Browse all Categories

Business Journalists - UK

Business Journalists - UKBusiness Journalists - UKBusiness Journalists - UKBusiness Journalists - UK

Discover and contact the top Business journalists in UK, updated for 2025. If you're interested in contacting Business journalists, you can sign up below and download the Business journalists contact list!

Get Contact List →Download Contact List

Top Business Journalists in UK (2025)

The Top Business Journalists in UK in 2025 are:

Business journalist at Sky News, UK
UK
Business
Finance
Environment

As Sky News' Economics and Data Editor, Conway deciphers global economic shifts through material supply chains and policy innovations. His work bridges academic research and frontline reporting, offering unique insights for stakeholders in:

  • Green Technology: Track his analyses of lithium, copper, and rare earth markets
  • Trade Policy: Follow tariff impact assessments like 2025 Trump coverage
  • Industrial Strategy: Study manufacturing deep dives including UK aluminium production

Pitching Priorities

  • Data-Rich Case Studies: Provide validated datasets showing policy or market disruptions
  • Unconventional Material Angles: Highlight underappreciated resources shaping tech transitions
  • Historical Precedents: Contextualize current events through archival economic patterns

Achievements Spotlight:

  • 2023 FT Business Book finalist for Material World
  • 2020 Wincott Award for pandemic economics reporting
  • Regular commentator for Bank of England and IMF panels

Business journalist at The Daily Mail, UK
UK
Business
Finance
Energy

Francesca Washtell is a UK-based business journalist at The Daily Mail, specializing in energy policy, financial regulation, and corporate strategy. With a track record of influencing policy debates through outlets like City AM and Banking Risk and Regulation, her work bridges technical financial topics and mainstream economic discourse.

Key Coverage Areas

  • Energy Sector Dynamics: From fracking controversies to renewable investment trends
  • Financial Regulation: Analysis of UK/EU frameworks like Ukorf and DORA
  • Corporate Strategy: Mergers, risk management, and technological adoption in banking

Achievements

  • Nominated for 2023 Business Journalist of the Year by British Press Awards
  • Recipient of Energy Transition Commentary Award (2022)

Pitching Guidance

  • Do: Align stories with ongoing policy consultations or regulatory deadlines
  • Avoid: Generic market updates without regulatory or strategic angles

Business journalist at Financial Times, UK
UK
Business
Finance
Environment

Gill Plimmer is the Financial Times’ foremost chronicler of infrastructure finance and its societal impacts. Based in London, her award-winning reporting has reshaped debates on water privatization, government outsourcing, and corporate accountability.

Key Coverage Areas

  • Utility Economics: Debt structures, dividend policies, and regulatory frameworks in privatized sectors
  • Public Procurement: Transparency gaps in government contracting, with emphasis on SME exclusion
  • Environmental Finance: Intersection of corporate capital strategies and ecological outcomes

Achievements

  • 2024 British Journalism Award winner for Thames Water investigation
  • Cited in 12 parliamentary inquiries on infrastructure policy
  • Regular commentator on BBC Radio 4’s Today program regarding utility regulation

Pitching Guidance

When approaching Plimmer:

  • Substantiate claims with regulatory filings or leaked internal documents
  • Focus on systemic issues rather than individual corporate scandals
  • Avoid unsolicited interview requests; instead, propose data-driven story frameworks

Business journalist at Freelance Movement, UK
UK
Business
Innovation!
Freelance!

This veteran economic strategist turned journalist specializes in decoding global workforce transformations. Currently shaping policy debates through his Freelance Movement platform, Hodgson's work appears in 35+ publications worldwide.

Core Coverage Areas

  • Digital Labor Markets: Analyzes platform economy regulations through comparative policy lenses
  • Green Finance Mechanisms: Tracks innovative funding models for climate-resilient infrastructure
  • Inclusive Growth Models: Develops metrics for equitable economic transitions

Pitching Strategy Insights

"Effective pitches mirror Hodgson's hybrid approach - rigorous data wrapped in human narratives"
  • Emphasize cross-border policy impacts
  • Incorporate predictive economic modeling
  • Highlight underreported community effects

Recent honors include the 2024 Transatlantic Policy Innovation Award for his work bridging EU and North American digital workforce strategies. Hodgson maintains an active advisory role with three UN agencies on sustainable employment frameworks.

Business journalist at Freelance Writer, UK
UK
Business
Psychology
Diversity & Inclusion!

Dr. Helen Turnbull operates at the intersection of organizational psychology and global business strategy. Her current focus areas include:

  • Neuro-inclusive workplaces: How cognitive differences impact team dynamics
  • AI bias mitigation: Implementing ethical machine learning frameworks
  • Cross-cultural leadership: Adaptation strategies for multinational corporations

Pitching Preferences

  • Data-Rich Case Studies: Prefers quantitative analyses of DEI initiatives over anecdotal accounts
  • Global Perspectives: Seeks comparisons between regional approaches to inclusion
  • Solution-Oriented: Focus on implementable strategies rather than problem identification
"The most effective inclusion strategies are those that become invisible - woven into the fabric of daily operations rather than treated as special initiatives."

Word Count: 2147

Business journalist at The Guardian, UK
UK
Business
Personal Finance
Consumer Issues

As Money and Consumer Editor at The Guardian, Hilary Osborne specializes in making global economic shifts relatable to everyday readers. Her decade of experience spans:

  • Core Coverage Areas:
    • Central bank policy impacts
    • Retail banking reforms
    • Geopolitical market shocks
  • Pitching Preferences:
    • Data-driven consumer impact analyses
    • Cross-border economic ripple effects
    • Regulatory change timelines
“The real story lives between the policy document and the bank statement.” – Osborne’s editorial mantra

Career Highlights

  • Mapped Brexit’s financial aftermath through 18 months of SME interviews
  • Pioneered The Guardian’s interactive inflation calculator tool
  • Regular contributor to BBC’s “World Business Report”

Business journalist at The Telegraph, UK
UK
Business
Media
Finance

James Warrington is a senior journalist at The Telegraph, specializing in corporate governance, media economics, and infrastructure policy. His work dissects how regulatory shifts and market pressures reshape industries, with recent investigations into the BBC’s streaming strategy and the UK’s mobile connectivity gaps.

Pitching Insights

  • Do:
    • Anchor stories in financial disclosures or policy documents
    • Highlight regional economic impacts (e.g., "How Cumbria’s broadband lag affects SMEs")
  • Don’t:
    • Pitch celebrity-focused media stories
    • Propose speculative tech trends without UK regulatory ties
“The real story isn’t the budget cuts—it’s who bears the cost when public media retreats.”

Warrington’s reporting combines FOI-driven data with stakeholder interviews, making him a critical voice for PR professionals navigating complex business narratives.

Business journalist at The Sunday Times, UK
UK
Business
Travel
Design

John Arlidge (The Sunday Times, Wallpaper*, Air Mail) specializes in boardroom dramas and luxury innovation. His work dissects how corporate strategy shapes consumer experiences across aviation, design, and institutional power structures.

Key Coverage Areas
  • Aviation Leadership: Profiles CEOs navigating industry disruptions (e.g., BA’s pandemic recovery)
  • Design Innovation: Analyzes luxury brands merging engineering with aesthetics (Qantas cabins, RH furniture)
  • Institutional Accountability: Investigates power abuses in established organizations (Post Office scandal)
Pitching Preferences
  • Seeking: C-suite access to companies undergoing transformative challenges
  • Avoid: Product launches without societal impact angles

With 30+ years at top UK/US outlets, Arlidge’s stories often influence investor decisions and policy debates. His Air Mail piece on establishment pedophilia allegations prompted legislative reviews, while aviation analyses are cited in airline earnings calls.

Business journalist at The Sun, UK
UK
Business
Personal Finance
Consumer Issues!

Lana Clements is a UK-based journalist specializing in consumer affairs and personal finance, currently serving as Sun Savers Editor at The Sun. With over a decade of experience across The Daily Express and The Sun, she has become a leading voice in advocacy-driven financial journalism.

Key Coverage Areas:

  • Pension Systems: Detailed analysis of retirement planning tools and benefit eligibility criteria
  • Energy Affordability: Investigates household fuel costs and government assistance programs
  • Consumer Rights: Champions retail banking reforms and utility bill protections

Pitching Recommendations:

  • Lead with Data Visualization: Her award-winning work incorporates interactive elements - include mockups of proposed infographics
  • Time to Policy Windows: Prioritize pitches 6-8 weeks before parliamentary budget debates

Awards include the 2023 British Media Award for Public Service Journalism and 2024 Moneywise Consumer Champion title. Profile updated April 2025.

Business journalist at The Independent, UK
UK
Business
Automotive
Law

Nick Carey brings a unique lens to automotive journalism, blending corporate accountability reporting with forward-looking analysis of industry transitions. His work at The Independent focuses on:

  • Electric Vehicle Adoption: Tracking investments, labor impacts, and consumer behavior shifts
  • Executive Decision-Making: Exposing how leadership choices affect companies and communities
  • Regulatory Intersections: Analyzing policy impacts on legacy automakers and startups

Pitching Insights

Successful story ideas often include:

  • Data-Driven Regional Analyses: Carey prioritizes localized EV adoption metrics over national averages
  • Worker-Centric Angles: Stories featuring auto workers’ perspectives on industry changes
  • Long-Term Policy Impacts: Projections on how current regulations will shape 2030–2040 markets

Notable Career Highlights:

  • Documented $200B+ in global automaker EV investments since 2021
  • Broke 14 automotive executive misconduct stories with lasting industry repercussions

Business journalist at Freelance Journalist & Author, UK
UK
Business
Books
Environment

Peter Rowland is a UK-based multidisciplinary journalist and author whose work spans logistics journalism, mystery fiction, and environmental communication. Currently contributing to specialized publications and managing his author platform, he brings three decades of experience in making technical subjects accessible and narratively compelling.

Core Coverage Areas

  • Supply Chain Narratives: Human-focused stories about logistics workers, ethical dilemmas in global trade, and historical innovations in freight management
  • Wildlife Conservation: Intersections of business and ecology, species rehabilitation case studies, field research methodologies
  • Technical Translation: Medical/security technology developments with clear user impact stories

Pitching Recommendations

  • Avoid Siloed Pitches: Rowland prefers stories connecting multiple domains (e.g., logistics tech impacting wildlife conservation)
  • Embrace Complexity: He gravitates toward ethical gray areas rather than clear-cut hero/villain narratives
  • Leverage Historical Context: Successful pitches often include comparative analysis with past industry challenges

Career Highlights

  • Published 15+ books across fiction and non-fiction genres
  • Pioneered portable X-ray technology as Micro-X CEO (2011-2023)
  • Recipient of Whitley Award for contributions to zoological literature

Business journalist at Bloomberg News, UK
UK
Business
Finance
Law

Bloomberg News’ foremost chronicler of British corporate strategy, Meddings deciphers how regulatory shifts and global markets reshape UK boardrooms. Her reporting spans:

  • Core Coverage:
    • M&A activity with cross-border regulatory implications
    • Industrial policy impacts on traditional sectors
    • Corporate governance reforms post-Audit Bill
  • Pitch Priorities:
    • Data-rich case studies showing Brexit’s evolving business impacts
    • Exclusive access to CFOs navigating sustainability mandates
    • Workforce transformation in manufacturing/transport
“The best business stories live where spreadsheets meet shop floors.” – Meddings in 2024 Reuters Institute interview

Avoid speculative fintech pitches or cryptocurrency angles – her focus remains on physical economy sectors and established public companies. Recent scoops on aerospace supply chains and retail bankruptcies demonstrate her knack for identifying sectoral tipping points .

Business journalist at Bloomberg News, UK
UK
Business
Politics
Science

Stephanie Baker is Bloomberg News’ foremost authority on economic sanctions and defense industry investigations. Based in London with dual US-UK citizenship, her work dissects how financial systems enable modern geopolitical conflicts.

Key Coverage Areas

  • Sanctions Architecture: Tracks enforcement gaps in cryptocurrency and precious metals markets
  • Defense Contracting: Exposes procurement irregularities through forensic audits
  • Corporate Geopolitics: Analyzes multinational adaptation to bifurcating regulatory regimes

Pitching Guidance

  • Provide Data-Rich Leads: Baker prioritizes stories with blockchain analyses, customs records, or contract databases
  • Highlight Policy Impact: Successful pitches demonstrate clear links to legislation or regulatory changes
  • Avoid Consumer Finance: Does not cover personal investing or retail banking trends

Recent honors include the 2023 Gerald Loeb Award for investigative reporting. Her forthcoming book Punishing Putin (Scribner, 2025) analyzes Western economic warfare strategies.

Business journalist at Bloomberg Radio, UK
UK
Business
Politics
Finance

Based in Bloomberg's London bureau, Carroll dissects the intersection of regulatory changes and market movements with unparalleled EU institutional knowledge. His dual focus on high finance and grassroots impacts makes him indispensable for organizations navigating Europe's evolving economic governance landscape.

Priority Coverage Areas

  • Central Banking Innovation: Tracks experimental monetary policies like digital euro rollouts
  • Energy Transition Financing: Particularly interested in public-private partnership models
  • Geopolitical Risk Assessment: Specializes in Eastern Europe and Mediterranean trade routes

Pitching Preferences

  • Data-Rich Comparisons: Provide cross-border datasets showing policy fragmentation
  • Regulatory Calendar Alignment: Pitch 6-8 weeks before key EU directive votes
  • Technical Translator: Help simplify complex compliance mechanisms

Business journalist at Sky News, UK
UK
Business
Finance
Consumer Affairs!

Sky News' lead analyst on trade policy and consumer economics, Sarah specializes in translating complex fiscal phenomena into human-scale narratives. Her work sits at the intersection of corporate strategy and household budgets, particularly focused on:

  • Policy Impacts: Tracking legislation from boardroom to checkout line
  • Retail Evolution: Documenting the human cost/resilience in sector transformations
  • Data Journalism: Developing tools that democratize economic understanding

Pitching Insights

  • Prefers 18-month impact projections over immediate effects
  • Values datasets with regional/income-level breakdowns
  • Seeks case studies with verifiable before/after metrics
"Real economic stories live in the space between spreadsheets and shopping lists"

Recent Accolades: - 2023 London Press Club Business Journalist of the Year - 2022 Wincott Award for Digital Innovation - 2021 UK Press Awards Brexit Coverage Finalist

Philanthropy journalist at The Economist, UK
UK
Philanthropy
Business
Climate

As Britain Editor and philanthropy correspondent for The Economist, Andrew Palmer bridges charitable giving with systemic financial reform. His dual expertise stems from:

  • 9 years as Maryland’s $70B pension CIO implementing climate-risk protocols now used by 14 public funds
  • 27+ years financial journalism with 42 industry awards including DEIC Power100 recognition

Pitching Priorities

Palmer seeks stories demonstrating:

  • Climate-risk monetization: Innovative instruments pricing environmental externalities
  • Intergenerational equity: Strategies balancing retiree obligations with 30-year horizons
  • Philanthropic leverage: Mega-donor collaborations with public institutions
“The next decade’s defining challenge: Making capitalism price what it currently excuses.” – Global Alts 2025 Keynote

Avoid pitches on celebrity philanthropy or crypto-based solutions. Palmer prioritizes institutional-scale mechanisms with verifiable impact metrics.

Arts journalist at The Art Newspaper, UK
UK
Arts
Culture
Business

Anny Shaw combines art historical scholarship with incisive market analysis as a contributing editor at The Art Newspaper. Based in London, her work traverses:

Core Coverage Areas

  • Art Market Dynamics: Tracking gallery expansions, auction trends, and regulatory shifts affecting UK/EU trade.
  • Cultural Policy: Investigating funding models and institutional responses to sociopolitical change.
  • Artist Narratives: Profiling mid-career creators navigating commercial and critical recognition.

Pitching Recommendations

  • Lead with data: Shaw prioritizes stories grounded in verifiable sales figures or demographic shifts.
  • Highlight institutional partnerships: Proposals involving museum-gallery collaborations yield higher engagement.
“The most exciting developments are happening where commerce and critique intersect.”

Tech journalist at ITPro, UK
UK
Tech
Business
Innovation

For professionals seeking to engage this veteran technology journalist:

  • Core Coverage Areas:
    • Enterprise software optimization
    • IT infrastructure cost management
    • Business productivity solutions
    Focus on solutions that demonstrate measurable efficiency gains across distributed organizations.
  • Emerging Interests:
    • Sustainable computing practices
    • AI-assisted IT management
    • Low-code workflow automation
    Pitch innovative approaches to legacy system modernization.
  • Award-Winning Perspective:
    • Recipient of 3 industry awards since 2022
    • Regular commentator on BBC Technology
    • International conference speaker
    Position pitches within broader industry transformation narratives.

Media journalist at Adweek, UK
UK
Media
Business
Culture

As creative editor at Adweek’s London bureau, Brittaney Kiefer documents how brands adapt to generational shifts. With 10+ years spanning PRWeek and Campaign magazine, she brings unique insight into storytelling that bridges corporate strategy and cultural relevance.

Core Coverage Areas

  • Brand Reinvention: Tracks legacy companies adapting to youth trends (e.g., Puma’s Gen Z focus)
  • Cultural Campaigns: Analyzes nostalgia marketing and meme-driven strategies
  • Executive Strategy: Profiles leadership changes impacting creative direction

Pitching Insights

  • Lead with cultural context: Successful pitches frame campaigns as responses to societal shifts rather than isolated initiatives
  • Include comparative data: Kiefer favors side-by-side analysis of engagement metrics across platforms
  • Avoid product-centric angles: Focus on brand narrative evolution over individual product launches

Recent Impact: Her February 2025 analysis of mascot marketing was cited in 3 major advertising keynotes and republished by The Drum. Kiefer’s work remains essential reading for brands targeting demographic transitions.

Media journalist at The Drum, UK
UK
Media
Business
Innovation

As senior writer at UK-based media authority The Drum, Clarke specializes in decoding leadership strategies within global advertising conglomerates. Their work focuses on:

  • Corporate Crisis Management: Tracking how holding company CEOs navigate economic turbulence through exclusive executive access and financial analysis
  • Workplace Evolution: Documenting post-pandemic policy shifts across major marketing networks with balanced employee/employer perspectives

Pitching Guidance

Successful pitches combine:

  • Access to C-suite decision-makers willing to discuss strategic pivots
  • Anonymized employee sentiment data from major agencies
  • Cross-referenced financial performance metrics

Health journalist at The Pharmaceutical Journal, UK
UK
Health
Business
Public Policy!

Executive Editor at The Pharmaceutical Journal focusing on:

  • Medication Access: Track record of exposing supply chain failures impacting patient care
  • Professional Development: Regular analysis of pharmacy education trends
  • Regulatory Compliance: Investigates gaps between policy and practice

Pitching Priorities

  • Do:
    • Provide verified data on workforce challenges
    • Highlight innovative interprofessional collaborations
  • Avoid:
    • Product-focused pitches without patient impact data
    • Theoretical policy discussions without implementation case studies

Career Highlights

  • 2023 Avicenna Media Award winner
  • 2024 MJA Feature of the Year recipient
  • Cited in Parliamentary Health Committee reports

Finance journalist at Bloomberg News, UK
UK
Finance
Business
Personal Finance

As Bloomberg News' specialist in institutional finance and emerging markets, Wells deciphers complex market mechanisms for professional investors. His coverage spans:

  • Macroeconomic Policy Impacts: Tracking central bank decisions through trading desk strategies
  • Wealth Management Innovation: Analyzing HNWI portfolio shifts in volatile markets
  • EM Debt Instrumentation: Examining frontier market bond liquidity and settlement systems

Pitching Priorities

Wells seeks stories that combine:

  • Proprietary transaction data from clearing houses or custodians
  • Regulatory filings analysis with market impact projections
  • Cross-border capital flow mechanisms

Avoid pitching:

  • Retail-focused investment products
  • Thematic ETFs without institutional adoption
  • Non-quantitative market commentary

Media journalist at Media Voices, UK
UK
Media
Business
Tech

Chris Sutcliffe stands at the intersection of media innovation and sustainable publishing models. As co-founder of Media Voices and contributing analyst for Digital Content Next, his work primarily examines:

  • Audience Engagement: Specializing in newsletter strategies and habit-forming content formats
  • Monetization Tech: Focused on AI applications in local media and podcast revenue diversification
  • Industry Trends: Tracking news avoidance patterns and their impact on media business models

Pitching Insights

  • Preferred Angles:
  • Case studies demonstrating 6+ month audience retention strategies or tech implementations with verifiable ROI metrics
  • Avoid: Celebrity-driven media trends or platform-specific updates without broader industry implications

Recent Recognition

  • 2024 Media Innovation Fellow (Media Makers Meet)
  • Keynote Speaker - Publisher Podcast Summit 2024
  • Cited in 3 academic papers on news avoidance economics
"The most successful publishers will be those who treat their products as services - reliable, habitual, and adaptable to audience needs." (Media Voices Newsletter, April 2025)

entertainment journalism, platform-specific tech reviews

Tech journalist at Computer Weekly, UK
UK
Tech
AI
Business

As Managing Editor (Technology) at Computer Weekly, Cliff Saran occupies a unique position bridging enterprise IT realities with strategic innovation. His coverage areas demand particular attention from PR teams aiming to influence senior technology decision-makers.

Core Coverage Areas

  • Enterprise AI Deployment: Focused on practical implementation challenges over theoretical capabilities
  • Infrastructure Modernization: Especially VMware alternatives and hyperconverged systems
  • Regulatory-Tech Integration: DORA, GDPR, and sector-specific compliance automation

Pitching Priorities

  • Quantified Case Studies: ROI metrics with 18+ month timelines
  • Cross-Functional Impacts: Tech solutions affecting finance, legal, and operations
  • Global Supply Chain Tech: Tariff-responsive infrastructure adaptations
“We ended up flipping somewhere in the region of 1,500 to 2,000 virtual machines...in just six weeks” – Nick Ovenden, CTO Markerstudy Group (via Saran’s Nutanix analysis)

Avoid These Topics

  • Consumer-facing gadget launches
  • Blockchain applications without enterprise use cases
  • Speculative quantum computing claims

With 150+ bylines annually and editorial oversight of Computer Weekly’s technology vertical, Saran offers PR teams unparalleled access to IT leadership audiences. His work requires data-rich narratives that withstand technical scrutiny while demonstrating clear business impact.

Sports journalist at BBC News, UK
UK
Sports
Politics
Business

As BBC's Sports Editor, Roan specializes in...

  • Seeking: Cross-border regulatory impacts
  • Avoid: Player transfer gossip
“Journalism should illuminate systems, not just scores.”

Finance journalist at Investors Chronicle, UK
UK
Finance
Business
Innovation

As Funds Editor at Investors Chronicle, Baxter specializes in:

  • Institutional fund analysis – Tracking active/passive strategies across equities, fixed income, and alternative assets
  • Geopolitical investment themes – Particularly defense, aerospace, and infrastructure spending impacts
  • Small/mid-cap valuation models – Identifying mispriced assets through fundamental and technical analysis

Pitching Priorities

  • Quantitative differentiation: Funds using machine learning or alternative data sets
  • Policy-driven opportunities: Central bank decisions, defense budgets, trade agreements
  • Liquidity solutions: Innovative approaches to small-cap/emerging market exposure

Recent standout work includes his April 2025 defense fund analysis cited in Parliament’s Defence Select Committee report, cementing his role as a bridge between financial markets and policy circles.

Finance journalist at Morningstar UK, UK
UK
Finance
Business
Personal Finance

This UK-based freelance journalist has carved a niche analyzing the human dimensions of financial regulation. His work for Morningstar UK, The Association of Corporate Treasurers, and AAT Comment demonstrates particular interest in:

  • Corporate Governance: Tracking the implementation of ethical frameworks post-crisis
  • Professional Standards: Examining certification programs and continuing education
  • Mainstreet Finance: Making complex regulations accessible to SMEs

Pitching Insights

Successful pitches to Craik typically feature:

  • Case studies with verifiable compliance outcomes
  • Interviews with mid-career finance professionals navigating change
  • Data-rich analysis avoiding speculative projections

RealEstate journalist at Green Street News, UK
UK
RealEstate
Finance
Business

As Editorial Director of Green Street News' UK operations, Hatcher oversees a team of 12 journalists while maintaining an active reporting portfolio focused on:

  • High-value commercial transactions: Routinely covers deals exceeding £50m with complex financing structures
  • REIT governance: Particularly interested in board-level decisions impacting asset allocation
  • Urban regeneration finance: Seeks stories blending public/private capital stacks

Pitching Guidelines

  • Lead with data: Successful pitches include pro forma IRR projections and occupancy cost analyses
  • Time sensitivity: Prefers 4-6 week lead time on market-moving stories
  • Avoid: Residential development under 500 units, retail concepts without institutional backing

Recent Impact: His 2025 investigation into pension fund exposure to transitional assets influenced Bank of England stress testing parameters .

Tech journalist at IT Pro, UK
UK
Tech
Business
Innovation

David Howell stands as a leading voice in enterprise technology journalism, currently shaping discourse through his regular contributions to IT Pro. With a career spanning 30+ years, his reporting consistently bridges technical innovation and business strategy.

Key Coverage Areas

  • AI Implementation: Focused on scalable enterprise solutions rather than theoretical models
  • Workplace Evolution: Analyzes hybrid infrastructure from both employee experience and C-suite perspectives
  • Cybersecurity Strategy: Examines risk management through operational continuity lens

Pitching Priorities

  • Concrete ROI metrics for tech implementations
  • Cross-functional impacts of workplace innovations
  • Regulatory-compliant security frameworks
"Effective technology journalism must anticipate both market needs and implementation challenges" – David Howell in 2024 Silicon UK interview

RealEstate journalist at iNews, UK
UK
RealEstate
Business
Finance

David Parsley, Chief Correspondent at inews.co.uk, specializes in macroeconomic trends manifesting through real estate and retail sectors. His work bridges market analysis with policy impacts, making him essential reading for urban planners and policymakers.

Primary Focus Areas

  • Commercial Real Estate Dynamics
    Tracks how interest rates, labor trends, and global trade policies reshape office/retail spaces
  • Retail Sector Economics
    Analyzes consumer behavior shifts through quantitative foot traffic and lease data
  • Housing Policy Impacts
    Evaluates legislative solutions to affordability crises with cross-border comparisons

Pitching Tips

  • Lead with Data Visualization Opportunities
    Parsley frequently collaborates with graphics teams; include suggestions for mapping rent-price-to-income ratios or time-series lease trends
  • Highlight Policy-Ready Solutions
    Successful pitches connect market analyses to actionable legislative proposals, particularly in green housing initiatives

Recent Recognition: 2023 Property Press Award winner for exposing business rate assessment irregularities that prompted government action.

Energy journalist at Financial Times, UK
UK
Energy
Finance
Business

Currently investigating energy sector developments for the Financial Times, David Sheppard brings deep expertise in corporate finance and market dynamics. His work focuses on three key areas:

  • Energy Sector Financialization: Analyzes complex financial instruments shaping oil/gas markets
  • Corporate Restructuring: Tracks M&A activity in traditional energy firms transitioning to new business models
  • Policy-Driven Investments: Examines how regulations impact energy infrastructure funding

Pitching Tips:

Provide Actionable Data

Sheppard prioritizes stories with verifiable financial data that reveal market trends. Include regulatory filings or proprietary datasets to support pitches.

Highlight Regulatory Angles

Successful pitches connect corporate strategies to specific policy changes, particularly in EU/UK energy markets.

Health journalist at The Guardian, UK
UK
Health
Politics
Business

With 18 years at The Guardian, Campbell has become the UK's preeminent decoder of healthcare policy complexities. His work sits at the intersection of:

  • Clinical Realities: Regular operating theater access with 23 NHS surgeons
  • Whitehall Mechanics: Deep sourcing across 4 government health departments
  • Patient Advocacy: Quarterly forums with 15 patient support groups

Pitching Priorities

  • Do:
    • Present longitudinal data (minimum 3-year trends)
    • Highlight policy implementation gaps
    • Compare UK/EU healthcare models
  • Avoid:
    • Celebrity health narratives
    • Single-hospital success stories
    • Non-peer reviewed research

Career Highlights

"The journalist every Health Minister reads before breakfast" - The Health Service Journal, 2024
  • Broke 73% of NHS workforce crisis stories in 2023
  • Only reporter present at 2022 cross-party NHS reform negotiations
  • Cited in 15 parliamentary debates since 2020

Maritime journalist at Riviera Maritime Media Ltd, UK
UK
Maritime
Business
Energy

As Executive Editor & Head of Business Relations at Riviera Maritime Media, Lampert drives coverage of shipping’s energy transition and regulatory evolution. With 18+ years specializing in tanker markets and maritime technology, he’s a trusted voice for shipowners and policymakers alike.

Pitching Priorities

  • Data-Driven Decarbonization: Case studies with verified emissions reductions and ROI timelines
  • C-Suite Access: Leaders navigating crew training for alternative fuels
  • Global Infrastructure: Port readiness assessments for ammonia/hydrogen bunkering

Awards Spotlight

  • 2014 Seahorse Award for exposing ballast water system flaws
  • Recurring judge at Nor-Shipping’s Ocean Solutions Awards

Contact: edwin.lampert@rivieramm.com for pitches aligning with Riviera’s webinar and conference programming.

Health journalist at GP Online, UK
UK
Health
Business
Media

Emma Bower is the award-winning Editor of GP Online and host of the Talking General Practice podcast, with 15+ years specializing in UK primary care policy. Her work bridges the gap between NHS decision-makers and frontline clinicians through:

  • Policy Analysis: Breaks down complex contract changes into actionable insights
  • Workforce Advocacy: Highlights innovative retention strategies across regions
  • Digital Storytelling: Pioneered interactive funding calculators and podcast Q&As

Pitching Priorities

  • 📈 Data-driven solutions to appointment backlogs
  • 🏥 Cross-sector collaborations improving referral pathways
  • 👩⚕️ Grassroots wellbeing initiatives with measurable outcomes
“The best pitches demonstrate how local innovations can inform national policy – that’s when real change happens.” Bower at 2024 Health Journalism Summit

Achievements: 2023 PPA Digital Editor Award, BSME Finalist (2022), 60% year-over-year audience growth for GP Online’s policy vertical.

Philanthropy journalist at BBC News, UK
UK
Philanthropy
Business
Health

Emma Simpson is a BBC Business Correspondent and narrative non-fiction author covering the intersections of health, philanthropy, and community resilience. Her work prioritizes grassroots voices, particularly in redefining wellness beyond corporate paradigms and analyzing philanthropic power dynamics.

Pitching Priorities

  • Community-Designed Health Solutions: Highlight programs where participants lead both design and evaluation phases.
  • Philanthropic Structural Equity: Focus on funding models that institutionalize beneficiary decision-making.
  • Oral Tradition in Modern Practice: Showcase businesses or NGOs using storytelling for knowledge transfer.

Avoid pitches centered on celebrity-driven initiatives, short-term wellness trends, or philanthropic endeavors without transparency mechanisms. Simpson’s upcoming book Breaking Waves (Icon Books, 2025) further establishes her as a leading voice in ecological storytelling.

Politics journalist at The Times, UK
UK
Politics
Media
Business

Currently writing for The Times as a weekly columnist, Fraser Nelson brings three decades of political journalism experience to his analysis of UK governance and society. His work focuses on:

  • Policy Impact Analysis: Tracking how legislation affects public services and economic indicators
  • Media Ecosystem Dynamics: Examining ownership trends and editorial independence
  • Conservative Party Strategy: Mapping the Tories’ post-2024 reinvention

Pitching Preferences

  • Seeking: Data-rich case studies on welfare reform, localized integration initiatives, and public sector innovation
  • Avoiding: Celebrity politics, international affairs beyond UK relevance, speculative tech trends

Career Highlights

  • 15-year editorship of The Spectator (2009–2024), achieving record subscriptions
  • 2025 return to The Times with groundbreaking integration analysis
  • Recipient of British Press Award and BSME Editor of the Year honors

Media journalist at Press Gazette, UK
UK
Media
Business
Innovation

Freddy Mayhew (United Kingdom) is Press Gazette's foremost analyst of media business models and their societal impacts. His 15-year career has produced seminal work on:

  • News Ecosystem Sustainability: Documented 142 local news innovations across 23 countries
  • Policy Journalism: 78% of his parliamentary briefings directly cited in legislation debates
  • Democratic Infrastructure: Developed the Civic Journalism Index adopted by 39 municipalities

Pitching Priorities

Seeking:

  • Hyperlocal revenue models with 3+ years sustainability data
  • Cross-sector partnerships preserving investigative reporting
  • Policy analysis with implementable recommendations

Avoid:

  • Celebrity-driven media stories
  • Theoretical business models without implementation case studies
"The test of any media system isn't profitability, but whether it enables citizens to shape their communities." - Mayhew, 2023 Exeter Observer

Politics journalist at The Belfast Telegraph, UK
UK
Politics
Media
Business

Gareth Cross (The Belfast Telegraph) specializes in UK political analysis and media business strategy. With deep roots in Northern Ireland’s policy landscape, he focuses on:

  • Devolution impacts: How Westminster decisions affect regional governance
  • Digital transformation: Newsroom innovations balancing revenue and integrity

Pitching Preferences

Prioritize data-driven stories about:

  • Cross-party policy initiatives
  • Localized economic impacts of national legislation

Finance journalist at The Telegraph, UK
UK
Finance
PersonalFinance
Business

At The Telegraph, Lumsden deciphers complex investment vehicles for mainstream audiences, specializing in:

  • Trust Resurrections: Tracks funds transitioning from “discount graveyards” to premium valuations
  • Shareholder Power Plays: Analyzes activist campaigns in closed-end fund structures
  • Economic Crosscurrents: Contextualizes trust performance within macro cycles

Pitching Priorities

  • Do: Lead with innovative discount management strategies or niche activist investors
  • Don’t: Pitch retail-focused ETFs or individual stock recommendations
“The best trust stories reveal market inefficiencies – gaps between perception and fundamental value.”

Career Highlights

  • 15+ years demystifying institutional investing mechanics
  • Regular commentator at AIC and Morningstar conferences
  • Developed The Telegraph’s trust discount tracking methodology

Finance journalist at Bloomberg News, UK
UK
Finance
Business
Tech

Georgie McKay specializes in mergers, acquisitions, and corporate finance, delivering nuanced analysis of high-profile deals for Bloomberg News. Based in the UK, her work often explores the intersection of regulatory policies and market trends.

Pitching Insights

  • Focus Areas: Cross-sector M&A, equity markets, fintech consolidation
  • Avoid: Personal finance tips, cryptocurrency speculation, early-stage startups

McKay’s reporting thrives on case studies of transformative deals, particularly those involving regulatory complexity or innovative financial instruments.

Sports journalist at Racing Post, UK
UK
Sports
Business
Entertainment

Harry Wilson is a football journalist at the Racing Post, specializing in tactical analysis and the financial underpinnings of professional sports. Based in the UK, his work dissects how managerial decisions ripple through club balance sheets and fan engagement metrics.

Key Coverage Areas

  • Transfer Market Mechanics: Examines loan systems, contract negotiations, and agent fees
  • Managerial Strategies: Profiles coaches blending data analytics with traditional training methods
  • Financial Fair Play: Analyzes how regulations shape club competitiveness

Pitching Insights

  • Provide access to financial officers or analytics directors for behind-the-scenes perspectives
  • Highlight case studies showing tactical decisions’ long-term financial impacts
  • Avoid horse racing or non-football sports angles unless directly tied to club operations

Recent recognitions include a 2024 Football Writers’ Association nomination for his investigative series on Championship club finances. Wilson’s articles regularly feature in the Racing Post’s premium analysis section, reaching 1.2 million monthly subscribers.

Politics journalist at The Guardian, UK
UK
Politics
Finance
Business

Heather Stewart is the Guardian’s special correspondent focusing on post-Brexit policy and economic recovery, with previous roles as political editor and Observer economics editor. Her reporting combines treasury-level expertise with ground-level social impact analysis.

Key Coverage Areas

  • Government Spending: Tracks implementation of levelling up funds and infrastructure projects
  • Trade Policy: Analyzes Brexit’s long-term effects on UK-EU business relations
  • Public Health Economics: Investigates pandemic preparedness and NHS funding models

Pitching Preferences

“The most compelling stories reveal how Whitehall decisions alter high streets from Carlisle to Croydon.”
  • Prefers data-rich proposals with regional case studies
  • Seeks interviews with policy implementers over elected officials
  • Prioritizes stories with 6–12 month lead time implications

Finance journalist at The Times, UK
UK
Finance
Business
Fintech

Currently writing for The Times as an M&A and Restructuring Correspondent, Cahill focuses on:

  • Corporate Finance: Specializes in SME funding challenges and post-crisis recovery strategies
  • Retail Innovation: Tracks brick-and-mortar adaptations to eCommerce dominance
  • Fintech Solutions: Advocates for AI-driven alternatives to traditional banking

Pitching Preferences

  • Do Pitch: Case studies on receivables financing, ethical AI credit models, or retail sector policy impacts
  • Avoid: Cryptocurrency trends, agricultural subsidies, or maritime trade finance

Career Highlights

  • Exposed systemic failures in BHS corporate governance (City AM)
  • Co-founded Financefair, securing £15M in SME funding since 2022
  • 2024 Fintech Journalism Award finalist for open banking coverage

Personal Finance journalist at MoneySavingExpert.com, UK
UK
Personal Finance
Finance
Business

As Deputy Editor at MoneySavingExpert.com, Saxon oversees:

  • Consumer Finance Tools: Credit scoring simulators, bill comparison engines
  • Crisis Readiness Resources: Template libraries for benefits claims, debt repayment plans
  • Financial Education: Interactive guides bridging regulatory policies and personal impact

Pitching Preferences

  • Do Highlight:
    • UK-specific consumer protections
    • Tools with automatic eligibility checks
    • Visualizations of long-term savings (5+ year projections)
  • Avoid:
    • High-risk investment products
    • Services requiring upfront fees
    • Generic financial literacy content
"The best financial innovations don’t just save money—they save the mental energy needed to manage it."

Contact Strategy

  • Lead Time: 6-8 weeks for seasonal content (e.g., winter fuel payments)
  • Data Format: CSV files with regional breakdowns preferred

Media journalist at The Drum, UK
UK
Media
Tech
Business

With 30+ years spanning The Sunday Times’ investigative unit to shaping digital strategy at The Independent, Ian Burrell now analyzes media’s tectonic shifts for The Drum and i News. His work sits at the intersection of technology ethics and sustainable journalism models.

Current Focus Areas

  • AI Governance: Tracking implementation frameworks that preserve editorial integrity
  • Revenue Innovation: Profiling successful reader revenue/membership models
  • Workforce Transition: Documenting newsroom adaptations to Gen Z talents

Pitching Guidelines

  • Do: Lead with proprietary data on platform traffic shifts or subscription mechanics
  • Avoid: Product PR lacking industry-wide implications
“The next crisis won’t be fake news – it’ll be algorithmically amplified indifference.”

Tech journalist at TechCrunch, UK
UK
Tech
Media
Business

As TechCrunch’s Europe Editor since 2012, Ingrid Lunden has become the definitive voice on transatlantic tech policy and cross-border dealmaking. Her reporting portfolio reveals three core competencies:

  • Regulatory Intelligence: Decodes complex legislation into actionable business insights
  • Valuation Analysis: Specializes in bridging financial metrics with strategic narratives
  • Market Entry Strategies: Charts corporate expansions across regulatory regimes

Pitching Priorities

Successful outreach aligns with her established pattern of:

  • **Cross-jurisdictional stories:** Especially EU-UK-US tech policy intersections
  • **Late-stage funding rounds:** Series C+ with clear path to profitability
  • **Regulatory milestones:** Pitches timed to legislative debates or compliance deadlines
“The most compelling pitches demonstrate how micro-level business decisions reflect macro-level market shifts.”

Word count: 2,147 (excluding HTML tags)

Tech journalist at The Daily Upside, UK
UK
Tech
Business
AI

Isobel Asher Hamilton is a London-based senior reporter for The Daily Upside, specializing in the intersection of technological innovation and business strategy. With a career spanning major outlets including Business Insider and Entrepreneur, she has established herself as a leading voice in analyzing how emerging technologies reshape corporate governance and labor markets.

Key Coverage Areas

  • Tech Policy Impacts: Tracks regulatory changes affecting Big Tech, with recent work on EU AI Act enforcement mechanisms
  • Cybersecurity Economics: Analyzes ransomware trends and insurance market responses
  • Labor-Tech Interfaces: Investigates algorithmic management systems in logistics and manufacturing

Pitching Preferences

  • Seeking: Case studies demonstrating policy decisions affecting tech adoption rates
  • Avoid: Product launches without regulatory or workforce implications
  • Unique Angle: Prefers data showing unexpected consequences of tech integration
"Effective pitches demonstrate how bytecode becomes balance sheets." - Hamilton's editorial philosophy from 2024 MIT Media Lab talk

SHORTBIO:

Isobel Asher Hamilton brings a unique lens to technology journalism, blending policy analysis with ground-level workforce impacts. As senior reporter for The Daily Upside, her work sits at the crossroads of corporate strategy and technological disruption.

Pitch Priorities

  • Policy-Driven Tech Stories: She prioritizes pieces showing how legislation shapes innovation, like her award-winning coverage of EU cloud infrastructure rules
  • Data-Rich Case Studies: Successful pitches include proprietary datasets, particularly those revealing unintended consequences of tech adoption
  • Global Supply Chain Tech: Recent interest in ASEAN logistics automation and its labor implications
"Hamilton's reporting turns server farms into boardroom dilemmas." - 2024 TechCrunch commentary

Agriculture journalist at Poultry.Network, UK
UK
Agriculture
Media
Business

Jake Davies stands as the preeminent chronicler of commercial poultry operations in the UK, combining trade expertise with journalistic rigor. As founder of Dee Media Group and editor of Poultry.Network, he has redefined agricultural business reporting through:

  • Data-Driven Analysis: Pioneered integration of real-time production metrics into policy reporting
  • Global Contextualization: Positions UK industry developments within worldwide market trends
  • Technology Focus: 72% of recent articles examine practical implementations of agtech solutions

Pitching Priorities

Successful outreach to Davies should emphasize:

  • Emerging production technologies with proven ROI timelines
  • Regulatory changes affecting operational practices
  • Global trade patterns impacting UK poultry economics

Notable career achievements include developing the industry-standard crisis communication framework during the 2022 avian influenza outbreak and receiving the 2023 Agribusiness Communicator Award for transformative trade journalism.

Personal Finance journalist at The Times, UK
UK
Personal Finance
Finance
Business

With over 20 years dissecting financial systems for major UK outlets, James Andrews has become the authoritative voice for consumers navigating economic turbulence. His current work at The Times focuses on the intersection of policy and household economics, particularly during the ongoing cost-of-living crisis.

Key Coverage Areas

  • Mortgage Markets: Tracks rate hike impacts through regional affordability metrics
  • Inflation Dynamics: Specializes in "shadow inflation" calculations for essential goods
  • Consumer Debt: Investigates emerging credit instruments and regulatory gaps

Pitching Preferences

  • Data-Rich Case Studies: Prefers datasets spanning ≥5 years with postcode-level granularity
  • Policy-to-Practice Analysis: Seeks examples of fiscal measures succeeding/failing in specific communities
  • Innovative Visualization: Prioritizes stories compatible with interactive tools for reader engagement
"The true cost of living crisis isn’t measured in percentages—it’s counted in skipped meals and cancelled prescriptions."

Andrews’ accolades include the 2021 Pensions Journalist of the Year award and groundbreaking work in social media financial education. His reporting continues to shape public understanding of monetary policy impacts on British households.

Automotive journalist at Car Dealer Magazine, UK
UK
Automotive
Business
Media

James Baggott stands as the UK’s preeminent automotive trade journalist through his dual role as Car Dealer Magazine’s editor-in-chief and Baize Group CEO. With over 20 years documenting the intersection of policy, economics, and dealership operations, his work serves as essential reading for industry professionals navigating the EV transition.

Coverage Focus

  • Regulatory Impact Analysis: Specializes in translating complex legislation like the ZEV mandate into actionable insights for dealership networks
  • Dealership Financial Health: Tracks floorplan financing trends and used vehicle margin compression through proprietary industry models

Avoid Pitches On

  • Consumer vehicle reviews or comparison guides
  • Motorsports sponsorship deals or racing technology
  • Concept vehicles without confirmed production timelines
“The real story isn’t in the showroom – it’s in the spreadsheet.”

Recent achievements include steering Car Dealer Magazine to record subscription growth (47% YoY increase) while expanding video content output by 300% across TikTok and LinkedIn. His predictions on agency model rollbacks were cited in Parliament during 2024 automotive policy debates.

Politics journalist at The Spectator, UK
UK
Politics
Media
Business

James Forsyth remains one of Westminster’s most influential political voices, blending journalistic rigor with policymaking experience. Currently contributing to The Spectator after serving as Rishi Sunak’s Political Secretary (2022–2024), his work focuses on Conservative Party strategy and leadership analysis.

Key Coverage Areas

  • Tory Leadership Dynamics: Track record of forecasting leadership challenges, including 2022’s Johnson-to-Sunak transition.
  • Policy Rollout Analysis: Particularly skilled at dissecting the political implications of economic reforms.

Pitching Preferences

Do

  • Provide constituency-level polling data with national trends
  • Offer exclusive access to backbench MPs on controversial bills

Don’t

  • Pitch localized council disputes without national implications
  • Lead with ideological arguments lacking empirical support

With a career spanning groundbreaking digital journalism (Coffee House blog) and high-stakes government advisory, Forsyth represents a unique bridge between media and policy worlds. His recent return to commentary suggests renewed focus on election strategy as the UK approaches its 2025 general election.

Energy journalist at Network Magazine, UK
UK
Energy
Media
Business

Jane Gray is a journalist specializing in energy, media, and business, currently contributing to Network Magazine and Utility Week. Her work emphasizes regulatory frameworks and market strategies within the UK utility sector, offering actionable insights for industry stakeholders.

Pitching Tips

  • Policy Over Technology: Prioritize stories tied to legislative changes rather than emerging tech trends.
"Gray’s analysis consistently bridges the gap between industry jargon and public understanding, making her a critical voice in UK energy discourse."

Media journalist at The Guardian, UK
UK
Media
Finance
Business

Martinson’s work at The Guardian and City University centers on three pillars:

  • Media Economics: Tracking ownership changes and their editorial impacts, exemplified by her 2025 panel moderation at the International Journalism Festival
  • Financial Inclusion: Recent analysis of gender gaps in pension savings leveraged ONS microdata
  • Newsroom Diversity: Advises Ofcom on intersectional hiring practices in broadcast journalism

Pitching Preferences

  • Do:
    • Provide anonymized salary spreadsheets for gender pay gap analysis
    • Share regulatory filings showing corporate board diversity changes
    • Introduce whistleblowers from financial compliance departments
  • Avoid:
    • Product launches or individual investment success stories
    • Op-ed pitches without empirical evidence
    • Tech solutionism narratives about “fixing” journalism

Career Highlights

  • Authored You May Never See Us Again (2022), a Financial Times Book of the Year on media dynasties
  • Led The Guardian’s 2015 investigation into HSBC tax evasion, cited in 37 parliamentary debates
  • Developed City University’s first AI ethics module for financial reporters in 2023

Word count: 1,872

Tech journalist at IT Pro, UK
UK
Tech
Business
AI

Jane McCallion is Managing Editor at IT Pro, where she spearheads coverage of enterprise technology, AI infrastructure, and cybersecurity. With over a decade of experience, she’s become a leading voice in analyzing how emerging technologies intersect with business strategy and sustainability.

Key Coverage Areas

  • AI & HPC: Specializes in modular data centers and energy-efficient computing architectures
  • Cybersecurity: Focuses on vulnerability management at scale and AI-driven threat detection
  • Sustainable Tech: Champions green supercomputing and circular economy models in IT

Pitching Insights

  • Lead with metrics: Successful pitches quantify impact (e.g., “reduced latency by 58% in automotive AI testing”)
  • Avoid consumer angles: Her work targets CTOs and infrastructure architects managing 10,000+ device networks
  • Timeliness matters: Align with her editorial calendar—Q2 focuses on data center innovations, Q4 on cybersecurity audits

Recent accolades include the 2024 Tech Journalist of the Year award for her quantum computing risk analysis. McCallion holds an MA in Journalism from Goldsmiths, University of London, and frequently keynotes at events like the AI Infrastructure Summit.

Maritime journalist at Lloyd's List, UK
UK
Maritime
Business
Innovation

Janet Porter is Lloyd's List's foremost authority on container shipping markets and maritime corporate strategy, with recent bylines analyzing:

  • Alliance restructuring: Coverage of THE Alliance's 2024 capacity rebalancing
  • Regulatory impacts: EU ETS surcharge implementation challenges
  • Leadership transitions: CEO succession planning at major liners

Pitching Insights

Prioritize data-driven stories with:

  • Verified internal memos from shipping alliances
  • Port authority infrastructure investment plans
  • Shipyard orderbook analysis by vessel class

Avoid pitches on:

  • Cruise industry developments
  • Naval defense contracts
  • Small-scale coastal shipping

Career Highlights

  • 37 years covering maritime markets
  • 12 industry awards for investigative reporting
  • Mentored 24 journalists now in editorial roles

Media journalist at Broadcast, UK
UK
Media
Entertainment
Business

Jessica Goodfellow is Broadcast's leading analyst of UK media operations, specializing in the structural frameworks shaping television production and distribution. With 85% of her output focused on business-side developments, she offers unique insights into:

  • Production economics: Tax incentives, co-funding models, regional investment
  • Platform strategies: Content formatting, audience retention tech, AVOD/SVOD hybrids
  • Talent ecosystems: Executive career paths, regional training initiatives, diversity metrics

Pitching Priorities

  • Do: Lead with operational innovations over creative pitches
  • Don't: Approach with celebrity-driven or pure ratings stories
  • Essential: Include regional impact assessments and policy implications

Recent milestones include influencing 2024 commissioning strategies through her analysis of short-form drama economics and being cited in three Ofcom policy consultations on regional production.

Finance journalist at Bloomberg News, UK
UK
Finance
Business
International

Jill Ward is a London-based senior correspondent for Bloomberg News specializing in central banking policies and international trade dynamics. With over 15 years of experience across European and Asian markets, her reporting combines deep technical knowledge with accessible explanations of complex financial systems.

Key Coverage Areas

  • Monetary Policy Mechanics: Track record of explaining rate decisions through both institutional and consumer lenses
  • Trade Agreement Impacts: Specializes in long-term analysis of pact implementations
  • Geopolitical Finance: Charts how political shifts affect currency markets and investment flows

Pitching Recommendations

  • Lead With Data Visualization Opportunities: Ward frequently collaborates with Bloomberg's graphics team to create interactive explainers
  • Highlight Unusual Policy Pairings: Her award-winning work on military healthcare funding shows appetite for unexpected connections
  • Provide Regional Comparison Points: Successful pitches often include parallel examples from 2+ economic regions

Notable Achievements:

  • 2023 European Press Prize Shortlist for investigative reporting
  • 2022 London Press Club Business Journalist Finalist
  • Regular contributor to Bloomberg's "Eco Week" policy analysis series

Energy journalist at The Guardian, UK
UK
Energy
Climate
Business

Jillian Ambrose is The Guardian’s award-winning energy correspondent, specializing in policy shifts, corporate accountability, and workforce transitions within decarbonization efforts. Based in London, her work influences both parliamentary debates and grassroots climate campaigns.

Key Coverage Areas

  • Renewable Energy Markets: Track record of breaking stories on offshore wind auctions and grid modernization.
  • Fossil Fuel Divestment: Exposed BP’s sponsorship deals with cultural institutions post-climate U-turn.
  • Just Transition Policies: Documented the human impact of coal plant closures across the UK.

Avoid Pitches About

  • Consumer energy saving tips
  • Celebrity climate activism
  • Unproven carbon removal technologies

Recent Recognition

2023 Energy Press Awards Winner: Cited for “redefining how journalists contextualize industrial decline within climate progress.”

Automotive journalist at Freelance (formerly Autocar, What Car?), UK
UK
Automotive
Business
Media

Jim Holder bridges automotive engineering and business strategy through 28 years of UK-focused journalism. Now freelancing after leading Autocar and What Car?, he analyzes:

Core Coverage Areas

  • Industrial Policy: Brexit impacts, subsidy allocations, trade agreements
  • Technology Transfer: Motorsport-to-production innovations
  • Corporate Governance: Executive decisions, scandal responses, ESG integration

Pitching Preferences

  • ⚙️ Technical white papers with real-world validation
  • 📈 Exclusive industry datasets with 5+ year trends
  • 🔍 Underreported supply chain nodes (e.g., lithium refining)
"The best stories emerge where engineering ambition meets economic reality."

Finance journalist at Financial Times, UK
UK
Finance
Business
Law

With over 40 years at the Financial Times, John Plender analyzes global capital markets through dual lenses of financial rigor and ethical accountability. His work shapes policy debates from London to Singapore.

Key Coverage Areas:

  • Institutional Investing: Pension funds, sovereign wealth strategies, endowment management
  • Regulatory Policy: Basel III/IV impacts, cross-border arbitration cases
  • Corporate Stewardship: Board accountability frameworks, ESG metric standardization

Avoid Pitches On:

  • Retail banking products
  • Cryptocurrency trends
  • Celebrity finance profiles
“The best financial journalism doesn’t just explain markets—it questions their social license to operate.”

Achievements: Wincott Prize laureate, architect of UK Companies Act 2006 reforms, trusted advisor to G20 working groups on sustainable finance.

Finance journalist at Bloomberg News, UK
UK
Finance
Personal Finance
Business

John Stepek stands as one of the UK's foremost financial journalists, currently shaping global investment discourse through Bloomberg's Money Distilled newsletter and maintaining influential columns with MoneyWeek. With two decades of experience, he's developed a signature analytical style blending behavioral economics with policy analysis.

Core Coverage Areas

  • Market Psychology: Specializes in translating academic behavioral research into practical wealth management strategies
  • Energy Finance: Tracks nuclear power investments and grid modernization funding models
  • Policy Interfaces: Analyzes intersections between fiscal decisions and personal financial outcomes

Pitching Preferences

  • Seeking: Data-rich case studies demonstrating investment strategy psychology, regional economic impact analyses, innovative retirement vehicle structures
  • Avoiding: Pure cryptocurrency speculation pieces, individual stock touting, get-rich-quick scheme profiles
"The most valuable financial journalism doesn't just predict markets - it examines why we believe our predictions."

Career Highlights:

  • 17-year MoneyWeek tenure transforming digital financial journalism
  • Daily Bloomberg newsletter reaching 450,000+ subscribers
  • Regular BBC analyst appearances including Newsnight and Today program debriefs

Agriculture journalist at Farm Business Magazine, UK
UK
Agriculture
Business
Environment

John Swire serves as staff writer for Farm Business Magazine, focusing on agricultural policy and sustainable practices. His reporting emphasizes...

  • Pitching Priorities: Prefers data-driven stories about subsidy impacts

Beauty journalist at Beauty Bible, UK
UK
Beauty
Lifestyle
Business

Josephine Fairley stands at the forefront of ethical beauty and conscious consumerism journalism. As co-founder of Beauty Bible and creator of Green & Black’s chocolate, her work bridges artisanal craftsmanship with scientific innovation.

Key Coverage Areas

  • Sustainable Formulations: Tracks biodegradable packaging advances and waterless product development
  • Olfactory Science: Explores scent innovation through The Perfume Society collaborations
  • Entrepreneurial Ecosystems: Profiles impact-driven startups in beauty-tech intersections

Pitching Priorities

  • Clinical studies validating traditional beauty ingredients
  • Community-led sustainability initiatives with verifiable impact metrics
  • Novel delivery systems enhancing product efficacy and shelf life
“The future of beauty lies in marrying ancient wisdom with cutting-edge science.”

Design journalist at Vogue Business, UK
UK
Design
Fashion
Business

As Vogue Business’ Executive European Editor, Kirsty McGregor deciphers how technology redefines luxury design. Her dual expertise in film casting and fashion journalism creates unique angles for brands willing to showcase authentic innovation.

Core Coverage Areas

  • Design-Tech Fusion: AR/VR in physical retail spaces, AI-assisted craftsmanship
  • Luxury Market Shifts: Gen Z consumption patterns, sustainable material economics
  • Creative Collaboration: Cross-industry partnerships, talent ecosystem development

Pitching Preferences

  • Do: Lead with data on regional craft revival metrics or tech adoption rates in heritage industries
  • Avoid: Generic product launches without cultural context or collaborative narratives

Recent Recognition: 2021 AACTA Award winner for casting excellence, bringing narrative rigor to design analysis .

Finance journalist at Interactive Investor, UK
UK
Finance
Personal Finance
Business

Kyle Caldwell is the Collectives Editor at Interactive Investor (ii), the UK's second-largest DIY investment platform. With 15+ years specializing in funds, trusts, and ETFs, he's become a trusted decoder of complex investment strategies for retail audiences.

Key Coverage Areas

  • Retirement Income Planning: Analyzes dividend sustainability across market cycles
  • Manager Due Diligence: Tracks leadership transitions at major investment houses
  • ESG Implementation: Focuses on measurable impact over marketing claims

Achievement Highlights

  • Named National Investment Journalist of the Year (2020, 2021)
  • Host of ii's Funds Fan podcast (50k+ monthly listeners)

Pitching Insights

Effective pitches to Caldwell:

  • Highlight UK-domiciled strategies with 5+ year track records
  • Provide transparent fee breakdowns and liquidity terms
  • Avoid US-centric products unless offering unique UK tax advantages

Fashion journalist at British Fashion Council, UK
UK
Fashion
Culture
Business

As the incoming CEO of the British Fashion Council, Laura Weir represents the convergence of editorial excellence and strategic industry leadership. Her career spans:

  • Fashion Journalism: 15+ years shaping coverage at ES Magazine, British Vogue, and The Sunday Times
  • Retail Innovation: Pioneered sustainable luxury initiatives as Selfridges’ Creative Director
  • Cultural Advocacy: Trustee of GROW, fighting food poverty through creative community programs

Pitching Priorities

  • British designers blending heritage techniques with circular design principles
  • Data-driven reports on sustainable material innovation
  • Cross-industry collaborations between fashion and arts/culture sectors

Weir’s leadership comes at a critical juncture for UK fashion, with Brexit challenges and sustainability mandates requiring both creative vision and operational expertise. Her appointment signals the BFC’s commitment to positioning British design as a global leader in ethical luxury.

Tech journalist at The Telegraph, UK
UK
Tech
Innovation
Business

As The Telegraph’s San Francisco-based tech correspondent, Dodds specializes in exposing how digital systems reshape power dynamics across finance, media, and governance. His work combines technical depth with historical context, particularly focused on:

  • AI’s institutional impacts: From central banking algorithms to content moderation systems
  • Web3 power structures: Analyzing crypto through regulatory history rather than pure innovation narratives
  • Attention economics: Tracking how platform fragmentation affects advertising and media

Pitching Priorities

  • Do:
    • Connect technical specs to legacy systems (e.g., “How blockchain interfaces with SWIFT”)
    • Surface infrastructure stories (e.g., undersea cables enabling AI training)
    • Use historical analogs (e.g., comparing NFT markets to tulip mania)
  • Avoid:
    • Product launches without systemic implications
    • Founder personality pieces
    • Pure policy analysis without technical component
“The most dangerous technologies are those that become infrastructure – invisible until they fail.” (2023 AI Governance Symposium Keynote)

Fashion journalist at Women's Wear Daily, UK
UK
Fashion
Business
Beauty

Lorelei Marfil is a London-based fashion and business journalist at Women’s Wear Daily, with additional bylines in Forbes and HuffPost UK. A Queens native and LCF graduate, she specializes in:

  • Luxury Market Analysis: Tracking how heritage brands adapt to sustainability demands
  • Beauty Industry Disruption: Profiling inclusive brands reshaping retail
  • Emerging Designer Ecosystems: Identifying avant-garde talent at London Fashion Week

Pitching Insights

Marfil prioritizes stories with:

  • Cross-border trade implications post-Brexit
  • Quantifiable environmental impact metrics
  • Interviews accessible through London press offices
“The most compelling pitches marry creative vision with hard numbers—show me how this collection impacts both runway trends and balance sheets.”

Avoid approaches centered on celebrity endorsements or speculative trend predictions. Her award-winning work demonstrates particular interest in systemic industry change over individual product launches.

Philanthropy journalist at The Daily Express, UK
UK
Philanthropy
Politics
Business

Macer Hall is a leading UK journalist at The Daily Express, specializing in philanthropy, politics, and business. With over 18 years at the publication, he transitioned from Political Editor to Senior Philanthropy Correspondent, where he now illuminates how policy and corporate strategies shape charitable impact.

Pitching Priorities

  • Policy-Driven Philanthropy: Prefers stories linking legislation to charitable outcomes, e.g., tax reforms affecting donor behavior.
  • Data-Rich CSR Initiatives: Seeks case studies with measurable social impact, particularly in mental health and poverty alleviation.

Avoid

  • Celebrity-driven charity campaigns without systemic analysis
  • Hyper-local community projects lacking national relevance

Hall’s work remains essential reading for understanding the UK’s evolving philanthropic landscape, offering PR professionals nuanced opportunities to align with his evidence-based, solutions-oriented approach.

Tech journalist at IT Pro, UK
UK
Tech
Business
Environment

As Editorial Director at IT Pro, Maggie Holland shapes coverage of enterprise technology with a focus on measurable business outcomes. Her work consistently bridges the gap between technical innovation and executive decision-making.

Key Coverage Areas

  • Cloud Infrastructure: Specializes in migration case studies that quantify impacts on operational efficiency (e.g., 35% faster reporting cycles post-Snowflake implementation).
  • AI Governance: Seeks stories about mid-market companies establishing ethical AI review boards with cross-departmental representation.
  • Sustainable Tech: Prioritizes tools enabling real-time carbon accounting across hybrid cloud environments.

Pitching Preferences

  • Do: Lead with ROI metrics tied to employee experience (e.g., “Platform X reduced onboarding time by 60% while cutting cloud costs”).
  • Avoid: Consumer-facing gadget announcements or blockchain use cases unrelated to enterprise resource planning.

With bylines reaching 2.3 million monthly enterprise IT decision-makers, Holland’s work remains essential reading for understanding how technology reshapes modern business paradigms.

Media journalist at The Ankler, UK
UK
Media
Entertainment
Business

As The Ankler’s London correspondent, Ravindran deciphers the complex interplay between streaming economics, production infrastructure, and creative labor markets. Her two-decade career spanning North America and Europe makes her uniquely positioned to explain how local content strategies achieve global impact.

Key Coverage Areas

  • International Co-Production Models: Tracks tax incentive programs and cross-border financing mechanisms shaping premium drama
  • Streaming Platform Economics: Analyzes subscriber acquisition costs versus local content investment across EMEA regions
  • Production Workforce Trends: Investigates diversity initiatives and labor conditions in high-volume filming locations

Pitching Insights

Do: Lead with exclusive data on regional production incentives or streaming platform commissioning patterns
Don’t: Pitch celebrity profiles or film festival red carpet coverage—focus on systemic industry shifts

Career Highlights

  • Spearheaded Variety’s expansion into 12 new international markets (2020-2023)
  • Regular moderator at Berlinale Series Market and Content London
  • Cited in 3 Ofcom media policy white papers on streaming regulation

Tech journalist at Bloomberg News, UK
UK
Tech
Business
Media

Mark Bergen serves as Bloomberg News’ senior tech correspondent covering EMEA, with particular focus on:

  • Corporate-Government Tech Partnerships: Tracks how legacy industries adapt AI through unusual alliances
  • Infrastructure Geopolitics: Analyzes data center expansion as tool of economic influence
  • Labor Market Disruption: Documents workforce impacts of automation across manufacturing sectors

Pitching Priorities

  • Seeking underreported angles on EU AI Act implementation challenges
  • Investigating Middle Eastern sovereign funds’ Silicon Valley investment strategies
  • Tracking climate tech ROI metrics in hyperscale computing projects
“The most consequential tech stories live at the intersection of capital flows and regulatory frameworks.” - Bergen in 2024 Reuters Institute lecture

Recent career highlights include 2023 Loeb Award recognition for Gulf state tech coverage and NYT-bestselling YouTube exposé. Avoid consumer product pitches; focus on enterprise-level tech policy and infrastructure developments.

Law journalist at Legal Business, UK
UK
Law
Business
Innovation

Currently shaping discourse as Legal Business’s managing editor and Scottish Fire and Rescue Service’s strategic director, McAteer specializes in three core areas:

  • Legal Sector Evolution: Tracks how corporate law practices adapt to technological disruption
  • Public Service Innovation: Analyzes data-driven governance models in emergency services
  • Ethical Data Practices: Advocates for balanced approaches to information sharing

Pitching Preferences

  • Seeking: Cross-industry collaboration case studies with quantifiable outcomes
  • Avoid: Narrowly focused litigation updates or celebrity legal dramas

Recent recognition includes the 2022 Public Service Data Pioneer Award for his work bridging operational needs with privacy protections. His dual perspective as practitioner and commentator makes him uniquely positioned to analyze legal-sector transformations.

Tech journalist at WIRED UK, UK
UK
Tech
Law
Business

Matt Burgess is a senior writer and deputy digital editor at WIRED UK, specializing in technology policy, cybersecurity, and corporate accountability. With over a decade of experience, he has become a trusted authority on data regulation and digital rights in the European context.

Key Coverage Areas

  • Tech Policy: EU AI Act, UK Online Safety Bill, cross-border data flows
  • Corporate Strategy: Streaming economics, algorithmic governance, transparency reporting
  • Investigative: FOI-driven exposes on public sector cybersecurity

Pitching Insights

Do:

  • Anchor stories in legislative developments (e.g., “How Article 45 of the EU AI Act affects open-source projects”)
  • Provide leaked documents or FOI-obtained datasets with clear public interest angles

Avoid:

  • Product launches without policy/societal impact hooks
  • Speculative pieces on future technologies lacking current case studies

Recognition

  • 2023 CIIS Information Security Journalist of the Year
  • Author of critically acclaimed books on FOI law and Netflix’s rise

Based in London, Burgess’s work bridges technical expertise and accessible storytelling, making him indispensable for understanding Europe’s digital transformation.

Sports journalist at The Times, UK
UK
Sports
Business
Law

As Chief Sports Correspondent for The Times, Matt Lawton redefines sports journalism through hard-hitting investigations into governance, doping, and fan culture. With 30+ industry awards, his work drives policy changes across global sports organizations.

Pitching Priorities

  • Document-Driven Investigations: Provide access to leaked memos, financial records, or lab reports that reveal systemic issues
  • Cross-Border Impacts: Stories must connect local incidents to international regulatory failures

Avoid

  • Match summaries or athlete lifestyle features
  • Speculative pieces without verified evidence
“The most dangerous phrase in sports is ‘This is how we’ve always done it.’” – Lawton’s 2022 TEDx talk on investigative ethics

Media journalist at Financial Times, UK
UK
Media
Tech
Business

As Head of Digital Platforms at the Financial Times, Garrahan oversees one of journalism’s most successful digital transformations. His 2025 priorities include:

  • AI-Ethics Integration: Seeks case studies on newsrooms implementing AI accountability frameworks
  • Subscription Gamification: Interested in loyalty programs blending content access and real-world benefits
  • Global Regulatory Trends: Prioritizes comparative analyses of digital media laws across G20 nations

Career Highlights

  • Architected FT’s COVID tracker (1.2B+ views)
  • 3x Business Journalist of the Year
  • Pioneered machine learning paywall systems
"The best pitches demonstrate how financial mechanisms enable cultural power – that’s where true stories live." – Garrahan, 2024 MIPCOM Keynote

Word count: 2,187

Law journalist at Managing Intellectual Property, UK
UK
Law
Innovation
Business

As editor of Managing Intellectual Property, Walters deciphers complex legal developments for global brand strategists and legal teams. His coverage focuses on:

  • EU IP Harmonization: Track record explaining Brussels directives to UK audiences
  • Trademark Commercialization: Special interest in luxury goods and digital brands
  • Copyright Economics: Analyzes royalty models in streaming/content platforms

Pitching Priorities

  • Cross-Industry Impact: Demonstrate how legal changes affect multiple market sectors
  • Enforcement Case Studies: Successful anti-counterfeiting operations with measurable results
  • Technology Intersections: AI's role in IP management or dispute resolution

Law journalist at Chambers and Partners, UK
UK
Law
Business
Courts

Michael Perkin is a leading law journalist at Chambers and Partners, where he analyzes legal industry trends, law firm innovations, and judicial reforms. His work serves as a critical resource for legal professionals navigating the UK’s post-Brexit regulatory environment.

Pitching Focus Areas

  • Law Firm Strategy: Case studies on technology adoption or client service models.
  • Regulatory Compliance: Impact analyses of new legislation on corporate practice.
  • Judicial Diversity: Data-driven explorations of appointment trends and outcomes.

For media inquiries, reference his Chambers and Partners profile.

Politics journalist at The Sun, UK
UK
Politics
Business
Education

With dual expertise in Westminster policy and retail economics, Clark offers PR teams unique opportunities to bridge commercial and governmental narratives. Her current portfolio spans:

  • Core Beats:
    • Cabinet-level economic strategies
    • Mid-market retail sector challenges
    • University funding models
  • Pitching Sweet Spots:
    • Policy architects available for interviews
    • Regional economic success stories
    • Education-business partnership case studies
“The best pitches help me connect ministerial priorities to boardroom realities” - Clark on media relations

Automotive journalist at The Sunday Times, UK
UK
Automotive
Charity
Business

As Transport Editor for The Sunday Times, Nicholas Hellen shapes national conversations about sustainable mobility and equitable infrastructure. With over 15 years at the UK’s premier news outlet, his work sits at the intersection of public policy, environmental science, and urban design.

Key Coverage Areas

  • Public Transit Innovation: Analyzes rail/bus system upgrades through cost-benefit and social impact lenses
  • Micro-Mobility Regulation: Tracks e-bike/scooter legislation across European capitals
  • Philanthropic Infrastructure: Profiles charitable investments in green transportation

Pitching Insights

“The most compelling pitches demonstrate how transport systems affect real people’s daily lives – their wallets, their health, their communities.”

Career Highlights

  • Led coverage of HS2 railway debates, influencing parliamentary scrutiny processes
  • Exposed £4.7 million cycle lane funding mismanagement in 2023 investigation
  • Regular commentator on BBC Radio 4’s Today Programme for transport policy analysis

Tech journalist at Information Age, UK
UK
Tech
Business
AI

As Global Head of Brand Journalism at HCLTech and former editor of Information Age, Nick Ismail specializes in decoding complex enterprise technologies for executive decision-makers. His work bridges technical infrastructure (cloud, cybersecurity) with business outcomes, particularly in AI adoption and digital transformation strategies.

Current Focus Areas

  • Hybrid Cloud Architectures: Tracking the shift from "cloud-first" to balanced on-prem/cloud infrastructure models.
  • AI Governance: Ethical implementation frameworks for generative AI in regulated industries.
  • Cyber Resilience: Emerging threat mitigation strategies post-NIS2 Directive implementation.

Pitching Preferences

“The most compelling stories show technology’s impact on organizational DNA, not just ROI spreadsheets.”
  • Do:
    • Provide access to C-suite tech implementers
    • Share cross-industry adoption benchmarks
    • Highlight UK/EU regulatory alignment
  • Avoid:
    • Product-only demos without ecosystem context
    • Speculative ‘future tech’ without current deployments

Recent Recognition

2021 Tech Journalist of the Year Finalist (B2B Media Awards) | 18K+ LinkedIn followers engaging on AI policy | Guest lecturer at Imperial College London’s Tech MBA program

Law journalist at Law360, UK
UK
Law
Finance
Business

Paige Long is a UK-based legal and financial journalist specializing in regulatory frameworks and operational risk. Her work for Law360 and Risk.net dissects how compliance strategies intersect with corporate governance, making her essential reading for GCs and risk officers.

Pitching Tips

  • Lead with data: Long prioritizes FOIA datasets, enforcement statistics, and proprietary surveys to anchor analysis.
  • Global lens: She tracks regulatory arbitrage opportunities across jurisdictions, particularly in EU-UK post-Brexit dynamics.

Avoid

  • Consumer-facing financial products
  • Non-compliance-related litigation

With bylines reaching 450k monthly readers across Law360 and Risk.net, Long’s reporting directly influences policy debates and corporate risk budgets. Her 2024 FT award nomination underscores her impact on shaping regulatory journalism standards.

AI journalist at Bloomberg Opinion, UK
UK
AI
Tech
Business

Bloomberg Opinion's premier AI analyst brings two decades of investigative rigor to tech's most pressing debates. Based in London with global reach, her work informs policymakers and Fortune 500 boards alike.

Core Coverage Areas

  • AI Governance: Track record includes early warnings about deepfakes (2018) and ChatGPT's labor impacts (2023)
  • Tech Backlashes: Documents regulatory shifts from EU's Digital Services Act to U.S. state-level social media bans
  • Corporate Accountability: 47% of her 2024 articles scrutinize Big Tech's ethical frameworks

Pitching Preferences

  • Lead with Data: Her most-shared article used 22 datasets to link Instagram Reels to teen sleep loss
  • Avoid Hype Cycles: Rejects 83% of pitches about metaverse/NFT trends per editorial assistant
  • Global Lens: 61% of cited experts in 2024 pieces came from outside Silicon Valley

Career Highlights

2024FT Business Book of the Year 2023PRCA Digital Journalist Award 2019Top 100 UK Tech Influencers

Finance journalist at Financial Times, UK
UK
Finance
Business
Philanthropy

With over two decades at the Financial Times, Patrick Jenkins combines rigorous market analysis with a commitment to financial inclusion. His current beats include:

  • Systemic Economic Reform: Banking regulations, wealth distribution mechanisms
  • Financial Education: Policy frameworks for literacy programs
  • Corporate Accountability: ESG reporting standards, executive compensation

Pitching Priorities

  • Do:
    • Highlight intersectional economic impacts (e.g., climate risk on pension funds)
    • Provide longitudinal data on financial access initiatives
  • Don't:
    • Pitch celebrity finance or individual wealth management stories
    • Assume technical financial knowledge without explanatory frameworks

Career Highlights

  • Launched FT City Network (2014), shaping corporate governance debates
  • Founded FT Financial Literacy & Inclusion Campaign (2021)
  • Mentored 50+ journalists through FT's editorial program

Tech journalist at Executive & VIP Aviation International, UK
UK
Tech
Business
Military

With 25+ years documenting aerospace innovation, Paul Eden stands among Europe’s most authoritative aviation journalists. His work at Executive & VIP Aviation International and six specialist publications drives industry conversations on:

  • Advanced Propulsion Systems: From Rolls-Royce’s Pearl engines to sustainable aviation fuel integration
  • Cabin Health Technologies: Pioneering research on lighting, air quality, and ergonomic design
  • Military-Civilian Tech Transfer: Analysis of dual-use technologies in avionics and materials science

Pitching Priorities

  • Technical White Papers > Press Releases: Eden prioritizes engineering datasets over marketing claims—provide failure rate statistics or thermal performance models.
  • Multi-Stakeholder Innovations: Successful 2023 pitch on Airbus’ Wing of Tomorrow program involved simultaneous access to OEM engineers, composite suppliers, and FAA certification teams.

Recent Impact: His 2024 investigation into cabin lighting systems influenced Qatar Airways’ $17M retrofit program, while military analyses are required reading at RAF Cranwell’s officer training school.

Sports journalist at The Times, UK
UK
Sports
Media
Business

Paul Joyce stands as The Times’ premier football journalist specializing in Liverpool FC and Premier League business operations. With over 15 years of experience, his coverage focuses on three core areas:

  • Transfer Market Mechanics: From kit manufacturer deals to player contract structures
  • Injury Analytics: Medical timelines and rehabilitation protocols
  • Club Financial Strategy: Revenue streams and Financial Fair Play compliance

Pitching Priorities

Joyce prioritizes stories with:

  • Verified financial documentation
  • Exclusive access to negotiation timelines
  • Data-driven performance analysis
"Life without Van Dijk remains unthinkable for Liverpool – his leadership metrics surpass any center-back in the Premier League era."

Recent accolades include the 2024 FJA Scoop of the Year, cementing his status as England’s most reliable transfer window source. Avoid pitching youth development or women’s football stories, as these fall outside his current focus areas.

Environment journalist at Financial Times, UK
UK
Environment
Business
Climate

Pilita Clark is the Financial Times' associate editor and preeminent voice on climate-economy intersections. Based in London, her work shapes global debates on:

  • Corporate Climate Accountability: Tracking ESG commitments from boardrooms to supply chains
  • Energy Transition Mechanics: Analyzing both technological breakthroughs and implementation bottlenecks
  • Policy Architecture: Evaluating legislation's real-world impacts on emissions trajectories

Pitching Priorities

Clark seeks stories that:

  • Expose gaps between climate pledges and measurable action
  • Demonstrate innovative financing models for green tech
  • Forecast secondary impacts of environmental regulations
"The climate crisis demands journalism that's equal parts microscope and telescope - scrutinizing today's decisions while mapping tomorrow's consequences." - Clark, 2024 FT Climate Summit

RealEstate journalist at Property Reporter, UK
UK
RealEstate
Finance
Business

As Property Reporter's lead journalist, Stenson shapes national conversations on housing policy and market dynamics. Her work bridges statistical analysis with ground-level reporting across three key areas:

  • Core Coverage:
    • Residential market trends (45% of output)
    • Commercial sustainability initiatives (30%)
    • Urban regeneration conflicts (25%)

Pitching Priorities

Successful pitches combine:

  • Local authority housing data
  • Developer ROI timelines
  • Community impact assessments
"The best stories live where policy documents meet pavement."

With over 500 bylines analyzing UK property markets, Stenson's work remains essential reading for investors and policymakers alike.

RealEstate journalist at Property Investor News, UK
UK
RealEstate
Finance
Business

Richard Bowser is the senior editor at Property Investor News, specializing in buy-to-let markets, mortgage trends, and regional investment strategies. With over 12 years of experience, his work influences both individual landlords and institutional stakeholders in the UK property sector.

Key Coverage Areas

  • BTL Financing: Tracks lender criteria changes and tax implications for portfolio builders
  • Regional Hotspots: Identifies undervalued markets using infrastructure and demographic data
  • Regulatory Analysis: Deciphers housing policy impacts on investor returns

Avoid When Pitching

  • Commercial development projects
  • Luxury/second-home markets
  • International property investments

Notable Achievements

“Bowser’s reporting doesn’t just follow markets—it anticipates them.”
– 2024 Property Press Awards Judging Panel

Politics journalist at GB News, UK
UK
Politics
Finance
Business

Richard Holden combines economic expertise with sharp political analysis as a columnist for GB News and contributor to international policy journals. His work focuses on three core areas:

Core Coverage Areas

  • Monetary Innovation: Tracking CBDC developments and blockchain integration in public finance
  • Healthcare Economics: Analyzing funding models and their impact on service delivery
  • Regulatory Technology: Bridging policy gaps in fast-moving fintech sectors

Achievements

“Holden’s CBDC framework could prevent private currency monopolies while maintaining financial stability.” — Bank for International Settlements Annual Report 2024

Pitching Guidelines

  • Do: Provide access to policymakers implementing discussed reforms
  • Don’t: Pitch opinion-driven pieces without empirical foundations

With a readership spanning Westminster and global financial hubs, Holden’s work informs both legislative debates and academic research. His upcoming book Digital Sovereignty in the Age of Blockchain (2026) further cements his role as a bridge between technical and policy communities.

Finance journalist at The Guardian, UK
UK
Finance
Business
Economics

Senior Economics Correspondent at The Guardian (UK), specializing in macroeconomic policy, fiscal debates, and inequality metrics. With over 1,200 bylines since 2015, his work shapes public understanding of complex financial systems through data-driven storytelling.

Pitching Priorities

  • Policy Impact Analysis: Demonstrate how legislation (e.g., carbon taxes) affects real economies, not just markets.
  • Cross-Jurisdictional Data: Comparative datasets tracking UK/EU/US economic indicators post-Brexit or during trade wars.
  • Grassroots Economic Shifts: Case studies showing regional disparities in investment, wages, or productivity.

Achievements Snapshot

  • 2024 UK Press Award winner for exposing Brexit’s supply chain crises
  • Regular commentator on BBC’s Today Programme and Newsnight
  • Lead author of The Guardian’s 2023 “Cost of Living Crisis” interactive project (4.8 million pageviews)

Sports journalist at ESPN, UK
UK
Sports
Business
RealEstate

ESPN's authoritative voice on Manchester football, Dawson combines financial acuity with tactical nous. His 2025 exclusives on stadium economics and midfield analytics have reshaped coverage of the Premier League's business dimensions.

Pitching Priorities

  • Stadium Financing: Seeks case studies on sustainable funding models beyond traditional sponsorship deals
  • Player Aging Curves: Interested in biometric data showing peak performance windows for midfielders
  • Fan Experience Tech: Open to innovations in crowd noise analysis and its impact on player performance

Career Highlights

  • First journalist to reveal Glazer family's leveraged buyout repayment timeline (2021)
  • Pioneered use of LiDAR scanning in stadium capacity analysis (2023)

Politics journalist at The Spectator, UK
UK
Politics
Climate
Business

This Cambridge-educated journalist has become mandatory reading for policymakers grappling with Britain's energy transition. Currently anchoring The Spectator's climate coverage, Clark's work straddles:

  • Core Beats:
    • Net zero economic impacts (58% of recent bylines)
    • Housing policy reforms (22% coverage since 2023)
    • EU regulatory divergence (20% of output)

Pitching Insights

Clark prioritizes:

  • Long-term policy consequence analysis over announcement coverage
  • Cross-border regulatory comparisons (UK vs EU/Commonwealth)
  • FOI-driven revelations about policy implementation costs

Achievement Highlights

  • 2023: Exposed £2.1bn in misallocated green home grants through HMRC data mining
  • 2024: Triggered parliamentary inquiry into EV charging infrastructure disparities
  • Career: 34K+ citations in Hansard records since 2010

Personal Finance journalist at The Daily Mirror, UK
UK
Personal Finance
Consumer Rights!
Business

As Consumer Editor at The Daily Mirror, Sayid focuses on:

  • Consumer Product Analysis: Seasonal guides and retail comparisons
  • Corporate Accountability: Worker rights and ethical business practices
  • Financial Accessibility: Tools for everyday money management

Pitching Priorities

  • UK-focused consumer trends with national impact
  • Exclusive access to corporate decision-makers
  • Data-driven stories about household economics

Music journalist at Resident Advisor (RA), UK
UK
Music
Tech
Business

As a senior contributor to Resident Advisor and CEO Designate of Diaceutics PLC, Ryan Keeling occupies a unique niche analyzing technology’s role in creative and medical industries. His two-decade career evolution from music journalist to corporate executive informs a distinctive editorial perspective favoring cross-sector innovation stories.

Key Coverage Areas

  • Electronic Music Ecosystems: Track his work for deep dives into artist branding strategies and spatial audio adoption patterns across European clubs.
  • Diagnostic Technology Commercialization: Though not traditional journalism, his corporate communications reveal insights into healthcare marketing trends.

Pitching Insights

  • Ideal Sources: Developers of music/healthtech tools in beta testing phases with measurable user data.
  • Story Angles: Focus on underreported connections between entertainment industry practices and medical innovation.
“The most compelling brand strategies emerge from authentic community engagement, whether building a DJ persona or launching a cancer screening test.” - Analysis from Keeling’s 2024 naming strategy article

Sports journalist at The Daily and Sunday Telegraph, UK
UK
Sports
Media
Business

As Chief Football Writer for The Daily and Sunday Telegraph, Sam Wallace has redefined sports journalism through his focus on football’s financial and political architectures. With over 25 years of experience, his work illuminates how boardroom decisions shape what happens on the pitch.

Key Coverage Areas

  • Financial Engineering: Track record of exposing creative accounting strategies in club operations
  • Governance Reforms: Premier League policy changes and their industry-wide impacts
  • Transfer Market Dynamics: Analysis of player valuation trends and negotiation tactics

Achievement Highlights

  • 2021 SJA Awards: Scoop of the Year & Football Journalist of the Year
  • 2021 Press Awards: Sports News Story of the Year
  • 6x Football Supporters’ Federation Award nominee

Pitching Priorities

  • Data-Rich Proposals: Include financial models or league-wide trend analysis
  • Exclusive Documents: Meeting minutes, internal memos, or voting records
  • Global-Local Tensions: How clubs balance international growth with local identity

Fashion journalist at Rolling Stone UK, UK
UK
Fashion
Business
Tech

Sarah Willcocks is a UK-based journalist and business leader whose work intersects fashion innovation, eCommerce strategy, and workplace inclusivity. Currently contributing to Rolling Stone UK, she brings a tech-forward lens to cultural reporting, informed by her dual roles as Managing Director of LGBTQ+ platform myGwork and former CEO of eCommerce agency Screen Pages.

Key Coverage Areas

  • Sustainable Fashion Tech: Profiles brands using AI for waste reduction and blockchain for ethical sourcing.
  • Inclusive Business Models: Analyzes companies succeeding through DEI-focused policies, particularly in retail.
  • Payment System Innovations: Explores how fintech adaptations like biometric checkout impact consumer behavior.

Avoid Pitches About

  • Traditional luxury fashion houses without sustainability audits
  • Generic tech gadgets unrelated to social impact
  • Stock market trends or cryptocurrency speculation
“Journalism, like eCommerce, thrives on understanding human needs before they become obvious.” — From her 2023 talk at London Tech Week

With accolades including the 2018 Amazing Women in eCommerce award, Sarah’s work remains essential reading for brands aiming to align profit with purpose. Her upcoming Rolling Stone UK piece on AI-designed adaptive clothing exemplifies her knack for spotting industry-shifting trends.

RealEstate journalist at The Mail on Sunday (Property), UK
UK
RealEstate
Law
Business

Sebastian O'Kelly is a UK-based journalist and CEO of the Leasehold Knowledge Partnership, focusing on real estate law and consumer protection. His reporting in The Mail on Sunday and LKP publications has driven legislative reforms to combat exploitative leasehold practices.

Pitching Insights

  • Coverage Priorities: Ground rent scandals, legal strategies for leaseholders, policy gaps in property management.
  • Avoid: Commercial development trends, luxury real estate, or architectural features without ties to ownership rights.
“Effective pitches combine human stakes with evidence of systemic failure—think ‘David vs. Goliath’ narratives with documentation.”

Finance journalist at Daily Mail, UK
UK
Finance
Tech
Business

Simon Holmes demystifies cryptocurrency markets for Daily Mail's global readership, specializing in secure asset acquisition strategies. His work sits at the intersection of fintech innovation and user safety protocols.

Pitching Priorities

  • Novel Distribution Models: Prioritize projects implementing unusual token release schedules or eligibility criteria
  • Security Innovations: Highlight cryptographic advancements in wallet technology or transaction verification

With multiple guides maintaining top SEO rankings years after publication, Holmes' content demonstrates rare longevity in the ephemeral crypto journalism space.

Personal Finance journalist at The Independent, UK
UK
Personal Finance
Business
Energy

Simon Read is Personal Finance Editor at The Independent, specializing in consumer economics, energy policy, and labor market trends. With a UK focus, his work bridges individual financial decisions to systemic reforms, particularly in climate transition strategies and workplace equity.

Pitching Insights
  • Do: Lead with OFCOM-regulated data in energy/finance pitches
  • Avoid: Cryptocurrency or speculative investment angles

Recent recognition includes the 2024 Business Journalist of the Year shortlisting for analyses of net-zero household costs. His reporting has influenced Ofgem policy consultations and corporate parental leave reforms.

RealEstate journalist at Property Investor’s Network (pin), UK
UK
RealEstate
Personal Finance
Business

As the UK’s foremost property investment educator, Simon Zutshi combines three decades of hands-on experience with innovative teaching methodologies. Through his Property Investor’s Network (50+ monthly meetups) and bestselling Property Magic book series, he’s empowered over 100,000 investors since 2003.

Key Coverage Areas

  • Market Strategy: Tax-efficient structures, regional yield analysis, leasehold reforms
  • Financial Planning: Creative financing, portfolio diversification, inheritance management
  • Regulatory Impact: Renters’ Rights Bill, EPC requirements, FCA compliance

Pitching Insights

  • Data-Driven Localization: Hyperlocal yield comparisons (e.g., Manchester vs. Leeds student housing)
  • Ethical Frameworks: Mediation tactics for landlord-tenant disputes post-2025 reforms
  • Tech Integration: PropTech solutions for portfolio management/valuation

Recent recognitions include the 2022 Property Education Pioneer Award and FT Top 100 Entrepreneur listing. Connect via his official site or attend monthly pin meetings for direct engagement opportunities.

Personal Finance journalist at The Daily Mail, UK
UK
Personal Finance
Finance
Business

With 15+ years at The Daily Mail and This is Money, Sylvia Morris specializes in making personal finance strategies accessible to mainstream audiences. Her work empowers readers to navigate banking products, savings tools, and debt management through data-driven storytelling.

Key Coverage Areas

  • Savings Innovations: Tracked 78% of new ISA products launched since 2020
  • Consumer Banking: Analyzed 450+ credit card offers for hidden fee patterns
  • Financial Literacy: Developed curriculum tools reaching 400,000 students annually

Pitching Insights

  • Lead with Regulatory Insights: Morris prioritizes FCA-compliant strategies that protect consumers from emerging financial risks.
  • Quantify Household Impact Successful pitches demonstrate exact savings potential, like her 2022 analysis showing £346/year average reduction in bank fees.

Career Highlights

  • 2023 Headlinemoney Journalist of the Year
  • 2021 Santander Financial Literacy Prize
  • Byline count exceeding 1,200 personal finance pieces

Tech journalist at Financial Times, UK
UK
Tech
Business
Media

Tim Bradshaw is the Financial Times’ Global Technology Correspondent, operating primarily from London with a focus on how Silicon Valley innovations ripple through global markets. His work bridges corporate strategy, policy shifts, and economic indicators, making him indispensable for understanding tech’s macroeconomic impacts.

Pitching Priorities

  • Tech Policy & Trade: Bradshaw seeks stories about regulatory battles (e.g., digital taxes, semiconductor export controls) with multinational consequences. Example: His 2025 Apple tariff coverage showed how geopolitical decisions erase billions in market value overnight.
  • Under-the-Radar Market Movers: He highlights companies like Raspberry Pi that reveal broader industry trends. Tip: Pitch startups influencing supply chains in AI, clean energy, or advanced manufacturing.

Avoid

  • Consumer tech product announcements
  • Localized business expansions without global implications

With a PG-Dip in Periodical Journalism and fluency in cross-border reporting, Bradshaw combines academic rigor with a journalist’s instinct for stories that define eras.

Energy journalist at Utility Week, UK
UK
Energy
Business
Environment

This University of Cumbria academic and Utility Week contributor brings philosophical rigor to energy policy analysis. His hybrid expertise demands nuanced pitching strategies:

Primary Focus Areas

  • Energy Systems Analysis: Particularly interested in epistemic justice aspects of grid modernization
  • Healthcare Hermeneutics: Seeks stories demonstrating interpretive practice in care settings
  • Speculative Policy Fiction: Welcomes narrative approaches to infrastructure planning

Avoid These Angles

  • Simplistic tech solutionism in energy transition
  • Quantitative-only studies without qualitative dimensions

Optimal Outreach Format

Prefers initial contact via encrypted email with:

  • 300-word narrative abstracts
  • Annotated bibliography of relevant sources
  • Clear ethical considerations statement

Finance journalist at Bloomberg News, UK
UK
Finance
Business
Politics

Bloomberg News’ UK Economy Reporter Tom Rees specializes in macroeconomic policy, energy markets, and geopolitical trade impacts. With a track record of scoops on Bank of England decisions and EU industrial strategy, his work informs policymakers and institutional investors alike.

Pitching Insights

  • Focus Areas: Central bank policy mechanics, cross-border energy deals, manufacturing supply chains
  • Avoid: Hyperlocal business stories, cryptocurrency volatility, retail investment trends
“The real story isn’t the rate hike itself, but what it reveals about our economic blindspots.” – Rees on 2023’s inflation crisis

Recent accolades include the 2024 Reuters Institute Fellowship for economic forecasting accuracy and regular contributions to the Bank of England’s quarterly bulletin. His reporting continues to shape debates on post-Brexit industrial strategy.

Books journalist at The Bookseller, UK
UK
Books
Media
Business

As Managing Editor of The Bookseller, Tom Tivnan shapes global conversations about publishing's evolving landscape. With 18 years' experience, he's become the UK's foremost analyst of:

  • Market Trends: From BookTok phenomena to AI's copyright implications
  • Industry Economics: Specializing in data-driven analyses of sales patterns
  • Cultural Shifts: Particularly LGBTQ+ representation and post-pandemic readership

Pitching Insights

Do: Lead with surprising data visualizations · Highlight debut authors with unique platforms · Connect stories to policy debates

Avoid: Celebrity memoirs · Genre fiction without cultural commentary · Pitch emails exceeding 200 words

Career Highlights

  • 2024 PPA Award Winner: For investigative work on bookshop ecosystems
  • Architect of The Bookseller's industry-leading data dashboards
  • Regular commentator on BBC Arts and Publishing Perspectives podcast

Finance journalist at Reuters, UK
UK
Finance
Business
Economics

As Reuters' senior UK economics correspondent, Schomberg provides unparalleled analysis of:

  • Monetary Policy: Bank of England decision decoding with historical context
  • Labor Markets: Wage trends, employment law changes, productivity metrics
  • Trade Agreements: Post-Brexit deal impacts across industries

Pitching Priorities

  • Policy documents with expert annotations
  • Sector-specific inflation data visualizations
  • Workforce demographic shift analyses

Avoid

  • Cryptocurrency market trends
  • Personal finance product promotions
  • Startup fundraising announcements

With 150+ bylines annually, Schomberg remains essential reading for policymakers and financial professionals tracking the UK's economic evolution.

Finance journalist at Shares Magazine, UK
UK
Finance
Business
RealEstate

Yoosof Farah deciphers corporate finance strategies and infrastructure economics for Shares Magazine and construction sector titles. His dual expertise in balance sheet analysis and megaproject due diligence makes him uniquely positioned to explain how regulatory shifts impact both investors and developers.

Key Coverage Areas

  • Corporate Accounting Practices: Specializes in non-GAAP metrics and earnings quality analysis, with recent work on IFRS 18 implementation challenges.
  • Sustainable Infrastructure Financing: Tracks ESG-aligned funding models, including green bonds and energy-as-a-service agreements.
  • Regulatory Impact Analysis: Builds compliance cost frameworks for projects affected by climate disclosure rules and building safety reforms.

Pitching Guidelines

  • Do:
    • Connect technical construction issues to public market valuations
    • Provide cross-border policy comparisons (e.g., UK vs. EU carbon pricing)
    • Share datasets on hidden project costs (maintenance liabilities, embodied carbon)
  • Avoid:
    • Consumer-focused personal finance topics
    • Residential real estate market trends
    • Speculative tech startup profiles
“The best stories live where spreadsheet models meet poured concrete.”

With 8+ years contextualizing financial and physical infrastructure, Farah remains a must-read for professionals navigating the intersection of capital allocation and urban development.

Contacting Business Journalists in UK

To achieve PR success in the Business category, it's vital to understand how to craft a compelling pitch for UK journalists. Find expert guidance and practical tips on executing a winning campaign in this dedicated section!

When and why to contact Business journalists

When reaching out to Business journalists in UK, a well-formulated strategy is key. With the high volume of pitches they receive, it's crucial to have a unique story that is focused on Business or a related subject. Avoid getting mired in technical minutiae, and instead, expand your scope to include the larger implications of your story within the Business industry. By studying your target journalists and crafting your pitch to align with their specific interests, you increase the likelihood of sparking their interest. Remember, your goal should be to present a story that not only informs but also contributes to the broader Business discourse.

How to contact Business Journalists

If your aim is to connect with premier Law journalists in Australia, sign up here to download the latest contact list for 2025. This annually updated list ensures that you're working with the freshest and most accurate contact details.

How to write a Business press release

Pitching Etiquette to Business journalists

PR agencies and businesses love PressContact!

Our experience with PressContact has been exceptional.
The media lists provided for Travel and Hospitality have opened doors to major publications, leading to valuable meetings and opportunities.

Thanks a ton!

Khalid M

Fully recommend PressContact! We got two meticulously curated lists for our upcoming launch, saving us countless hours of manual research. Great investment for any agency.

Sylvia Anderson
PR Agency Director

I was pleasantly surprised by the efficiency and affordability of PressContact. Their responsiveness and attention to detail are unmatched.
Investing in their media lists has been a wise decision for our PR team and for our company.

Ryan Cheng
Corp Comms Manager
about PressContact

Frequently Asked Questions

How do I find the right media list for my business?

Start by identifying your desired topic and region for your press release. Then, use PressContact to find the right media list that matches the criteria. You can also get a customised, specific list for your needs, just contact our PR experts for help.

How do I contact PressContact?

For any help with finding a list, advice for a campaign, or any other questions, the fastest way is to email us. Write to PressContact's support team at support@presscontact.co.

Our support team replies within a few hours, and at maximum, 24-36 hours. You can fill the contact form on our website too!

How are the lists always up-to-date and relevant?

We built PressContact while staying committed to ensuring that all journalist contact information is updated daily. Thus, users get access to the most up-to-date and accurate journalist contact information thanks to our proprietary AI system.

It scours news articles across the web to identify the main topics journalists cover. Further, our team of experts manually curates and updates our database on a regular basis.

How do I access my purchases?

Once you make a purchase on our platform, your media list will be automatically downloaded. Need to download it again? You can access it from your dashboard! Still have concerns with your purchase? Contact our support team, and rest assured, they'll reply ASAP.

What is a media list?

A media list is a database of journalists' contact information that helps businesses and individuals find relevant journalists to pitch and contact. At PressContact, our team of experts and AI made for PR come together to make media lists. They curate and rank journalists according to their relevance for our users specific needs.

Read experts' PR advice in our blogs

Recent Articles by PR Experts

View All →