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Discover and contact the top Startup journalists in Australia, updated for 2025. If you're interested in contacting Startup journalists, you can sign up below and download the Startup journalists contact list!
Get Contact List →Download Contact ListThe Top Startup Journalists in Australia in 2025 are:
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As News Editor of Smart Company, Eloise Keating shapes coverage of Australia's dynamic startup ecosystem. Her reporting focuses on:
Successful pitches combine concrete metrics with narrative depth. Recent high-impact pieces include:
Notable Achievement: 2024 Smart50 Innovator Award juror, recognizing her expertise in evaluating sustainable business models.
Clamping down on unnecessary meetings, open source AI and growing food for long space journeys
Diversity Atlas raises $6 million following ‘unprecedented demand’ for its diversity analytics platform
Carma closes $30 million convertible note after Smart50 Innovator Award win
As Australia’s foremost startup journalist, Thomsen deciphers complex funding landscapes while maintaining human-centered storytelling. His work at Startup Daily provides the definitive record of Australia’s innovation economy evolution.
"Startups aren’t just businesses – they’re cultural experiments in solving tomorrow’s problems today."
With 650+ bylines tracking Australia’s tech ascent, Thomsen remains essential reading for investors and founders alike. His editorial vision continues to shape how the nation perceives its innovation capabilities.
Strong Room AI’s administrators press ahead with sale amid court battle over $10 million
Cancer treatment biotech AdvanCell injects $178 million Series C
Air New Zealand's hilarious new Christmas greeting makes fun of the country's accent
Based in Sydney, Angela Castles is Startup Daily’s foremost reporter on sustainable technologies and AI governance. With a career spanning legal journalism and deep-tech analysis, she brings unique rigor to stories about:
When approaching Castles:
Her award-winning work continues to shape Australia’s approach to ethical tech development, making her an essential contact for startups aiming to align profit with purpose.
As lead business journalist for Dynamic Business Australia, Webb specializes in entrepreneurial innovation and small-to-medium enterprise growth strategies. Their work combines historical analysis with forward-looking market insights, particularly in these key areas:
Misha Ketchell is editor and executive director of The Conversation Australia and New Zealand, where he oversees one of the world’s most influential academic journalism platforms. With a career spanning investigative reporting, media policy, and startup leadership, he specializes in:
Pitch Priorities:
“The best stories emerge where academic rigor meets real-world impact.”
Focus on evidence-based solutions to media sustainability challenges, particularly those involving cross-sector collaboration or technological innovation. Avoid consumer tech trends or celebrity-driven narratives.
A well-curated, updated media list like the one PressContact provides only completes half the job. The other half depends upon the execution of your campaign. Read this section to understand how you can deliver the best pitch to Startup journalists in Australia!
Starting a new business can be an exciting but challenging journey. If you're a startup founder or entrepreneur looking to gain visibility and credibility in the industry, reaching out to journalists who cover startups can help you get noticed and build your brand. To pitch your story to startup journalists, focus on your unique value proposition and the problem your business solves, as well as your team's expertise and track record of success. Additionally, be prepared to provide data and metrics that demonstrate your business's potential and traction in the market. By approaching startup journalists with a compelling and data-driven pitch, you can create a story that resonates with their readers and generates valuable exposure for your brand.
If you're interested in connecting with the leading Startup journalists in Australia for 2025, you can join our membership and download our updated list of contacts. This is a great resource for those who want to reach out to the top Startup writers in the country!
• Create a catchy headline which will draw attention of the readers • Start with the basics such as the company name, launch date, and location • Explain the purpose of the startup, what problem it is solving, and what the business model is • Include quotes from founders, partners, or key members of the team • Provide contact information for any follow up questions and inquiries
1. Do your research: review the journalist's work and find topics that could be relevant to your pitch. 2. Be concise and to the point: Journalists have busy schedules and need to quickly assess whether your pitch is of interest to them. 3. Make sure you are providing valuable content: Journalists should be able to understand the importance of your story and why it is unique. 4. Follow up: If you don't hear back right away, don't be afraid to reach out again in a few days. 5. Put yourself in their shoes: Have empathy for the journalist and their time constraints, and be understanding if they are not able to respond. 6. Don't be pushy: Respect the journalist's time and space and don't be too pushy in your follow-ups. 7. Acknowledge rejection: If a journalist rejects your pitch, thank them for their time and don’t take it personally.
Our experience with PressContact has been exceptional.
The media lists provided for Travel and Hospitality have opened doors to major publications, leading to valuable meetings and opportunities.
Thanks a ton!
Fully recommend PressContact! We got two meticulously curated lists for our upcoming launch, saving us countless hours of manual research. Great investment for any agency.
I was pleasantly surprised by the efficiency and affordability of PressContact. Their responsiveness and attention to detail are unmatched.
Investing in their media lists has been a wise decision for our PR team and for our company.
Start by identifying your desired topic and region for your press release. Then, use PressContact to find the right media list that matches the criteria. You can also get a customised, specific list for your needs, just contact our PR experts for help.
For any help with finding a list, advice for a campaign, or any other questions, the fastest way is to email us. Write to PressContact's support team at support@presscontact.co.
Our support team replies within a few hours, and at maximum, 24-36 hours. You can fill the contact form on our website too!
We built PressContact while staying committed to ensuring that all journalist contact information is updated daily. Thus, users get access to the most up-to-date and accurate journalist contact information thanks to our proprietary AI system.
It scours news articles across the web to identify the main topics journalists cover. Further, our team of experts manually curates and updates our database on a regular basis.
Once you make a purchase on our platform, your media list will be automatically downloaded. Need to download it again? You can access it from your dashboard! Still have concerns with your purchase? Contact our support team, and rest assured, they'll reply ASAP.
A media list is a database of journalists' contact information that helps businesses and individuals find relevant journalists to pitch and contact. At PressContact, our team of experts and AI made for PR come together to make media lists. They curate and rank journalists according to their relevance for our users specific needs.