Top Philanthropy Journalists in UK (2025)

As associate editor at Alliance Magazine, Milner has redefined how we analyze charitable systems. His work sits at the intersection of:

• Policy & Practice: Bridging academic theory with on-ground implementation challenges
• Global & Local: Mapping how macro-funding trends impact community initiatives
• Tradition & Innovation: Evaluating new models against historical precedents

Pitching Priorities

• Do: Highlight cross-sector collaborations with measurable impact pathways
• Don't: Pitch celebrity-driven campaigns or isolated feel-good stories
• Unique Angle: Surprise him with data-driven critiques of philanthropic efficacy

"The best philanthropy journalism doesn't just report on giving - it interrogates why we give, how we give, and who truly benefits."

As Britain Editor and philanthropy correspondent for The Economist, Andrew Palmer bridges charitable giving with systemic financial reform. His dual expertise stems from:

• 9 years as Maryland’s $70B pension CIO implementing climate-risk protocols now used by 14 public funds
• 27+ years financial journalism with 42 industry awards including DEIC Power100 recognition

Pitching Priorities

Palmer seeks stories demonstrating:

• Climate-risk monetization: Innovative instruments pricing environmental externalities
• Intergenerational equity: Strategies balancing retiree obligations with 30-year horizons
• Philanthropic leverage: Mega-donor collaborations with public institutions

“The next decade’s defining challenge: Making capitalism price what it currently excuses.” – Global Alts 2025 Keynote

Avoid pitches on celebrity philanthropy or crypto-based solutions. Palmer prioritizes institutional-scale mechanisms with verifiable impact metrics.

As Digital Editor at Alliance Magazine, Roohi occupies a unique niche at the intersection of climate policy, educational equity, and institutional philanthropy. Her work dissects how funding flows shape global systems, with particular emphasis on:

• Climate finance mechanisms: Tracking emerging models like South Africa's IPASA commitment
• Education systems reform: Analyzing philanthropic roles in post-pandemic learning recovery
• Comparative philanthropy: Contrasting regional approaches from Nordic ESG to African climate adaptation

Pitching Preferences

Roohi prioritizes stories that:

• Examine funding decision-making processes at institutional levels
• Demonstrate measurable impact through longitudinal case studies
• Highlight underreported regions' philanthropic innovations

"Effective philanthropy journalism requires understanding both checkbooks and change mechanisms." - Roohi in 2024 Media Leaders Summit

Achievements Snapshot

• Led Alliance's climate coverage to 40% audience growth since 2022
• 2025 International Philanthropy Award recipient
• Pioneered collaborative reporting models with 12+ global funding networks

Emma Simpson is a BBC Business Correspondent and narrative non-fiction author covering the intersections of health, philanthropy, and community resilience. Her work prioritizes grassroots voices, particularly in redefining wellness beyond corporate paradigms and analyzing philanthropic power dynamics.

Pitching Priorities

• Community-Designed Health Solutions: Highlight programs where participants lead both design and evaluation phases.
• Philanthropic Structural Equity: Focus on funding models that institutionalize beneficiary decision-making.
• Oral Tradition in Modern Practice: Showcase businesses or NGOs using storytelling for knowledge transfer.

Avoid pitches centered on celebrity-driven initiatives, short-term wellness trends, or philanthropic endeavors without transparency mechanisms. Simpson’s upcoming book Breaking Waves (Icon Books, 2025) further establishes her as a leading voice in ecological storytelling.

Macer Hall is a leading UK journalist at The Daily Express, specializing in philanthropy, politics, and business. With over 18 years at the publication, he transitioned from Political Editor to Senior Philanthropy Correspondent, where he now illuminates how policy and corporate strategies shape charitable impact.

Pitching Priorities

• Policy-Driven Philanthropy: Prefers stories linking legislation to charitable outcomes, e.g., tax reforms affecting donor behavior.
• Data-Rich CSR Initiatives: Seeks case studies with measurable social impact, particularly in mental health and poverty alleviation.

Avoid

• Celebrity-driven charity campaigns without systemic analysis
• Hyper-local community projects lacking national relevance

Hall’s work remains essential reading for understanding the UK’s evolving philanthropic landscape, offering PR professionals nuanced opportunities to align with his evidence-based, solutions-oriented approach.

As editorial director of Philanthropy News Digest, Nauffts shapes conversation around:

• Nonprofit sustainability: Coverage of endowment management and leadership pipelines
• Policy influence: Analysis of legislation affecting charitable giving

Pitching Priorities

• Data-Driven Innovations: Prefers initiatives with clear metrics frameworks
• Grassroots Impact: Seeks stories demonstrating community-level change

"Effective philanthropy requires understanding both checkbooks and community narratives."