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Startup Journalists - USA

Startup Journalists - USAStartup Journalists - USAStartup Journalists - USAStartup Journalists - USA

Discover and contact the top Startup journalists in USA, updated for 2025. If you're interested in contacting Startup journalists, you can sign up below and download the Startup journalists contact list!

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Top Startup Journalists in USA (2025)

The Top Startup Journalists in USA in 2025 are:

Startup journalist at Fortune, USA
USA
Startup
Business
Wellness

Andy Dunn (Fortune, Inc.) specializes in startup culture, mental health innovation, and AI-driven social solutions. His work bridges Silicon Valley’s technical ambitions with human-centered design principles.

Key Coverage Areas

  • Startup Mental Health Infrastructure: Documents therapeutic interventions in high-growth environments
  • AI Curation Ethics: Explores algorithmic matchmaking beyond dating apps
  • Cultural Anthropology of Tech: Analyzes founder psychology and team dynamics

Achievements

  • Porchlight Business Book Award 2022 for Burn Rate
  • Featured speaker at SXSW 2024’s “Loneliness Tech” summit
  • Advisor to Surgeon General’s loneliness task force

Startup journalist at WSJ Pro: Venture Capital, USA
USA
Startup
Health
Business

As a senior reporter for WSJ Pro: Venture Capital, Gormley deciphers complex funding flows in biotechnology and digital health. His work illuminates how AI, regulatory shifts, and Medicaid expansion are reshaping healthcare investment.

Key Coverage Areas

  • AI-Driven Drug Discovery: Tracks startups using machine learning for target identification and clinical trial optimization
  • Alternative Funding Models: Analyzes revenue-sharing agreements, venture studios, and corporate co-development deals
  • Health Equity Tech: Spotlights companies improving care access for Medicaid populations through tech-enabled services

Pitching Insights

  • Lead with data depth: Successful pitches reference proprietary datasets or unique validation methodologies
  • Connect to policy: Gormley favors startups addressing CMS innovation priorities or FDA digital health guidelines
  • Avoid me-too solutions: His 2025 rejection rate for "another telehealth platform" pitches exceeded 80%

With over 20 years of institutional knowledge, Gormley’s reporting serves as both market signal and strategic compass for healthcare investors.

Startup journalist at TechCrunch, USA
USA
Startup
Tech
Innovation

Julie Bort (TechCrunch) specializes in startup ecosystems, corporate culture, and enterprise technology. Her work dissects how financial strategies and leadership decisions ripple through organizations, particularly in high-growth tech companies.

Pitching Insights

  • Seek Infrastructure Stories: Bort transforms technical debt into boardroom drama. Pitch her on database migrations that delayed IPOs or cybersecurity oversights that reshaped product roadmaps.
  • Track Founder Paradoxes: She spotlights the gap between visionary rhetoric and operational reality. Share examples of CEOs touting AI ethics while underfunding model audits.

Achievements

  • 2024 Gerald Loeb Award for exposing WeWork’s financial and cultural decay
  • Cited in 3 congressional hearings on tech workplace reforms

Startup journalist at Valor Ventures, USA
USA
Startup
Tech
AI

Lisa Calhoun merges frontline VC experience with incisive tech commentary as a lead voice at Valor Ventures. Her work illuminates the rise of Southern startups and AI’s transformative role in B2B industries.

Pitching Insights

  • AI That Augments Expertise: Prioritize tools enhancing (not replacing) human decision-making, like Visalaw.ai’s legal document platform.
  • Southern Innovation Hotspots: Highlight regional advantages, from Nashville’s healthcare networks to Atlanta’s fintech corridor.
  • Capital-Efficient Growth: Demonstrate clear paths to Series A readiness with metrics like CAC payback under 12 months.

Awards Snapshot

  • 2025: Closed Valor’s $27M Fund III amid market contraction
  • 2012: American Business Awards’ Female Entrepreneur of the Year
  • 2018–Present: NSF-backed Startup Runway Foundation leadership

Startup journalist at The Wall Street Journal, USA
USA
Startup
Finance
Tech

Yuliya Chernova is an award-winning venture capital and tech reporter at The Wall Street Journal, where she anchors coverage of startup ecosystems and investment trends through her weekly column "Chernova's Take." Based in New York, her work focuses on three core areas:

  • AI-Driven Business Transformation: Tracking how legacy industries adopt emerging technologies
  • Capital Allocation Patterns: Analyzing shifting VC priorities across market cycles
  • Workforce Evolution: Examining labor impacts of technological disruption

Pitching Priorities

Successful story proposals typically include:

  • Verified metrics on technology implementation ROI
  • Cross-generational consumer behavior data
  • Novel fund structures or geographic investment flows

Achievements: Chernova's 2008 Neal Award-winning investigation remains required reading in business journalism programs, while her 2025 Khosla Ventures scoop influenced SEC disclosures practices for private equity firms.

Lifestyle journalist at Anna Daily, USA
USA
Lifestyle
Fashion
Startup

Anna Redman (b. 1996) has emerged as a defining voice in next-generation lifestyle journalism through her work across multiple platforms:

  • Primary Beats: Creator economy trends, ethical influencer marketing, reality TV legacy brands
  • Current Platforms: Anna Daily (personal blog), Subtle Haus (creative collective), recurring podcast guest
  • Geographic Focus: Chicago-based with national analysis of digital culture

Pitching Priorities

  • Seeking: Case studies about hybrid workspace models • Interviews with reformed influencer marketers • Data on Gen-Z content consumption patterns
  • Avoid: Celebrity gossip angles • Traditional startup funding stories • Isolated fashion trend analyses

“The best stories help creators work smarter, not just harder.” — Redman’s editorial philosophy

Tech journalist at GeekWire, USA
USA
Tech
Business
Startup

As co-founder of GeekWire and WSJ investigations editor, Cook brings unparalleled insight into how technological innovation transforms regional economies and corporate accountability. His work sits at the intersection of:

  • Tech Policy & Infrastructure: Tracked cloud computing adoption patterns through 10+ years of AWS partner program data
  • Startup Economics: Developed predictive models for funding gaps using Crunchbase and SEC filing correlations
  • Media Innovation: Pioneer in hybrid revenue models (40% events, 35% subscriptions, 25% advertising at GeekWire)

Pitching Priorities

  • Do: Lead with data-rich case studies showing ecosystem impacts
  • Don't: Pitch consumer gadget launches without enterprise adoption context

Business journalist at Business Insider, USA
USA
Business
Tech
Startup

Madeline Stone is a senior correspondent at Business Insider, where she covers e-commerce, corporate culture, and startup ecosystems. With a career spanning nearly a decade, she has become a definitive voice on platforms like Amazon and Shopify, blending investigative rigor with nuanced storytelling.

Pitching Focus Areas

  • E-Commerce Innovation: Stone tracks how startups scale within platform-driven markets, especially those leveraging AI or novel supply-chain models.
  • Workplace Equity: Her reporting often highlights gender disparities and labor practices in tech, making her a key contact for stories about DEI initiatives or employee advocacy.
  • Third-Party Seller Dynamics: Pitches should explore regulatory, financial, or operational challenges faced by small businesses on major marketplaces.

Avoid

  • Hardware Tech: She rarely covers physical devices or IoT innovations unless tied to e-commerce software.
  • International Trade Policy: While global, her work focuses on U.S.-based companies and their domestic ecosystems.

Based in the Northeastern U.S., Stone mentors with Girls Write Now and holds degrees from the University of Notre Dame. Her bylines have influenced corporate policy shifts at Amazon and Shopify, cementing her reputation as a journalist who bridges boardroom strategies with grassroots realities.

AI journalist at Business Insider, USA
USA
AI
Startup
Business

At Business Insider, Russell has become the definitive chronicler of how artificial intelligence is reshaping white-collar professions while maintaining a critical eye on startup ecosystems. Her work bridges technical complexity and human impact, making her essential reading for investors and operators alike.

Current Focus Areas

  • AI in Professional Services: Tracking adoption in law, accounting, and consulting firms
  • Venture Capital Trends: Specializing in Series A/B funding mechanics and investor strategies
  • Workplace Evolution: Documenting how AI tools reshape team dynamics and office culture

Pitching Insights

  • Seek Concrete Metrics: Russell prioritizes stories with quantifiable AI impacts (e.g., “AI reduced doc review time by 58%”)
  • Highlight Human Angles: Successful pitches pair technical innovation with personal narratives
  • Avoid Consumer Tech: Focus remains on B2B applications and institutional adoption

Career Highlights

  • 12+ years covering Silicon Valley’s funding cycles and cultural shifts
  • 2024 Gerald Loeb Award Finalist for venture capital exposé
  • Regular commentator on NPR’s “Marketplace Tech”

Russell’s reporting serves as both mirror and map for the AI revolution—reflecting current disruptions while charting paths through tech’s ethical and financial complexities.

Tech journalist at TechCrunch, USA
USA
Tech
Startup
AI

Sarah Perez shapes global understanding of consumer technology as TechCrunch's veteran reporter and analyst. With 14+ years tracking digital innovation, she reveals how apps and platforms transform everyday behaviors.

Core Coverage Areas

  • Pandemic Tech Legacy: Documents lasting impacts of COVID-19 adaptations in travel, retail, and social platforms
  • Authentication Evolution: Analyzes biometric systems' balance between convenience and privacy
  • Generational Tech Divides: Explores differing adoption patterns between Millennials and Gen Z

Pitching Priorities

Successful outreach to Perez requires:

  • Concrete metrics showing user behavior changes
  • Clear differentiators from previous tech generations
  • Identifiable cultural impacts beyond tech circles
"The most compelling stories live where technical capability meets unexpected human adaptation." - Perez on tech journalism's mission

Recent breakthrough reporting includes Amazon's biometric retail systems and dating apps' AI integration struggles. Perez continues influencing tech development through incisive analysis that bridges industry practice and consumer experience.

Business journalist at Entrepreneur, USA
USA
Business
Startup
Innovation

Scott Gerber is a leading voice in practical entrepreneurship, currently contributing to Entrepreneur. With a focus on actionable strategies for startups and small businesses, his work bridges the gap between theory and real-world execution.

Pitching Insights

  • What He Covers: Cash flow management, sales revitalization, and community-driven growth. His articles often feature case studies from the Young Entrepreneur Council network.
  • What to Avoid: Overly technical fintech solutions or AI trends lacking human-centric applications.

Career Highlights

  • Founded the Young Entrepreneur Council (YEC), supporting over 10,000 startups since 2010.
  • Authored Never Get a "Real" Job, a manifesto for self-driven careers.

Contacting Startup Journalists in USA

A well-curated, updated media list like the one PressContact provides only completes half the job. The other half depends upon the execution of your campaign. Read this section to understand how you can deliver the best pitch to Startup journalists in USA!

When and why to contact Startup journalists

Startup journalism is a critical and dynamic field that provides valuable insights and analysis on the latest trends and developments in the startup ecosystem. Whether you're a serial entrepreneur, venture capitalist, or accelerator, reaching out to journalists who cover this area can help you build your network and stay ahead of the curve. To pitch your story to startup journalists, focus on the unique value proposition and competitive advantage of your business, as well as its potential to disrupt the market and create new opportunities. Additionally, provide examples and case studies that illustrate the practical benefits and relevance of your offering to their readers. By approaching startup journalists with a well-crafted and relevant pitch, you can create a story that resonates with their audience and generates valuable exposure for your brand.

How to contact Startup Journalists

Are you looking to reach out to some of the top Startup reporters in the United States? Our database is up-to-date for 2025, and you can access the information by signing up below. Once you have registered, you can download the list of Startup journalist contacts.

How to write a Startup press release

• Focus on the headline: The headline should be catchy and attention-grabbing. • Introduce the startup: Provide an introduction about the startup in the first paragraph • Explain the product/service: Explain the product/service and its features in the second paragraph. • Include quotes/testimonials: Include quotes and testimonials from experts, customers and partners in the third paragraph. • Contact information: Provide contact information to allow reporters to get more information.

Pitching Etiquette to Startup journalists

1. Introduce yourself and be polite when reaching out to a journalist. 2. Provide all the relevant information they need in your pitch, including source material and links. 3. Don't pitch a story that is irrelevant to the journalist's area of expertise. 4. Respect the journalist's time and don't bombard them with multiple emails. 5. Give them the opportunity to ask questions and provide feedback. 6. Follow up with the journalist in a timely manner, but don't be overly persistent. 7. Always thank the journalist for their time and consideration.

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Frequently Asked Questions

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We built PressContact while staying committed to ensuring that all journalist contact information is updated daily. Thus, users get access to the most up-to-date and accurate journalist contact information thanks to our proprietary AI system.

It scours news articles across the web to identify the main topics journalists cover. Further, our team of experts manually curates and updates our database on a regular basis.

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