Alexandria Dale
Alexandria Dale focuses on turning emerging fashion trends and celebrity style moments into practical, affordable high street shopping guides for Cosmopolitan UK readers. As Digital Fashion Writer at Cosmopolitan UK, she covers fashion news, trend analysis and product-led features with a consistent emphasis on accessible price points and everyday wearability. Her work centres on identifying trends worth investing in, spotlighting new and sustainable brands, and finding high street alternatives to luxury pieces. With six years of fashion journalism experience across both digital and print titles, including roles at fashion magazines, she brings a seasoned, service-driven perspective to her beat.
High street trend-led shopping guides
Dale specialises in focused shopping stories that pick out a single trend or wardrobe staple and then curate a tight edit of specific high street buys, often under a clear price cap. Recent pieces include a guide to burgundy leather midi skirts loved by Victoria Beckham, with seven options all priced under £50, and features on £9 burgundy wide-leg trousers from Primark positioned as a comfortable alternative to jeans for casual weekends. Other articles spotlight M&S argyle jumpers as an easy way to dress up denim, and Primark’s move into home delivery framed through the five key products she is most excited to order.
Across these stories she consistently combines product detail, fit and fabric notes with straightforward styling suggestions that show how each piece works across different settings, from laid-back days to more polished outings.
Seasonal colour, fabric and transitional dressing
A recurring strand of her coverage is seasonal dressing, where she maps runway and high street shifts onto specific colours, fabrics and silhouettes that can carry a wardrobe from one season to the next. She has written on argyle jumpers as an on-trend autumn layer that effortlessly dresses up jeans, explaining how the look has evolved from preppy to more modern, polished styling.
Her feature on aqua blue as a new colour trend traces the shade from designer collections through to a £32 Next midi skirt, positioning it as a chic way to wear the hue now and into autumn. Similar work looks at Next’s cobalt short-sleeve knit that ticks off two big trends for in-between weather, lace cardigans presented as elegant autumn date night tops, and khaki utility jackets as waist-cinching autumn essentials.
She often highlights pieces like Zara’s double-layer knit cardigan and Mango midi dresses as versatile items that can be layered or reworked as temperatures shift, underlining her focus on longevity and repeat wear.
Celebrity style and polished looks on a budget
Dale regularly links her fashion advice to celebrity style moments, using recognisable names as entry points before directing readers to attainable high street options. In her burgundy leather midi skirt piece, she connects the polished look to Victoria Beckham’s outfits and then shows how to recreate the aesthetic with under-£50 skirts from mainstream retailers. Her author biography notes that there is little she enjoys more than finding high street versions of must-have designer items, and this emphasis on dupes and inspired looks runs through her trend stories. Even when she is not explicitly naming celebrities, her framing often centres on how to achieve a refined, on-trend appearance - whether through burgundy angled-toe ballet flats that tick off three different trends or Zara cardigans that elevate a basic outfit. This approach makes polished styling feel reachable, with concrete product suggestions standing in for abstract inspiration.
Sustainable fashion, new brands and occasional travel
Beyond price and trend, Dale’s author profile highlights her interest in discovering new labels and in sustainable fashion, and this informs the way she evaluates which pieces and brands are worth long-term investment. She brings that lens to her coverage of emerging trends, weighing factors such as versatility, quality and how a garment can work across multiple seasons, rather than focusing solely on novelty. Alongside her fashion work, she occasionally steps into lifestyle territory, including a travel guide to Antalya on Turkey’s Mediterranean coast that combines destination insight with a sense of escape from everyday British weather.
Co-bylined pieces with other fashion writers on topics like denim capri pants and autumn knitwear further show her comfort within collaborative trend reporting while maintaining her practical, product-first voice.
4 more fashion journalists.
Adam Cheung
Adam Cheung is a style writer at British GQ with a specialist focus on sneakers, streetwear and menswear product coverage. He treats sneakers and streetwear as culture and design objects, writing about individual models, new silhouettes and the details that make them stand out. His work spans men’s style, watches and grooming, keeping attention on how people can wear and buy into emerging trends. He produces service-led shopping edits on shoes, bags and accessories, built around clear recommendations and concise reasoning. He covers brands and market trends with an emphasis on wearable takeaways for everyday style and occasion dressing. His British GQ features are republished across international GQ editions, and he runs Typed Hype, an Instazine dedicated to sneaker culture, extending his coverage across mainstream menswear, niche releases and culture-facing commentary.
Alexandra Fullerton
Alexandra Fullerton is a freelance stylist and fashion writer for The Telegraph, known for turning professional styling methods into simple, practical rules for dressing. She covers outfit formulas, wardrobe edits, seasonal dressing, tights, festive knitwear, high-street fashion, smart shopping and investment pieces. Her advice focuses on what to keep, what to buy and how to wear it in real life, rather than fashion news or abstract trends. She draws on a long career as a fashion director and editor at Stylist and Glamour, styling shoots and working with actors, musicians and presenters. She also styles commercial campaigns and individual clients. Fullerton writes fashion books, including guides to everyday dressing and Chanel bags, and runs the My3Words shopping concept based on her three-word method.
Alice Reynolds
Alice Reynolds is a writer and production journalist on The Independent’s IndyBest shopping desk who tests accessible supermarket and high-street products in real life. She focuses on fashion, beauty, food and fitness, reviewing supermarket food and drink, protein bars and creatine supplements, and high-street clothing and beauty launches. Her beat spans supermarket staples such as dark chocolate, pizzas, Easter eggs and Greek yoghurt, plus workout snacks and performance supplements, and value-led fashion like viral jackets, wrap skirts and beauty advent calendars. She runs comparative “best of” round-ups that weigh flavour, texture, thickness, quality, price and usefulness, using hands-on trials and taste tests. Her reporting is plain, practical and grounded in repeated supermarket and high-street testing, informed by interests in food, fitness and lifestyle shopping and earlier experience across travel and news formats.
Alicia Liberty
Alicia Liberty is a Royal Fashion Reporter who turns royal wardrobes into affordable, everyday style. At the Express, she covers the Royal Family’s clothing, lifestyle and public image through shopping features, written analysis and on-screen segments. She breaks down outfits linked to figures such as Princess Catherine and Zara Tindall, focusing on fabric, cut, colour and accessories, then shows readers where to find similar pieces and recreate the look for less. She fronts Fashion Five on Royals Unscripted, reviewing the week’s royal looks with Emily Ferguson and highlighting accessible alternatives. Her wider commentary examines royal branding, media strategy and relationships, including the rift between Prince William and Prince Harry and Harry and Meghan’s decisions about their children. Her reporting connects clothing, image and royal culture.