Zak Maoui
Zak Maoui directs fashion and grooming coverage at Esquire, using service-led style guides to turn runway trends, celebrity looks and brand drops into practical wardrobe advice for readers.
The World's Newest Menswear and Weekly Style Curation
At Esquire he runs an ongoing series highlighting new menswear releases, framing “the world’s newest, coolest menswear you need” as a weekly snapshot of what matters right now. His pieces in this strand focus on specific products and brands, with clear notes on why a piece is relevant and how it fits into a broader trend. The tone is direct and utilitarian, treating clothes as tools for building a look rather than as abstract fashion commentary.
Across these round-ups he balances designer labels and more accessible names, keeping the selection aspirational but within reach.
Celebrity-Led Trends and How-To Styling
Maoui frequently uses celebrity outfits to explain emerging trends and to show how those looks can be adapted day to day, as in his coverage of the dad shoe resurgence anchored by Harry Styles and Dua Lipa. He breaks a trend down into simple components – the shoe shape, the denim cut, the outerwear – and then offers concrete styling instructions that move from a reference look to an achievable outfit. This approach runs through his guides to specific brands and collaborations, such as his breakdown of affordable menswear drops and how to style them, and his pieces on notable watch and fashion tie-ins.
The emphasis is on clarity: what the trend is, which pieces deliver it, and how to avoid common missteps when copying the look.
Affordable Suits, High Street Style and Formalwear Advice
His work gives significant space to high street and mid-price tailoring, including detailed advice on buying a spring suit under £500 and when to experiment with cut, fabric and colour.
In these guides he connects price, quality and versatility, explaining why certain fabrics or silhouettes offer better value and how a single suit can be styled for work, weddings and social events. He also extends this lens to specific retailers, writing about affordable buys that make mainstream brands feel current and explaining how to style each piece so it looks intentional rather than generic. Beyond the page he carries this focus into live conversations, hosting styling talks with brand designers and buyers that explore layering, fit and the details that make tailoring look modern.
The result is a consistent strand of coverage that treats formalwear as a living part of everyday style rather than an occasional uniform.
Luxury Style, Grooming and Lifestyle Coverage Beyond Esquire
Before joining Esquire as style director he held fashion roles at Gentleman's Journal and British GQ, building a portfolio that spans menswear, grooming and lifestyle. His recent work at Gentleman's Journal includes features on the most luxurious gym clubs in London, tracing how design, service and atmosphere turn fitness spaces into status venues.
He writes about the history and symbolism of staple pieces such as the Oxford shirt, treating them as cultural signifiers as much as wardrobe basics. In red-carpet coverage, including lists of the best dressed men in the history of the Cannes Film Festival, he combines close attention to tailoring and accessories with an eye for how a look fits a specific moment or era.
Professional profiles and masthead biographies also note contributions to outlets such as The Guardian, The Independent, The Telegraph and Wonderland, reflecting a broader interest in fashion, grooming, wellness and celebrity interviews alongside core menswear reporting.
Editorial Role and Cross-Platform Fashion Direction
Within British Esquire he is tasked with overseeing fashion and grooming content across all platforms, giving him a hand in both written coverage and the wider visual direction of style stories. Announcements around his appointment describe a remit that spans digital, social and print, signalling that his taste and judgement shape how the brand presents menswear and grooming as a whole. His presence in event recaps and in-conversation pieces, from styling talks with tailoring brands to discussions linking whisky and 007, shows that he carries Esquire’s fashion voice into live settings as well as edited copy.
Across this work he maintains the same through-line: clear, concise guidance on how men can dress well now, whether the starting point is a celebrity look, a heritage garment or a new drop on the shop floor.
4 more fashion journalists.
Adam Cheung
Adam Cheung is a style writer at British GQ with a specialist focus on sneakers, streetwear and menswear product coverage. He treats sneakers and streetwear as culture and design objects, writing about individual models, new silhouettes and the details that make them stand out. His work spans men’s style, watches and grooming, keeping attention on how people can wear and buy into emerging trends. He produces service-led shopping edits on shoes, bags and accessories, built around clear recommendations and concise reasoning. He covers brands and market trends with an emphasis on wearable takeaways for everyday style and occasion dressing. His British GQ features are republished across international GQ editions, and he runs Typed Hype, an Instazine dedicated to sneaker culture, extending his coverage across mainstream menswear, niche releases and culture-facing commentary.
Alexandra Fullerton
Alexandra Fullerton is a freelance stylist and fashion writer for The Telegraph, known for turning professional styling methods into simple, practical rules for dressing. She covers outfit formulas, wardrobe edits, seasonal dressing, tights, festive knitwear, high-street fashion, smart shopping and investment pieces. Her advice focuses on what to keep, what to buy and how to wear it in real life, rather than fashion news or abstract trends. She draws on a long career as a fashion director and editor at Stylist and Glamour, styling shoots and working with actors, musicians and presenters. She also styles commercial campaigns and individual clients. Fullerton writes fashion books, including guides to everyday dressing and Chanel bags, and runs the My3Words shopping concept based on her three-word method.
Alexandria Dale
Alexandria Dale specialises in turning celebrity style and emerging trends into affordable high street shopping guides. She is Digital Fashion Writer at Cosmopolitan UK, covering fashion news, trend analysis and product-led features. Her beat includes seasonal colours, fabrics, transitional dressing, polished looks on a budget, sustainable fashion and new brands. She finds high street alternatives to luxury pieces and identifies trends worth investing in, with a focus on fit, fabric, versatility and repeat wear. Her guides often centre on one trend or wardrobe staple, with specific buys under a clear price cap. Recent work includes Victoria Beckham-inspired burgundy leather midi skirts, Primark wide-leg trousers, M&S argyle jumpers and Primark home delivery. She has six years of fashion journalism experience across digital and print titles, including Glamour and Ok!, and reports with practical styling advice and product detail.
Alice Reynolds
Alice Reynolds is a writer and production journalist on The Independent’s IndyBest shopping desk who tests accessible supermarket and high-street products in real life. She focuses on fashion, beauty, food and fitness, reviewing supermarket food and drink, protein bars and creatine supplements, and high-street clothing and beauty launches. Her beat spans supermarket staples such as dark chocolate, pizzas, Easter eggs and Greek yoghurt, plus workout snacks and performance supplements, and value-led fashion like viral jackets, wrap skirts and beauty advent calendars. She runs comparative “best of” round-ups that weigh flavour, texture, thickness, quality, price and usefulness, using hands-on trials and taste tests. Her reporting is plain, practical and grounded in repeated supermarket and high-street testing, informed by interests in food, fitness and lifestyle shopping and earlier experience across travel and news formats.