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Discover and contact the top Beauty journalists in Australia, updated for 2025. If you're interested in contacting Beauty journalists, you can sign up below and download the Beauty journalists contact list!
Get Contact List →Download Contact ListThe Top Beauty Journalists in Australia in 2025 are:
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Michelle Bateman documents Australia's evolving beauty sector through business-focused reporting for Beauty Independent. Her work emphasizes:
Seek her out for:
Avoid:
Six Emerging Brands Bringing Greater Diversity To A-Beauty
Edgy Nail Polish Brand Kester Black Is Launching A Cosmetics Line
With A Little Help From Kylie Jenner, Self-Tanning Brand Bondi Sands Has Surpassed $100M In Annual Retail Sales
As Beauty Director at Marie Claire Australia, Hunwick deciphers complex dermatological innovations for mainstream audiences. Her work bridges clinical research and consumer experience, particularly in:
Focus on these Hunwick-approved angles:
“The best beauty journalism doesn’t just report trends - it verifies them through science and service.”
As The Age’s leading beauty voice, Darling combines product expertise with cultural analysis. Her work spans:
Caitlin Fitzsimmons is an award-winning environment and climate reporter for The Sydney Morning Herald and The Age, with additional expertise in beauty industry trends. Based in Sydney, her work bridges scientific research, policy analysis, and consumer behavior, offering nuanced perspectives on Australia’s ecological and economic challenges.
“Journalism should bridge the gap between scientific expertise and public understanding—without losing sight of the human stories at the core.”
Fitzsimmons’s 2023 Pulitzer Center grant and viral explainer threads on Bluesky (@caitlinfitzsimmons.bsky.social) highlight her dual focus on rigorous research and accessible storytelling.
As fashion and beauty editor for Australia’s premier news publications, Woolnough bridges high fashion and mainstream audiences. His work consistently explores:
“Fashion journalism should challenge as much as it chronicles” - Woolnough in 2024 AFMA keynote
As Digital Editor – Luxury & Lifestyle at The Australian, Halliwell curates content at the premium end of consumer experiences. Her work intersects three core areas:
"Stories must demonstrate original research or provide exclusive access to emerging trends in premium consumer sectors."
Achievements Include:
As Associate Editor of Sunday Life and contributor to The Sydney Morning Herald, Quigley specializes in narratives of personal transformation. Her work intersects lifestyle journalism with social commentary, particularly focusing on:
Successful pitches should offer:
Notable Achievements:
“Quigley’s work redefines lifestyle journalism as a vehicle for social change” - 2023 Walkley Awards Jury Statement
As Editor-in-Chief of ELLE Australia and host of the After Work Drinks podcast, Grace O’Neill has become Australia’s foremost analyst of fashion’s cultural dimensions. Her work elegantly bridges:
“The best stories sit at the intersection of what’s timely and what’s timeless – that’s where true reader connection happens.”
As Vogue Australia’s leading lifestyle voice, Julia Frank decodes how global trends manifest in Australasian contexts. Her work spans three core areas:
Frank seeks stories that combine data-driven insights with human-centered narratives. Recent interests include:
Lija Jarvis shapes fashion discourse through The Australian Women's Weekly, blending trend analysis with cultural commentary. Her work emphasizes:
Focus on Australian-based innovators merging technology with textile design. Avoid pitches involving celebrity gossip or pure product promotion without cultural context.
Lulu Wilkinson stands at the intersection of technology and lifestyle journalism, currently shaping conversations as a contributor to InStyle Australia and Nine Network's digital properties. Her work consistently explores how innovation transforms everyday experiences across three core areas:
When approaching Wilkinson, focus on:
"The best stories emerge where consumer behavior meets technological possibility" – Wilkinson on her editorial philosophy
Nicole Economos is a health, beauty, and food systems journalist at The Canberra Times, known for investigative rigor and cross-cultural analysis. Her work spans:
“The best health stories live where personal habits meet public policy.” – Nicole Economos, 2024 Walkley Awards acceptance speech
With a 41% annual growth in social media engagement, Economos has become Australia’s leading voice in solutions-oriented lifestyle journalism. Her recent SDG-focused food reporting demonstrates an expanding interest in global development frameworks.
With three decades shaping Australia’s beauty and health media landscape, Shonagh Walker brings scientific rigor to lifestyle journalism. Her current work for CosBeauty focuses on:
“The best stories live where consumer needs meet scientific validation.”
Sophie Aubrey is a Melbourne-based journalist at The Age, where she decodes urban development and cultural shifts through a community lens. With roots in arts reporting, her current work balances municipal policy analysis with stories about how cities shape identity.
Sophie prioritizes sources embedded in Melbourne’s suburbs—think community board members over academic theorists. Her recent exploration of Footscray’s night markets blended vendor stories with urban design critiques, exemplifying her cross-beat approach. Avoid speculative trends; instead, anchor pitches in active council debates or emerging neighborhood coalitions.
As Who What Wear’s Australian fashion correspondent, Squadrito specializes in translating global runway trends into actionable style advice. Her work balances celebrity fashion analysis with practical sustainability insights, particularly focusing on:
Seek stories that demonstrate:
A well-curated, updated media list like the one PressContact provides only completes half the job. The other half depends upon the execution of your campaign. Read this section to understand how you can deliver the best pitch to Beauty journalists in Australia!
If you're looking to contact journalists who cover beauty, it's essential to understand the nuances of the industry. Beauty journalism encompasses a wide range of topics, from skincare and makeup to haircare and fragrance. Finding journalists who have a passion for beauty and a deep understanding of the industry is crucial to ensure that your pitch resonates with their interests and expertise. To improve your chances of getting a response, take the time to research your target journalists and tailor your pitch to their specific interests and needs. Additionally, consider the broader trends and conversations happening in the beauty industry, as well as the social and cultural implications of beauty standards. By doing so, you can create a story that is both informative and engaging.
If you're looking to get in touch with the best Beauty journalists in Australia for 2025, you can register now and receive access to the most up-to-date list of Beauty reporters. Don't miss this chance to connect with the top professionals in the field!
• Identify the target audience of the press release • Outline the purpose of the press release • Write a catchy headline • Include key information such as dates/locations/products • Ensure press release is written in a professional manner • Include quotes from relevant people • Mention any awards/achievements • Share any unique stories that are related to the press release • Include images and videos if possible • Make sure contact information is included • Proofread and edit the press release • Distribute the press release to the targeted media outlets
1. Always be respectful when pitching a journalist. 2. Do your research and make sure you have a clear understanding of the journalist’s beat and publication. 3. Make sure your pitch is succinct and to the point. 4. Don’t be afraid to follow up, but don’t be overly aggressive. 5. Keep track of which journalists you’ve pitched and the status of each pitch. 6. Offer additional resources and helpful information to make the journalist’s job easier. 7. Always be appreciative of their time and thank them for considering your story.
Our experience with PressContact has been exceptional.
The media lists provided for Travel and Hospitality have opened doors to major publications, leading to valuable meetings and opportunities.
Thanks a ton!
Fully recommend PressContact! We got two meticulously curated lists for our upcoming launch, saving us countless hours of manual research. Great investment for any agency.
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Start by identifying your desired topic and region for your press release. Then, use PressContact to find the right media list that matches the criteria. You can also get a customised, specific list for your needs, just contact our PR experts for help.
For any help with finding a list, advice for a campaign, or any other questions, the fastest way is to email us. Write to PressContact's support team at support@presscontact.co.
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We built PressContact while staying committed to ensuring that all journalist contact information is updated daily. Thus, users get access to the most up-to-date and accurate journalist contact information thanks to our proprietary AI system.
It scours news articles across the web to identify the main topics journalists cover. Further, our team of experts manually curates and updates our database on a regular basis.
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A media list is a database of journalists' contact information that helps businesses and individuals find relevant journalists to pitch and contact. At PressContact, our team of experts and AI made for PR come together to make media lists. They curate and rank journalists according to their relevance for our users specific needs.