Srijoni Gupta Roy
Srijoni Gupta Roy is a senior digital writer at Prestige Online, where she focuses on fashion, culture and lifestyle across multiple Asian editions. Her coverage is distinguished by the way it links luxury fashion and beauty with pop culture, streaming platforms and everyday lifestyle habits, often through opinion-led pieces and tightly curated guides. Alongside fashion trend explainers such as the shift from elegant sandals to flip-flops, she writes on celebrity brand ambassadorships, retail design, travel and entertainment for Prestige’s regional audience.
Fashion trends and celebrity-driven style
Fashion is the core of Roy’s work, and she writes with a clear focus on how global luxury brands intersect with Indian and Asian popular culture.
Her coverage of Gucci appointing Alia Bhatt as the brand’s first global ambassador from India tracks both the brand’s strategic move and the actor’s positioning within international fashion, reflecting an interest in the crossover between cinema, celebrity and luxury houses. Her author bio at Prestige describes fashion opinion pieces and critiques of international trends as part of her forte, underlining that she is not only reporting news but also evaluating how trends play out across markets.
Beyond runway appointments, her professional portfolio highlights expertise in both luxury and e-commerce fashion, indicating that she understands how high-end and mass-market style coexist in digital retail.
Roy’s fashion writing often takes the form of trend explainers and list-based features that translate runway or celebrity moments into concrete wardrobe choices for readers. In addition to pieces on footwear trends, she contributes to broader style narratives, positioning luxury fashion within the daily lives of young, online audiences who follow both streaming content and social media fashion cycles. This combination of trend tracking, celebrity analysis and practical fashion guidance defines the way she approaches her beat.
Pop culture, streaming and reality television
Roy extends her fashion sensibility into pop culture and streaming, covering reality shows and OTT content with the same emphasis on taste and lifestyle. She provides additional reporting for features that recommend high-drama reality TV shows such as Bling Empire and other alternatives for fans of Selling Sunset, focusing on titles available on major streaming platforms like Netflix.
These stories frame reality television as part of a wider aspirational lifestyle, linking property, luxury consumption and personal style within the narratives of the shows.
Her entertainment lists include guides to films for specific occasions, such as a piece highlighting 20 movies to watch with one’s mother on Mother’s Day.
She also participates in team features on music, contributing picks for the best music albums of 2023, where she writes as a “Senior Digital Writer, PrestigeOnline (Regional)” and comments on the impact of headline artists. Professional materials outside Prestige emphasise that she maps the workings of the Indian entertainment and OTT industries, which aligns with her recurring focus on series, films and albums that shape contemporary pop culture. Taken together, these pieces show a consistent interest in the intersection of viewing habits, streaming platforms and lifestyle choices.
Travel, design and lifestyle guides
Roy’s lifestyle coverage is built around service journalism that helps readers navigate travel, dining and design with a visually driven, aspirational lens. Her work on “Prestige Planner: Best Things to do in Bangkok This Week” positions her within Prestige’s city-focused guides, curating cultural and leisure activities for urban readers. She contributes to travel round-ups such as a feature on 12 stunning island resorts in Malaysia, which frames beach destinations as bucket-list experiences and highlights resort aesthetics and amenities.
In other lifestyle pieces she provides additional reporting on reality-TV-adjacent content and service guides, reinforcing her role in multi-author features across Prestige’s lifestyle verticals.
Design and retail environments are also part of her beat. In a feature on the most beautiful Apple Stores in Asia, Roy’s author bio appears alongside coverage of flagship stores that blend architecture, technology and luxury retail. She contributes to guides on classic cocktails that readers can make at home when bars are closed, underscoring her ability to shift from aspirational travel and retail to practical at-home lifestyle advice. Across these stories, the emphasis is on visually rich spaces, curated experiences and accessible ways to bring elements of luxury into everyday life.
Regional digital remit and experience
Roy writes across several Prestige Online editions, with author archives on the Thailand, Hong Kong and Singapore sites, reflecting a regional digital remit rather than a single-city focus.
Her role is described within Prestige and related publications as “Senior Digital Writer, Fashion, Culture and Lifestyle” and “Senior Digital Writer, PrestigeOnline (Regional),” signalling that she is responsible for cross-market coverage that connects fashion and culture for audiences in multiple Asian markets. She also actively contributes as a senior lifestyle writer to Lifestyle Asia and Travel + Leisure, expanding her reach beyond Prestige while staying within interconnected lifestyle and travel verticals.
Roy’s professional profile notes that she has several years of experience as a copywriter and SEO specialist, with core expertise in fashion, the Indian entertainment and OTT sectors, and associated lifestyle categories. Before joining Prestige, she spent five years as Chief Fashion Writer at a women’s lifestyle outlet, building long-form and opinion-led fashion content that now informs her regional digital work. Across her current roles, the consistent thread is a focus on how fashion, entertainment and lifestyle converge for a digitally native audience, with a preference for formats that translate trends into actionable guides and lists.
4 more fashion journalists.
Adam Cheung
Adam Cheung is a style writer at British GQ with a specialist focus on sneakers, streetwear and menswear product coverage. He treats sneakers and streetwear as culture and design objects, writing about individual models, new silhouettes and the details that make them stand out. His work spans men’s style, watches and grooming, keeping attention on how people can wear and buy into emerging trends. He produces service-led shopping edits on shoes, bags and accessories, built around clear recommendations and concise reasoning. He covers brands and market trends with an emphasis on wearable takeaways for everyday style and occasion dressing. His British GQ features are republished across international GQ editions, and he runs Typed Hype, an Instazine dedicated to sneaker culture, extending his coverage across mainstream menswear, niche releases and culture-facing commentary.
Alexandra Fullerton
Alexandra Fullerton is a freelance stylist and fashion writer for The Telegraph, known for turning professional styling methods into simple, practical rules for dressing. She covers outfit formulas, wardrobe edits, seasonal dressing, tights, festive knitwear, high-street fashion, smart shopping and investment pieces. Her advice focuses on what to keep, what to buy and how to wear it in real life, rather than fashion news or abstract trends. She draws on a long career as a fashion director and editor at Stylist and Glamour, styling shoots and working with actors, musicians and presenters. She also styles commercial campaigns and individual clients. Fullerton writes fashion books, including guides to everyday dressing and Chanel bags, and runs the My3Words shopping concept based on her three-word method.
Alexandria Dale
Alexandria Dale specialises in turning celebrity style and emerging trends into affordable high street shopping guides. She is Digital Fashion Writer at Cosmopolitan UK, covering fashion news, trend analysis and product-led features. Her beat includes seasonal colours, fabrics, transitional dressing, polished looks on a budget, sustainable fashion and new brands. She finds high street alternatives to luxury pieces and identifies trends worth investing in, with a focus on fit, fabric, versatility and repeat wear. Her guides often centre on one trend or wardrobe staple, with specific buys under a clear price cap. Recent work includes Victoria Beckham-inspired burgundy leather midi skirts, Primark wide-leg trousers, M&S argyle jumpers and Primark home delivery. She has six years of fashion journalism experience across digital and print titles, including Glamour and Ok!, and reports with practical styling advice and product detail.
Alice Reynolds
Alice Reynolds is a writer and production journalist on The Independent’s IndyBest shopping desk who tests accessible supermarket and high-street products in real life. She focuses on fashion, beauty, food and fitness, reviewing supermarket food and drink, protein bars and creatine supplements, and high-street clothing and beauty launches. Her beat spans supermarket staples such as dark chocolate, pizzas, Easter eggs and Greek yoghurt, plus workout snacks and performance supplements, and value-led fashion like viral jackets, wrap skirts and beauty advent calendars. She runs comparative “best of” round-ups that weigh flavour, texture, thickness, quality, price and usefulness, using hands-on trials and taste tests. Her reporting is plain, practical and grounded in repeated supermarket and high-street testing, informed by interests in food, fitness and lifestyle shopping and earlier experience across travel and news formats.