Susan Courter
Susan Courter treats Meghan, Duchess of Sussex’s wardrobe as a researched archive of fashion and philanthropy rather than celebrity gossip, running What Meghan Wore as a focused editorial platform for identifying and explaining what Meghan wears and why. As founder and editor-in-chief of What Meghan Wore, she owns and manages the site, overseeing its editorial content, social channels and day-to-day operations. Her work centres on precise outfit identification, detailed visual analysis and a consistently respectful tone toward Meghan and the causes she supports.
What They Wore
Courter’s core coverage tracks what Meghan wears at public engagements and links each look to its event context. A typical post breaks down a specific appearance - such as an Alliance for Children’s Rights event - naming designers, describing silhouettes and accessories, and noting how the clothes fit the occasion. She extends this format to longer pieces that combine fashion with Meghan’s projects, including posts on the British Vogue issue Meghan guest-edits and her capsule workwear collection for the Smart Works charity patronage. Her writing brings out how Meghan’s clothing choices align with charitable initiatives and editorial collaborations, keeping the focus on wardrobe details while explaining the purpose and setting behind each look.
Alongside event recaps, she contributes commentary within tour updates and outfit round-ups, offering clear views on fit, styling and appropriateness without drifting into personal gossip.
Tricks of the Trade
Courter’s distinguishing skill is the investigative work behind her outfit IDs. When Meghan appears for an engagement, she uses early designer information shared by royal reporters as a starting point, then works through brand catalogs and image search with tightly chosen keywords to pinpoint the exact items.
Years of practice give her an instinct for the right search terms, and she supplements this with a private group of bloggers who compare notes and refine identifications in real time.
Profiles of her work describe a methodical approach: she relies on networks of fashion writers and designers, studies images across sites and databases, and refuses to publish guesses when a piece cannot be confirmed. Accuracy outranks speed in her process, and this commitment underpins the site’s role as a reference for brands, media and readers who need correct information on Meghan’s fashion.
Product Reviews
Courter adds a shopping and wearability layer to the site through product reviews that mirror Meghan’s wardrobe. She has written detailed assessments of items such as a Suzy Levian floral eternity band positioned as a way to “#MatchMegsStyle” to a Birks ring Meghan wore, explaining how closely the piece echoes the original and how it looks in person versus online.
Her reviews of Birdies slippers and BaubleBar’s “Peacemaker” ring cover comfort, design, sizing and styling options, and include clear disclosures when a brand provides a complimentary product. Beyond individual posts, coverage of her work notes that she owns the same Misha Nonoo “Husband” shirt and Missoma rings as Meghan, and has accumulated multiple items from Meghan’s wardrobe that now hold sentimental value.
This hands-on experience with the clothing and accessories she writes about gives her reviews a practical, lived-in perspective that links aspirational royal fashion to everyday wear.
WMW in the Press
Courter’s niche around Meghan’s fashion and charitable work has made What Meghan Wore a frequent point of reference for other outlets. The masthead’s own press page highlights interviews and quotes in publications ranging from fashion trade titles to mainstream news, including a feature on the business of fashion fan accounts and coverage of her insights on Meghan’s wedding perfume. External profiles present her as part of a small group of royal fashion specialists whose blogs quietly influence the fashion industry by driving interest in brands Meghan wears.
One feature describes her as a “Meghan wardrobe whisperer,” noting that she has bought pieces before Meghan wears them and is treated as an expert by readers seeking to decode Meghan’s style. Through these appearances she reinforces the site’s mission: an independent editorial platform, created in 2016, that celebrates Meghan’s style and charitable commitments while maintaining a warm, drama-free community.
4 more fashion journalists.
Aaron Royce
Aaron Royce turns runway moments and celebrity event dressing into clear, wearable stories that show readers how trends move from the red carpet to real life. He is a fashion news writer at The Zoe Report, where he covers fashion, trends, celebrity style, and related news across the site. He also works in a fashion news editing role at The Daily Front Row, extending his reporting into the industry’s front row and party circuit. As a contributing and freelance journalist, he writes for fashion and lifestyle magazines including People, InStyle, Marie Claire, and other outlets, with a focus on shopping, beauty, and culture. His reporting centers on fashion’s visual language, celebrity influence, and shoppable outcomes across fashion, beauty, fragrance, jewelry, skincare, menswear, wellness, accessories, shoes, pop culture, and celebrity news.
Abigail Connolly
Abigail Connolly stands out for covering celebrity culture and fashion as a visual story about outfits, images, and online reaction. She writes for Yahoo and SheFinds, where she covers celebrity news, fashion, and related lifestyle topics. Her beat focuses on stars, royals, and political figures, with stories on red carpet looks, runway trends, state-visit wardrobes, and social media posts that shape public image. She has written about Oprah Winfrey’s all-white Cannes look, Paris Fashion Week fur, Anya Taylor-Joy’s Dior dress, Melania Trump’s style, and royal figures such as Queen Camilla and Prince William. Her reporting is short, tightly focused, and descriptive, using fan comments, captions, and sourced claims to show how a single look or post drives conversation online.
Aemilia Madden
Aemilia Madden writes about how people actually live in their clothes, blending disciplined wardrobe editing with specific shopping recommendations and a clear point of view on taste and restraint. A fashion and lifestyle journalist, former senior fashion writer at Vogue, and now a freelance writer, editor, and consultant, she focuses on service-driven fashion and lifestyle stories grounded in personal testing, long-term wear, and real scenarios. Her work connects shopping lists, trend coverage, and essays into a focus on more intentional choices about what to buy and how to wear it. She reports through first-person experiments, practical shopping guides, sale roundups, and trend explainers, and her portfolio spans Vogue, Harper’s Bazaar, Elle, T Magazine, The Cut, The Wall Street Journal, and her newsletter Taeste Bud, where she extends her interest in archival references, obsessions, and inside-the-closet cleanses.
Air Mail
Batsheva Hay writes fashion and culture pieces for Air Mail with the sensibility of a working designer rather than a conventional style reporter. She is the founder of the cult label Batsheva, known for prairie dresses and vintage-inflected, modest silhouettes that rethink traditions of feminine dress. At Air Mail she sits inside style and lifestyle coverage, writing about fashion and shopping from the point of view of someone who designs the kinds of clothes she describes. Her background as a former lawyer shapes a structured, argumentative way of taking apart dress codes and conventions. She focuses on vintage clothing, modesty, subversion, and how old styles gain new meaning. In guides such as her Upper West Side piece, she treats locations as mood boards and supporting characters, using sensory detail and lived-in references to map the cultural influences behind her clothes and the world her label inhabits.