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Susan Stapleton

desmoinesregister.comUSA
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RestaurantsLocal BusinessesFood TrendsConsumer Guides
About

Susan Stapleton is a journalist at The Des Moines Register who covers food and closely related consumer culture. Her work stands out for its practical focus: she gives readers clear, usable information about what to eat, where to go, and how to support local businesses, often inviting them to take part in the stories themselves through votes, lists, and guided itineraries.

Service-focused food and consumer coverage

Stapleton’s food coverage leans heavily into service journalism, built around specific questions that everyday readers have about what to buy and how to celebrate.

In pieces such as her report on readers nationwide voting on top hot dog brands for July 4, she uses polls and rankings to turn a common holiday food into a participatory, comparison-driven story that helps people navigate crowded supermarket shelves. Her article “5 things I didn’t know you can do for free in …” is used internally as an example of high-engagement service work, showing how she structures information in short, direct lists that make trying new experiences feel low-risk and straightforward.

Across these pieces, she writes in plain language, keeps the focus on concrete takeaways, and treats food and outings as everyday decisions rather than niche interests.

Restaurant openings and the business of dining

A core part of Stapleton’s beat is tracking how new restaurants and markets reshape familiar spaces and local dining habits. Her coverage of plans for a Mexican restaurant and bar in the former Spaghetti Works building, tied to the El Valle Tienda Mexicana market, follows a business owner as they move from grab-and-go meals to a full restaurant concept in a landmark downtown spot.

Stories like this blend development news with food detail: she reports on the type of cuisine, the evolution of the business model, and what the change means for people who knew the previous tenant. Her recognition on the “2025 40 Women to Watch” list from the Iowa Restaurant Association underscores how closely she is identified with the restaurant community and its operators. For communications teams in food and hospitality, this emphasis on openings, transformations, and the people behind them is central to how she approaches the beat.

Guides and itineraries for local experiences

Stapleton also writes guides that show readers how to string individual businesses and attractions into full outings. Her piece on Iowa’s Indie Bookshop Tour presents a structured way to “crisscross” the state and support local stores, turning scattered shops into a coherent route and explaining why the tour model is compelling enough that other states are launching their own versions.

In this kind of coverage, she does more than spotlight a single venue: she maps out how to move between stops, what readers can expect along the way, and how taking part supports independent owners.

Combined with her “5 things … for free” format, these stories position her as a guide to accessible experiences, whether the hook is books, food, or a mix of both. The through-line is helping readers see local businesses as part of a larger circuit they can realistically travel.

Profiles and series on local trailblazers

Beyond straightforward guides and openings, Stapleton contributes to feature-style series that highlight individual figures shaping the local food and culture landscape. On social platforms, she promotes work under banners such as “Trailblazers & Trendsetters: Dana …,” signaling an interest in people whose ideas or businesses set a direction others follow.

These pieces sit at the point where personality, entrepreneurship, and community impact meet, giving more narrative space to how a chef, retailer, or organizer got started and what they are changing. Her inclusion in restaurant-industry recognition lists and internal metrics that note strong page views for her service work together suggest that these profiles have both community resonance and audience reach.

For sources, this means she is attuned to stories where individual decisions and risks translate into visible shifts in how and where people eat.

Across formats - reader polls, list-based service pieces, opening coverage, itineraries, and profiles - Stapleton maintains a clear, utilitarian style. She writes about food not as lifestyle aspiration but as part of everyday routines, anchoring broader trends in specific brands, businesses, and people that readers can recognize and visit.

Her beat centers on food yet consistently touches adjacent areas such as independent retail and local tourism, making her a natural fit for stories that sit at the intersection of dining, small business, and lived experience.

Also covering this beat

4 more food journalists.

AG

Aaron Guerrero

communitynewspapers.com

Aaron Guerrero is head of the digital department at Miami’s Community Newspapers, where he pairs restaurant coverage with community-facing content. He focuses on how Miami-area restaurants evolve, celebrate, and experiment through new concepts, menus, and neighborhood-focused dining experiences. He reports on restaurant openings, such as an Italian food hall at Plaza Coral Gables, new executive lunch menus, and wood-fired Latin steakhouse brunches, explaining what sets each venue apart. He also covers awards, like a Wine Spectator honor for an Italian chophouse, and events that turn dining rooms into social hubs. His bylines extend to features on sports-themed gatherings, civic renamings, local visits to restaurant programs, sponsored community pieces, and official notices. His work is straightforward and descriptive, helping readers and local businesses connect around specific openings, promotions, and dining experiences.

USA·Food
AF

Aarron Fleming

The Daily Memphian (dailymemphian.com)

Aarron Fleming reports on how courts, jails and public safety systems work over time. He is a reporter at The Daily Memphian covering public safety, the local court system, suburban news and business developments in North Mississippi. His work follows trials, sentencing, appeals, plea deals and judicial decisions, including major cases tied to Tyre Nichols and rapper Young Dolph. He also covers jail conditions, inmate deaths, crime data, prosecution units, trafficking, shootings and public-order incidents. His suburban reporting examines cannabis businesses, restaurant openings and how commercial growth affects communities such as Olive Branch. Fleming previously covered education in the same newsroom. He uses clear, unadorned prose to explain legal steps, deadlines, institutional problems and the political, commercial and community effects of public-safety decisions.

USA·Food
AA

Alana Al-Hatlani

Southern Living

Alana Al-Hatlani is a food writer and editor who treats recipes, restaurants, and food features as ways to explore culture, community, and the business of eating. She works on the food team at Southern Living, overseeing and contributing to print recipes and reported features. Her pastry-focused, restaurant-tested perspective comes from time in restaurant and bakery kitchens. She helps plan and write monthly food packages, including “The South’s Most Treasured Desserts,” and wrote “8 Summer Recipes Our Editors Make Every Year.” She also writes recipe tips, ingredient explainers, restaurant guides, and reported stories about workers, owners, and communities. Her subjects include regional specialties, dining scenes, kitchen basics, and food industries. Her work has appeared with OpenTable and Yahoo. She reports on the ground, explains techniques clearly, and connects specific dishes and places to larger stories about food and livelihood.

USA·Food
AE

Alana Edgin

lubbockonline.com (Lubbock Avalanche-Journal)

Alana Edgin is a business reporter whose strongest focus is food, restaurants and consumer-facing businesses. She works at the Lubbock Avalanche-Journal and has also had work syndicated across AOL and Yahoo News. She covers new openings, closings, expansions and franchise growth, along with retail, health, services, corporate news, data incidents, business support programs and sponsorships. Her reporting includes detailed roundups of new restaurants and businesses, coverage of El Pollo Loco’s opening, and stories on burger trucks, dessert shops, Vietnamese sandwich restaurants and gourmet markets. She also contributes to food and drink reviews, including fall coffee and jerky comparisons. Edgin reports with practical “what, when, where” details, structured comparisons and clear explanations of how offers, partnerships and business changes affect consumers and the local economy.

USA·Food
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