Alice Reynolds
Alice Reynolds is a writer and production journalist on The Independent’s IndyBest shopping desk, focusing on product testing and reviews across fashion, beauty, food and fitness. Her coverage centres on accessible supermarket and high-street brands, with an emphasis on how items perform in real life rather than just on the label. She brings an enthusiast’s eye to the details of value, quality and usefulness, drawing on hands-on trials and taste tests to underpin her recommendations.
IndyBest food and drink reviews
Reynolds has a substantial track record reviewing supermarket food and drink, often in “best of” round-ups that compare multiple products side by side. In a feature on the best supermarket dark chocolates, she conducts a taste test to assess flavour, texture and overall quality, positioning her choices as everyday staples rather than niche artisan buys. She has also tested supermarket pizzas and Easter eggs, extending the same comparative, value-led approach to familiar comfort foods and seasonal treats.
Her work on Greek yoghurt shows a focus on products people eat regularly, not just occasional indulgences. In a piece framed around eating Greek yoghurt every day, she ranks supermarket tubs with attention to thickness and overall appeal, indicating that texture and consistency matter as much as price. Across these food and drink articles, she roots her writing in repeated supermarket testing, treating mass-market ranges as worthy of serious scrutiny rather than an afterthought.
Fitness-focused supplements and protein bars
Reynolds extends her testing into fitness-related products, covering items designed to support workouts and active lifestyles.
In her review of the best protein bars for workout fuel, she draws on a stated passion for running, the gym and Pilates, using her own training experience to frame what makes a bar practical before or after exercise. The piece emphasises taste and texture alongside nutritional profile, showing that she evaluates fitness snacks as food first, not just as a macro count.
Her coverage also includes creatine supplements, where she folds a specialist product into IndyBest’s broader shopping remit. By treating creatine in the same comparative format as chocolate or yoghurt, she signals that performance supplements are consumer products subject to everyday trade-offs in cost, convenience and effectiveness.
This strand of her work positions her as a useful contact for stories that sit at the intersection of fitness, nutrition and shopping, particularly where tested recommendations are needed.
High-street fashion and beauty launches
Reynolds covers fashion from a shopping perspective, focusing on specific garments and accessories that promise strong value for money. Her piece on M&S’s £24 wrap skirt presents it as a beach holiday staple, highlighting affordable resort dressing from a mainstream retailer rather than luxury labels. She approaches the skirt as a practical travel item, folding in considerations of versatility and price that align with her wider IndyBest ethos.
She also writes about beauty and fashion launches from M&S, including coverage of its affordable beauty advent calendar.
In that piece, she details launch timing and availability, reflecting a focus on when readers can actually buy high-demand items and at what price. Her work on a viral M&S jacket that “rivals Bottega” shows her interest in high-street pieces that echo designer aesthetics, and she tests how such items look and feel in real life to assess whether the comparison stands up. Together, these articles show her attention to bridging aspirational trends and accessible pricing, with high-street fashion and beauty framed through performance and value.
Shopping news and reader-facing recommendations
Beyond standalone reviews, Reynolds contributes to shopping news and round-ups that surface what is new or noteworthy across categories. In a newsletter feature that spans a viral M&S jacket and supermarket Greek yoghurts, she links fashion and food in one dispatch, signalling a remit that runs across lifestyle shopping rather than a single silo. The format lets her move quickly from trend-led items to everyday staples while keeping a consistent focus on tested recommendations.
Her author bios describe her as a self-confessed foodie and a fitness enthusiast, and those interests feed directly into the beats she covers: supermarket food, workout snacks, and clothing that has to work in real conditions. Professional profiles underline her role as a writer and production journalist on The Independent’s shopping desk, with earlier experience across travel and news reporting that gives her familiarity with different types of commissioning and formats. Taken together, her body of work presents a clear through-line: she evaluates accessible products with firsthand testing, whether they are holiday skirts, Greek yoghurt or protein bars, and reports back in plain, comparative terms.
4 more fashion journalists.
Adam Cheung
Adam Cheung is a style writer at British GQ with a specialist focus on sneakers, streetwear and menswear product coverage. He treats sneakers and streetwear as culture and design objects, writing about individual models, new silhouettes and the details that make them stand out. His work spans men’s style, watches and grooming, keeping attention on how people can wear and buy into emerging trends. He produces service-led shopping edits on shoes, bags and accessories, built around clear recommendations and concise reasoning. He covers brands and market trends with an emphasis on wearable takeaways for everyday style and occasion dressing. His British GQ features are republished across international GQ editions, and he runs Typed Hype, an Instazine dedicated to sneaker culture, extending his coverage across mainstream menswear, niche releases and culture-facing commentary.
Alexandra Fullerton
Alexandra Fullerton is a freelance stylist and fashion writer for The Telegraph, known for turning professional styling methods into simple, practical rules for dressing. She covers outfit formulas, wardrobe edits, seasonal dressing, tights, festive knitwear, high-street fashion, smart shopping and investment pieces. Her advice focuses on what to keep, what to buy and how to wear it in real life, rather than fashion news or abstract trends. She draws on a long career as a fashion director and editor at Stylist and Glamour, styling shoots and working with actors, musicians and presenters. She also styles commercial campaigns and individual clients. Fullerton writes fashion books, including guides to everyday dressing and Chanel bags, and runs the My3Words shopping concept based on her three-word method.
Alexandria Dale
Alexandria Dale specialises in turning celebrity style and emerging trends into affordable high street shopping guides. She is Digital Fashion Writer at Cosmopolitan UK, covering fashion news, trend analysis and product-led features. Her beat includes seasonal colours, fabrics, transitional dressing, polished looks on a budget, sustainable fashion and new brands. She finds high street alternatives to luxury pieces and identifies trends worth investing in, with a focus on fit, fabric, versatility and repeat wear. Her guides often centre on one trend or wardrobe staple, with specific buys under a clear price cap. Recent work includes Victoria Beckham-inspired burgundy leather midi skirts, Primark wide-leg trousers, M&S argyle jumpers and Primark home delivery. She has six years of fashion journalism experience across digital and print titles, including Glamour and Ok!, and reports with practical styling advice and product detail.
Alicia Liberty
Alicia Liberty is a Royal Fashion Reporter who turns royal wardrobes into affordable, everyday style. At the Express, she covers the Royal Family’s clothing, lifestyle and public image through shopping features, written analysis and on-screen segments. She breaks down outfits linked to figures such as Princess Catherine and Zara Tindall, focusing on fabric, cut, colour and accessories, then shows readers where to find similar pieces and recreate the look for less. She fronts Fashion Five on Royals Unscripted, reviewing the week’s royal looks with Emily Ferguson and highlighting accessible alternatives. Her wider commentary examines royal branding, media strategy and relationships, including the rift between Prince William and Prince Harry and Harry and Meghan’s decisions about their children. Her reporting connects clothing, image and royal culture.