmental and governance factors influence Canadian tech investment. A 2023 piece on clean tech venture capital trends (The Logic) demonstrated her interest in quantifiable ESG impact metrics rather than vague sustainability claims. PR professionals should lead with data-rich case studies showing measurable reductions in carbon footprint or diversity improvements in founding teams.
Her award-winning coverage of Sidewalk Labs’ labor practices revealed a focus on worker protections in rapid-scale environments. Successful pitches will connect product innovations to workforce development programs or employee equity initiatives, particularly in AI and fintech sectors.
McIntyre frequently analyzes tech growth outside major hubs like Toronto. Her 2024 series on maritime tech startups in Halifax (The Logic) underscores her interest in emerging innovation corridors. Pitches should emphasize unique local partnerships or infrastructure developments enabling provincial tech expansion.
“McIntyre’s work reminds us that accountability journalism remains vital, even in technical sectors.” - Canadian Association of Business Journalists
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Innovation, here are some other real estate journalist profiles you may find relevant:
