Sophie Baker
Sophie Baker is a metro and business intern at the Las Vegas Review-Journal who focuses on fashion-forward retail and local business stories. Her reporting follows how clothing brands, shopping centers on the Strip, and business events evolve, with an emphasis on the commercial decisions that shape what consumers see and experience. She blends coverage of fashion retail with broader business and media topics, moving between malls, emerging brands, entrepreneurship and newsroom changes.
Strip retail and fashion brands
Baker covers the changing retail landscape at major shopping centers, with particular attention to tenant mix and fashion-focused concepts on the Strip. In her coverage of new retailers at Fashion Show Las Vegas and Grand Canal Shoppes at The Venetian Resort, she reports on how these properties add brands and experiences to keep the centers competitive. She looks at the types of retailers coming in and the role they play in refreshing the offer for visitors, treating fashion, beauty and lifestyle tenants as core business stories rather than simple listings.
Her work also extends to individual fashion brands, such as her reporting on growth plans for Henderson-based Bettie Page Clothing. In that piece she follows the company’s agenda for expansion, framing a vintage-inspired clothing line as a growing business with specific strategies rather than only a style story. Across these articles, she treats fashion retail as part of the local commercial ecosystem, connecting branding and aesthetics to investment decisions, store openings and market positioning.
Local business and entrepreneurship
Beyond established retailers, Baker reports on emerging business ideas and entrepreneurship, including youth-led ventures. In her coverage of teens pitching business concepts at the Vegas Chamber’s annual trade show, she details how students present apps and services designed to teach life skills and financial literacy to their peers. She follows the competition structure, the winning concept and the emphasis on practical business education, framing the event as both a showcase for innovation and a pipeline for future entrepreneurs.
Through this type of story she shows an interest in how business culture develops at the community level, not only in corporate offices or shopping centers. Her reporting on trade shows and expos highlights the mix of networking, product promotion and skill-building that underpins local business-to-business activity. Taken together with her fashion retail coverage, this gives her beat a consistent focus on how ideas become enterprises and how those enterprises reach customers.
Consumer and newsroom-focused coverage
Baker’s portfolio also includes work on consumer-facing issues and the business of news itself. In video coverage on auto insurance becoming unaffordable for some Nevadans, she reports on rising premiums and how they affect residents’ ability to maintain coverage. The focus sits at the intersection of personal finance and regulation, showing her capacity to translate cost pressures into concrete stories about household budgets and risk.
Inside her own masthead, she reports on staffing and management changes, including stories on the Review-Journal reducing staff while affirming a commitment to local coverage and announcing newsroom management changes. These pieces track restructuring at the paper, leadership moves and the stated editorial priorities that accompany them. Her willingness to cover her outlet’s internal business signals comfort with media-industry topics and an understanding of how organizational decisions shape reporting capacity.
Baker’s range extends further into arts and culture through her feature on “Las Vegas author Sylvia Day’s ‘Butterfly’ takes flight.” In that story she profiles an author and a new book release, connecting literary work to its local context and publication trajectory. Across fashion retail, youth entrepreneurship, consumer costs, newsroom business and cultural profiles, her coverage consistently links the people and brands behind stories to the economic and practical realities that surround them.
4 more fashion journalists.
Aaron Royce
Aaron Royce turns runway moments and celebrity event dressing into clear, wearable stories that show readers how trends move from the red carpet to real life. He is a fashion news writer at The Zoe Report, where he covers fashion, trends, celebrity style, and related news across the site. He also works in a fashion news editing role at The Daily Front Row, extending his reporting into the industry’s front row and party circuit. As a contributing and freelance journalist, he writes for fashion and lifestyle magazines including People, InStyle, Marie Claire, and other outlets, with a focus on shopping, beauty, and culture. His reporting centers on fashion’s visual language, celebrity influence, and shoppable outcomes across fashion, beauty, fragrance, jewelry, skincare, menswear, wellness, accessories, shoes, pop culture, and celebrity news.
Abigail Connolly
Abigail Connolly stands out for covering celebrity culture and fashion as a visual story about outfits, images, and online reaction. She writes for Yahoo and SheFinds, where she covers celebrity news, fashion, and related lifestyle topics. Her beat focuses on stars, royals, and political figures, with stories on red carpet looks, runway trends, state-visit wardrobes, and social media posts that shape public image. She has written about Oprah Winfrey’s all-white Cannes look, Paris Fashion Week fur, Anya Taylor-Joy’s Dior dress, Melania Trump’s style, and royal figures such as Queen Camilla and Prince William. Her reporting is short, tightly focused, and descriptive, using fan comments, captions, and sourced claims to show how a single look or post drives conversation online.
Aemilia Madden
Aemilia Madden writes about how people actually live in their clothes, blending disciplined wardrobe editing with specific shopping recommendations and a clear point of view on taste and restraint. A fashion and lifestyle journalist, former senior fashion writer at Vogue, and now a freelance writer, editor, and consultant, she focuses on service-driven fashion and lifestyle stories grounded in personal testing, long-term wear, and real scenarios. Her work connects shopping lists, trend coverage, and essays into a focus on more intentional choices about what to buy and how to wear it. She reports through first-person experiments, practical shopping guides, sale roundups, and trend explainers, and her portfolio spans Vogue, Harper’s Bazaar, Elle, T Magazine, The Cut, The Wall Street Journal, and her newsletter Taeste Bud, where she extends her interest in archival references, obsessions, and inside-the-closet cleanses.
Air Mail
Batsheva Hay writes fashion and culture pieces for Air Mail with the sensibility of a working designer rather than a conventional style reporter. She is the founder of the cult label Batsheva, known for prairie dresses and vintage-inflected, modest silhouettes that rethink traditions of feminine dress. At Air Mail she sits inside style and lifestyle coverage, writing about fashion and shopping from the point of view of someone who designs the kinds of clothes she describes. Her background as a former lawyer shapes a structured, argumentative way of taking apart dress codes and conventions. She focuses on vintage clothing, modesty, subversion, and how old styles gain new meaning. In guides such as her Upper West Side piece, she treats locations as mood boards and supporting characters, using sensory detail and lived-in references to map the cultural influences behind her clothes and the world her label inhabits.