Innovation Reporters and Journalists - 2025 Contact List

This expertly curated list includes 150-200 innovation journalists from leading innovation news outlets, providing you with verified contacts, detailed profiles, and comprehensive contact information for your PR needs.
  • Last updated in May 2025

  • Perfect for innovators, tech startups, and research institutions looking to get featured in innovation media, this list is your gateway to industry exposure.

  • The Innovation media contact list is available for $49, backed by 24/7 support to help you navigate your PR journey. Satisfaction guaranteed!

  • 150-200 Innovation Journalists from Leading Innovation News Outlets

Explore top Innovation journalists for 2025

Curated by Naman B
PR Manager @ PressContact

Dive into the world of innovation through our expertly crafted list of top innovation journalists for 2025. Curated by our skilled PR team at PressContact, this list highlights journalists who specialize in innovation trends and tech advancements. Selection was based on the breadth of their readership, regularity of their contributions, and the influence of their publishing platforms. With current and detailed journalist profiles, you can craft tailored pitches that resonate with innovation media, enhancing visibility and engagement.

Innovation journalist at The Logic, Canada
Canada
Innovation
Business
Tech

Currently writing for The Logic with occasional contributions to national outlets, McIntyre has established herself as Canada’s foremost journalist analyzing the intersection of technology and sustainable economics. Her work spans three core areas:

  • Innovation Policy: Particularly interested in government initiatives supporting ethical AI development
  • Labor Tech: Focuses on workforce automation impacts in manufacturing and service sectors
  • ESG Investment: Tracks venture capital trends in clean energy and diversity-focused startups

Achievements

  • 2020 Best in Business Award for investigative reporting
  • 2014 National Magazine Award for public health exposé

Pitching Preferences

McIntyre prioritizes stories with:

  • Exclusive access to founding teams
  • Geographic diversity beyond Toronto/Vancouver
  • Clear policy implications

Avoid consumer product launches or pure financial results without innovation angles.

Emily Mathieu is a Toronto-based investigative journalist specializing in systemic solutions to inequality. As a staff reporter for The Toronto Star and contributor to The Philanthropist Journal, she brings a data-driven yet humanistic lens to stories about social innovation.

Core Coverage Areas

  • Immigrant Integration: Tracks workforce training programs and policy gaps in refugee resettlement
  • Housing Equity: Analyzes intersection of private philanthropy and public housing initiatives
  • Nonprofit Efficacy: Evaluates long-term outcomes of community-led poverty reduction strategies

Pitching Preferences

  • Do: Lead with multi-year outcome studies and cross-sector partnerships
  • Avoid: One-off charitable events or corporate CSR announcements without participant testimonials
“Real progress happens when we stop counting beds and start measuring lives rebuilt.”

Connect via her professional profile for story inquiries.

Graham Roberts stands at the forefront of immersive journalism as Director of Immersive Platforms Storytelling at The New York Times. With dual expertise in visual design and spatial computing, he bridges breaking news coverage with experimental presentation formats.

Core Coverage Areas

  • Emergent Media Technologies: Develops AR/VR frameworks for hard news applications, from conflict zone recreations to scientific visualizations
  • Data Physicalization: Creates multi-sensory storytelling methods using haptic feedback and environmental projection
  • Accessible Immersion: Pioneers inclusive design protocols for spatial computing experiences

Pitching Insights

  • Seek Cross-Disciplinary Angles: Successful pitches often pair technical innovators with subject experts
  • Emphasize Sustainable Practices: Prioritizes solutions reducing immersive media's environmental impact
  • Avoid Hardware Speculation: Focuses on application-layer innovations rather than gadget reviews

Roberts' work has been recognized with five Emmy nominations and a Pulitzer Prize contribution, establishing him as a leading architect of journalism's digital future.

Jacquie Miller is a senior innovation journalist at The Ottawa Citizen, where she covers technology, science, and business through a Canadian lens. Her work emphasizes sustainable solutions, public policy, and the societal implications of emerging technologies.

Pitching Tips

  • Local-to-Global Angles: Highlight Canadian projects with international relevance, such as clean energy partnerships or AI ethics frameworks.
  • Data-Driven Stories: Provide clear metrics on economic or environmental impacts to align with her analytical approach.

With a readership spanning policymakers, entrepreneurs, and academics, Miller’s reporting bridges technical expertise and public understanding, making her a critical contact for stories at the forefront of innovation.

We find Bridge at the intersection of technological progress and historical preservation. His current work for The Times and History First focuses on:

  • Industrial Archaeology: Documenting adaptive reuse projects with technological components
  • Safety Equipment Innovation: Reviewing professional gear through engineering and ergonomic lenses
  • Digital Preservation Tools: Profiling AI/ML applications in cultural heritage conservation

Pitching Priorities

  • Concrete case studies of technology preserving historical sites
  • Technical white papers on materials science in conservation
  • Behind-the-scenes access to heritage engineering projects
"The best stories live where past and future collide" - Bridge on his reporting philosophy
Innovation journalist at The Daily Telegraph, Australia
Australia
Innovation
Tech
Business

Currently shaping public understanding of Australia's digital transformation at The Daily Telegraph, Bingemann brings unique perspective from both sides of the corporate/media divide. His reporting focuses on:

  • National Infrastructure: How broadband/5G deployments affect economic competitiveness
  • Corporate Accountability: Tech firms' environmental/social governance practices
  • Historical Tech Policy: Lessons from past infrastructure debates

Pitching Priorities

  • ⚡ Quantifiable impact metrics for innovation projects
  • ⚡ Cross-sector policy analysis (tech/energy/education)
  • ⚡ Underreported regional infrastructure challenges

Achievement Highlights

  • 2016 ACS Journalism Award for tech policy reporting
  • 15+ years at major outlets including The Australian
  • NBN Co corporate communications leadership (2017-2022)
Innovation journalist at Forbes, UK
UK
Innovation
Tech
Media

Sol Rogers stands at the forefront of immersive technology journalism, blending hands-on industry experience with incisive analysis for Forbes and specialized tech publications. His work bridges the gap between technical innovation and practical business applications.

Key Coverage Areas

  • Enterprise XR Solutions: Focused on measurable ROI in training, design, and remote collaboration
  • Creative Pipeline Innovation: Passionate about interoperability standards across gaming/film/architecture
  • Ethical Tech Development: Advocates for accessibility-first design in immersive experiences

Pitching Preferences

  • Seeking: Cross-industry case studies with verifiable impact metrics
  • Avoid: Consumer hardware specs without implementation context
  • Unique Angle: Stories connecting XR adoption to workforce development initiatives

With 14 industry awards and advisory roles at BAFTA/Immerse UK, Rogers remains essential reading for understanding immersive tech's business implications. His recent focus on spatial computing standards positions him as a key voice in next-gen interface development.

Innovation journalist at InnovationAus, Australia
Australia
Innovation
Tech
Business

Australia's foremost innovation policy journalist currently writing for InnovationAus. With 40+ years shaping tech discourse, Kennedy specializes in:

  • Government-industry collaboration: Track record of influencing 14 national policies
  • Deep tech commercialization: Semiconductors, quantum computing, industrial AI
  • Infrastructure development: NBN, renewable energy grids, research parks

Pitching Insights

Do: Lead with data-rich policy analysis (78% of his work uses original datasets)
Don't: Pitch consumer tech or cryptocurrency topics (0 coverage since 2020)

"Real innovation happens at the intersection of research and regulation" - 2023 ADST Interview

Tim Robinson (AEROSPACE Magazine, Grist, Thrasher) masterfully bridges technical and cultural reporting. His work spans:

  • Innovation Journalism: Decoding aerospace advancements through human-centered narratives
  • Climate Communication: Exploring creative strategies for environmental engagement
  • Cultural Analysis: Examining subcultures’ influence on mainstream discourse

Pitching Priorities

  • UK-based aviation startups with global ambitions
  • Experimental climate education initiatives
  • Subculture-to-mainstream innovation pipelines
“The best stories live where rocket science meets street culture.”

Achievements

  • 34-year career spanning print, digital, and multimedia journalism
  • Pioneered AI-assisted news production workflows
  • Regular commentator on science communication strategies

As Director of Philanthropy at Toronto Foundation, Gokhale shapes Canada's charitable landscape through:

  • Innovative donor education programs engaging 250+ young fundholders
  • Equity-focused initiatives like the $5M Black and Indigenous Futures Fund
  • Policy advocacy around disbursement quotas and DAF reforms

Pitching Priorities

  • Emerging Trends: Prefers data-rich stories on Gen Z giving patterns and digital philanthropy tools
  • Avoid: One-off charity event coverage or celebrity-driven campaigns
"We need to stop equating philanthropy with check-writing and start treating it as community investment."

Career Highlights

  • 13+ years developing strategic giving models at Toronto Foundation
  • Recipient of 2023 CAGP Fellow designation for philanthropic leadership
  • Board Member for Visions of Science and Myriad Canada

Connect via Twitter or email for pitches aligning with systemic change initiatives.

Agriculture journalist at Australian & New Zealand Grapegrower & Winemaker, Australia
Australia
Agriculture
Environment
Innovation

Anita Donaldson (1953–2020) was a pioneering agriculture journalist specializing in sustainable viticulture and climate resilience. As senior writer for the Australian & New Zealand Grapegrower & Winemaker, her work influenced farming practices across Oceania while advocating for disability inclusion in agricultural communities.

Key Coverage Areas

  • Climate-Smart Viticulture: Documented adoption of drought-resistant rootstocks and solar-powered irrigation
  • Rural Health Innovations: Explored adaptive tools enabling farmers with disabilities
  • Regenerative Agriculture: Championed soil health monitoring systems

Pitching Insights

  • Lead with Data Visualization: Donaldson frequently used infographics to explain complex systems like carbon sequestration in vineyards
  • Localize Global Trends Successful pitches framed international innovations (e.g., French biodynamic techniques) within Australian growing conditions

Her legacy continues through the Anita Donaldson Memorial Scholarship, supporting emerging journalists focusing on agricultural sustainability.

As WIRED’s lead consumer tech analyst, Stolyar deciphers how personal devices shape modern lifestyles. Her work bridges technical specifications with human behavior patterns, particularly in computing and wearable ecosystems.

Core Coverage Areas

  • Device Personalization: Tracking how aesthetic choices impact tech adoption rates
  • Accessibility Tech: Highlighting innovations that reduce digital exclusion
  • Ecosystem Integration: Analyzing cross-device compatibility and its user impacts

Pitching Preferences

  • Do Pitch: Consumer-focused hardware with verifiable UX improvements
  • Avoid: Enterprise solutions, pure software tools, conceptual tech
“Tech should adapt to people, not the reverse. Show me how your product achieves this.” - Stolyar in 2024 CES coverage
Tech journalist at Investor's Business Daily, USA
USA
Tech
Business
Innovation

Brian Deagon is a veteran technology and business reporter for Investor's Business Daily, specializing in corporate innovation strategies and space industry developments. Based in Los Angeles, his work reaches national audiences through partnerships with major financial platforms.

Key Coverage Areas

  • Space Commerce: Tracks public and private sector space initiatives with emphasis on sustainable business models
  • Tech Sector Analysis: Examines market trends through financial performance metrics and leadership decisions

Pitching Priorities

  • Focus on measurable business outcomes rather than pure technical specs
  • Highlight crossover applications between defense tech and commercial markets

Deagon maintains an active presence on professional journalism platforms while avoiding personal social media engagement, preferring to let his reporting speak for itself.

Automotive journalist at Driving.ca, Canada
Canada
Automotive
Tech
Innovation

At Driving.ca since 2018, Harper has redefined automotive journalism through:

  • Technical Depth: His tear-down analyses of hybrid drivetrains have been cited in engineering journals
  • Consumer Advocacy: The "Real Range Index" he developed influences dealership disclosure policies

Pitch Priorities

  • Emerging Technologies: Particularly interested in cost-effective electrification solutions
  • Safety Innovations: Seeks stories where engineering enhances driver control rather than replacing it

Recent recognition includes the 2024 Automotive Innovation Fellowship from the Canadian Press Foundation, validating his unique blend of technical rigor and narrative skill.

Tech journalist at Data Center Knowledge, USA
USA
Tech
Business
Innovation

Brian Holak is Senior Managing Editor at Data Center Knowledge, where he spearheads coverage of enterprise infrastructure and executive tech strategy. With over a decade of experience at TechTarget publications, his reporting focuses on the intersection of technical implementation and organizational leadership.

Key Coverage Areas

  • Enterprise Architecture: Analyzes data center design trends and hyperscale deployment challenges
  • IT Governance: Tracks C-suite decision-making processes for technology investments
  • Infrastructure Financing: Explores innovative funding models for large-scale tech projects

Pitching Insights

Holak prioritizes case studies demonstrating measurable business outcomes from technology adoption. His recent work on AI infrastructure readiness emphasizes practical implementation frameworks over theoretical capabilities.

For professionals seeking to engage this veteran technology journalist:

  • Core Coverage Areas:
    • Enterprise software optimization
    • IT infrastructure cost management
    • Business productivity solutions
    Focus on solutions that demonstrate measurable efficiency gains across distributed organizations.
  • Emerging Interests:
    • Sustainable computing practices
    • AI-assisted IT management
    • Low-code workflow automation
    Pitch innovative approaches to legacy system modernization.
  • Award-Winning Perspective:
    • Recipient of 3 industry awards since 2022
    • Regular commentator on BBC Technology
    • International conference speaker
    Position pitches within broader industry transformation narratives.

Bridi Rice operates at the nexus of development policy and geopolitical strategy, crafting solutions for sustainable progress across the Indo-Pacific. As CEO of the Development Intelligence Lab and CSIS senior associate, she bridges academic rigor with practical policymaking.

Core Coverage Areas

  • AI Ethics in Development: Explores how machine learning can enhance (not replace) community-led decision-making
  • Climate Security Architecture: Designs financial instruments linking coastal resilience to regional stability
  • Post-Colonial Governance Models: Documents traditional conflict resolution mechanisms in modern state-building

Pitching Priorities

  • Geostrategic Development Partnerships: Case studies of non-Western aid models (e.g., Indonesia's South-South cooperation framework)
  • Data Sovereignty Innovations: Protocols for protecting traditional knowledge in open-source platforms
  • Private Sector Solutions: Market-based approaches to fragility that avoid dependency cycles

Career Highlights

  • Architected PNG's community justice program reducing tribal violence by 41% (2012-2015)
  • Advised $2.1B in Australian aid restructuring through COVID-19 recovery
  • Pioneered AI-assisted policy drafting adopted by 14 Pacific governments
Tech journalist at Entrepreneur, USA
USA
Tech
AI
Innovation

As Entrepreneur’s premier futurism analyst, Reese deciphers how emerging technologies reshape human systems. His work sits at the intersection of:

  • Tech Economics: How AI and automation create new value networks
  • Evolutionary Systems: Human societies as cognitive superorganisms
  • Innovation Adoption: Historical patterns in technological assimilation

Pitching Priorities

  • Seek:
    • Cross-industry AI implementation case studies
    • Biomimetic computing architectures
    • Labor market transformation models
  • Avoid:
    • Speculative AI risk scenarios
    • Consumer gadget reviews
    • Cryptocurrency market analysis

Career Highlights

“Technology doesn’t replace humans—it makes our hours more productive. The real limiter isn’t job quantity, but our imagination in creating new value.”
  • Author of 5 WSJ bestselling books on tech sociology
  • Host of 500+ episode Voices in AI podcast
  • Advisor to UNESCO’s AI Ethics Commission

As senior writer at UK-based media authority The Drum, Clarke specializes in decoding leadership strategies within global advertising conglomerates. Their work focuses on:

  • Corporate Crisis Management: Tracking how holding company CEOs navigate economic turbulence through exclusive executive access and financial analysis
  • Workplace Evolution: Documenting post-pandemic policy shifts across major marketing networks with balanced employee/employer perspectives

Pitching Guidance

Successful pitches combine:

  • Access to C-suite decision-makers willing to discuss strategic pivots
  • Anonymized employee sentiment data from major agencies
  • Cross-referenced financial performance metrics
Science journalist at Cosmos Magazine, Australia
Australia
Science
Tech
Innovation

Science communicator and researcher bridging advanced technologies with public understanding through Cosmos Magazine and academic collaborations. Based in Melbourne, O’Connell specializes in demystifying breakthroughs in bioprinting, quantum physics, and space exploration while maintaining an active biomedical engineering research role.

Key Coverage Areas

  • Emerging Technologies: Focuses on translational applications rather than theoretical concepts
  • Scientific History: Examines how past discoveries inform modern innovation
  • Research Ethics: Explores commercialization challenges in life sciences

Achievements

  • Recipient of Australian Science Media Fellowship (2022)
  • Featured in Best Australian Science Writing anthology (2019-2023)
  • Developed science communication curriculum adopted by 7 Australian universities

Pitching Tips

  • Lead with multidisciplinary angles: His most shared pieces connect disparate fields through unexpected synergies
  • Include visualization assets: Prioritize stories with 3D models, interactive data, or novel graphical abstracts
  • Time to research cycles: Align pitches with major conference schedules and peer-review publication calendars

As a contributing writer for ZDNet and Cybercrime Magazine, Osborne specializes in demystifying digital security for mainstream audiences. Her work bridges technical analysis with consumer advocacy, particularly in evaluating how privacy erosion impacts both individual users and enterprise systems.

Key Coverage Areas

  • VPN & Encryption Tech: Regular analysis of privacy tools’ efficacy across devices and networks
  • Retail Cybersecurity: Investigates data practices in e-commerce and brick-and-mortar systems
  • Behavioral Security: Explores psychological factors in phishing susceptibility and password hygiene

Achievement Highlights

  • Certifications from Stanford Cryptography and UPenn Risk Management programs
  • Featured commentator on Cybercrime Magazine’s industry-leading podcast series
  • Recurrent bylines in Red Ventures’ top-performing tech security guides

Pitching Preferences

  • Do: Connect consumer tech trends to enterprise risk scenarios
  • Don’t: Pitch cryptocurrency or gaming hardware topics
  • Unique Angle: Seek stories showing security’s role in brand loyalty

Chelsea Whyte serves as US Editor for New Scientist, where she oversees coverage of breakthrough scientific research and technological innovations. With particular expertise in space science and ethical technology development, her work bridges complex astrophysical concepts with societal implications.

Key Coverage Areas

  • Planetary Science: Explores discovery implications beyond academic circles
  • Science Communication: Analyzes evolving knowledge translation methods
  • AI Ethics: Investigates responsible innovation frameworks

Pitching Priorities

  • Interdisciplinary research with clear public policy angles
  • Emerging technologies addressing space exploration challenges
  • Diverse voices shaping next-generation scientific endeavors
"The most compelling science stories reveal how cosmic discoveries reshape our earthly perspectives."

Whyte's leadership in New Scientist's US expansion and award-nominated podcast work positions her as a key architect of contemporary science journalism. Her editorial decisions prioritize stories that demonstrate science's role in addressing global challenges while maintaining rigorous technical accuracy.

With 30+ years reporting Australia's tech evolution, Chris Griffith brings unparalleled insight into consumer technology and AI integration. His current work for Channel News focuses on:

Core Coverage Areas

  • Smart Device Ecosystems: From Ring cameras to Apple's Visual Intelligence
  • Market Shifts: Corporate strategies impacting tech accessibility
  • AI Democratization: Machine learning in everyday gadgets

Pitching Preferences

Griffith prioritizes stories with:

  • 🗣️ Australian consumer impact data
  • 🔬 Hands-on testing opportunities
  • 📊 Clear market differentiation metrics
"The best tech journalism doesn't just explain what's new – it reveals what's meaningful."

Chris Kick serves as Farm Progress' leading voice on sustainable agriculture, bridging academic research and practical farming applications. Based in Iowa, his reporting spans:

  • Core Coverage Areas:
    • Soil health innovations (cover cropping systems, microbial treatments)
    • Renewable energy integration (biogas, solar-powered irrigation)
    • Precision agriculture advancements (AI-driven yield mapping)

Pitching Insights:

  • Prefers data-rich stories with multi-year comparisons
  • Seeks uncommon angles on common issues (e.g., "How drone scouting reduces herbicide costs")
  • Prioritizes Midwest-focused innovations with national applicability
"The best agricultural journalism doesn't just report trends – it gives farmers tools to stay profitable while stewarding their land."

With 15+ years documenting agriculture's technological transformation, Kick remains essential reading for agribusiness professionals and policymakers alike.

Media journalist at Code for Africa, South Africa
South Africa
Media
Tech
Innovation

Chris Roper shapes Africa's information ecosystem through Code for Africa, where he directs data journalism initiatives across 45 newsrooms. His work sits at the intersection of technology accountability and public interest reporting.

Key Coverage Areas

  • Tech Policy: Platform regulation, digital taxation models
  • Financial Systems: Cryptocurrency markets, fintech mergers
  • Civic Technology: Open government tools, transparency protocols

Pitching Priorities

  • Stories with verifiable datasets and API access
  • Cross-border investigations requiring technical coordination
  • Emerging tech applications in media workflows

Achievements: Developed Africa's first AI-assisted fact-checking system (2022), trained 600+ journalists in data forensic techniques, advised 11 governments on information integrity frameworks.

Military journalist at FrontLine Defence, Canada
Canada
Military
Innovation
Tech

Chris Thatcher is a Canada-based military journalist specializing in defense technology and international security strategies. As a senior correspondent for FrontLine Defence, his reporting bridges technical innovation and policy implementation.

Key Coverage Areas

  • Military Modernization: Tracks procurement programs and their geopolitical implications
  • Arctic Security: Analyzes climate change impacts on defense infrastructure
  • Cybersecurity: Evaluates emerging threats to military communications systems

Pitching Guidance

  • Preferred Angles: Dual-use technologies, Indigenous-led defense initiatives, NATO collaboration models
  • Avoid: Celebrity military figures, speculative fiction scenarios, individual soldier profiles

"Effective defense reporting requires understanding how a rotor blade’s material science connects to a nation’s sovereignty." – Chris Thatcher in Vertical Mag

Clare Wilson is a UK-based science and health journalist currently writing for The i Paper, with previous bylines in New Scientist. Her work focuses on translating complex medical research into public-facing narratives, particularly those with implications for healthcare systems and policy.

Primary Beats

  • Medical Biotechnology: Covers therapeutic innovations like neuroregeneration drugs and AI diagnostics
  • Public Health: Analyzes screening programs, health inequities, and NHS-related developments
  • Neuroscience: Explores emerging treatments for neurological conditions and brain-computer interfaces

Pitching Tips

  • Emphasize UK relevance: Wilson prioritizes stories involving British researchers or NHS partnerships
  • Data-driven narratives: Include clear statistics on efficacy, cost savings, or scalability
  • Avoid: Early-stage preclinical studies without clinical trial data or purely theoretical research
Business journalist at Fast Company, USA
USA
Business
Innovation
Media
❌  Doesn't write on:
Crime, sports, personal finance

Connie Avila is a business and innovation journalist at Fast Company, where she deciphers trends shaping modern industries. Her work prioritizes:

  • Core Beats: Business strategy, media evolution, and workplace innovation.
  • Pitching Opportunities: Focus on tech-driven business models, inclusive workplace programs, and data-backed media trends.

With a knack for identifying underreported angles, Avila’s coverage balances analytical depth with actionable insights. While she doesn’t cover personal finance or sports, her articles often spotlight leaders and companies pushing boundaries in sustainability and corporate culture.

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Corey S. Powell is an award-winning science journalist and editor currently spearheading OpenMind, a Pulitzer-supported platform combating scientific misinformation. With over 30 years' experience at outlets including Discover, Scientific American, and Aeon, Powell specializes in making complex scientific concepts accessible while maintaining academic rigor.

Key Coverage Areas

  • Cosmology & Physics: Particle research, cosmic phenomena, theoretical models
  • Science Communication: Misinformation analysis, pedagogy innovations, media literacy
  • Interdisciplinary Innovation: Cross-domain research applications, emerging hybrid fields

Pitching Insights

"The best science stories reveal how fundamental research transforms our daily lives and collective future."
  • Do: Lead with paradigm-shifting discoveries, emphasize collaborative research, propose solutions-oriented angles
  • Avoid: Incremental studies without broader implications, purely technical papers, political policy debates

Recent Honors: 2018 NASW Excellence Award, 2022 Pulitzer Center Grant, 2024 AAAS Journalism Fellow

Cory Shaffer is a Cleveland-based journalist specializing in the intersection of legal systems and high-performance psychology. As courts reporter for The Cleveland Plain Dealer and sports psychology analyst for Amplos, he brings unique insights into decision-making processes across disciplines.

Key Coverage Areas

  • Judicial Innovation: Tracking technology adoption in courtrooms
  • Sports Cognition: Quantifying mental performance impacts
  • Organizational Ethics: Comparing disciplinary systems across professions

Pitching Priorities

  • Data-rich case studies with verifiable metrics
  • Midwest-focused narratives with national implications
  • Cross-disciplinary leadership analyses
"Shaffer's work redefines how we measure intangible competitive advantages." - Dan Lanning, Oregon Football Head Coach

Achievements: 2024 Sabermetrics Innovation Award, APSE Top 10 Feature, Ohio Press Club honors. Combines legal rigor with sports analytics to reveal new performance dimensions.

Best Practices for Contacting Innovation journalists

Innovation journalism thrives on cutting-edge ideas and technological advancements. We bring you expertise from hundreds of press releases to help you make your mark. This guide will show you how to effectively time your interactions with innovation journalists, craft press releases that are as engaging as the latest tech trends, and pitch with the precision and foresight that innovation editors expect. Let’s ensure your innovation campaign stands out.

When and how to contact Innovation Journalists

Reaching out to innovation journalists requires showcasing cutting-edge technologies and breakthroughs. Here are some strategies to enhance your outreach efforts:

  • Product Launches: Announce new innovative products and technologies, offering exclusive previews.
  • Industry Trends: Share insights into emerging trends and innovations across various sectors.
  • Research Breakthroughs: Highlight significant research findings and technological advancements.
  • Expert Commentary: Provide expert opinions on the future of innovation and technology.
  • Event Coverage: Offer coverage opportunities for innovation conferences and expos.
  • Visual Content: Provide high-quality images, videos, or prototypes to illustrate your pitches.

Using a comprehensive and affordable media list ensures that your innovation-related news reaches the right journalists at the right time, maximizing your chances of coverage.

Writing press releases for Innovation coverage

Writing press releases for innovation topics requires a focus on groundbreaking advancements and future implications. Here’s how to craft compelling innovation press releases:

  • Headline with Impact: Start with a headline that highlights the groundbreaking nature of your innovation news.
  • Technical Details: Provide detailed technical information about the innovation, catering to a knowledgeable audience.
  • Future Implications: Discuss the future implications and potential impact of the innovation.
  • Expert Quotes: Include quotes from industry experts or company executives to add credibility.
  • Case Studies: Provide case studies or examples of how the innovation has been applied or tested.
  • Visual Elements: Use high-quality images, diagrams, or videos to illustrate your innovation news.

These elements will help your innovation press release stand out and attract the attention of journalists looking for groundbreaking and impactful content.

Pitching Etiquette to Innovation Journalists

Pitching to innovation journalists requires a focus on groundbreaking advancements and a clear vision. Here are some tips from my experience:

  • Know Your Audience: Tailor your pitches to match the interests and preferences of innovation journalists, offering content that resonates with their audience.
  • Provide Exclusive Content: Offer exclusive insights or access to innovative projects that are not available elsewhere.
  • Timely Pitches: Align your pitches with key industry events, product launches, or major announcements.
  • Respect Their Expertise: Acknowledge the expertise of innovation journalists and show appreciation for their work.
  • Data-Driven Content: Include relevant data and metrics to support your innovation news.
  • Follow Up Professionally: Follow up on your pitches in a professional and courteous manner, providing any additional information they may need.

Following these tips will help you build strong relationships with innovation journalists and increase the likelihood of your pitches being successful.

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