Soraya Gaied Chortane
Soraya Gaied Chortane is a fashion writer at Stylist who turns trends, collaborations and wardrobe fundamentals into clear outfit formulas and practical shopping edits for everyday dressing. She focuses on helping readers navigate seasonal shifts, office dress codes and real-world constraints like heatwaves or in-between weather, using high-street pieces and accessible styling tricks. She also mines celebrity style and fashion week street style for specific looks and lessons that can be adapted to daily wear.
Wardrobe formulas and everyday outfit building
Much of her work centres on breaking down the problem of getting dressed into simple outfit formulas and repeatable styling rules.
She tests methods such as a three-step “Sudoku” outfit formula over 30 days to see whether they reduce outfit overwhelm, simplify her work wardrobe and make mornings less stressful, reporting on what actually worked. She regularly shares go-to formulas from herself and other chic women for moments when there are five minutes to get dressed, distilling which pieces and combinations consistently deliver.
Across features on layering in summer, transitional “perfect layers” for September and office outfit equations, she treats clothes as components in a system rather than one-off looks. Her pieces often reference the realities of standing all day at work, switching between WFH and office, or dressing for commutes, keeping advice grounded in lived scenarios rather than abstract styling theory.
Seasonal buys, trends and collaborations
She produces detailed shopping edits that translate broad trends into specific high-street pieces to buy now, often framed around the challenges of a particular season. Her trend round-ups track everything from autumn/winter 2026 themes such as frou-frou dressing and “fawn fever” to summer 2026 colours and grown-up jelly shoes, with clear suggestions on how to wear them. She identifies “game-changer” items for heatwaves, in-between weather and bank holiday dressing, highlighting drawstring trousers, lightweight jackets and cleverly designed festival essentials as solution-led purchases. Capsule edits on black ankle boots, loafers, colourful trainers, waistcoats, bomber jackets and pleated midi skirts spotlight versatile wardrobe heroes and explain how they work across outfits and occasions.
Her coverage of fashion collaborations ranges from viral raincoats and sports-luxe windbreakers to designer-inspired high-street pieces and collections from brands such as Uniqlo x F.RISSO, always broken down into the most useful buys and how to style them.
Workwear and transitional dressing
Workwear is a recurring focus, approached from the perspective of a fashion writer who experiments with office dressing formulas in her own wardrobe.
She offers specific outfit equations for reviving a work wardrobe, including dresses with pockets, tailored blazers from new collaborations and office-appropriate trainers that balance comfort with polish. Many of her pieces address transitional periods when the weather is too warm for a coat yet still chilly, recommending particular jackets, shirt dresses and “weekend trousers” that move smoothly between office, commutes and off-duty plans. Articles on chic summer work shoes, wearing shorts to the office and layering gilets reinforce an emphasis on making workplace dressing easier without sacrificing personal style. She frequently frames advice around practical scenarios such as being on her feet all day or shifting between WFH and office, keeping the focus on function as well as aesthetics.
Celebrity style and fashion week references
Another strand of her coverage uses celebrity wardrobes and fashion week street style as case studies for building confidence and experimenting with clothes.
She retraces Miuccia Prada’s most memorable outfits to draw out lessons on thoughtful, slightly awkward yet self-assured dressing, positioning them as a blueprint for how to get dressed with confidence. Features on Zoë Kravitz, Anne Hathaway, Lily Collins and Jenna Ortega catalogue specific looks and recurring motifs, showing how gothic glamour, nostalgic references or minimalist pieces can be translated into everyday outfits. Her red-carpet reporting on events such as the Golden Globes focuses on the mood of the season, for example charting the return of gothic glamour as a contemporary power aesthetic.
Fashion week dispatches from Milan and Copenhagen analyse street style details like unexpected colour combinations, Dalmatian-dot prints and fringed accessories, again with an eye to how these ideas can be worked into regular wardrobes.
Across these strands, her reporting is distinguished by a consistent move from inspiration to application: trends, formulas and celebrity moments are turned into clear guidance on what to buy and how to wear it now. She writes in a direct, solutions-led style, favouring wardrobe heroes, repeatable outfit structures and honest accounts of what has and has not worked in her own testing.
4 more fashion journalists.
Adam Cheung
Adam Cheung is a style writer at British GQ with a specialist focus on sneakers, streetwear and menswear product coverage. He treats sneakers and streetwear as culture and design objects, writing about individual models, new silhouettes and the details that make them stand out. His work spans men’s style, watches and grooming, keeping attention on how people can wear and buy into emerging trends. He produces service-led shopping edits on shoes, bags and accessories, built around clear recommendations and concise reasoning. He covers brands and market trends with an emphasis on wearable takeaways for everyday style and occasion dressing. His British GQ features are republished across international GQ editions, and he runs Typed Hype, an Instazine dedicated to sneaker culture, extending his coverage across mainstream menswear, niche releases and culture-facing commentary.
Alexandra Fullerton
Alexandra Fullerton is a freelance stylist and fashion writer for The Telegraph, known for turning professional styling methods into simple, practical rules for dressing. She covers outfit formulas, wardrobe edits, seasonal dressing, tights, festive knitwear, high-street fashion, smart shopping and investment pieces. Her advice focuses on what to keep, what to buy and how to wear it in real life, rather than fashion news or abstract trends. She draws on a long career as a fashion director and editor at Stylist and Glamour, styling shoots and working with actors, musicians and presenters. She also styles commercial campaigns and individual clients. Fullerton writes fashion books, including guides to everyday dressing and Chanel bags, and runs the My3Words shopping concept based on her three-word method.
Alexandria Dale
Alexandria Dale specialises in turning celebrity style and emerging trends into affordable high street shopping guides. She is Digital Fashion Writer at Cosmopolitan UK, covering fashion news, trend analysis and product-led features. Her beat includes seasonal colours, fabrics, transitional dressing, polished looks on a budget, sustainable fashion and new brands. She finds high street alternatives to luxury pieces and identifies trends worth investing in, with a focus on fit, fabric, versatility and repeat wear. Her guides often centre on one trend or wardrobe staple, with specific buys under a clear price cap. Recent work includes Victoria Beckham-inspired burgundy leather midi skirts, Primark wide-leg trousers, M&S argyle jumpers and Primark home delivery. She has six years of fashion journalism experience across digital and print titles, including Glamour and Ok!, and reports with practical styling advice and product detail.
Alice Reynolds
Alice Reynolds is a writer and production journalist on The Independent’s IndyBest shopping desk who tests accessible supermarket and high-street products in real life. She focuses on fashion, beauty, food and fitness, reviewing supermarket food and drink, protein bars and creatine supplements, and high-street clothing and beauty launches. Her beat spans supermarket staples such as dark chocolate, pizzas, Easter eggs and Greek yoghurt, plus workout snacks and performance supplements, and value-led fashion like viral jackets, wrap skirts and beauty advent calendars. She runs comparative “best of” round-ups that weigh flavour, texture, thickness, quality, price and usefulness, using hands-on trials and taste tests. Her reporting is plain, practical and grounded in repeated supermarket and high-street testing, informed by interests in food, fitness and lifestyle shopping and earlier experience across travel and news formats.