Shawna Healey
Shawna Healey is an affiliates and reviews writer at the Manchester Evening News who focuses on fashion, beauty and shopping content with a clear emphasis on tried-and-tested, value-led consumer advice. Her coverage centres on high street fashion, office-ready style and budget-friendly beauty, using in-person shopping trips and product testing to show how items perform in real life rather than in abstract trend pieces. She writes commerce-led stories that link style choices with comfort, practicality and price, distinguishing her work from more general lifestyle reporting on the same beat.
High street fashion and office-ready style
Healey’s fashion writing concentrates on accessible brands and pieces that can be worn to work or day-to-day, often highlighting footwear and outerwear that balance polish with comfort. In a recent piece on reduced-price Clarks shoes, she focuses on a £30 office shoe that “doesn't require breaking in” and is described as ideal for long days, underlining her interest in how a bargain fits into a working wardrobe as much as its headline discount.[anchor] Her visit to the Arndale to “shop the new spring and summer styles” at Marks and Spencer, River Island, Next and New Look shows her preference for high street retailers over niche labels, and she reports what stood out across each shop rather than treating them as interchangeable. In a guide to the “best 12 coats for autumn and winter” at Marks and Spencer, she picks out pieces like a Quilted Printed Funnel Neck Puffer Jacket, explaining design details and functional benefits such as warmth and weather protection, which positions her fashion coverage close to product review.
She also contributes to pieces that showcase what fashion team members are wearing themselves, such as a feature on “The 7 Valentine's Day dresses our most stylish writers are wearing this year,” where she identifies specific occasionwear like a tailored black mini dress and attaches price and retailer information. Across these articles, she consistently names the product, states the price, and describes fit or styling notes, signalling a focus on decision-useful detail rather than general trend commentary.
Her high street lens and emphasis on office-ready and seasonal staples make her coverage particularly oriented around everyday wear rather than runway or celebrity fashion.
Beauty shopping and budget retailers
Healey extends the same practical, price-conscious approach into beauty retail, focusing on where shoppers can find compelling alternatives to premium names. In her report on a new budget beauty store at the Trafford Centre “rivalling Sephora,” she visits the Kiko Milano shop herself, notes its location within the centre and opening hours, and assesses the experience against expectations set by more established beauty chains. The framing of this piece as a comparison with a well-known international retailer, coupled with clear guidance on where and when to visit, shows that her beauty coverage is grounded in the shopper’s journey through bricks-and-mortar retail.
Her author bio at the Manchester Evening News lists fashion, beauty and shopping news among her topic expertise, alongside consumer and money-saving content, which aligns with the mix of beauty and fashion brands she covers. External profiles similarly emphasise sectors such as beauty supplies, grooming, fashion accessories and e-commerce, underscoring that her beat spans both products and the retail environments that sell them. As with fashion, her beauty writing is anchored in specific stores, price points and stock, making it useful for readers deciding where to spend rather than for those following industry-only developments.
Affiliates reviews, consumer deals and shopping news
Healey’s role sits within the Fashion, Beauty, Shopping and Affiliates team, and her author page explicitly lists affiliates, reviews, money saving and deals as core areas of expertise. She writes commerce stories that highlight lesser-known ways to save, such as an article on The North Face’s outlet where jackets, tops and trousers are “heavily reduced without being on sale,” drawing attention to off-price channels that do not rely on time-limited promotions. In that piece she identifies specific garments, details current prices such as a reduced Women’s Arctic Parka, and explains how the outlet differs from mainline retail, framing the story around concrete savings rather than general brand positioning.
Professional databases describe her as an affiliates and reviews writer whose reporting spans business, beauty, finance and fashion, and note a large volume of published commerce content. These profiles also indicate that her work is widely carried across other news and portal sites, reflecting a remit that goes beyond a single section and into network-wide shopping coverage. Before moving into affiliates and reviews, she worked as a news reporter and community journalist, and that background shows in her structured, factual style and preference for clearly signposted information such as prices, locations and opening hours.
Overall, her shopping news pieces combine the mechanics of deal-hunting with straightforward product testing, giving readers specific items, retailers and savings rather than broad advice.
Style of reporting and format
Across her archive, Healey frequently places herself in the narrative as the shopper, using first-hand visits to centres like the Arndale, Trafford Centre and major high street chains to test stock and report back in practical terms. Articles often follow a clear format: she states why she visited, outlines the stores or products assessed, and then describes stand-out items with names, prices and functional details. Her tone remains neutral and descriptive, but she is selective about which pieces to highlight, focusing on items that offer a combination of value, comfort and style that fits into everyday life.
This blend of commerce writing, product review and consumer guidance marks out her coverage from more generic fashion reporting that centres on trends or celebrity, and makes her particularly relevant for stories that involve high street brands, new store openings, or fashion and beauty products with a clear price and performance proposition.
4 more fashion journalists.
Adam Cheung
Adam Cheung is a style writer at British GQ with a specialist focus on sneakers, streetwear and menswear product coverage. He treats sneakers and streetwear as culture and design objects, writing about individual models, new silhouettes and the details that make them stand out. His work spans men’s style, watches and grooming, keeping attention on how people can wear and buy into emerging trends. He produces service-led shopping edits on shoes, bags and accessories, built around clear recommendations and concise reasoning. He covers brands and market trends with an emphasis on wearable takeaways for everyday style and occasion dressing. His British GQ features are republished across international GQ editions, and he runs Typed Hype, an Instazine dedicated to sneaker culture, extending his coverage across mainstream menswear, niche releases and culture-facing commentary.
Alexandra Fullerton
Alexandra Fullerton is a freelance stylist and fashion writer for The Telegraph, known for turning professional styling methods into simple, practical rules for dressing. She covers outfit formulas, wardrobe edits, seasonal dressing, tights, festive knitwear, high-street fashion, smart shopping and investment pieces. Her advice focuses on what to keep, what to buy and how to wear it in real life, rather than fashion news or abstract trends. She draws on a long career as a fashion director and editor at Stylist and Glamour, styling shoots and working with actors, musicians and presenters. She also styles commercial campaigns and individual clients. Fullerton writes fashion books, including guides to everyday dressing and Chanel bags, and runs the My3Words shopping concept based on her three-word method.
Alexandria Dale
Alexandria Dale specialises in turning celebrity style and emerging trends into affordable high street shopping guides. She is Digital Fashion Writer at Cosmopolitan UK, covering fashion news, trend analysis and product-led features. Her beat includes seasonal colours, fabrics, transitional dressing, polished looks on a budget, sustainable fashion and new brands. She finds high street alternatives to luxury pieces and identifies trends worth investing in, with a focus on fit, fabric, versatility and repeat wear. Her guides often centre on one trend or wardrobe staple, with specific buys under a clear price cap. Recent work includes Victoria Beckham-inspired burgundy leather midi skirts, Primark wide-leg trousers, M&S argyle jumpers and Primark home delivery. She has six years of fashion journalism experience across digital and print titles, including Glamour and Ok!, and reports with practical styling advice and product detail.
Alice Reynolds
Alice Reynolds is a writer and production journalist on The Independent’s IndyBest shopping desk who tests accessible supermarket and high-street products in real life. She focuses on fashion, beauty, food and fitness, reviewing supermarket food and drink, protein bars and creatine supplements, and high-street clothing and beauty launches. Her beat spans supermarket staples such as dark chocolate, pizzas, Easter eggs and Greek yoghurt, plus workout snacks and performance supplements, and value-led fashion like viral jackets, wrap skirts and beauty advent calendars. She runs comparative “best of” round-ups that weigh flavour, texture, thickness, quality, price and usefulness, using hands-on trials and taste tests. Her reporting is plain, practical and grounded in repeated supermarket and high-street testing, informed by interests in food, fitness and lifestyle shopping and earlier experience across travel and news formats.