Zoe Gunn
Zoe Gunn covers luxury style with a particular focus on how fashion presents itself at the highest end of the market, from menswear and womenswear trends to red carpet dressing and high jewellery. Her work pulls together runway collections, celebrity appearances and brand launches to show how designers and luxury houses shape contemporary style in London and beyond.
Luxury London fashion and digital leadership
Zoe Gunn is Digital Editorial Director at Luxury London, overseeing fashion and luxury lifestyle coverage for the masthead. She works across the Style section, including dedicated menswear coverage in the His archive, and contributes to Culture and Lifestyle when fashion intersects with books, events and travel. Her role combines editorial leadership with hands-on writing, giving her coverage a dual focus on what will resonate with Luxury London’s audience and what defines the upper tier of fashion and lifestyle.
Menswear and ‘His’ style cues
A significant part of Gunn’s work sits in Luxury London’s His archive, where she tracks men’s fashion trends through specific garments, brands and shopping behaviour. Her headlines in this strand position menswear as a set of style cues drawn from designer collections and key boutiques, rather than as a generic trend round-up. Across these pieces she highlights tailoring, seasonal staples and shopping destinations, presenting menswear as both aspirational and practical for a reader interested in premium wardrobe building.
Runway collections and red carpet looks
Gunn regularly covers major fashion moments, including menswear collections and high-profile awards season dressing. Her recent work on the SS27 menswear collections focuses on the standout looks and overarching themes that matter to Luxury London’s audience, distilling multi-brand shows into a clear view of the season’s key silhouettes and ideas. In parallel, she reports on red carpet style, such as must-see looks from the Golden Globes, treating celebrity appearances as another lens on designer strategy and luxury image-making. In both formats she emphasises specific outfits, designers and details, giving readers concrete examples of how high fashion translates into public moments.
High jewellery and luxury accessories
Beyond clothing, Gunn reports on watches and jewellery with an emphasis on high jewellery collections from leading houses. Her coverage in this area spotlights new launches and seasonal collections, pulling out the craftsmanship, stones and design stories that distinguish high jewellery from other luxury accessories. These pieces sit alongside her broader style writing, positioning jewellery and watches as integral to the luxury wardrobe she documents across fashion and lifestyle.
Culture, lifestyle and fashion-adjacent stories
Gunn’s fashion lens extends into Lifestyle and Culture, where she contributes to guides on what the Luxury London team is enjoying and on cultural consumption such as new books. In the team favourites format she writes briefly but concretely about specific brands and products, linking them back to her fashion perspective. Her book coverage sits within entertainment archives and often appears alongside or in proximity to style and culture pieces, reinforcing the idea that reading, travel and events form part of the same luxury ecosystem she covers in fashion.
Broader luxury lifestyle background
Outside Luxury London, Gunn’s professional profiles and portfolio describe her as an experienced writer and editor specialising in fashion and luxury lifestyle. She notes previous experience at leading fashion and lifestyle titles, which anchors her current focus on premium fashion, jewellery and cultural coverage within a long-standing specialism in the luxury sector. This background informs the way she writes about designers, brands and collections for Luxury London, with pieces that assume fluency in the upper end of the market while keeping the language direct and accessible.
4 more fashion journalists.
Aaron Royce
Aaron Royce turns runway moments and celebrity event dressing into clear, wearable stories that show readers how trends move from the red carpet to real life. He is a fashion news writer at The Zoe Report, where he covers fashion, trends, celebrity style, and related news across the site. He also works in a fashion news editing role at The Daily Front Row, extending his reporting into the industry’s front row and party circuit. As a contributing and freelance journalist, he writes for fashion and lifestyle magazines including People, InStyle, Marie Claire, and other outlets, with a focus on shopping, beauty, and culture. His reporting centers on fashion’s visual language, celebrity influence, and shoppable outcomes across fashion, beauty, fragrance, jewelry, skincare, menswear, wellness, accessories, shoes, pop culture, and celebrity news.
Abigail Connolly
Abigail Connolly stands out for covering celebrity culture and fashion as a visual story about outfits, images, and online reaction. She writes for Yahoo and SheFinds, where she covers celebrity news, fashion, and related lifestyle topics. Her beat focuses on stars, royals, and political figures, with stories on red carpet looks, runway trends, state-visit wardrobes, and social media posts that shape public image. She has written about Oprah Winfrey’s all-white Cannes look, Paris Fashion Week fur, Anya Taylor-Joy’s Dior dress, Melania Trump’s style, and royal figures such as Queen Camilla and Prince William. Her reporting is short, tightly focused, and descriptive, using fan comments, captions, and sourced claims to show how a single look or post drives conversation online.
Aemilia Madden
Aemilia Madden writes about how people actually live in their clothes, blending disciplined wardrobe editing with specific shopping recommendations and a clear point of view on taste and restraint. A fashion and lifestyle journalist, former senior fashion writer at Vogue, and now a freelance writer, editor, and consultant, she focuses on service-driven fashion and lifestyle stories grounded in personal testing, long-term wear, and real scenarios. Her work connects shopping lists, trend coverage, and essays into a focus on more intentional choices about what to buy and how to wear it. She reports through first-person experiments, practical shopping guides, sale roundups, and trend explainers, and her portfolio spans Vogue, Harper’s Bazaar, Elle, T Magazine, The Cut, The Wall Street Journal, and her newsletter Taeste Bud, where she extends her interest in archival references, obsessions, and inside-the-closet cleanses.
Air Mail
Batsheva Hay writes fashion and culture pieces for Air Mail with the sensibility of a working designer rather than a conventional style reporter. She is the founder of the cult label Batsheva, known for prairie dresses and vintage-inflected, modest silhouettes that rethink traditions of feminine dress. At Air Mail she sits inside style and lifestyle coverage, writing about fashion and shopping from the point of view of someone who designs the kinds of clothes she describes. Her background as a former lawyer shapes a structured, argumentative way of taking apart dress codes and conventions. She focuses on vintage clothing, modesty, subversion, and how old styles gain new meaning. In guides such as her Upper West Side piece, she treats locations as mood boards and supporting characters, using sensory detail and lived-in references to map the cultural influences behind her clothes and the world her label inhabits.