Echo Apsey
Echo Apsey is a freelance games journalist, writer, and editor who specialises in detailed guides and explainers for major releases across consoles and PC. Their coverage is defined by practical, step-by-step service journalism that helps players solve specific in-game challenges and understand complex systems, rather than by general news or opinion pieces. They contribute guides to IGN, including wiki coverage for titles such as Black Myth: Wukong, Kingdom Come: Deliverance 2, and Assassin’s Creed Shadows, alongside targeted walkthroughs like seasonal treasure hunt solutions in racing series such as Forza.
Guides for shooters and competitive multiplayer
Echo’s strongest through-line is meticulous guidance for competitive shooters and online multiplayer games. Biographical notes at major gaming outlets describe their expertise in shooters and competitive online experiences, highlighting series such as Call of Duty, Valorant, and Fragpunk as recurring focus areas.
At PC Gamer, they bring that expertise to coverage of both moment-to-moment decisions and broader progression systems, contributing guides that help players weigh narrative choices and optimise builds in games like Stalker 2. Radio Times further underlines their reputation for high-quality, detailed guides and explainers on Call of Duty and other third-person and shooter titles, positioning them as a specialist in helping players navigate fast-paced, high-stakes games.
This shooter-focused service work is complemented by interview features at other outlets, including coverage of games such as Black Ops 7, where they probe development decisions and design risks while still grounding the piece in what players will experience in play.
Walkthroughs for expansive RPGs and action adventures
Echo also has a deep track record guiding players through large role-playing games and expansive action adventures. Profiles emphasise their work on big-budget RPGs, citing Stalker 2 and Path of Exile 2 as examples of worlds where they help readers understand systems, progression, and difficulty spikes. Their guides frequently break down specific encounters and bosses, such as detailed instructions for defeating the Giant Sapling in Clair Obscur: Expedition 33, translating complex mechanics into clear, actionable steps.
At IGN, they extend that style into wiki-style coverage for titles like Black Myth: Wukong and Kingdom Come: Deliverance 2, focusing on item locations, gear, weapons, and consumable unlocks. Beyond pure guides, Echo has conducted interviews with development teams behind action and RPG-adjacent games including Lords of the Fallen, Blue Protocol, and Dying Light 2, which add context around design choices that players face and reinforce their grasp of how these genres evolve.
Across these projects, the emphasis stays on clarity and completeness, giving players both tactical solutions and a structural understanding of the game’s systems.
Console ecosystems and subscription libraries
Echo’s work extends beyond individual titles into the broader console ecosystem and subscription services. They joined The Loadout to expand coverage into Xbox and PlayStation and used their console knowledge to help the site track how major platforms and their game line-ups were changing over time.
During their tenure as Guides Editor there, they wrote hundreds of guides for games such as Call of Duty, XDefiant, Spider-Man 2, and Starfield, giving sustained attention to how these releases fit into console players’ daily play patterns. They were also responsible for maintaining PS Plus games and Xbox Game Pass games lists, keeping subscribers informed about new arrivals, departures, and notable titles worth playing.
That catalogue work has since been echoed in other biographical notes, which highlight their ability to connect game-specific guides with a broader view of where and how players access those games.
Cross-outlet presence and editorial experience
Echo operates across a wide range of outlets, bringing a consistent guides-focused approach wherever they write.
Professional bios list credits at IGN, Rolling Stone, PC Gamer, NME, PCGamesN, TechRadar, Radio Times, Polygon, Push Square, Pure Xbox, Nintendo Life, and other specialist games publications. These profiles consistently describe them as an experienced freelance games journalist and writer with more than six years in the industry, and in some cases almost a decade of work covering the biggest releases.
Multiple mastheads note that they previously led the guides section at The Loadout as Guides Editor, underscoring their capacity not just to produce guides but to shape a broader guides strategy and manage a section’s output. In parallel, Echo has maintained and grown guides sections at other outlets, such as overseeing gaming guides for NME, which reinforces their identity as a specialist in structured, evergreen, and updateable service content. Across this portfolio, their distinguishing feature is the ability to combine granular game knowledge with editorial discipline, producing guides that are detailed, up to date, and tailored to how players actually approach modern games.
4 more gaming journalists.
Aaron Astle
Aaron Astle covers the business of mobile games through data, company strategy and cross-platform trends. He is Features and Data Editor at PocketGamer.biz and has written more than 2,000 articles for the publication. His beat includes game performance, revenue, player numbers, market share, monetisation, longevity and location-based games. He covers leadership changes, studio restructures, trade bodies, publishing decisions, investment and platform relations. He also reports on mobile, console and PC compatibility, live operations, regional marketing, hardware and app store rules. His work includes interviews with publishers such as King, Scopely, Cygames, Sybo and Rovio, plus year-in-review features for 2024 and 2025. He combines news, interviews, performance data and product timelines in clear analysis. He also contributes to the Week in Mobile Games podcast and event coverage.
Aaron Down
Aaron Down stands out for practical, systems-aware coverage that helps players navigate complex PC games and the platforms around them. He is a guides writer at PCGamesN and a staff writer at The Loadout. His work covers strategy games, live-service updates, codes, online worlds, simulation and management games, and classic titles being remade. He writes about League of Legends and Teamfight Tactics from long experience with both, with a focus on depth, meta shifts, and long-term mastery. His PCGamesN work includes strategy round-ups, Guild Wars 3 news, and reviews such as Two Point Museum. His writing has also appeared in The Digital Fix, Medium, Newsbreak, Flipboard, and other gaming platforms. He reports in clear, direct language, focusing on verified information, game systems, player access, and how platforms such as Steam shape discovery.
Aaron Potter
Aaron Potter is a franchise-focused games journalist who judges big-budget console and PC releases as parts of longer stories. At the Mirror’s gaming vertical, he writes reviews, release-time explainers, deal guides and commentary across PlayStation, Xbox, PC and Nintendo. His beat includes narrative-driven action games, horror, superhero epics, fantasy RPGs, co-op shooters and major series such as Marvel’s Spider-Man, Star Wars Jedi, Resident Evil, Dragon’s Dogma and God of War. He also covers launch times, platforms, Game Pass, crossplay, pre-orders, discounts and AAA ports, helping players decide what to play and how to buy it. With more than eight years in games journalism, prior freelance work and a book on indie games, he compares new releases with their predecessors, weighing storytelling, polish, innovation and value.
Adam Starkey
Adam Starkey stands out for writing about how games feel to play day to day. At Metro, he covers console and PC games, with a focus on Nintendo, fighting games and competitive titles, and he mixes reviews, news and commentary on major releases and hardware. He writes clear, player-focused criticism on mechanics, monetisation, accessibility and local multiplayer appeal. He also reports on live service systems, trailers, reveals, studio statements and consumer issues such as PS5 Pro scalpers. Beyond Metro, he works as a freelance entertainment journalist across games, TV, film, music and esports, with work published in NME, Rolling Stone UK, Radio Times, Edge, Nintendo Life and VG247.